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Providing evidence ♥♥♥YET AGAIN♥♥♥ for another Chateau Heartiste maxim, a study has come out which finds that women love men who parcel their displays of love unpredictably (h/t: reader George).

I Heart Unpredictable Love

TO love is to suffer; to be happy is to love. So must one suffer to be happy? This syllogism won’t win any prizes in logic, but it accurately describes a curious paradox of human behavior: the allure of unpredictable romantic partners. […]

This kind of amorous attachment is like gambling — except that the currency is affection and sex. The key is that the reward is unanticipated, which makes it particularly powerful and alluring to our brains.

To understand why, consider what happens in the brain when people are given rewards under two different conditions: predicted and unpredicted. The psychiatrist Gregory Berns did just that in a study in which subjects were given fruit juice and water, both naturally pleasurable rewards, while scanning their brains with an M.R.I. During part of each session, subjects received water and fruit juice at random intervals; during another part, the water and juice were administered every 10 seconds.

Professor Berns discovered that the water and juice elicited greater activation in the brain’s reward circuit when the reward was unanticipated than when it was delivered in a predictable fashion. The pattern held true whether the reward was water or fruit juice — even though most subjects claimed a clear preference.

When the reward circuit fires, it also tells the brain something like, “Pay attention and remember this experience because it’s important.” This circuit releases dopamine when stimulated, which, if it reaches a critical level, conveys a sense of pleasure.

Intermittent rewards are far more powerful a bonding agent than predictable rewards. This is why aloof and inscrutable men are so intoxicating to women — they are like the unanticipated glasses of water and juice. You want to keep a woman on her toes by showering her with your loving lovingness in a very haphazard fashion, what pickup artists like to call hot/cold/hot/cold. The more astute readers will notice that the hot/cold/hot/cold routine is frequently and instinctively deployed by women when they are in the early stages of dating a new man, and need to test him for alpha male congruence. You, as the hopeful womanizer, should know from reading this blog that adopting the psychological tricks of women for your own nefarious ends is quite a potent weapon in the battlefield known as the sexual market.

This blog long ago discussed the relevance of intermittently rewarding women for good behavior and promptly punishing women for bad behavior.

VI. Keep her guessing

True to their inscrutable natures, women ask questions they don’t really want direct answers to. Woe be the man who plays it straight — his fate is the suffering of the beta. Evade, tease, obfuscate. She thrives when she has to imagine what you’re thinking about her, and withers when she knows exactly how you feel. A woman may want financial and family security, but she does not want passion security. In the same manner, when she has displeased you, punish swiftly, but when she has done you right, reward slowly. Reward her good behavior intermittently and unpredictably and she will never tire of working hard to please you.

The article about the study goes on to discuss why people are attracted to intermittent rewards.

The reason this happens is simple. The brain’s reward circuit has evolved over millions of years to enable us to recognize and extract various rewards from our environment that are critical to our survival, like food and a suitable sexual mate. Unlike predictable stimuli, unanticipated stimuli can tell us things about the world that we don’t yet know. And because they serve as a signal that a big reward might be close by, it is advantageous that novel stimuli command our attention.

Which brings us to inconstant love. It turns out that human love and attachment are, like the fruit juice in Professor Berns’s experiment, natural reinforcers that can activate your reward pathway. The anthropologist Helen Fisher studied a group of 17 people in the grip of intense romantic love and found that an image of their beloved strongly activated the reward circuit.

If you are involved with someone who is unpredictably loving, you might not like it very much — but your reward circuit is sure going to notice the capricious behavior and give you information that might conflict with what you believe consciously is in your best interest.

Indeed, you may not even be aware of your own reward circuit’s activity. One of the curious things that Professor Berns found was that most of his subjects couldn’t tell the difference between the predictable or unpredictable condition in which the reward was given.

Since unpredictable rewards cause more dopamine release than predictable ones and more dopamine means more pleasure, one implication of this study is that people experience more pleasure with unpredictable rewards than with predictable ones — but they may not be consciously aware of this fact.

Poon Commandment VI… CONFIRMED. By science! Oh, and by real-world experience.

By the way, the fact that people aren’t consciously aware of the pleasure-giving power of intermittent love goes a long way to explaining why women can’t adequately tap into their true desires and explain them without resorting to pretty lie generating hamsterisms. They simply might not be cognizant of the primal emotional machinations fueling their tingles.

Not just that, but there was essentially no relationship between the subjects’ stated preferences and the observed activity in their reward circuit. This suggests that our reward pathways may not only be activated without our recognition, but perhaps even in ways that are contrary to what we think we prefer.

Did science unintentionally uncover more evidence for the existence of the rationalization hamster? Why yes, yes I believe it did! Proof that you should watch what women do, not listen to what they say, about matters of love.

These data might explain, in part, the paradox of people who complain constantly about their unreliable lovers, but keep coming back to them, time and again.

Science discovers that chicks dig aloof and indifferent jerks. Feminists disengage from scissoring to console each other with an uninterrupted stream of feelgood bullshit.

Science: 1. Game: 1. Chateau Heartiste: 1. Love: 1. Game denialists and haters and feminists: 0.

I feed your unfathomably bitter tears to my Galactus-sized ego. Yum.

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Text Game Is Now Big Business

A reader needs some game advice from everyone here about how he handled a girl through text game.

Dude seriously…there’s some fucked up situation i’m in that i need help. I’ve been getting into game this year, and constantly hitting on girls. I think this year was the first one that i ever started hitting on chicks…and surprisingly things actually started happening..

I think i read here or somewhere else the validity of text game, and since im still getting the hang of chatting with chicks, i’ve been using SMS as my main flirting tool.

So deal is, i managed to flirt and get chicks willing to hangout, but when i need to close the deal, i’m lacking. Does their brain fucking reset? And they forget all the shit they were saying on texts and stuff?

Young women get a lot of attention, both tangible and intangible, from men, so yes, their brains do, in effect, “reset” if you let your alpha allure lapse.

From what i’ve gather so far, little teasing and banther does work well here in Brazil if you can land it in the right times. So i’ve been teasing this girls about her bitchy/tries to tell me what to do, attitude.

Heres one text exchange, which led me into believing she was into me, only to see her walk away go hang out with her fucking beta bff..

Me: cats on fire ( i was busy at work so i just sent something, she was bugging me, sent like 4 messages)
Her: hmm ok then sexy, see you kisses kisses
Me: ur making this too easy, i might want more
Her: Just in person now 😉
Me: is that a teasing attempt? Ill just get more if i want too
Her: hahaha

Count the number of words in her texts and in yours. Who’s writing more? Who’s putting in more effort? Who comes across as the aloof partner in this exchange with no investment in the interaction?

In short, you are failing the Jumbotron test.

So thats it and i think,…hmm its on she wants it…then i arrive to the club we are gonna meet…its her friends bday

Her: hey where are you?

I didnt bother answering…i assumed she was already in and then shitstorm happens.. she is with this friend…of her….and shes a fucking bitchy one…it was a easy tell. So i get a little bit nervous…my early game still lacks…and we started chatting

Her: Hey you….you’re drinking already
Me: What? This? How this thing get here?
She giggles and replies: but i thought you would take care of me if i got drunk?
Me: I’m pretty busy today, club is so full

This is a pretty good reply by you to her white knight bait shit test, but was she looking for more from you?

Then she started asking me if i knew the people that came with them, and i didnt gave much attention.. I tried some touching, grabbing her hand and she responded warmly, but i didn’t think she was ready to be kissed, her friend was standing there like a pole.

A girl’s anti-slut defenses are powered up higher when her friends are within view.

So from there the conversation dies off..not worthy mentioning… she tells me she will talk to her friend, the birthday guy, and that she will be back..

I remembered that i should not wait like a fucktard for one single girl, so i run off and go hit on other chicks…

No need to mention she never went back talking to me..and that when she saw me dancing and grinding on other girls (i made sure she would see mee with this hot blonde “friend” i met there ) she didn’t really show any signs of bother.

Preselection by other women can fail to work if 1. your primary target is not at all interested in you or 2. your primary target thinks you are unattainable and has decided to give up pursuing you. From what you have written of events that night, it’s hard for me to tell which dynamic is applicable, but I suspect the latter. If that’s the case, then you made a mistake not trying to move her to a quieter part of the club for more intimate talk.

So things is…where the fuck am i wrong? Is it text game that isn’t good enough?

Your text game was ok. Not great, but not incompetent enough to seriously hurt your appeal to her.

If they show signals that they would be ok with your tongue down their throat should u just fucking do it when you actually meet?

A lot of girls will tease and taunt men by acting slutty and verbalizing how much dirty stuff they would do. This is classic beta bait, meant to entrap and flush out beta males who would eagerly pounce on such bait by taking it at face value. If this is the case, you’re best answer to smelly beta bait is to playfully chide a girl to keep herself under control, you are not so easy.

On the other hand, if she was expressing serious intent (and if her tongue was down your throat, that’s serious intent), then the time for teasing is over and the time for bouncing her to your place is begun.

Like basic hi, staring and just go for it ? Hyperfast kissing culture in brazil might have something to do with it ?

I have heard that kissing on the first meeting doesn’t mean as much in Brazil as it does in America. So maybe if you are tonguing down some chick you should still behave as if she must chase you because you are the prize. That’s a pickle, because it would be tough for most men to avoid the temptation to assume hungry kissing is not a strong indicator of interest. You could get around this problem by gently pushing a girl away when she wants to kiss, and telling her that you “like to save kissing for when it matters”.

Can you actually game girls mostly by text ? I get kind of shy around them in person so im still getting the hang of it…

Practice your alpha aloofness through text, until the lessons are internalized, and then take that mentality out into the field. Eventually, you will have to face your demons and talk to girls in the face.

I know the text is a ramble, but if you could help me i would be really glad

Be a little less curtly unattainable and a little more engaged with her. To my eyes, it reads like you were very cognizant of giving off too much needy beta vibe, at the cost of just relaxing around her and teasing her for fun and poussy profit. I think she was looking for you to drive the conversation deeper, to banter with her more; but instead you stayed in “make her chase me” mode, and she drifted away. The aloofness that women find so intriguing must be balanced with active intent to close the deal, or at least with some small degree of displaying burgeoning interest in her. All aloof, all the time makes Juan a dull boy.

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I left this comment over at GL Piggy’s, on a post about election predictions. I think it is worth reprinting here (with additional commentary) because of its timeliness.

PA: “In reality, young white women’s pro-Obama leanings are a factor of their feminine/nurturer pity for a omegas for which “poor blacks,” “inner city single moms” and other such are a stand-in in their minds.”

There is this. In actuality, I think it is a confluence of three psychological factors that pushes a huge majority of single white women into the arms of Dem pols. (Single NAM women follow the gibsmedat principle almost exclusively.)

1. As PA states, women have an inborn disposition toward nurturance, and the pity is strong in them. I think women get off a little on feeling pity and sympathy for others, and feeling needed by the less fortunate. This is why so many women flock to work in the human despair services fields, like nursing or teaching. Married women also have this nurturance instinct, but it is redirected to their own families, which turns their moral focus inward to the center ring of the concentric rings of genetic distance and moral regard. This in effect makes them more GOP friendly (and more sane from a societal perspective), and we see this reflected in the polls.

2. As Whiskey states (well, speaking on the record, as *I* originally stated), single women’s prime directive is to fulfill their hypergamous impulse for the highest possible status man they can coax into long-term commitment. The party that is perceived as being pro-unrestricted female sexuality, anti-male sexuality, and anti-drone beta male is going to get their vote. You would probably not be surprised to learn that not only do single white SWPL chicks just automatically ASSUME everyone in their social circle is an Obama cultist (yours truly gets a pass because CHARMING BASTARD), the first thing that pops in their heads when you ask them why they’re voting for Obama is usually something along the lines of “Romney wants to take away my birth control”. Yeah, these are educated women saying this. Thanks suffrage!

The fact is, marriage advocacy (and earlier marriage) is bad for young women’s sexual market value leverage, (but good for older married women’s SMV leverage who, it should be noted, were the original pro-monogamy constituents and advocates). A party that embodies the single and seeking alpha cock in the city lifestyle will appeal to them. The party which is perceived (facts don’t really matter in politics) as pushing women to settle down early with a reliable company man and start popping out future video gamers is anathema to the single, economically self-sufficient, white woman sensibility.

3. Finally, and perhaps most saliently, single white women see Big Daddy State as a beta provider husband substitute. This has nothing to do with pity for the downtrodden masses and everything to do with “how much money and services I can redirect my way with an assist from the white knight contingent”. The single white woman who delays family formation finds herself battling her ancient subterranean limbic rhythms which always and everywhere guide her to seek out potential mates who could provide resources for her and her children, particularly when she is burdened by pregnancy and mostly unable (at least as would have been the case in the ancestral environment) to fully provide for herself. The single white woman, lacking the beta provider hubby (ironically, mostly by her own hand) seeks to fill his absence with the alternative — the looming Big Man tribal leader, which in modern America is the federal government, and its shaman is Obama. Women are naturally redistributionist because women are naturally self-aggrandizing and self-entitled, as befits their higher reproductive worth. And, more controversially, a very bad man like myself would say that women are naturally comfortable in quasi-harem arrangements, which is what the single woman concubine-government alpha provider relationship amounts to. And just like an alpha provider/protector, the government is very good at forcibly extracting tribute from the beta male masses.

On this last factor, the American growth industry of single moms is certainly pushing the country in a more redistributionist direction, because no demographic outside of blacks, gays and Hispanics is more generally and reliably pro-government handout than the single mom with kids to feed and no dad around to help out.

Alert the media! The stereotypes are true! Sanitization Protocol… activated.

In effect, Big Government is at once the alpha male tribal leader and the beta provider sucker who happily assumes the cuckold role as step-father to the single mom’s cadbaggage.

Now, the final, and most emotionally laden, variable in this equation is the black man angle. Both sides in this long-running debate have their points. My take from ground-level recon is that the people claiming single white women love alpha black men are overstating their case, and the people claiming single white women would never think of hooking up with “lower class, less accomplished, thug” black men are overstating theirs. White women do find plenty of black men physically exciting. And smarter white women do hesitate to date black men because of a very reasonable fear that, should a warpling issue from the union (this is always in the back of women’s minds, despite the easy availability of contraceptives), the black man will be less likely than the white man to stick around and care for her in her time of need.

As far as a I can tell, contra white nationalist hopes and dreams, single white women have ZERO concept of loyalty for their white men. Try to explain to your typical single white woman about the importance of loyalty to her men and of the idea of genetically preserving the white race’s unique winning attributes, and you may as well be a Martian spurting goo all over her. Now, in practice, one could argue that unmarried white women exercise a de facto loyalty to their men, because most white chicks date white men, and studies have shown that white women are the most resistant to dating outside their race. But how long will this hold? Census data points to a slow but inexorable increase in out-marrying and out-dating by white women (and white men). If there is some subconscious racial loyalty or primal preference acting to steer the tingles of single white women (and I believe there is), it is showing signs of withering under a coordinated cultural assault that has made even broaching the topic the equivalent of condemning oneself to the social gulag.

Btw, from a tingles-first perspective, a lot of white women thought Bill Clinton was way sexier than they currently think of Barack Obama’s sex appeal. This isn’t a looks or race thing… Bill just had more sensual, oozing charm than Barry. Chicks dig charming mofos.

Barring total collapse, I don’t see this trend:

…ending anytime soon. (Nice battering ram arms, Fluke.) So you may as well recline poolside, while the pool is still filled with water and chlorinated.

PS My election prediction:

It’s a toss-up, so I won’t bother picking a winner. I predict the popular vote and electoral college vote will split, with all that entails (yay, riots!)

I will confidently predict that most of the demographic vote ratios will remain roughly the same as they have for the past few election cycles.

Single white women will vote 60-40 Obama.
Single moms will vote 75-25 Obama.
Blacks will vote 98-2 Obama.
Hispanics of Amerindian ancestry will vote 65-35 Obama.
Asian-Americans will vote 70-30 Obama.
Ruling class elites will vote 70-30 Obama.
Libertarians will vote 70-30 Obama (such independent free-thinkers, those libertarians!).
Self-professed feminists will prove their non-conformist bona fides by voting 100-0 Obama.
Single beta males will vote 55-45 Romney (still beta, still white knighting).
Married white men will vote 80-20 Romney (this shift will be bigger than polls are currently projecting).
Married white women will vote 55-45 Romney.
Pickup artists will not vote. They got better things to do.

A lot of white men and white married couples are going to break for Romney, but the social and racial and familial demographics of the country are moving with such force in the opposite direction that the white man vote, no matter how consolidated, is going to eventually get swamped by the undertow and rendered irrelevant for many, many election cycles to come (assuming there will continue to be a country in existence that is capable of holding elections). When the white man “wakes up” to this fact, I predict secession movements will sprout up all around the country, descaling the nation to more socially and tribally congenial entities. But most of us reading this will be dead by that time. And it will be too late, regardless. In the meantime, expect populism to rise again, and tariffs to become the talk of the townhall. A billion Chinese is a lot of surplus cheap labor to churn through before wages equilibrate. There will be blood in the interim.

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Alpha Male Of The Month

A book review of Frank Langella’s memoir “Dropped Names” offers a glimpse of the charmed life that unapologetic womanizing alpha males lead. Reading these bios of iconic historical players, greats of a golden era of gash before feminism sucked the color out of life, one begins to notice patterns in their attitudes and their behavior. Of course, there is the unrestrained sexuality — there are strong hints that Langella was bisexual, or at least enjoyed the spectacle of flirtatiously taunting gay men, and he was no stranger to bedding past-their-prime aging starlets — which provides the energy that fuels their conquests, but there is also a particular suite of personality traits that they all hold in common. The Dark Triad features prominently among these men, but so too does a knack for pleasing women by telling them what they crave hearing. Alpha males are simply better than other men at helping women experience good feelings through verbal communication.

Regarding that ability to instill good feelings, here’s Langella on an older Rita Hayworth:

He waxes philosophical about his on-set affair with Rita Hayworth when he was 34. It was her last film. She was 20 years older and suffering from alcoholism and early Alzheimer’s, yet, “in the candle’s light and fire’s glow,” Hayworth “once again becomes the Goddess.”

What the book reviewer misses (predictably, since this is the NewYorkBetaTimes) is that older women lap up flattery more hungrily because they hear, and feel, so much less of it than they did when they were younger, hotter, tighter. But that quibble aside, the impression you get of Langella is that he knew when, and how, to serenade women with words. The Woman is nature’s inborn narcissist; she loves to feel loved because at heart she feels worthy of all the world’s love. She has a vagina, after all. And who but a narcissistic man — the equal in narcissism to Hollywood starlets — could know how to properly satisfy that female need?

But the book’s stylistic imperfections add to the sense that you’re reading the uncensored diary of an indefatigably social and curious man, a modern-entertainment-industry Samuel Pepys. Narcissistic? Sure. [Langella] grants that he was especially “selfish and obstreperous” in his youth. But he’s inspiringly game.

And here we see in Langella that common suite of personality characteristics that one finds in others like him. An executive summary of the alpha male beloved by women might look something like this:

1. Be social.
2. Be curious.
3. Be narcissistic.
4. Be the mirror that reflects what women want to believe about themselves.
5. Be selfish and unpredictable.
6. Be sexually nonjudgmental.

The best players of past and present are ever-searching for new experiences, their curiosity unquenchable. They love themselves, and women are nothing if not viscerally intrigued by overconfident men. They follow their own rules, and women love rule-breakers. They are selfish, and women, despite what they say to the contrary, adore the company of self-oriented men. They are sexually unburdened, knowing as they do that an attitude that might burden a woman with doubts about her actions and cause her to dwell too laboriously on the potential consequences is a road leading away from sex.

And, perhaps most importantly, they speak the language of women.

Many acolytes to game focus their attention, justifiably, on techniques like negs (backhanded compliments) and qualifications (implying women fall short of one’s expectations). This is a good thing, because it’s in these areas that most men fail badly. But the flip side to challenging a woman’s ego is caressing her ego so that she feels free to relax around you and give her love without regret.

When Elizabeth Taylor says, “Come on up, baby, and put me to sleep,” who is he to resist? (He does make her chase him first.)

The alpha male is no stranger to flattering women; he’s just better at contextualizing it. His compliments and sweet nothings don’t hang like dead weight in a vacuum like so many beta males are apt to do with their cloying attempts to woo women. He knows that women can’t appreciate flattery from a man unless and until it is bracketed by a powerfully alluring self-regard and seasoned with a hint of manly condescension.

By his cheerful debauchery, Langella reveals something certain commentators have obscured: sluts are the best — hungry for experience and generous with themselves in its pursuit. He talks about how joyful it was in his 20s to “throw some scripts, jeans and a few packs of condoms into a bag,” and head out to do plays and bed theater ­apprentices.

Sluts are indeed the best for the peripatetic alpha male hopping from bed to bed. But sluts are far from the best for the beta males married to them, or dating them. One thing the player community must acknowledge — and I direct this in a most general way — is that the encouragement of sluttiness, and the lack of judgment of same, while certainly good for overcoming anti-slut defenses and cajoling women into surrendering their most precious asset, is not so good for society as a whole, nor for the state of male-female relations in the aggregate. The male aversion to committing long-term to inveterate sluts exists for a good reason: sluts really are a worse deal for men who have evolved to subconsciously desire paternity guarantees. Men really do value relatively chaste women more as resources in whom to lavishly invest their time and energy. Players should therefore take care to qualify their pro-slut sentiment as the sex-maximizing tactic it is, rather than some sort of high-minded philosophical stance they often like to pretend it is.

Nevertheless, the fact remains that it’s a prerequisite to suspend one’s subconscious slut judgment and actively encourage in women the jettisoning of any and all incipient shame if the lifestyle of the glamorous cad is your goal.

There is so much happy sexuality in this book that reading it is like being flirted with for a whole party by the hottest person in the room. It’s no wonder Langella was invited everywhere.

If you can successfully couple an attitude of happy sexuality with bemused mastery and outcome independent self-possession, you too can live a Life of Langella.

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Baumeister, the primary coauthor behind the seminal 2004 paper titled “Sexual Economics: Sex as Female Resource for Social Exchange in Heterosexual Interactions”, has released online the latest addition to that work, titled “Sexual Economics, Culture, Men, and Modern Sexual Trends“, another steely-eyed examination of the sexes that pretty much validates the core Chateau Heartiste concept of the existence of a merciless sexual market, and its primacy among all markets.

I was planning to write a sole synopsis and commentary on the recent study, but others, like Mangan (back from hiatus), have done a good job covering the essential hypotheses and conclusions in the paper, so instead I’ll post in addition, in the near future, an email from a reader who forwarded to CH his astute objections and comments to the original Baumeister paper in an email sent to the author. (I don’t know if Baumeister replied.)

(Quick aside: Mangan asks a related question regarding a prominent claim in the Baumeister paper that men supported the entrance of women into the workforce to increase men’s sexual access: “Is there a direct relationship between looser morals and more women in public life?” I would bet that there is, and that a trend toward higher female participation in the workforce, and particularly in government and similar social gatekeeper occupations, is one of the crucial indicators that a nation is beginning the downward spiral into stasis and eventual decline.)

Continuing, some choice quotes (with editor commentary) pulled from the latest Baumeister/Vohs (a woman!) paper to give you a flavor for its contents.

In simple terms, we proposed that in sex, women are the suppliers and men constitute the demand (Baumeister and Vohs 2004). Hence the anti-democratic, seemingly paradoxical sex ratio findings that Regnerus describes. When women are in the minority, the sexual marketplace conforms to their preferences: committed relationships, widespread virginity, faithful partners, and early marriage. For example, American colleges in the 1950s conformed to that pattern. In our analysis, women benefit in such circumstances because the demand for their sexuality exceeds the supply. In contrast, when women are the majority, such as on today’s campuses as well as in some ethnic minority communities, things shift toward what men prefer: Plenty of sex without commitment, delayed marriage, extradyadic copulations, and the like. [ed: yep, life has been good for those of us who know the score.] […]

Sexual marketplaces take the shape they do because nature has biologically built a disadvantage into men: a huge desire for sex that makes men dependent on women. Men’s greater desire puts them at a disadvantage, just as when two parties are negotiating a possible sale or deal, the one who is more eager to make the deal is in a weaker position than the one who is willing to walk away without the deal. [ed: this is why practiced male aloofness is attractive to women — it signals that the man is holding a stronger market position, and that his goods are therefore valuable.] Women certainly desire sex too — but as long as most women desire it less than most men, women have a collective advantage, and social roles and interactions will follow scripts that give women greater power than men (Baumeister et al. 2001). [ed: culture emerges from sexually differentiated genetic roots.] We have even concluded that the cultural suppression of female sexuality throughout much of history and across many different cultures has largely had its roots in the quest for marketplace advantage (see Baumeister and Twenge 2002). Women have often sustained their advantage over men by putting pressure on each other to restrict the supply of sex available to men. As with any monopoly or cartel, restricting the supply leads to a higher price. […]

Recent work has found that across a large sample of countries today, the economic and political liberation of women is positively correlated with greater availability of sex (Baumeister and Mendoza 2011). Thus, men’s access to sex has turned out to be maximized not by keeping women in an economically disadvantaged and dependent condition, but instead by letting them have abundant access and opportunity. [ed: was the sexual and feminist revolution fomented by undersexed beta males? a case can be made.] In an important sense, the sexual revolution of the 1970s was itself a market correction. Once women had been granted wide opportunities for education and wealth, they no longer had to hold sex hostage (Baumeister and Twenge 2002). [ed: that is, they no longer had to suffer the indignity of beta provider courtship. now that they had the resources, it was open season on alpha male cock hopping. the sexual revolution appears to have backfired on beta males expecting a bigger slice of the snatch pie.]

What does all this mean for men? The social trends suggest the continuing influence of a stable fact, namely the strong desire of young men for sexual activity. As the environment has shifted, men have simply adjusted their behavior to find the best means to achieve this same goal. Back in 1960, it was difficult to get sex without getting married or at least engaged, and so men married early. To be sure, this required more than being willing to bend the knee, declare love, and offer a ring. To qualify as marriage material, a man had to have a job or at least a strong prospect of one (such as based on an imminent college degree). The man’s overarching goal of getting sex thus motivated him to become a respectable stakeholder contributing to society.

The fact that men became useful members of society as a result of their efforts to obtain sex is not trivial, and it may contain important clues as to the basic relationship between men and culture (see Baumeister 2010). Although this may be considered an unflattering characterization, and it cannot at present be considered a proven fact, we have found no evidence to contradict the basic general principle that men will do whatever is required in order to obtain sex, and perhaps not a great deal more. [ed: that last clause is critical. men will always take the path of least resistance to sex. it is up to women to make that path more difficult if they want to extract more concessions from men.] (One of us characterized this in a previous work as, “If women would stop sleeping with jerks, men would stop being jerks.”) If in order to obtain sex men must become pillars of the community, or lie, or amass riches by fair means or foul, or be romantic or funny, then many men will do precisely that. This puts the current sexual free-for-all on today’s college campuses in a somewhat less appealing light than it may at first seem. [ed: what’s interesting and unspoken here is that the sexual free-for-all is chugging along nicely well beyond and outside of the college years, with the difference being that, in their 20s and 30s, a select number of fewer men (let’s call them… alpha males) are enjoying the ample premarital rewards of sexually available women.] Giving young men easy access to abundant sexual satisfaction deprives society of one of its ways to motivate them to contribute valuable achievements to the culture. [ed: damn, i’m torn. do i want a thriving society or easier access to sex? yeeeeah… i’ll take the latter and leave the self-sacrifice required of the former for the anti-poolside chumps.]

The changes in gender politics since 1960 can be seen as involving a giant trade, in which both genders yielded something of lesser importance to them in order to get something they wanted more (Baumeister and Vohs 2004). As Regnerus states, partly based on our own extensive survey of research findings, men want sex, indeed more than women want it (Baumeister et al. 2001). Women, meanwhile, want not only marriage but also access to careers and preferential treatment in the workplace. [ed: women are the reproductively more valuable sex, and so it makes sense that evolution would have “gifted” women with an oversized entitlement complex and the inability to engage in self-criticism.]

The giant trade thus essentially involved men giving women not only easy access but even preferential treatment in the huge institutions that make up society, which men created. [ed: but the grand bargain did not work out as intended for the masses of beta males who acquiesced to the new girl order. while alpha males certainly saw more action from “liberated” women, the average joe did not. instead, all the average joe got in return for sacrificing his workplace status in hopes of easier sex was… a heaping helping of humiliation and wage stagnation and anti-joe animus, which continues at an accelerated pace to this day. this is a critical distinction i would like to see Baumeister address.] Today most schools, universities, corporations, scientific organizations, governments, and many other institutions have explicit policies to protect and promote women. It is standard practice to hire or promote a woman ahead of an equally qualified man. Most large organizations have policies and watchdogs that safeguard women’s interests and ensure that women gain preferential treatment over men. Parallel policies or structures to protect men’s interests are largely nonexistent and in many cases are explicitly prohibited. Legal scholars, for example, point out that any major new law is carefully scrutinized by feminist legal scholars who quickly criticize any aspect that could be problematic or disadvantageous to women, and so all new laws are women-friendly. Nobody looks out for men, and so the structural changes favoring women and disadvantaging men have accelerated (Baumeister and Vohs 2004). […]

Even today, the women’s movement has been a story of women demanding places and preferential treatment in the organizational and institutional structures that men create, rather than women creating organizations and institutions themselves. Almost certainly, this reflects one of the basic motivational differences between men and women, which is that female sociality is focused heavily on one-to-one relationships, whereas male sociality extends to larger groups networks of shallower relationships (e.g., Baumeister and Sommer 1997; Baumeister 2010). Crudely put, women hardly ever create large organizations or social systems. That fact can explain most of the history of gender relations, in which the gender near-equality of prehistorical societies was gradually replaced by progressive inequality—not because men banded together to oppress women, but because cultural progress arose from the men’s sphere with its large networks of shallow relationships, while the women’s sphere remained stagnant because its social structure emphasized intense one-to-one relationships to the near exclusion of all else (see Baumeister 2010). All over the world and throughout history (and prehistory), the contribution of large groups of women to cultural progress has been vanishingly small. [ed: what do you think will happen to a nation’s cultural progress when it goes out of its way to give preferential treatment to its women who, as a sex, prefer tawdry one-to-one relationships to men’s preference for the growth potential in large shallow relationships? that’s right, the economy and the culture come more and more to reflect women’s preferences. result: progress that is the hallmark of rising empires grinds to a halt.] […]

Why have men acquiesced so much in giving women the upper hand in society’s institutions? It falls to men to create society (because women almost never create large organizations or cultural systems). It seems foolish and self-defeating for men then to meekly surrender advantageous treatment in all these institutions to women. Moreover, despite many individual exceptions, in general and on average men work harder at their jobs in these institutions than women, thereby enabling men to rise to the top ranks. As a result, women continue to earn less money and have lower status than men, which paradoxically is interpreted to mean that women’s preferential treatment should be continued and possibly increased (see review of much evidence in Baumeister2010). Modern society is not far from embracing explicit policies of “equal pay for less work,” as one of us recently proposed. Regardless of that prospect, it appears that preferential treatment of women throughout the workforce is likely to be fairly permanent. Because of women’s lesser motivation and ambition, they will likely never equal men in achievement, and their lesser attainment is politically taken as evidence of the need to continue and possibly increase preferential treatment for them. [ed: the preferences shall continue until morale improves.]

But this pattern of male behavior makes more sense if we keep in mind that getting sex is a high priority for men, especially young men. Being at a permanent disadvantage in employment and promotion prospects, as a result of affirmative action policies favoring women, is certainly a cost to young men, but perhaps not a highly salient one. What is salient is that sex is quite readily available. As Regnerus reports, even a man with dismal career prospects (e.g., having dropped out of high school) can find a nice assortment of young women to share his bed.

Mangan makes a valid objection to this Baumeister theory that affirmative action for women increased men’s sexual access by noting that it was likely contraception and cost-of-sex-reducing technology — the Pill, abortion, and penicillin — which opened the floodgates to “free” love. I put “free” in quotes because in reality, the sexual revolution did not benefit all men equally; alpha males got the lion’s share of premarital sex from economically self-sufficient women. Beta males suffered more than usual, having to endure watching from the sidelines as alpha males cleaned up, while simultaneously being deprived of the best leverage they had in the sexual market: their promise of marital resources.

However, I do think Baumeister is onto something true, in that increased female workplace participation meant that men with reasonably high status jobs had a lot more fleshy temptresses from whom to conveniently choose, and that women must certainly have felt less restricted in their sexuality once they were meeting their own financial needs and could afford to risk happy dalliances with sexually desirable, but more non-committal, alpha males.

Again, Le Chateau was on top of all this years ago, when we proposed a sea change in the American cultural landscape heralded by the coming of the Four Five Six Sirens of the Sexual Apocalypse:

  1. Effective and widely available contraceptives (the Pill, condom, and the de facto contraceptive abortion).
  2. Easy peasy no-fault divorce.
  3. Women’s economic independence (hurtling towards women’s economic advantage if the college enrollment ratio is any indication).
  4. Rigged feminist-inspired laws that have caused a disincentivizing of marriage for men and an incentivizing of divorce for women.
  5. Penicillin (reduced the cost of contracting STDs)
  6. Widely available hardcore porn.

I added numbers five and six to the list of Sexual Apocalypse Sirens, because they seem to me just as important to understanding how the sexual market changed in the last fifty or so years.

So, a crib sheet of quippy replies if you ever need it to send a feminist or manboob howling with indignation:

1. The Pill
2. No-fault divorce
3. Working women
4. Man-hating feminism
5. Penicillin
6. Porn

Toss into a social salad bowl already brimming with an influx of non-European immigrants thanks to the 1965 soft genocide act, mix thoroughly, and voila!: a huge, inexorable, relentless leftward shift in American politics, an explosion of single moms, wage stagnation, government growth, upper class childlessness, lower class dysgenics, and a creaking, slow deterioration in the foundational vigor of the nation and the gutting of the pride of her people.

Into this pot pie of portent throw in the Skittles Man, Bring the Movies Man, Nah Man, and Disappeared Again Man, for whom girls have always swooned but who now, thanks to relaxed pressure from women themselves requiring men to put a ring on it before getting any huggy or kissy, and the incentivizing of risky sexual behavior by government policy and contraceptive technology, could enjoy sex without the entanglement of marriage or gainful employment.

Game, for all the shit it gets from the usual suspects, was just a rational response to a radically altered playing field. It didn’t cause this calamity; it just profited from it.

Meanwhile, beta males are left scratching their block-like skulls, wondering what the fuck just happened.

Back to Baumeister.

Nowadays young men [ed: correction: alpha males] can skip the wearying detour of getting education and career prospects to qualify for sex. Nor does he have to get married and accept all those costs, including promising to share his lifetime earnings and forego other women forever. Female sex partners are available without all that. [ed: …to those men with charm in the game.]

So maybe the young men don’t care that much about how the major social institutions in the world of work have become increasingly rigged to favor women. Sex has become free and easy. This is today’s version of the opiate of the (male) masses. The male who beds multiple women is enjoying life quite a bit, and so he may not notice or mind the fact that his educational and occupational advancement is vaguely hampered by all the laws and policies that push women ahead of him. After all, one key reason he wanted that advancement was to get sex, and he already has that. Climbing the corporate ladder for its own sake may still hold some appeal, but undoubtedly it was more compelling when it was vital for obtaining sex. Success isn’t as important as it once was, when it was a prerequisite for sex. [ed: success isn’t as important for beta males, either, because success doesn’t provide the same sexual market leverage like it used to for them. how is a no-game-having, 9-to-5er beta male supposed to woo a lawyercunt pulling six figures?]

If men don’t need career success to get sex, then what if anything do they need success for? Some research indicates that career motivation really intensifies for men when they become fathers. Indeed, it has long been known that the transition to parenthood has opposite effects by gender. New mothers withdraw from their work and careers; new fathers embrace work and career with enhanced seriousness and motivation (for a review see Baumeister 1991). [ed: the “pay gap” explained.] […]

With regard to work, the societal changes are producing less contribution by men and more by women. These might offset, with few or no costs to society. Still, replacing male with female workers may bring some changes, insofar as the two genders approach work differently. Compared to men, women have higher rates of absenteeism, seek social rewards more than financial ones, are less ambitious, work fewer hours overall, are more prone to take extended career interruptions, and identify less with the organizations they work for. They are more risk averse, resulting in fewer entrepreneurs and inventions. (Baumeister 2010, noted an appalling gender imbalance in new patents; nobody is seriously suggesting that the U.S. Patent office systematically discriminates against women, but women simply do not apply for patents in anything close to the rate that men do.) Women are less interested in science and technology fields. They create less wealth (for themselves and others). [ed: the roman empire wept.] […]

The female contribution of sex to the marriage is evanescent: As women age, they lose their sexual appeal much faster than men lose their status and resources, and some alarming evidence even indicates that wives rather quickly lose their desire for sex (Arndt 2009). To sustain a marriage across multiple decades, many husbands must accommodate to the reality of having to contribute work and other resources to a wife whose contribution of sex dwindles sharply in both quantity and quality—and who also may disapprove sharply of him seeking satisfaction in alternative outlets such as prostitution, pornography, and extramarital dalliance.

Baumeister is a serious realtalker.

We speculate that today’s young men may be exceptionally ill prepared for a lifetime of sexual starvation that is the lot of many modern husbands. The traditional view that a wife should sexually satisfy her husband regardless of her own lack of desire has been eroded if not demolished by feminist ideology that has encouraged wives to expect husbands to wait patiently until the wife actually desires sex, with the result that marriage is a prolonged episode of sexual starvation for the husband. […] Today’s young men spend their young adulthood having abundant sex with multiple partners, and that seems to us to be an exceptionally poor preparation for a lifetime of sexual starvation.

Game can save marriages from the fate of sexual starvation. At least until the wifey is no longer attractive enough to stimulate the hubby. Ah well, waddayagonnado?

Although we have noted warning signs and problems, we remain optimistic. [ed: i don’t.] Despite the obstacles and changing contingencies, men and women have always managed to find each other and work together to create a modicum of happiness for both and to create a sphere in which children can grow, thrive, and sustain the culture for another few decades. [ed: yes, men and women will always find each other. the question is, what form will that finding take? that is the issue which matters for those who seek to maximize the social good.] The coming generation will face novel challenges, but somehow we think they will muddle through and manage to reinvent family life yet again. [ed: sometimes the reinvention is not as good as the original.]

All in all, a stellar paper that lays down the hammer of hurt on the pushers of pretty lies. For this reason, I expect the liars and degenerates and serpentine sophists currently running the country into the ground to thoroughly ignore and/or distort it.

My main objections to the paper center around the fact that Baumeister/Vohs don’t explore female hypergamy and alpha male/beta male distinction in much detail, which is a shortcoming I hope the both of them will address in the future. Nonetheless, their work is essentially a huge vindication of the concepts that the proprietors at Chateau Heartiste have been elucidating since the first day this blog drove a stake through the heart of the reigning discourse and claimed a piece of this decaying culture for itself. And someday, perhaps soon, a real rain will come and wash all the lies off the streets.

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A reader (warning: mid-level troll alert) asks:

best way to get a girl to send nudes?
It seems difficult to do it without being cheesy/sounding desperate.

The main problem with trying to get girls to text or message you delicious nudies of themselves is that it subjects you to the risk that you’ll be perceived a creepy perv desperate for sexual handouts. This risk is high, but not insurmountable, as the evidence of the deluge of girls sexting their privates to the four corners of alphadom attests. Personally, I don’t go in for the proactive “sext me” strategy, preferring instead to let it arise organically with girls who are already into me and have decided on their own to expose their plush wares to my viewership, but I can see why some guys would be champing at the bit to get the sext ball rolling. Once a girl has sexted you, she’s psychologically invested, and her perception will shift to her chasing you, which makes closing the deal a lot easier.

Another problem with attempting to extract nudies from girls is that it exposes (heh) you to potential legal ramifications down the road. Yeah, I know, sounds crazy. You’re thinking, “Why would I be legally culpable for a girl’s voluntary actions?” Well, folks, this is the feministed world we’re all barreling toward, and the day is not far off when women will be classed as victims even of their own freely made choices, and all consequences thereof rendered moot by state edict, to be placed upon the shoulders of men beta males.

Anyhow, my take on this issue is that there are many ways to skin this kitty, among them:

1. Reverse psychology.

“No, don’t send erotic pics of yourself. It won’t get you anywhere with me.”

2. Encouragement neg.

“I’m not sure you’re right for sex pics. Only certain girls can pull it off. You don’t seem the type.” (The vaguer your implied reason, the better.)

3. Unreconstructed asshole game.

“tits or gtfo” (note alluring lack of punctuation)

4. Casually aloof asshole game.

“It’d be cool to see your tits.” (Be cognizant that she will likely reply with indignation, and that you should be prepared to expect it and brush it off.)

5. Let’s you and her fight game.

“Damn, Ella just sent me a pic of her boobs. So many girls doing this now. It’s crazy.” (bonus preselection game!)

6. Idea implantation game.

“You ever send someone nude pics of yourself? I did once to a girl, and it accidentally went to my Mom. I think she was proud.”

7. Reverse Psychology II.

“I’m glad you’re not one of those girls who sends nude pics of herself. You don’t need that excitement.”

8. Feeding the female narcissist game.

“You look like you have a figure for photos. Have you ever modeled in the nude?” (be careful with this tactic, as it can easily cross the line to transparency.)

9. Non-judgmentalism/No Big Deal game.

“If you sent a nude pic I wouldn’t even be surprised. Girls send them all the time now. It’s nothing.”

10. Massive DHV game.

This is where you demonstrate so much high value that the girl feels an overwhelming urge to show you her naked body at the slightest hamster-nudged provocation. An example of this I found at a pickup site.

Below is an example of how I got a random girl to send naked pics of everything (va jay jay included!!) on Facebook. If you can do this to a stranger, you can easily do it to girls you know.

Note: I had an advantage in that I was working on a movie at the time which DHV‘d and made me artsy.. But I have done it without that story. This is not real life game so the modular progression is different. It goes something like you see below mixing and matching however.

Guidelines:

1. Homework – hey lazy ass, read this entire post and realize that this process may require more time and thought than you are willing to put forth. I am a sicko and love to see how far I can get girls to go over the net. Sometimes it takes longer than others. I enjoy the process either way.

2. DHV-Attraction/Comfort- DHV to the point were they want to impress and then create comfort before requesting photos.

3. Compliment – After DHV‘s tell them they are photogenic which builds their confidence makes them feel appreciated and indebted. Flatter the shit out of her by asking if she has ever done any modeling.

4. Qualify – Claim to be into photography (use photography terms: portfolio) or art and that you appreciate the feminine form.

5. Qualify – joke about not wanting to send pics of yourself (they will usually request this) for fear of them showing them off to all of their friends (indicates that you wouldn’t do this to them).

6. Neg – if they send you weak pics tell them that they are PG and you put them in your Lion King scrap book or some shit ; ) Create leverage.

7. DHV (attraction spike/non-reactive) – don’t be too pushy about it. Act like it is no big deal and subtly remind them if they forget (always at the end of the paragraph, see below).

8. Watch it! – be careful what you wish for. This one had a meaty vagina (YIKES!) Beef curtains! Run!

[ed: portions of actual messaging transcript follows. pay close attention to the punctuation and time stamp pattern. heheh.]

Jess
at 9:03am
Oh, and it’s your turn to send me some pics of yourself. (If there are any naked ones, I won’t mind. Don’t be shy.) LOL.

DF
8:21pm
Wait a minute, you sent me your PG pictures and you are asking for the full monty? You send some sexy shots first so I know that you won’t misuse my photos should we exchange

DF
9:09pm
and by sexy I mean naked of course

[…]

DF

May 22 at 6:36am
Don’t mind, I came out of a relationship just little while back and yes I do find your interest in me most flattering.

The feminine form is a thing of beauty and what can I say, some forms are more beautiful than others. You for example are one of those more beautiful forms.

Jess
10:41am
Oh, well that sucks, but not for me! LOL. And thank you, it makes me smile when you compliment me. I will send you some pics, but you have to send me some too. And please keep them to yourself, I will do the same.

DF
8:20pm
You are most welcome, glad to dimple your cheeks. I would never disregard your privacy, you have my word and a deal my dear.

Jess
9:18pm
Where are my pics? I want to see you naked baby! 
Sent via Facebook Mobile

DF
May 22 at 9:43pm
that wasn’t the deal sweetheart! You send me a topless first and then I send you one!

Jess
9:58pm
I did, I sent it to your regular email. LOL. Didn’t you check it?
Sent via Facebook Mobile

DF
9:59pm
no darlin send again!

DF
10:16pm
I got no bra pics, no topless pics no nothing just the ones that were on your facebook page

Loading…

Jess
11:03pm
I sent them to you again. Did you get it?
Sent via Facebook Mobile

DF
7:52am
No I did not. You can always set up a private __ for us were we can post pictures. It is fast and apparently easier than the old fashioned way. Figure it out girl!

Jess
8:19am
K, I tried to e-mail it one more time. Did you get anything? They were pics I scanned, so I can’t upload them into a __ account.

Jess
11:24am
But I set one up anyway. The login is __ and the password is midnight82 and I set it to private already. So you can put stuff on there if you want to and I want you to!! LOL.

DF
10:26pm
okay, those pictures are not the ones that we talked about make it happen princess

Jes
11:02pm
I emailed them to u again. Did u still not get them?
Sent via Facebook Mobile

Jes
4:11am
K, look at our account now.  You better post some on there too. I will put some more up tomorrow. It’s your turn baby!!! Tell me what you think. I hope you don’t think it’s too much. LOL. Oh, and gimme your address, I wanna send you copies of the pics I tried to e-mail you before. They’re really cute naked pics of me. LOL. MWAH!!
Sent via Facebook Mobile

Jess
May 26 at 4:08pm
You disappeared again.

***

Haha.. the pics weren’t that great. I never chatted with her again. Sometimes I just like to see how well I can persuade people. Maybe I should post the pics?

Maybe we should call this guy Disappeared Again Man, and include him in the pantheon of other infamous alpha male greats like Skittles Man, Bring The Movies Man, and Nah Man?

I can’t vouch for his specific method above for getting girls to send nekkid pics as a generalized tactic, but I can say with confidence that acting like this guy does will significantly boost the odds that you’ll persuade a girl to deliver the goods.

PS On a related note, homemade sex vids and pics of current and old flames (including you, not other men) are a hundred times more limbically stimulating than those of strangers. Try it sometime. You’ll see. Or maybe it’s just the outrageous narcissist in me.

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Cheap Chalupas notes that a prominent economist has come out in favor of Catalonian secession, and that he has done so for evil, vile, naughty, emotionally human tribal reasons. It’s an interesting post more for what it reveals about the dominant narrative of our time, and how it has infected the perspective of the pundit class to such an astonishing degree that any thought remotely transgressive of this narrative becomes the stuff of Hitlerian nightmare.

Commenter “lords of lies” left this over there:

i have yet to see or hear of a mainstream economic model that accounts for robert putnam’s findings that racial and ethnic diversity reduces intergroup and intragroup trust.

Is that true? There are no major economic models that incorporate this fundamental aspect of human nature? If so, that would be evidence for the growing irrelevance of economics as a field. Maybe that explains why no two economists can agree on anything, despite learning from the same textbooks and past greats.

I wonder what roguish, Spanish-speaking commenter gig thinks about all this.

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