Exhibit Audi:
I’m not surprised by this welcome turn to the masculine side. It is inevitable that as Western society becomes in practice more womanly, the rebellious, unquenchable spirit of boys and men would find renewed purpose pushing back against the zeitshrike of the age. I predict far fewer “goofball dad” commercials in the near future, and far more “dark triad rule breaker” commercials that make high T feminists swoon with a lethally dissonant combination of butthurt rage and muffpert craze.
[…] Are Advertisers Picking Up A Jerkboy Paradigm Shift? […]
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I’m noticing this in movies and television as well.
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Breaking Bad
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I don’t believe it! The only thing it was missing was showing the wealthy, BAMF who that sexy mother was coming home to.
We all know she did not earn that car on her own.
I know she was not a single mother. Regardless of what type, the boy would have either started a fight, or actually heeded the life guard. Both would have ended up terrified in some way of being on that boy scouts “naughty list.”
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Hmm…hot mom, hot car, beta lifeguard, breaks the rules, receives approval from mom…what does CH do for a living?
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Yes, would bang the mom.
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Come for the ideas, stay for the prose.
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interesting. the theme is boys breaking rules, namely unimportant rules. So maybe men fit in to two categories to the silly marketing types: goofy, laughable adult men and then rule breakers. I wouldn’t take in a cosmic sense what advertisers say seriously but this has to be coming from somewhere, maybe polls of people. It still feels insulting to me though. I don’t want to be considered part of an underclass who are either pathetically laughable or if not that then criminal if that was where the trend was heading.
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To the boy, it’s not “unimportant”, rather, it’s a tried and true “rule” that everybody around him parrots and which children are supposed to take seriously.
or if not that then criminal if that was where the trend was heading.
Rule breaking is not always criminal, sometimes in fact it’s noble and really the only thing that a man with self respect can do. Depends on the rule, and the context.
[CH: correct. the rule of diversity — that diversity is everywhere and anytime a blessing in white homelands — is a rule worth breaking with gusto.]
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that is a fair point and worth sharing.
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Don’t worry – no dad in the commercial.
Just a single mom and her son.
[CH: baby steps.]
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good catch
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Good catch… on both sides.
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Dad is busy busting his balls to pay for the Audi.
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What better way to spend a child support/alimony check than an Audi???
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So many guys here are getting this commercial wrong. The targeted viewer of this commercial is the beta schlub dad with the 2 kids and a dog who has to take his nagging wife and ungrateful spawn to the pool on Sunday, his only day off because he is working the other 6 days of the week to pay for things like Audis and McMansions. You, the viewer, ARE the dad and this is your life, hence the reason there is no dad with the family…
The catch here is the ability to live vicariously through your son and imagine what your life coulda been if you were a little more rebellious and a rule breaker instead of the good beta boy that you turned out to be. What would you do as a rule breaker if you could do it all over again? Well you sure as hell wouldn’t get an Audi, but when an Audi is the best you can do to break out of your mold and experience some pleasure away from the family then hell, why not? As a beta dad you’re now stuck in your situation, but maybe this Audi will give me a little bit of street cred back.
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“muffpert”
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I’m working that into my next text
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And note how his mom thinks her son is an awesome little badass for being a man who makes his own rules at the age of 13. She tussles his her and smiles, as if to say, “adda boy!” Even mom gets that chicks dig bad boys.
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If they want to complete the story, show her upbraiding her husband for any hint of rebellion.
When the son does it, it’s cool… when the husband does it, he’s a jerk… and not in a good way.
Don’t ask me how I know. :mad
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Hi, Greg!
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You may be doing it wrong Greg.
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Riiiiiiight… and once you’ve been married for a decade or two with sons of your own, fill me in on how to “do it right”. :duckface
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Ha. At 47 and married nearly 25 years with 5 kids, what do think I have been trying to do here..? :reverse duckface
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Ah stands corrected then… you don’t give often give the impression.
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Vikings.
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First season, yes. After the You Go Grrrrl chickfication 2nd, no.
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The feminists don’t have enough alpha types around as the beta conditioning has been so strong for the past 40 years. Time to see if we can turn a few more men into dark triad types to give them their tingles.
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Well, for the pro dad angle:
and Netflix:
There actually is a longer version where the woman says “I knew you’d come back”
and he toss over his shoulder when he runs away, “C’ya”
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The commercial caught my eye a few days ago.
Paradigm shift? NO, the neocon’s will spread America’s fem/beta/fairy based culture to the four corners of the earth. Why do you think the U.S. is so angry with Putin. He wouldn’t embrace the fem/beta/fairy culture. Who did Obama meet with the last time he was in Russia? The gays not Putin! Enough said.
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Bud Light – Worst Nightmare from Saints Editorial on Vimeo.
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I saw this more than ten years ago. It’s a New Zealand beer ad. Explicitly patriarchal and pro-white. You have to watch it to its very last frame.
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Even race aside, it’s a very inspiring ad. Old school depiction of father-son bond for one. Also a story of a young man on a quest, all in a one-minute ad.
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[…] Source: Heartiste […]
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LOL I DUNNO IF IT GETS MORE PATHETIC
SCRABBLING FOR AFFIRMATION OF YO WORLD VIEW IN TELEVISION COMMERCIALS LOL BRUH
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Try-hard neener-neenerism.
Add a few more “lol”s and “bruh”s next time for greater credibility.
:large duckface
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Hey, you have to give him some credit… at least he didn’t forget the caps lock.
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It’s precisely because he didn’t forget the Caps Lock that I even deigned to reply.
lzozlzozlzozlzozlzolzozol
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No, this is addressing obsessive helicopter parenting. It has nothing to do with jerkyboy game. Chateau suffers from a massive case of confirmation bias, and this is a good example.
[CH: and you suffer from asperger’s bias. it can be both about overprotective moms and rule breaking boys. in fact, the two themes are harmoniously aligned.]
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You make a good point. I’d you watch closely, when it shows the car as rebellious. So obviously she is a strong independent single mother, raising her boy to be am alpha. If you see a whole family in a show/ad/movie, the mother will most likely be yelling at her boy for bad behavior, and the husband would most likely scolded by her for his inept parenting. Media will encourage single moms to raise bad boys, while making mothers with beta bucks around a domineering bitch. This is all part of social engineering.
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Strong independent single moms are prime offender number 1 of raising the most beta of sons.
They most likely got knocked up by bad boy alpha that won’t stick around so they train their son to be weak and dependent.
For a musical interpretation listen to ‘Mother’ by Pink Floyd.
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Not always – exhibit A: Eminem
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scolded? What kinda man gets scolded by his wife? A bitch, that’s who. Tell her to shut the fuck up. If your wife isn’t a little scared of you then you’re not doing that whole man thing right. Same with your kids.
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Captain Obvious, you’ve just been bested.
Congratulations, Trav777 you’re now promoted to Major Obvious
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He has to start somewhere. I see it as a repudiation of prog society overblowing everything into a criminal act. I also remember boys fistfighting in school, getting suspended for a few days, and life going on without police involvement. Nowadays a hug is assault.
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Gotta love Tesla
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Then there’s this Cadillac commercial that highlights hypergamy, beta orbiters, thirsty guys…
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Posted this as a reply above, but meant to post on it’s own…
So many guys here are getting this commercial wrong. The targeted viewer of this commercial is the beta schlub dad with the 2 kids and a dog who has to take his nagging wife and ungrateful spawn to the pool on Sunday, his only day off because he is working the other 6 days of the week to pay for things like Audis and McMansions. You, the viewer, ARE the dad and this is your life, hence the reason there is no dad with the family…
The catch here is the ability to live vicariously through your son and imagine what your life coulda been if you were a little more rebellious and a rule breaker instead of the good beta boy that you turned out to be. What would you do as a rule breaker if you could do it all over again? Well you sure as hell wouldn’t get an Audi, but when an Audi is the best you can do to break out of your mold and experience some pleasure away from the family then hell, why not? As a beta dad you’re now stuck in your situation, but maybe this Audi will give me a little bit of street cred back.
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“The targeted viewer of this commercial is the beta schlub dad with the 2 kids and a dog who has to take his nagging wife and ungrateful spawn to the pool on Sunday, his only day off because he is working the other 6 days of the week to pay for things like Audis and McMansions. You, the viewer, ARE the dad and this is your life, hence the reason there is no dad with the family…”
Two words: psychological projection
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Maybe the people who design television commercials, who for so many years, hinged them upon White Male Loser themes, are smart enough to know that there has been a very vocal backlash (on the internet anyway), and they have run the defamation meme to its limit and now need to back up and start reasserting pro-White male images, for some products anyway. Maybe. But it is still manipulation in the service of consumerism and will mean nothing until the very anti-White Male system of which it is but one aspect, crumbles or falls. When the news media, academia, mass culture, Hollywood and most importantly, the government are still arrayed against us, this is not much of a victory.
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the government does not lead…. it manages the follow-ship of the actual leaders.
It is Al Sharpton who sets the example for & defines the pathways of Eric Holder.
We don’t like Al Sharpton, but he’s no clown.
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I want an Audi
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