A study (lovingly, via Cheap Chalupas) examining people’s changing impressions of wine quality when they believe the wine they’re drinking is expensive, provides, in a roundabout way, confirming evidence for the game concept of “fake it till you make it”, or what CH has more accurately restated, “fake it till you create it”.
From the SCIENCE ❤️ GAME files,
When consumers taste cheap wine and rate it highly because they believe it is expensive, is it because prejudice has blinded them to the actual taste, or has prejudice actually changed their brain function, causing them to experience the cheap wine in the same physical way as the expensive wine? Research in the Journal of Marketing Research has shown that preconceived beliefs may create a placebo effect so strong that the actual chemistry of the brain changes.
The science of biomechanical feedback loops is in its infancy, but it’s already uncovering some very eeeenteresting facets of human behavior. The brain-body connection, and how willful changes in the one can subconsciously alter manifestations of the other, has big implications for the study of seduction, aka game.
At this point I hardly need to spell it out for the regular readers. Preconceived beliefs, firmly adhered, can gradually alter the chemistry of the brain. In Game terms: Preconceived belief in one’s allure to women — aka sexy overconfidence — can create brain changes which turn the inner belief into outer reality.
It’s the same phenomenon we see with deliberate changes in body language, where assuming the posture and mien of a charming alpha male will increase your subjective feelings of well-being and even your testosterone level! This will, in turn, increase your attractiveness to better-looking women.
Granted, these effects are sometimes temporary and fleeting, but even a temporary boost in “alpha maleness” can mean the difference between a desiccated “you’re such a nice guy” brush-off and a fiery dance floor twirl leading to a night of debauchery.
And, temporary improvements in your sexy masculine vibe will, given enough of them accumulated over a long enough period of time, eventually become permanent fixtures of your being. Success with women builds upon itself, just as failure with women compounds the problems that drive women away. For this reason, it’s so important to get your son or friend up and running with Game while they’re open to self-improvement, before bad habits, self-pitying defeatism, negative female feedback, or tradconism consign them to a fate worse than death: settling for a fat wife.