Richard Spencer And His Glib Heil

A few quick thoughts on the recent media frenzy that erupted after the nominal leader of the alt-right allowed himself to be photographed at a bar in DC dramatically thrusting up a seig heil with a Jewish friend and a female compatriot, Tila Tequila, an Asian reality TV star.

(I won’t link the photo. You can do a Startpage search and find it easily.)

First, remind yourselves that if no edgelord alt-rightist was available to mischaracterize in service to the anti-White Narrative, the leftoid media would invent one out of a moderate alt-rightist, (or even a gullible dope like Jeb). So whatever you think about Richard Spencer’s cheeky antics, know that a less trollish Spencer would not mean the sudden efflorescence of a fairer leftoid media hatemachine.

Second, the media assault was pre-planned with the sole purpose of cornering Trump into, once again, “disavowing” an alt-righter. Trump disavowed, but as usual did so in that way which makes it hard to miss he was subtly mocking the character assassination rituals of shitlib media. The end game is the same for the dying legacy media:

Alt-Right: *assaults public square with realtalk*
Trump: *disavows*
Media: *preens*
Alt-Right: *continues realtalk assault*
Media: BTFO

The American public is inured to the media anti-White shell game by now. A couple of grinning doofuses Roman saluting with an Asian girl? It won’t ping any normal American as a threat…or even a story worth reporting on. Meanwhile, the fashy photo op opens the Overton Window so wide the media is left blind-sided to the erosion of their narrative.

Although given to immature public attention whoring, Spencer isn’t a schmo. He’s a bright guy and his website, Radix Journal, has better writing and better ideas than anything that National Cuckview has put out in the last ten years. Spencer can intro the American public to ideas that legacy media conceals. So this pile-on by the media just might backfire in the long run.

Spencer is not the enemy. The media is the enemy. As hbr nrx twatted, “Reminder: Tim Wise is far more extreme than Richard Spencer, but Tim Wise gets paid large sums of money to give speeches at universities.”

Having softened Spencer’s public persona and decriminalized his nazi-larper signaling with just as much flattery as I can muster before feeling a bit nauseous, I hasten to add that the stunt he pulled did no favors to the Realtalk Revolution he wishes to lead into the limelight.

Semi-ironic meme war is most effective online, and when the media is complacent to the memetic threat. The Meme Wars are not as effective in real life when the media converges for a kill. Multiple tributaries of memetic warfare knock media libs off their game. Focusing the slippery White Nationalist memes onto one live person — in this case, Spencer — plays to the media’s strength.

The best response to the media’s smear and caricature tactic is to diffuse alt-right power to many sources and have self-disciplined leaders. By self-disciplined, I mean controlling the urge to upload dank visual memes into real life actualization. Prankster hijinks hitched to a leader occlude seriousness. One silly photo can cause a movement to be stillborn when the media maintains ironclad control over perception, which they still do when single photos capturing a moment in time are the standard by which the media sustains its White dispossession narrative.

The uniting theme of the alt-right is rejection of race & sex equalism. I like to think Chateau Heartiste was among the first online repositories of dissident speech to smash the Equalist Megalith. However, CH is in the shadows, so media management is not as much a concern for our ‘umble retreat in the dank wood as it should be for public figures like Spencer. As long as the guiding principles of the alt-right rebellion stay true to the fundamental premise of intrinsic race and sex differences, it can withstand the bad optics of a few drunk-happy thought leaders mischievously mugging for the camera.

That said, bad optics aren’t always blessings in disguise. There is a risk that poor message discipline and sloppy public relations will discredit the alt-right before it has a chance to get out of the Twatter ghetto.

A free piece of advice for the burgeoning alt-right revolutionaries who are now grappling with standards of entry:

Publicly defend, privately cull.

No enemies to the Right is excellent public policy, but a bad way to manage private affairs. The Left is currently destroying itself by forgetting the second half of my advice and allowing the degenerates and misfits to run the ship aground. It’s time to discourage the alt-right from doing the same.

***

Before anyone gets the wrong idea, this post should not be read as a call for Spencer to apologize or backpedal. Good lord n butter, that would energize his media tormentors a thousand times more than they are already. If we’ve learned anything at this blog and from the past year’s events, it’s that one should NEVER apologize to the rabid Left, even if what one has done is bad form. (Spencer did nothing wrong except violate style rules.)

A way for Spencer to turn this bad press around and come out looking better is suggested by commenter Lovekraft:

The next time Spencer speaks in public, he should be wearing a Malcolm X t-shirt with his hand raised high giving the Black Power salute.

When media ask him why he’s wearing it, he looks them in the eye and asks them if they’re now ready for a real discussion.

(which won’t happen because the narrative is still locked, but the ‘get down to business’ approach with the media could shift them into Trump territory).

While the Nazi-Black Panher comparison isn’t perfect, it will “reset” the optics and put the leftoid hivemind media on the defensive. It’s a finger in the eye of the media, pointing up their hypocrisy in how they cover White vs black tribal salutes.