The Winner Effect

The Winner Effect is the cognitive key to unleashing the Latent Alpha in every beta male. The term was entered into the Chateau lexicon via this post about the existence of an “alpha male switch” in mice:

Intriguingly, the experience of winning appeared to leave an imprint on the mice, making them more assertive, even when their brains were no longer being artificially controlled. They were found to be more combative in a second scenario in which they competed to occupy the warm corner in a cage with an ice-cold floor.

“We observed that not all the mice returned to their original rank,” said Hu. “Some mice [did], but some of them had this newly dominant position.”

The scientists described this as the “winner effect”, hinting that there may be a grain of truth in the self-help mantra “fake it ‘til you make it”

Imprinting is a synonym for social priming. Both terms describe how extrinsic alterations in one’s behavior can leave a lasting effect on one’s intrinsic mentality. In laybro language: Fake it till you create it. If you assume the trappings of alpha male posture and body language and attitude and verbal terseness, you will neurally metamorphose into the alpha you mimic. Game is the elevation of a man from beta status to alpha status, and it provides a long-term boost almost the equal of the temporary boost it gives to a man’s SMV.

This is the Winner Effect benefit of Game: the more alpha maleness you project, the more positive attention you’ll get from women, and the more this feeling of winning will embed itself as a semi-permanent feature of your limbic landscape.

Experiences have consequences. If your experiences are a B(eta) side compendium of rejection, you’ll grow bitter about women and skeptical of your ability to attract women. But once you’ve tasted the power surge of testosterone-y glory that accompanies social mastery and the glow of being the locus of female desire, your brain will be reconfigured to a higher alpha plane of functioning, supercharging a positive feedback loop of continued alphatude, winning, and womanizing.

Whether you are besting men or bedding women, the Winner Effect lingers. Don’t misunderstand; The Winner Effect requires steady inputs to achieve an acceptable consistency in output. Persuading one plain jane to sleep with you will produce a Little Winner Effect that may last a whole week, or until a real hottie brushes aside your advance. To really exploit the Winner Effect, you need to build up a reserve of psychological capital, and the surest route to that state of mind is through the hearts of multiple women of increasing beauty.

A lesson for the excitable betas: One girlfriend or wife does not a Rico Suave make. One kiss close does not a loverboy make. One same night lay does not a ladykiller make.

One girlfriend is certainly better than no girlfriend, but to scale the heights of the sexual market and banish the depressive beta male within always threatening to end the party, you’ll need a C.V. of snapper hauling history. Success breeds success, winning begets winning.

Think of it this way: Each new bang secures a slightly elevated SMV rank for a man. If you’re incel, one bang with a mousy nerd girl will fill your jewels with juice and your shuffle with swagger, but it won’t turn you into a Casanova. Bang another, better lo0king girl within a reasonable time frame of the first girl, and your balls will grow two more sizes. Now you’re less beta than you were after banging the first girl, and the Winner Effect lingers a little longer. Bang yet another girl, even hotter, and your Inner Beta is shrunk again while your Nascent Alpha has hit its pubertal stride.

After every bang and new girl, you will “reset” to a less beta/submissive and a more alpha/dominant psychological position once the penumbra of Winner Effect has worn off your post-coitally frazzled ganglia. And the time it takes for the Winner Effect to wear off will increase with each cuntquest. Nirvaja is reached when the Winner Effect is a permanent fixture of your everyday emotional state, and picking up women becomes as eventful as grocery shopping. You expect food to be on the shelves, and enough money in your pocket to purchase what you need.

From a personal standpoint, I can vouch for the Winner Effect. Bedding women lends an air of inevitably and invincibility to a man’s desirability, which translates as an unstoppable confidence in the field. But these romantic adventures tend to come in bunches. It’s the nature of the mating arena. One six month stretch I had tore my way through fifteen women; then the well tapped out and the two months that followed were high and dry. The Inner Beta creeped up on me, and I could’ve succumbed to a longer bout of tingle-killing self-doubt if I hadn’t already had a vajfap sheet a mile long upon which to calm my emotional chaos.

The danger that lurks for all men who rely heavily on interpersonal qualities (rather than, say, a billion dollars) for projecting alluring masculinity is that there is an equal and opposite reaction for every action. The Winner Effect can easily yield to the Loser Rut if you are a weak-willed sort. If you are accustomed to a regular stream of prime pussy gracing your gonads and suddenly suffer a dip in fortunes, then a natural and brief interregnum can seem like a lasting catastrophe. A negative reinforcement can set up that quickly exacerbates what would normally be a tiny disturbance in your force into a cataclysmic referendum on your seductive prowess.

Put your faith in the Winner Effect, but temper your zeal with a commonsensical appreciation of the likely ruts you’ll endure along your journeys in the world of women. If you have a level head and aren’t given to hysterical self-appraisals every time you experience a setback, then Game will serve you as a lifelong friend. For this reason, the womanizers I have admired the most were those men whose quality of conquest was nearly matched by their consistency of conquest. That’s how I knew they had achieved the equivalent of Chateau lordship. Every man experiences ruts, but only a few men gaze up from within their ruts and see an opportunity to climb to a new zenith.