The Revolution Will Be Advertised

Comment of the Week winner Days of Broken Arrows, writing from the perspective of a former insider to the print magazine world, has an excellent summary of what drives a lot of the magazine and newspaper poz that is nearly reaching saturation point in America.

I used to write for magazines and newspapers and, in fact, wrote for a former Teen Vogue editor at one of the newspapers. And I can tell you this: In the mags, close to 100 percent of what’s written is advertiser-driven.

Those “outrageous” articles on anal sex and subjects like that aren’t so outrageous when you learn that the makers of K-Y Jelly (or some other such company) has bought full-page ads and that’s why the articles are being written. And all those other oh-so-wild “boundary-breaking” teen sex articles? Check the ads for contraceptives. There’s big money there. Mags don’t get that kind of advertising revenue writing about nice flowers or coffee tables.

Advertising didn’t always drive content. Once upon a time there was “a wall” that separated the ad division and the editorial division. The reason for this was so that the editorial side could operate independent of influences and be objective. But by the mid-1990s, fewer people were buying newspapers and magazines, so out of desperation, editors started to “tear down the wall” and grudgingly accepted some influence from advertisers.

But then came the massive influence of the Internet, which no newspapers could foresee (because editors lived in a bubble and didn’t heed warning of writers like myself). The Internet decimated newspaper and magazine circulation. Craigslist alone destroyed classified sections, which kept many a newspaper’s cash flowing.

The Web’s popularity caused advertisers to run from print and ran to the Web. So, to keep the revenue coming in, editors willingly tore down that advertising/content wall. They then let the ad execs march into the newsroom to give marching orders (metaphorically speaking).

And this brings me to my main point. Liberals/Democrats are now gloating about how it’s so wonderful that “the revolution is being led by Teen Vogue and Cosmo.” It isn’t. It’s being led by the big corporations that buy the ads that keep those mags in business.

So, once again, we see that the so-called “independent thinkers” are pawns of the corporate state. What they think is liberating is basically Big Pharma forcing the hand of editors to assign articles that will help them sell The Pill, the Morning After Pill, and whatever else women are taking these days.

I hope it’s not too bad a surprise for shitlibs when the curtain is pulled back and they’re forced to realize that the “leaders” they’re following aren’t Ivy League writers but Merck and Johnson & Johnson.

Gullible shitlibs suck the cock of corporate fat cats and praise poz-pushing greedy CEOs as “the moral conscience of America”, not realizing that they are utter dupes of “the Man” and the machine that they used to rage against but now enrich with their virtue sniveling support.

Interestingly, the wall between advertising and editorializing that is now crumbled to the ground corrupts not just editorial content, but the hiring process at these pozpaganda factories. If Merck or Amazon are running the editorial boards and deciding the content of our esteemed newspapers and glam mags of record, then those essentially corporate PR organs will gradually attract into their hiring pools the kinds of typists and pundits who sincerely believe in the degenerate, lying, fake crap that corporate America wants them to write to better push their products.

So I think gaystream media shitlib writers are more than just useful idiots scammed by the capitalist pigs they once hated; they are true believers. And the corporatocracy loves nothing more than a phalanx of faithful poz-dealers who don’t have to be bribed for their services. They’ll just show up with a smile and a thesaurus of snarky lib phrases, ready and eager to do the fat cats’ bidding.