Because niceguys excuse women’s shitholistic behavior.
There will always be an urge in people (not just couples therapists and marriage counselors, although they are more prone to experiencing the urge) to relieve women of and burden men with responsibility and accountability. This is a consequence of the Fundamental Premise, which states that eggs, being pricey, add value to the vessel which houses them, and therefore that vessel commands deference and apologia from all social and institutional forces.
The feminist complaint of an oppressive patriarchy that puts women under the jackboot of men is literally the opposite of reality, but we should not be surprised by feminist delusion because it’s also in the nature of women to ignore their advantages and to focus on those perceived injustices that insufficiently coddle them to a torrential splooge.
On female unaccountability, @TrevorGoodchild notes the connection to Game and the modren dating market,
Women are also more attracted to men who hold them to account, and are actively repelled by betas that give them a free pass (they’ll still take the freebie, though)….
This may be one of the clearest definitions of Game and sexual market dynamics I’ve read outside of my own very stable genius scribblings. What kind of men hold women to account? Jerkboys. What kind of men absolve women of personal responsibility? Niceguys. Women love the former, and hold the latter in contempt.
Women don’t want a toady, regardless of any claims to the contrary. Women want a challenge. A man who will call them out on their shit. And jerkboys are the men who will give them that thrill.