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Archive for the ‘Alpha’ Category

A new website, hetexted.com, is a gold mine of confirmation for the validity of game concepts. Girls post screenshots of their text conversations with men they like (or in some cases, don’t like) and ask the studio audience what it all means. The readers then vote on whether the guy in the text messaging conversation is into her, not into her, or the verdict is still out.

Ever wonder what kinds of guys make girls go crazy with anxiety, desire and romantic hopefulness? Wonder no more. It’s those “bring the movies” aloof assholes. A perusal of the Hetexted website, and its overwhelming majority of text convos that feature laconic men and needy women, pretty quickly proves the old maxim that chicks dig inscrutable jerks, or at least chicks dig guys who don’t fail the Jumbotron test. The hilarity of girls falling over themselves trying to ascertain how much love this or that guy who wrote a “nah” or an “aweee” or a “bring the iphone car charger” has for them is fun the whole family can enjoy.

Even better are the site’s readers pleading with the girls who submit their badboys’ hieroglyphic texts for public decoding that the guy in question is “playing a game” and is “no good for her”, which naturally is only going to serve to deepen the girls’ infatuations.

(It’s funny that, compared to men who only need to look at a woman to know if they’d like to date her, women need a team of advisors to tell her whether a guy is worth fretting about. It’s almost as if women have sexual impulses at odds with what they claim they desire. Wait… they do!)

For a sterling example of the Jerkboy Jumbotron genre, check out this one. (Girl’s replies are on the right.)

Underneath the screenshot, she wails her plaintive plea.

…SO NOW I’M WONDERING?
ok so…i like REALLY like this guy. we have a great connection, and i’m really falling for him. i really want to get to know him better but he is always so busy with work and lives thirty three miles away. should i move closer?? i think this could really work out but i dont want to move all the way out there and have my heart broken. thoughts??

“Great connection.” “I’m really falling for him.” “I want to get to know him better.” “Should I move closer?” “I think this could really work out…”

Nah.

And with that, another ten thousand niceguy, date-paying, considerate, chivalrous, white knighting, hard-working, emotionally available, respectful, attentive beta males face-palmed.

Moral of the Hetexted website: Do not chase girls. Make girls chase you. It’s the only way to be sure you’ll get the lay.

One tried and true method to make a girl chase you is to speak (and text) in mysterious monosyllabic code, to avoid early emotional entanglement, and to act like there are another twenty women lined up outside the door to service your autocratic cunt carver. In other words, to do the exact opposite of everything feminists, women in general, and your mom tell you to do.

Perhaps Bring the Movies Man, Skittles Man, and Nah Man should get together for a book reading of their collected wisdom. It will be precisely three words long. Afterwards, the flush-faced girls in attendance will spend three hours dissecting those three words and shifting inconspicuously in their seats.

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The Handicap Principle, or what is known in layman terms as conspicuous consumption, is an important biological hypothesis that explains why the males of some (most?) species have evolved costly status signaling displays. The idea is that a high fitness male demonstrates his high status to females by showing he can afford to waste resources on, for example, showy plumage or sport cars. It is objectively better for the male’s survival to not have heavy plumage that could make escape from predators more difficult, or to save money for future contingencies instead of waste it on an expensive car; yet, males of different species will often acquire these presumable maladaptations or waste resources on nonessentials because sexual selection exerts a force equally as powerful as natural selection.

So goes the theory. In reality, the theory bumps up against a wall.

You can’t get much more handicapped that that, unless you were limbless and genital-less with a concave forehead.

People open to the ideas of evolutionary psychology sometimes forget that nature operates within a system of checks and balances just as free markets and republics (putatively) do. The Handicap Principle helps explain some odd evolved male traits in species, but nature is always ensuring that the evolved handicap never gets too far out of control. Because when that happens, it’s no longer a status signal; it’s a real handicap that will repulse women or get you killed.

Game and the Handicap Principle have a rocky relationship. Handicapping yourself — a la Mystery with his furry hats and Victorian coats — is a great way to signal high status, IF you have compensating alpha male traits. Mystery has those compensating traits; specifically, his height, his grace under pressure, and his renowned game ability to handle the inevitable female shit tests and seamlessly escort women through the stages of seduction.

If, on the other hand, you are short, ugly, nerdy, insecure and without any game at all, dressing like Mystery is apt to backfire. Your calculated self-handicapping will not be a signal of confidence and high status, but an actual handicap that makes your job of getting laid harder than it need be. For you, the appropriate level of self-handicapping would be something along the order of uncommon shiny cufflinks or a gaudy ring. Just enough to incite curiosity in women, but not so much to banish yourself to the realm of weirdos.

Maxim #55: The degree to which you handicap yourself in an effort to signal high status to women should be commensurate with your game expertise and your confidence level.

The more confidently you can pull off showy clothes or an asshole attitude, and the more effortlessly you can deflect the shit you will invariably get from others offended by your ostentation, the more the Handicap Principle will work for you instead of against you.

Keep in mind, as well, that Mystery’s fraught couture is a game tactic in itself, designed to provoke reactions from women that allow Mystery to demonstrate his alpha prowess through his unperturbed handling of those reactions. You should welcome shit tests from women, because that means you have aroused interest in them. Mystery’s garish dress is a short cut to coaxing those much-valued shit tests out of women. But you need unshakeable confidence bordering on delusion to successfully pull it off, which, in my observation of fledgling PUAs, most men practicing the dark art of pickup don’t have in sufficient quantity.

For the average man who has leapt above the fray and grasped that important sex differences in psychology exist and thus interactions with women require a different toolkit than conventional wisdom offers, the Handicap Principle will be most relevant to him during the comfort stage of seducing a woman into bed (or into a longer-term relationship). In CH parlance, this is known as “vulnerability game“, and it is vital, in small doses, as a quasi-handicapping game technique for strengthening emotional connections with women.

Signaling that you possess beta provider potential is a powerful bonding glue to women who are at heart creatures of duality seeking the best of both alpha and beta in men. But since alpha is in rarer supply and harder to acquire, and since beta comes naturally to most men and is easier to acquire, the trick to finding the right balance is to emphasize your alpha while leavening it with droppings of beta. These beta droppings are the equivalent of handicapping yourself with costly displays of provider plumage and emotional vulnerability. They will only work when you have already established your attitudinal alpha male seed-cred.

If you haven’t established that alpha seed-cred, your beta droppings will go over like an elephant’s dung heap, because they won’t be droppings so much as “more of the supplicating same”. This is why women love to feel like they have to struggle to get a man to admit his emotional core, and dislike having men dump a bucket of their emotional core all over them. As women perceive it, the struggle is an irrefutable sign that the man is non-needy, has options with other women, and will give her the challenge she subconsciously craves.

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A reader forwarded a scene from the movie As Good As It Gets, featuring a suave and somewhat caustic Jack Nicholson meeting Helen Hunt for dinner. The reader writes:

Here is a scene from Nicholson’s all time classic “As Good As It Gets” (spoiler, please don’t watch this if you haven’t seen movie, better to watch it in movie)

Even though it is on screen, it’s great! It’s all about him yet she felt so good.

Do you think Jack’s body language is like a true alpha?

Here’s the video. I do think it’s a great demonstration of alpha body language and game in action, but of course this is Jack we’re talking about. The man bleeds alpha, in role and in real life. Commentary below.

0:24 — “Should I get her for you?” “No, that’s OK. I’ll just watch.” This is a glimpse into the inner world of the alpha. He’s going to take his time, just watch, move to her slowly, like a predatory big cat. No one will rush him. No one will disturb his mojo. When you think this way, your actions and behavior will follow suit. I don’t go in for new agey motivational stuff very much, but it’s true that forcing yourself into positive thought patterns will impact how you behave. There is a reinforcing feedback loop that runs from your thoughts out through your body and voice and vice versa. And studies have actually proven this phenomenon: when you assume alpha male physical poses, you feel more powerful and take more risks.

0:28 to 0:54 — The alpha male walks slowly to his prey. When he’s sure that she’s seen him, he doesn’t rush up to her like most betas would; he stops at a distance and allows the moment to percolate with blissful anticipation, which women LOVE LOVE LOVE.

1:03 — COME HERE. That hand wave is supremely alpha. Again, most beta males would have rushed over to the girl when she happily waved at them. An alpha accepts her wave, and shits on her expectations by motioning her to come to him. SHe is now sliding off her seat at this point, and no words have yet been exchanged.

1:04 to 1:48 — There’s a lot going on in this half minute that could befuddle the average man, but Jack stands rooted to his original spot when he first made eye contact with Helen Hunt. The king rarely approaches; the king is approached.

1:50 — She almost slips and says he’s “sexy”, but catches herself and dilutes her compliment a bit. The importance of this scene rests in his reaction; arched quizzical eyebrows, followed by a warm smile. What’s alpha here is not what is done, but what is omitted; he doesn’t latch onto her flattery like a needy beta who can’t believe his luck. He just accepts it and moves on to another topic.

2:02 — Showing a little bit of chivalry won’t kill you as long as you are alpha in all other ways.

2:10 to 2:20 — “You wanna dance?” “Well. I’ve been thinking about that since you brought it up before.” “And?” As she’s getting up from her chair assuming he meant he would like to dance: “No.” When you defy women’s expectations, you electrify their pelvic easements. Plus, this was damn funny.

2:24 — This is what we in the industry call a nuclear neg. Note: NOT recommended for newbs, or most any man really. There is a line where a neg, even an unintentional one, morphs into a blatant insult, which can crush a woman’s ego so thoroughly her shame shuts her down to further gaming. This is why Jack has to console her and, in his own alpha way, make amends. Helen Hunt is cute, but she’s no hard 10 club slut begging for abuse, so the nuclear neg worked against Jack.

2:44 — Notice that when Jack is quasi-apologizing, he never says “I’m sorry” (“I didn’t mean it that way” is the closest he comes to saying sorry) and he never stops delivering commands to her. “You gotta sit down. You can still give me the dirty look, just sit down and give it to me.”

2:50 — She demands he pay her a compliment. This sets up an alpha reply perfectly, because at this point her expectation that he will either say nothing or ramble stupidly or compliment something about her beauty are cemented firmly in place. The beta male would abide, ultimately disappointing her. The alpha male would do what Jack does next.

3:10 onward — He really takes his sweet time getting around to formulating that compliment. When a woman says “jump”, the beta male jumps. The alpha male ties his shoelaces and does a few warm-up stretches before accosting the ref about the rules of jumping and the distance he’s obliged to go. That is, when he feels like jumping.

3:25 — A good way to tease a woman is to overly dramatize your suffering and sacrifice that you do for her. Jack rubbing his hands and his forehead, and furrowing his brow because paying her a compliment is so tough, is just the kind of playful drama that chicks LOVE LOVE LOVE.

3:32 — “Can we order first?” This is the first time he up-ends her expectation. When his defiance crows thrice, she will be in love.

3:38 — Yelling across the room to place your order: alpha. This is the second time he defies her expectation.

4:05 — Helen: “I’m so afraid you’re about to say something awful.” My friends, you WANT to hear this line from a woman. You know why? Because it means you’re INTERESTING to her. INTRIGUING. And that’s a beautiful foundation for love sex and intimacy.

4:10 — “Don’t be pessimistic. It’s not your style.” General game note here: girls love it when you make a comment about what is or isn’t “their style”. To them, it means you’re connecting.

4:15 — “Clearly a mistake.” The Bill Clinton non-apology. Coming soon to a horde of admiring female fans near you.

4:20 — “I’ve got this.. what.. ailment.” He launches into a seemingly irrelevant story about himself that does not begin with a compliment for her. This is the third time he defies her expectation, and now the stage for love is nearly set.

5:15 — The payoff. Was it a compliment about her looks? Her eyes? Her generosity? Her dancing skills? No. It was a nebulous compliment about her that centered on himself. Why did she love it so much? Because a woman LOVES LOVES LOVES the thought that she is the one, the only one among all women, who can soften a hard man, coax him into her embracing redemption, and persuade him to turn his back, at least for a little bit, on his wild and independent and intemperate and free range masculinity.

Of course, she would be disappointed if he ever did such a thing in totality, because that would mean he’s no longer the project she can fix, the untamed thoroughbred she can break. He’d just be a lapdog if he ever acceded fully to her claimed demands and desires. This is something beta males don’t get about women; they do as their women tell them, and they never stop paying for their obedience.

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The fate of the world may hinge on whether Obama was once a lady slayer. Commenter Sp5 writes:

Based on this article about the judgment of his ex-girlfriends, Obama did have game, at least in his early years:

“In one diary entry from February 1984, Ms Cook – a girlfriend for more than a year – noted that in their relationship “the sexual warmth is definitely there – but the rest of it has sharp edges”.

She recalled “feeling anger” at Mr Obama, whose “warmth can be deceptive”. Foreshadowing a criticism often levelled at the President today, she said: “Though he speaks sweet words there is also that coolness”.

. . . . In another entry, she wrote that there was “so much going on beneath the surface, out of reach,” adding that Mr Obama was “guarded, controlled.””

If this woman’s recollection is true, it’s definitely evidence in favor of Obama having once had game. (I say “having once had”, because the First Linebacker seems to have beaten it out of him.) The description of Obama’s attitude — c.f. his state control — shares similarities with that of alpha males and charismatic men. Many womanizers are affectionate and sexual, but keep a psychological arm’s length between themselves and their quarry, which of course motivates the women to chase the men for more commitment and love. If you were wondering, this is a good position to be in as a man, because it allows you to call the shots.

Naturals and alpha males, in fact, are more apt than are niceguys and beta males to objectify and compartmentalize women. Yet, to listen to feminist complaints, you’d think the exact opposite was the reality. But that’s just because feminists in particular, and women in general, are constitutionally incapable of admitting the truth about the contours of their sexual desire.

My personal theory about our hope and changer is that the burdens of his intrinsic duality and loneliness that all racial halfies must bear, and the especially painful bitterness that abandoned sons of deadbeat fathers and emotionally distant mothers nurse their whole lives, eventually won the battle with his easygoing cool side, subsuming his game charms under a thin veneer of barely concealed seething resentment and racial solidarity mongering (it’s human nature to want to feel part of a distinct group, and this is doubly so if your group membership cred is questionable). Nevertheless, hints of Obama’s game survive to this day, mostly in the way he has mastered the art of mirroring — pretending to listen to people and regurgitate their thoughts even when he thinks differently. Obama is a cipher, and ciphers are often some of the most devastatingly charming ladykillers.

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Girls wil test, tease and taunt. This is the female mating modus operandi, and it exists because women need a convenient system for screening alpha males from beta males, for whom male looks aren’t enough information for women to go on.

The screening system is fairly ingenious and effective, because in the pressure cooker of face-to-face interaction, alpha males do tend to be the men who can either roll with the girly blows or parry them with maximum seductiveness. Beta males tend to be the men who react defensively, apologetically or feebly. Hotheads react butthurtly.

There is no end to the ways in which being an alpha male is better than being a beta male. So it would make sense to learn how to respond to female testing, teasing and taunting like an alpha male. In practice, this means you are going to have to be a lot less reactive and emotionally susceptible than you currently are, because alpha males all share, to a greater or lesser degree, a facility with well-timed and smoothly executed stoicism. Grace under pressure, if you will.

With that in mind, here are some actions and lines you can use when a woman has challenged you (and revealed her blossoming attraction for you). These are very generalizable responses, because they are meant to be that way. It almost doesn’t matter what kind of test the girl throws in your face; any of these cool hand alpha responses will boost your status, and hence your attractiveness, to her. These tactics aren’t meant to be the height of wit either, so you won’t fear stumbling over your words at the critical moment. They are, before anything else, responses that raise your relative status by influencing women’s perception of you. You have to be a bit of an actor to pull some of these off, but seduction is, in its essence, the art of acting.

The key to many of these is a bemused or neutral facial expression. Body language should be slow and deliberate, bordering on instilling discomfort in your female company. A drink helps here because you can telegraph deliberateness with subtle movements, such as slowly lifting a glass to your mouth to take a sip before replying to a girl. You are nonreactive. If it helps, imagine yourself as D. Draper. (Not Jon Hamm, who is a PC pussy in real life.)

– Arch eyebrows. Stare at her for three seconds. Look away.

– Look her over with neutral expression, draw in lips, slowly nod head, and exhale “yeeeeeeeahhh…..”

– Sarcastically, “Wow, so cold, so cold. mmhmmm.”

– “Goooooddamnit.” [act disappointed, shake head, frown] “I thought you were different.”

– “Hmm,” [pause pause pause] “you’re off to a good start, I see.”

– “Just what I needed tonight.” Smirk a little here. “A ballbuster.”

– Stare, cock head, blank face. “Charming.”

– “I’m sorry, did you say something?”

– Smile broadly and phonily. “All right! This is fun!” Raise your glass to her, like a toast.

– “I thought I was the biggest bitch here.” [to be used sparingly on especially hot women with serious bitch complexes]

– Exhale loudly and slowly. Put your drink on the bar. Turn to face her. Relax arms and clasp your hands together. Brighten your face like a CareBear. “Well. You really know how to win a gentleman over.”

– “Your games are for children.”

– Straight face, “I’m glad I got to know you.” Excuse yourself politely from her company.

– “I bet you say that to all the men who secretly make you a little nervous. Like a schoolgirl.”

– Furrow your brow, cock head, like your examining a zit on her face. “You’re…. weirdly fascinating.”

– “Thanks for not making this too easy/polite/friendly.”

– “It’s a good thing I met you. Nice girls bore me.” (“Normal girls bore me”, if you want to say something edgier.)

– “I’ve got a question.” Look at her, then look at your hand, tap the table or bar (or a herb’s forehead) with your fingers for a few seconds, stop tapping, look back at her. “Does this normally work for you?”

– “Well.” Raise your glass to her. Smile. Nod in appreciation. “Just what I expected.”

– “I’ve heard about girls like you.” Wait for a reply. “Nothing good, I’m afraid.”

– “C+.” She will ask what you’re talking about. “You’re flirting skills. Not bad, room for improvement if you apply yourself.”

– Make a fake pained expression. Breathe in through your teeth. Squint. Put a hand to your forehead like you have a headache, or to your chest like you have heart pains. “You wound me, deeply.” Immediately after saying that, assume your unaffected poker face. “Cheers.”

– Appear befuddled. “Your question seems silly to me.”

– “I’ve gotta hand it to you. I was expecting a sane, boring girl.”

– “Nevermind.”

– “Hold that thought.” Drink, talk to the bartender or a friend, or just stare at the wall. She will expect you to return to the conversation. You won’t.

– Duct tape her mouth. “That’s better.”

One of the above is a joke.

Bonus alpha maneuver!

Stick your fingers in your ears. “I can’t hear you.” If she doesn’t laugh, I’ll refund your boot camp money.

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Joe Mama writes:

Wanted to get your thoughts on: getting vibes that your gf and best buddy have sexual tension between them.

It’s almost as if they’d be a better fit for each other, it’s fucking with my mojo.

My working philosophy in matters of suspicions of cheating, or suspicions of potential cheating, is to go with your gut. If you feel a chest-tightening discomfort that a sexual vibe may be happening between your GF and your best friend, odds are pretty good it is happening.

There’s a reason many societies attempt to limit the exposure of wives to too many single men. Women’s hypergamy and sexuality don’t just turn off the moment a marital contract is signed, or a meaningful eye-gaze discussing dating exclusivity is shared. If your male friends are very alpha, very charming, and/or very flirtatious, especially relative to your own talents, then you are staring into the maw of an excited vagina aroused by the scent of cock in the water.

Alpha male friends (AMF) can be more fearsome sexual market competitors than alpha male strangers (AMOG). The comfort of acquaintance pacifies the female urge to caution, and an alpha male friend whose bond of loyalty is weak will pose a bigger threat than some random guy hitting on your girlfriend. A simulacrum of familiarity coupled with a constant state of self-enforced denial is rocket fuel for female fantasy.

Plus, think back to the ancestral environment, and realize that the norm for much of human history has been small tribes interacting only occasionally with outside tribes. In this environment, the men that women would most likely cheat with would know on some personal level the male partners of such women.

The wickedness of double disloyalty — from both your girlfriend and your best friend — can rend a man’s soul. I don’t have hard numbers at hand on the frequency of female cheating with males unknown to her primary partner versus males known to her primary partner, but I’d bet the latter happens just as often as the former.

Women, because they are just as duplicitous as men in their desire to cover their cheating tracks, will hesitate to get involved in any affair that has a high risk of exposing them. Ironically, affairs with male buddies can sometimes have a lower exposure risk than affairs with outside males, or at least be perceived as lower risk, because the male buddy has just as much incentive as the woman to keep a lid on things. A woman knows her boyfriend’s male friends better than she will know a dude she met on the train, and she understands that where incentives align, the particulars of affairs are more manageable.

Working against this exposure limiting incentive is the male friend who secretly loves your girlfriend, and will blow things up if he thinks an affair with her signals something deeper. For that reason, women are wary of trysts with male friends who don’t honor, as revealed through his professed feelings of love and yearning, the woman’s relationship with her boyfriend or husband.

Most times, women will resist the temptation of the alpha male friend. A woman who has invested much in a relationship will think twice before assuming a high risk cuckold maneuver that might destroy her investment. But it only takes one time, one magical night of heedless tingle, for years of virtue to dry up and blow away like tumbleweed. And for good reason: that one night could mean eighteen years of indentured servitude to a genetic impostor.

If there is a hint of sexual tension between your girlfriend and your best friend, you have to make a clear-eyed reappraisal of your relationship. Asking a few questions to yourself is a start.

1. Is her flirting harmless?

You can usually tell when a woman’s flirting is the playful self-boosting variety rather than the charged erotic variety. Women, and particularly good-looking women (one of life’s paradoxes), like to be reminded of their desirability, and flirting with other men is one way they fulfill that need. If it’s just an itch being scratched by a party girl poser, you’ll know by how lazily she flirts in front of you and by how quickly she rescinds her offer of flesh to rush back into your arms. If it’s genuine attraction, and the two of them are in your company, her contorted face will tell of her burgeoning guilt. A woman will not try to hide something of no consequence.

2. Is her flirting a jealousy ploy?

If it’s obvious she’s trying to make you jealous, that’s generally a good thing. It means she still loves you, but isn’t getting what she considers enough signs of commitment from you. I actually love it when girlfriends lamely and transparently flirt with other men in front of me, because it provides such a convenient way to lord my peen-cred over them by ambushing them with their own ham-fisted efforts.

3. Is she touching your friend, or herself, a lot?

It’s hard for a woman to consciously control her touch instinct in the presence of a man she desires. If you catch your GF placing her hand on your best friend’s forearm or shoulder more than once, you should be concerned. Same goes if she’s stroking her hair or caressing her face with her hands when talking with him.

4. Is she asking a few too many questions about your best friend?

This is a major tell. Doubly so if she tries to form her questions so that they sound like innocuous, spontaneous inquiries. “Hey, remember when you were telling me about Svengard’s trip to Italy? When’s he coming back? I bet he’d love to tell you all about it.”

5. Is she always offering to arrange co-ed events or nights out with your friends?

She wants to see him, but needs the cover of mixed company.

6. Are you having problems in your relationship?

Any sort of beta backsliding, or drifting apart, will push a girlfriend or wife into serious contemplation of competing market options. Luckily, you have an early warning sign at your disposal: the frequency and timing of sex. Be very wary if she stops fucking you during the ovulation part of her cycle.

If, after a careful answering of the above questions, you determine that the sexual chemistry you perceive between your girlfriend and your best friend is real, you have a number of choices.

– Call her out on it.

“I notice you flirt a lot with Tertullian. You think I don’t notice it? If we’re having problems, maybe we should part ways.”

– Tease her in front of him.

“Jesus, you’re blatant. You’re making Tiberius uncomfortable. I thought I was dating a nun, not a stripper.”

– AMOG your best friend.

“Hey, man, I think she’s into a threesome with you and me. I figure your pretty comfortable with a little accidental sword fighting.”

– Fuck with her head.

“Honey, I think Anfernee wants to sleep with you. It’s so obvious. I’m… sure you’ve noticed it.”

– Agree and amplify.

“Babe, the next time you flirt with Brantworth, try leaning in more, and licking your lips. I don’t think he’s getting the message.”

– Ignore it.

An aloof attitude won’t save your hide every time. You might successfully bluff her and she’ll run back to you to re-earn your love, or your inaction might seal your cuckolded fate. Much depends on the reactiveness of the chemistry your GF has with your best bud.

– Dump her.

Sexual chemistry is a powerful force. If you sense her infidelity is inevitable, get the jump on it and spare yourself the humiliation. If you’re married, make sure to collect evidence of her cheating before pulling the plug. You’ll need all the leverage you can get in divorce court.

Generally speaking, women will not cheat with your best friends unless one or both of the following criteria are met:

Your friend is significantly higher value than you are.

Sadly, female hypergamy can only be chained so long as it doesn’t grow too strong in the presence of a much higher value male. Your beloved will jump the bones of a Hollywood celebrity if given a real chance for it, no matter how much she sincerely loves you. And I suspect a lot of you tradcon loyal hubbies with visions of beatific virtue dancing in your heads would jam the hammer in Emma Stone’s toolbox if she backed up into you and breathlessly whispered her longing for your Biblical cock.

You have lost value within your relationship.

Relationships, barring compensatory game, tend to betafy even the rock hardest men. Time and familiarity and fairly predictable sex enervate the virile masculine essence.

Maxim #67: A man who has stopped seducing new women is a man who is becoming less seductive to his main woman.

When you become more beta, you are, in practice, raising the value of every other man your girlfriend or wife meets. Your best buddy Lil’ Petey starts to seem more like Peter the Great to your GF. Once you have turned to the beta side, even the most loyal, loving woman will begin to experience a reckless disregard for your feelings and a concomitant lessening of guilt when the prospect of sex with a more alpha man presents itself. Women are nothing if not masters at rationalizing away their malevolence when communion with alpha cock is on the altar of their womb cathedrals.

Preventative measures, then, are simple.

One, try as best you can to limit the amount of time that your girlfriend spends in the company of men higher status than yourself. You are playing with fire if your woman goes to work every day under an alpha boss. Now, obviously, certain realities prevent you from imposing the draconian limitations you would like and that would make a powerful dent in her ability and desire to cheat. But you can do little things. For instance, gently persuade your lover into work that is female-heavy, or run by women, or staffed with a lot of mediocre beta males. Or, get her knocked up fast, so she isn’t shunted into a lifestyle of peonage to an alpha male captain of industry. Or refuse to include her in your male buddy circle if you think some of your friends represent real sexual threats.

I can hear the baters now: “Waaah, you don’t think women have the willpower to say no to alpha males?!?”

Sure, I do. But willpower is conditional. The more her options increase, and the value of her options increases, the more malleable and fragile her willpower becomes. It’s a matter of removing excessive temptations from her life that might challenge her willpower. (Wives would be wise to keep to the same philosophy as concerns their husbands’ fidelity. It’s no wonder new wives move quickly to the suburbs, where atomistic single family homes and long commutes restrict the availability of young, nubile babes who would tempt their husbands.)

Two, avoid the betafying degeneration of long-term relationships. This means, in practice, keeping your flirting skills up to snuff by occasionally hitting on women other than your GF or wife. Game is not only useful for pickup, it’s useful for revitalizing the fading love brought on by predictability and familiarity.

If your girlfriend nags you a lot, and she’s hot enough to attract men of the caliber of famous actors, you may as well take her extrapair flirting as a message that she’s already serviced cocks other than your own. Don’t be surprised if that headache she has at the most inopportune times becomes a chronic condition.

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V. writes:

Yesterday it was my 7th month anniversary with my girl. She has been nagging about never celebrating it, so I wrote her name on the street with piss right in front of her and took a picture for the memory.

Anniversaries. The word conjures images of beta males frantically buying gifts at the last second for wives or girlfriends to honor nearly forgotten calendar dates the poor saps believe will earn them major romance cred. But anniversaries are not inherently beta.

If your girl imparts great significance to off-year anniversaries, or to any anniversary having to do with dating milestones rather than the much more onerous (and drably expected) marriage milestones, you are likely an alpha male. A girlfriend who wants to celebrate a seven month anniversary with you is thankful for each and every second of your company. To her, the months are as magical as decades would be to the woman married to a dutiful beta provider.

The weirder the reason for, and the timing of, the anniversary, the more alpha you are. So if she wants to celebrate the one month anniversary of the time you took her out on a real date, you are probably an alpha male. If she starts saying stuff like, “It’s 8:35, Wednesday evening. Remember this time? It was the first time you kissed me. And it was raining outside, just like tonight…,” you are probably an alpha male.

If you are a man who surprises your girlfriend with trivial anniversaries she had no idea existed nor even the remotest interest in celebrating, please lop off your balls. They are obviously doing you no good.

PS You don’t have to spend a lot of money on anniversary gifts. You don’t have to spend any money, for that matter. A woman will, over the years, recall more fondly her name pissed on the street or in the snow than she will the tennis bracelet wrapped by department store staffers.

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