Robert Cialdini And The Triumph Of Game

Robert Cialdini is an expert in psychological manipulation, i.e., goal-oriented communication. (Something we all do, more or less successfully, whether we are aware of our own machinations or not.) He wrote the seminal book Influence: The Psychology of Persuasion. What you may not know is that Cialdini was, in many respects, a founding father of Game. He is cited by many well-regarded pickup artists, and his ideas, like “social proof”, percolate throughout the game literature. Game has had, from its inception. some pretty solid scientific, theoretical, and experiential backing.

Something else you probably don’t know: Cialdini was tapped, along with other renowned behavioral scientists, by the 2008 Obama campaign to help propel Obama to the highest office in the land.

Two weeks before Election Day, Barack Obama’s campaign was mobilizing millions of supporters; it was a bit late to start rewriting get-out-the-vote (GOTV) scripts. “BUT, BUT, BUT,” deputy field director Mike Moffo wrote to Obama’s GOTV operatives nationwide, “What if I told you a world-famous team of genius scientists, psychologists and economists wrote down the best techniques for GOTV scripting?!?! Would you be interested in at least taking a look? Of course you would!!”

Moffo then passed along guidelines and a sample script from the Consortium of Behavioral Scientists, a secret advisory group of 29 of the nation’s leading behaviorists. The key guideline was a simple message: “A Record Turnout Is Expected.” That’s because studies by psychologist Robert Cialdini and other group members had found that the most powerful motivator for hotel guests to reuse towels, national-park visitors to stay on marked trails and citizens to vote is the suggestion that everyone is doing it. “People want to do what they think others will do,” says Cialdini, author of the best seller Influence. “The Obama campaign really got that.”

The existence of this behavioral dream team — which also included best-selling authors Dan Ariely of MIT (Predictably Irrational) and Richard Thaler and Cass Sunstein of the University of Chicago (Nudge) as well as Nobel laureate Daniel Kahneman of Princeton — has never been publicly disclosed, even though its members gave Obama white papers on messaging, fundraising and rumor control as well as voter mobilization. All their proposals — among them the famous online fundraising lotteries that gave small donors a chance to win face time with Obama — came with footnotes to peer-reviewed academic research. “It was amazing to have these bullet points telling us what to do and the science behind it,” Moffo tells TIME. “These guys really know what makes people tick.”

Cialdini’s theories about the nature of human psychology and his influence on the American elite are evidence of the triumph of Game. Game has infused every facet of the body politic, not just the sexual organs. As CH has said many times already, if you can game a woman into bed you can game a boss into handing you a raise or a nation’s voters into electing you President.

That is the awesomely dark power of Game. And dark it is, because what is essentially remote control of another person’s executive brain function is the kind of power that irresistibly pulls one to malevolent ends.

President Obama is still relying on behavioral science. But now his Administration is using it to try to transform the country. Because when you know what makes people tick, it’s a lot easier to help them change.

You can thank Game for our first two-term halfling SWPL President and the nationalization of 1/7th of the economy. Now, if Game can do that, imagine what it can do on bored girls at bars yearning for a little excitement in their lives.

Some have said the 21st Century will be the age of biology. I think what we are entering is the age of Orwellian mastery over human psychology. Scarily, the two might be related. The power to shape people’s opinions and emotions through mere word and expression, and guide them to actions they may not have taken otherwise, is reaching an apotheosis that could be magnified a thousandfold coupled with the power to alter people’s genetic architecture.

If your eyes are open, you don’t have to look far to see foreboding signs of this new age of the human aquarium rising into view. Unaccountable secret government agencies using the internet to “manipulate, deceive and destroy reputations”. Your webcam commandeered by shadowy operatives. Cameras on every street corner. Cathedralsourced slanderswarms of crimethinkers.

Cialdini’s name has been found in NSA documents. I wouldn’t be surprised if the man himself is working for them.

Doubters can snark about “PUAs” to their hearts’ content, but the arc of recent history is proving that PUAs were at the leading edge all along. Will people listen only when it’s too late?

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Tinderfessions: “The global march of absolute sexual anarchy”

For those who don’t know, the Twitter feed @tinderfessions is a cornholecopia of pervy and depraved confessions of Tinder users, the Weimar era-approved app that allows people to quickly geolocate future husbands and wives for intimacy trial runs. 😆

If even half the stuff on Tinderfessions is true, the republic is hurtling towards its doom faster than anyone thinks. Reader ivanhoseph77 writes,

Tinderfessions will cure you of any betaness instantly. It will also cure you of any lingering fondness for LTR’s or marriage.

It shows the global march of absolute sexual anarchy in stark relief. We are so far past any attempt at turning back from semen filled gutters of our society it’s not even funny.
It’s a poon paradise. Nobody in their right mind would even CONSIDER an LTR or marriage when looking at the stark reality.
“Virtue has it’s own rewards” my ass. As CH would say, “sit poolside, imbibe of the delights, and enjoy watching it burn.” There is nothing else to be done. Literally.
That twitterfeed will fell any idealized notions you may be absurdly clinging to.

The modern sexual market appears to be in the process of bifurcating. The religious and (relatively) prudish are making babies; the secular and debauched are not. Has this ever happened before in American history? Good question. How representative is Tinderfessions of the public’s sexual behavior? Also a good question.

Having read enough social media in various interchangeable formats, I notice that online communication — for all its passionate sperm und wang — reveals very little of love or aspirations to love. From unformed men this is expected; from women it’s jarring. The divine and mysterious has been strip-mined from sex, leaving behind an abandoned pit.

Maybe the quest for human happiness is better served by a little less convenience and a little more struggle.

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It’s Time To Start Calling Out Women Who Are Losers

Women expertly wield the “loser” shiv against men they don’t like (or don’t find attractive) because they know — or at least their unconscious knows — that the insult sticks. A man’s SMV (sexual market value) is, in large part, a measure of his social status. Loser men simply don’t compete very well in the mate market.

The equivalent insult against women is “ugly”. Women’s SMV is less a function of their social status than it is of their looks, so being called ugly is the kind of jab that penetrates all the way to the female id. But calling a woman a loser when she is indeed a loser can still wrest a shock of pain, and provide ancillary societal benefits, such as ostracism of the loser woman by other women.

But women are rarely called losers because they are protected by the penumbra emanating from the fundamental premise. In times like these of female regression to a hellcunt mean, this protective bubble of automatic deference helps spread the shamelessness virus of female loserdom until it infects all classes and strata.

Therefore, CH decrees that the time is now to start calling out loser women for the losers they are, using a colloquial definition of the word “loser” that is quite a bit more stringent than the excessively broad definition applied by women tarring men with the label. Who are loser women?

Single moms (excluding widows): LOSERS.
Fatties: LOSERS.
Spinsters: LOSERS.
Cougars: LOSERS.
Childless careerists: LOSERS.
Social media attention whores: LOSERS.
Feminists: LOSERS.
Sluts: LOSERS.
Divorcees (with exceptions): LOSERS.
Mudsharks (with exceptions): LOSERS. (Proof.)
Porn whores who want the world to know what they do for a living and don’t think it will affect their prospects of marrying a high value man: LOSERS.
Women who take selfies of their asses while their infant daughters watch: LOSERS.

Let your shiv flag fly, paladins of the patriarchy.

Shame a loser, save a nation’s soul.

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The Low Fertility Of Urban Liberals Is A Feature Not A Bug

There is much hand-wringing by the hypocrati over the below-replacement fertility rates of overeducated, urban leftoid, credentialist suck-up, status whoring SWPLs. However will civilization carry on if our progressive snarkmeisters disappear down the sinkhole of Darwinian finality?

Well, I’m here to tell you that Western civilization will carry on quite well, and certainly better than it has the past 60 years. For evidence of the source of my sureness, review this quote by Thomas Aquinas on the Catholic Church’s prohibition of cousin marriage aka inbreeding:

Afterwards, however, towards these latter times the prohibition [against cousin marriage] of the Church has been restricted to the fourth degree, because it became useless and dangerous to extend the prohibition to more remote degrees of consanguinity. Useless, because charity waxed cold in many hearts so that they had scarcely a greater bond of friendship with their more remote kindred than with strangers: and it was dangerous because through the prevalence of concupiscence and neglect men took no account of so numerous a kindred, and thus the prohibition of the more remote degrees became for many a snare leading to damnation.

Aquinas was a man who rightly perceived the dangers inherent in both too little and too much outbreeding. (Were we blessed with such wise men today!) Inbreeding encourages clan-based violence and decreases social trust, two consequences that are anathema to the development of modern civ. But too much outbreeding (EatPrayBang!) decreases charitable kin-feeling and incentivizes a decadent ennui that severs the citizen’s sense of obligation to his nation and co-ethnics.

Where is this thought leading? The native stock of the West is clearly suffering from a mental sickness caused by too much outbreeding. Universalism is the religion of liberal whites, and they cleave so strongly to this secular religion that they are happy, nay overjoyed!, to throw the borders open and bequeath their hard-won territory and culture to battalions of Third Worlders and other temperamentally distant aliens, who of course given large enough numbers will promptly, whether wittingly or consequentially, execute its destruction.

The liberal SWPLs’ universalist instinct is so deeply embedded that it’s become a danger to their own reproductive fitness. If it were just themselves they were (unproductively) screwing, that would be fine; unfortunately they’re screwing everyone who has to live under their administrative tyranny.

So it is with great sadistic glee that I put two and two together and conclude that the passing of the sweep of SWPL liberals into the prolapsed hole of history will prove, ultimately, a good thing for the reconstitution and continuation of Western civilization, and in particular of America. Whether through the act of some subconscious calculation, or environmental disincentive, or perhaps via a divinely directed cosmic rebalancing working magic on the impervious hindbrains of self-destructive fools, the children of universalist leftoids are fewer by the hour, and their complete demise closer by the day.

We should be welcoming this fitness adjustment for the ray of hope it delivers. Prosperity can turn on accidental fortune. Runaway universalism, it would appear, contains the seed of its doom, and in its death there will be rebirth. The gods of the copybook headings will have their laugh at last.

So pass out the condoms, fire up the abortion mills, parade the sluts, stream the cuck porn, shove those freebie Pills down the throats of SWPL princesses, and bask in your righteousness, knowing that your tribute in distasteful utilitarianism will pay handsome rewards to your posterity.

Truly, the SWPL is the cuckold of the world. Pronounce it “swipple”. Let it snap off the lips with pleasing hatefulness. It stands for “white person who gets a leetle chill down his neck when a black doctor is on the TV”. Remind the SWPL in your company that there is no moral obligation to uplift the world’s wretched refuse. If they balk, remind them again of their atheism.

SWPL is the cuckold of the world
Yes he is…think about it
SWPL is the cuckold of the world
Think about it…do something about it

We make him sit in the corner and watch
If he won’t be a cuck
we say that he’s a bigot

If he’s real, we say he’s
trying to be a racist
While pulling his pud he
pretends that he is above us

SWPL is the cuckold of the world…yes he is
If you don’t belive me take a
look to the one you’re with
SWPL is the slave of
the slaves
Ah yeah…better screem
about it
We make him pay and raise
our children
And then we leave him flat for
being a cuckold beta male
We tell him home is only a
fantasy
Then we complain that he’s
too pale-skinned to be a man

SWPL is the cuckold of the world…yes he is
If you don’t belive me take a
look at the manboob filth
SWPL is the slave of
the slaves
Yeah (think about it)

We insult him everyday on TV
And wonder why he has no
guts or confidence
When he’s young we kill his
will to be free
While telling him there’s no such thing as smarts
we put him down for being so dumb

SWPL is the cuckold of the world…yes he is
If you don’t belive me take a
look at John Scalzi’s tits
SWPL is the slave of
the slaves
Yes he is…if you belive me,
you better screem about it.

Repeat:
We make him pull his
pud and prance
We make him trash his
seed for laughs
We make him axe his
balls as penance
We make him rend his
soul in half

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Ladies Like Him — In A Way

Continuing with our latest CH series exploring the historical records for choice bits of wisdom that would be the equivalent of PUA game and Heartistian theories of the sexual market today, reader Arbiter forwards this excerpt from a 1902 issue of Cosmopolitan Magazine (before it became a women’s rag. Rag. Heh.):

The author explains the “Sissy”:

He is polite and rather anxious to please. He wishes always to do the thing which happens to be the proper thing at any given time. He never would think of initiating anything novel or starting out in a new and unexpected course. He likes very much to be with ladies, and ladies like him – in a way. He is a most useful creature and absolutely harmless, intended by Providence to carry wraps and rugs, to order carriages, to provide theater-tickets, flowers, bon-bons, opera-boxes and four-in-hands, according to his means and the position which he holds. He will call regularly upon a girl and in fact upon all the girls he knows, and he will keep it up for years, and it will never mean anything to him or to them, for he is essentially a tame cat…He is really an indispensable person in our modern life; for it is desirable that young women should have some male creature about them to fetch and carry – one who will do it all for the mere pleasure of the service, and who will never agitate them and disquiet them or make them feel it necessary to be on their guard.

“In a way”. 😆 😆

In 1902, (a modern age to the men living back then), men knew what being a beta orbiter meant. Thus we have proof that the sexless friendzone and the female exploitation of servile, supplicating men for “beta bux” have existed for over 100 years, and probably a hell of a lot longer than that.

He then proceeds to describe the qualities that make men respect other men. The explanation is long, but in short he must be honorable, reasonable, courageous and gentle.

The last one does not mean being effeminate, but a refinement in character:

Intellectually it means intuition, sensitiveness to all impressions, and the imaginative element which illumines the dark places of the mind and shows the way to great achievement. Temperamentally it denotes gentleness, and the tenderness which is the perfect complement to strength. It is to men who have this last and finest gift, that other men, since history began, have given not alone their liking but their service, their devotion, and their very lives.

What then is the conclusion? Men like in men these traits: the honor that ennobles; the justice that insures the right; the reasonableness that mellows and makes plain; the courage that proclaims virility; the generous instinct that disdains all meanness; the modesty that makes no boast; the dignity that wins respect; the fineness and the tenderness that know and feel. But when one thinks of it more carefully, may he not sum it up in just a single sentence, and accept it as truth, that all men like a gentleman?

Beta niceguys reading the above passage are undoubtedly saying to themselves, “Reasonableness? Generosity? Modesty? Tenderness? Hey, wait, I have all those qualities! Why don’t men admire me and women invite me to their beds?”

Because, dear beta, you must impress upon people you are those virtuous things by choice, and not by necessity. And the way to prove that is by first demonstrating that you are capable of behaving in the opposite fashion, as suits your needs.

Take a page from the sexy jerk. Watch how he shits with impunity on the polite norms of society, gets the girl and the admiration of his friends, and then pulls a rabbit out of the hat with a sudden and unexpected generous gesture that provokes an explosion of love kibbles raining on his dinner plate.

People, particularly women, overdose on virtue quickly. The scarcity principle applies here. You don’t want to be that dependable guy who’s always there for her; you want to be that inscrutable dark triad jerk whose occasional forays into the Light are greeted with glowing encomiums and flowering furrows.

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Game In Renaissance Europe

The Book of the Courtier, published in 1528 by Castiglione, dispenses courtship advice that will sound very familiar to modern practitioners of the crimson arts.

[T]he book, whose subject is the proper behavior of men and women at the courts of Renaissance princes, was written by Baldassare Castiglione, an aristocrat, soldier and diplomat who died, at age 50, less than a year after publication of his magnum opus. […]

For Castiglione the courtier should be acquainted with great literature, know music to the point of being able to play an instrument, be skilled at the arts of oratory, and in conversation employ exquisite tact and apply the art, in his memorable phrase, of “cheating expectations.”

Poon Commandment VI.

VI. Keep her guessing

True to their inscrutable natures, women ask questions they don’t really want direct answers to. Woe be the man who plays it straight — his fate is the suffering of the beta. Evade, tease, obfuscate. She thrives when she has to imagine what you’re thinking about her, and withers when she knows exactly how you feel. A woman may want financial and family security, but she does not want passion security. In the same manner, when she has displeased you, punish swiftly, but when she has done you right, reward slowly. Reward her good behavior intermittently and unpredictably and she will never tire of working hard to please you.

AKA, cheat her expectations.

Not only must the courtier acquire all these skills, he must display them with a casual air of easy mastery. The ideal courtier, Castiglione writes, “must put every effort and diligence into outstripping others a little, so that he may be always recognized as better than the rest.” But he must do so without showing the least strain or hint of affectation. He is to accomplish this through sprezzatura, the art of artlessness, or the art that hides art.

Amused mastery. Demonstrate higher value. Don’t be try-hard. All concepts of modern pickup artist seduction technology that were once Renaissance era wisdom.

The point of the courtier making himself so charming, and of his elegant display of mastery of the arts, is that through them he will raise himself in the prince’s esteem, thereby seducing him into heeding his advice. If the excellence of the courtier’s cultural attainments is “the flower” of his training, “the fruit” lies in helping his prince “toward what is right and to warn him against what is wrong.”

People will hear you better if they are first charmed to fondness.

Game denialists who deploy, among their many ineffectual fusillades against Chateau Heartiste, the argument that game is an aping of the primitive cultures lack all historical perspective. European philosopher-kings knew game, and knew it so well they elevated it from the savannah and refined its practice to suit the demands of their world-beating civilization.

Seduce your fair women to ecstatic surrender. Anything less would be… uncivilized.

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Sexual Amorphism

The woman is on the left, the man on the right.

Something strange is happening to men and women of the West. This can’t end well.

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