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Half Sigma has a post up profiling buyers of Apple and Android (concluding that most Android buyers are more frugal than Apple buyers.)

Android buyers may be more frugal, but it’s not because they have less money to spend than Apple buyers. The reason Apple is the elite/SWPL/hipster smartphone and tablet and laptop of choice has to do with the preferences of women. As a commenter over there wrote:

“Maybe iphones appeal to women shoppers, but the sophisticated users I know prefer the Galaxy S III or the Nexus 4.”

Apple vs Android is less about SWPL vs prole than it is about women vs men.

Firstly, proles aren’t Android customers. Most proles don’t have service plans and are still using dumb phones. Android customers are well-paid STEM men, typically younger, and often married with small kids. They are the type of men who are out of the dating market, either through marriage or nerdery. They love tinkering with gadgets and discovering multi-use purposes for them. They are numbers people, and have a natural aversion to spending more for something than what it is worth according to dry calculations they make in their heads. In other words, the core Android base are left brain thinkers who better appreciate value and function and are autistic to the appeal of pretty packaging, ergonomics and intuitive GUIs.

Devoted Apple customers are single women and the men who hang around a lot of women, like salesmen, players, scenesters, and marketers. Apple customers also include older buyers who are intimidated by rumors of non-Apple products being harder to navigate. In other words, the core Apple base are right brain thinkers who better appreciate form and are scared of advanced techie functionality (or more precisely, techie functionality that is not sufficiently concealed under a soothing layer of bubbly icons).

Apple enjoys lavish profitability because women are the primary purchasers in any modern, slowly decaying Western society. Since form has higher status than function in such late-stage societies, and since women are the drivers of trivial status whoring competitions, Apple — which, justifiably, represents the ultimate in high status tech aesthetic — owns women’s sympathies. And from this, Apple owns a significant chunk of men and their dollars.

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A commenter at Mangan’s linked to a recent 60 Minutes segment which discussed study findings that babies are born with a moral compass and innate biases against people (or things) not like themselves. In short, it would appear that in-groupism, and hostility to the Other, is inborn in all of us.

Favoritism for one’s own kind and racism are, not to put too fine a point on it, a property of human nature and not something “taught” or constructed out of whole cloth by mean parents, the KKK, or afrocentric studies professors. This property can certainly be amplified or dampened by cultural intervention, but it cannot be eradicated or wished away.

In-groupism has evolved for a reason, and that reason likely led to an increase in reproductive fitness for those humans who had the gene(s) for in-groupism. In-groupism is, from the gene’s point of view, a GOOD THING. Now whether in-groupism is still as fitness maximizing today as it necessarily has been throughout human history is another question, but no one can seriously argue that it’s a pointless emotional reflex only designated “bad people” (read: working class white men) possess. If you need the dots connected, tribal favoritism is as natural as love.

As I am a person who generally prefers to not make life miserable for the mediocre masses who are just trundling by trying to eke out a slice of joy without stepping on my toes, I instinctively recoil at those self-righteous social engineers who would attempt to reprogram certain classes of people (read: working class white men) to betray their essence as human beings in order to more properly mouth the hypocritical bleatings of the gated-community pompous elite. So, inevitably, when some malevolent leftists seize on these studies and deliberately misconstrue the message they should be taking from them to further their anti-human status whoring agenda, I draw my sword and level it at their throats.

Since beheading of one’s ideological enemies is not yet (again) in fashion, we must settle for the weapon of our words, and no verbal artillery is more powerful in today’s snark-soaked society than the insouciant reframe. A successful reframe will win friends and influence people, and, best of all, it will drive your foes insane with impotent rage.

To wit: the commenter at Mangan’s worried that our leftist overlords would misuse this study for their nefarious ends, instead of taking the proper lesson from it that their unpracticed worldview is a mile high pile of horseshit.

Babies are born to be biased against the other. And to listen to these PC Marxist Professors going ‘Oh no, we have to train these people out of this’. Instead of saying wait a minute–maybe I’m wrong about political correctness.

How would your typical ankle-grabbing rightie like, oh, say, Rich Lowry, reply to a ruling class leftist who asserted that any proof of hard-wired racism meant that emotionally torturous reeducation must continue until morale improves? Likely, he would comply that steps must be taken to reduce the chance that inborn racism would lead to immigration restrictions, but that we must also be careful not to place any blame on [white men] for their regressive views because, after all, they were born with this original sin, blah fucking blah.

No doubt the mass of mainstream “””conservatives””” would fall right in step with their leftie tormentors’ frames, presenting their chafed rumps for yet another humiliating ramming.

Now how would this conversation go if the ruling class leftie had to confront an aloof asshole like yours truly who didn’t give a shit about clinking glasses with rancid anti-white leftoids at stiffly polite cocktail parties?

Leftoid: “Oh no, we have to train [white men] out of this.”

Demon’s Herald: “Sure, and while we’re at it, what do you think of training gays out of their homosexuality? It’ll cut down on the AIDS if the studies are to be believed.”

The masterful reframe uses the momentum of your enemy’s thrusting knife against him. Your goal with any reframe should be to either divert the withering mockery of the audience toward your opponent, or to ensnare your opponent in a logic trap which forces him to defend whatever blithe inanity he intones to lubricate his limbic folds.

It is similar in function to seductive reframes with women: you either redirect a woman’s alpha probing into self-conscious insecurity where she will revert to defending her attitude and become psychologically conditioned to perceive you as higher value than herself, or you make her feel the burn of mockery that is the undercurrent of teasing foreplay leading to sexual relinquishment to your obvious dominating presence.

Here’s another example. A commenter at Larry Auster’s accurately imagines what a typical anti-white leftoid (in this case, John Podhoretz) would say to a realist schooled in the facts of intransigent human nature and the evolved preference for tribalism:

You [Auster] wrote:

“But humanity does not consist of universal individuals. It consists of various cultures, ethnicities, and races all of which have particular identities, characteristics, ability levels, values, and agendas which are different from those of the host society. As a result, the mass presence of those different groups in the host society, far from advancing right-liberal equal freedom, empowers their unassimilable identities, characteristics, ability levels, values, and agendas, and thus changes the host country from a right-liberal society into a multicultural, left-liberal, racial-socialist society whose ruling principle is equality of outcome for all groups.”

To which Podhoretz pere et fils would surely reply, “Why do you hate freedom?”

How does a weak-willed, supplicating, betaboy “””conservative””” like, oh, say, Jim Geraghty, respond to this all-too-realistic, imagined Podhoretz coercive frame? Probably something like this: “I don’t hate freedom! Really, I don’t! Look, some of my best friends are freedom lovers. And I promise never again to use the word slut, no matter how applicable it is. Be kind to me?”

Lame. Podhoretz owns the frame, and Geraghty is just playing within its bounds.

Now how would this imagined yet highly probable conversation go if Podhoretz were trying to box in a mischief maker like yours sincerely?

Pod: “Why do you hate freedom?”

Demon’s Padawan: “Why do you fellate goats?”

Leftoid’s frame destroyed, razed by brutal and vicious ridicule, and, should the demonic horde so choose, seamlessly replaced with a frame of their comfortable choosing.

Some GOP operatives who shall remain unnamed have written here asking for ideas about reframing against the media-dominated leftism that rules the airwaves and the shit channels. Well, here are some ideas. I could give more, but I don’t feel much like it, mostly because I have my suspicions that the lot of the mainstream right isn’t really interested in LISTENING and WAKING THE FUCK UP, but instead would prefer the glass-clinking route until either the whole thing goes down in flames or they can grab the coattails of a truly brave leader and say “See, I was right there with you all along!”

Fucking puling waterboys. Ass-lapping company men.

Anyhow, I leave you with this final thought: Mockery.

Mockery.

And more mockery.

This is the age of superficiality, of winning through intimidation, and the only way the right is ever going to defeat the left in any meaningful manner is to mock them relentlessly, mercilessly, sadistically. You cannot defeat snark — the leftoid’s debate tactic of choice — with logical exposition or appeals to civility. You only kill it by turning it on itself. If you think this is a sorry turn of events… well, it is, but it’s the world we live in. Abide reality, or abort. The reality is that three huge branches of mind massaging — the media, academia, and government — are in control of the discourse, and it is blatantly against your interests as a realist thinker and lover of truth and beauty.

Appeasement is a luxury of winners.

Even then, even if the right took all my advice and gamed the shit out of their media cockblocks and the LJBF electorate, there may be no saving this sinking ship. Even the tightest game is no match for a demographic tsunami that is constitutionally wedded to the idea of Big Daddy State and Bad, Beta White Man.

As always,

yours in poolside.

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The subject of this post is the new plaintive wail you lately hear spilling from the schoolmarmish pursed lips of liberals and status quo-ers who are suddenly becoming very uncomfortable with the torrent of discomfiting truths penetrating the airwaves, and especially with the truthbomb throwers like the proprietors of this blog who actually sport a working sack and don’t give a flying fuck what offense the perpetually fake phony fraudulent grievance constituency takes when their cocktail party discourse is crashed by mischievous pricks.

“What is the point of telling ugly truths? Don’t you know it will hurt people? What good can come from it?”

The value of truth is self-evident. The pursuit of it needs no explanation. The fact that a growing chorus of institutional(ized) ruling elite is starting to think that some truths are best left locked in an attic chest bodes ill for the future of freedom of speech in America. I predict within ten years legislatures and courts across this land will impose restrictions on the First Amendment. And the Founding Fathers, having already rolled a million times in their graves, will roll one last time, and the earth will swallow whole the America we once knew, but which will be no more.

You think I’m joking, or that I’m posing in martyr garb. Ok, think that. Then get back to me in ten years, and we’ll see if you still have the confidence of your snarky smirk.

But I am in a magnanimous mood. Some ask the question from genuine motives. They sincerely don’t, or can’t, see the value in exposing pretty lies and ugly truths. And they want to know, “Where’s the Benefit?” One such topic of discussion which often elicits this bristled reaction is honest discussion about average human population groups differences (along numerous metrics). I understand the urge to silence, or cavalierly dismiss, open discussion of this topic. The human ego is the most powerful force in the universe, more powerful even than the female tingle. We are constructed of origin material that impels us to wrap our senses of self-worth in the neuronal equivalent of three foot steel-reinforced concrete bunkers, and to associate, no matter how unjustifiably, attacks against our tribe as judgments on ourselves.

I get it.

And… you know what? I don’t care.

Not anymore.

Not when the opposite of the truth — the filthy, acrid lies we here have been choking on for fifty years or more in this country — has been, and continues to be, used as a cudgel to bludgeon the skulls of the favored whipping boys and to take a huge steaming dump on reality.

It is an affront to my lying eyes. It is Orwellian in philosophy and practice. It is a humiliation, a personal slap in the face, to parade this stinking carcass of bullshit in front of me as if it is the Word of God and I should swallow it whole, for my own good you see.

I say fuck you to all of that. And I dream of the day when the rope will be knotted and the lampposts freshly lacquered for the vengeance upon my enemies, my betrayers, that is so sweet. So sweet.

Ahem.. oh yeah where was I… just had a caffeine moment… phew.

Anyhow, some persons of what I judge to have good hearts, ask if any good can come from discussing AICH BEE DEE. They ask what, if anything, would change if the ugliest truths were accepted by the ruling class? What is the practical benefit of hurting some people’s feelings? The reader Thursday emailed what I think is a very good reply to this question, and so I reprint it here:

Some practical applications of HBD:

1. Immigration restriction.  You need a certain number of high IQ people to keep a First World society going.
2. An end to affirmative action.  Minority underperformance is not due to racism, so affirmative action is grossly unfair.
3. Discouraging dysgenics, i.e. not subsidizing single motherhood through welfare, regardless of disparate impact on minorities.  See #1.
4. Shutting down movements to let minority prisoners out into society.  (I’m open to other equally effective methods of controlling crime, but they should be applied to all, not just minorities.)
5. An end to blaming white racism for all the problems of the world.
5a. This may seem like mostly a minor annoyance.  But really intellectual hygeine is reason enough to get rid of it. Forcing people to believe lies is generally corrupting.
5b. It prevents people from thinking seriously about solving the problems among low IQ groups.  You can’t solve a problem unless you think clearly about its cause.

You could make a case for some of these things without recourse to HBD, but we all know how effective that has been. For example, you can’t just talk about IQ without talking about HBD.  The disparities between high and low IQ racial groups just are there and are used to discredit the idea of IQ in general.  These days you really have to quote chapter and verse with hard data to show you aren’t racist.

As for inferior, well that is a judgment call.  In some important ways, blacks may be superior to whites and not just in regards to sports and celebrity.  T. is Haitian and I’d note that Haitian art is just way better than anything done in America in the past 50 years or so.

Whites have created liberal modernity and it is not without its significant downsides, spiritual, artistic and even intellectual.

Of course, blacks and many of these other groups don’t seem very good at creating and maintaining a crime free, high tech society.  Though I’d note that high levels of black crime and social dysfunction are at least partially a response to living in certain societies.  I’ve visited St. Lucia, which is a very black place, and, up until the recent influx of tourodollars, it had been mostly crime free and is still relatively so.  Blacks in the South up until the 1960s were relatively peaceful and well ordered too. But modernity + blacks seems to equal lots of crime and social dysfunction.

This is just a taste of the good — GOOD — social benefits that would come from listening to the truth instead of running from it or trying to shut it down. IQ is but one measure of a man’s character, and but one ingredient contributing to a culture’s prideful sense of self and trust in fellow-man. The truth covers much more extensive territory than just the particulars of abstract thinking ability. Any lie-pusher who attempts to reduce the debate to a disingenuous IQ war is engaging in deliberate obfuscation of the myriad other truths which pulse through the veins and capillaries of the human panoply of difference.

The consequences of lies matter. They matter more than most are willing to admit.

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Judging Sluts

The Man Who Was… comments:

It’s hard for men to hold two contradictory attitudes towards sluttiness at once, so PUA advice to just be non-judgmental is better if your only goal is getting laid.

Some readers are under the mistaken impression that my posts about slutty women and the deleterious effects they have on society and marital/LTR stability must mean that I conduct my dating life with a stern judgmental attitude toward women and with the goal of flushing out sluts from my pool of prospects.

Nothing could be further from the truth. I will conceal my true feelings when concealing them is personally advantageous. No way no how am I getting the play I do if I decide to accost every girl I date for a spreadsheet of her sexual history. Real life doesn’t work that way. I want to disable women’s anti-slut defenses, not power them up. I don’t know about you, but when I date, my idea of a successful close is the opposite of the girl clamping her legs shut.

Now, if I am in the market for a long-term girlfriend, I will, post haste, covertly judge my dates for their sexual modesty, and screen out those women who strike me as being world class cock consumers. This, too, is to my personal advantage, for the chronic slut is a potential cheating risk, not to mention a barrel of drama queen laughs that gets tiresome sooner rather than later.

Commenter YaReally is correct to say that adopting a pose of non-judgmentalism as regards women’s sexuality is practically a sine qua non for womanizers. I have yet to meet an experienced player who harshly condemned women (to their faces) for any perceived sluttery. And, let’s face it, when you’re an unmarried guy just looking for a piece of tail, you’re more apt to light up with happy anticipation than power down with clucking disapproval when you learn that the girl you are talking to is handicapped in the sexual self-control department.

“She’s good to go!” isn’t a male rallying cry for nothing.

All that said, I find it off-putting when players try to spin certain obviously self-serving game strategies into self-righteous moral crusades. Some famous PUAs are particularly susceptible to this (cough Neil Strauss cough). Encouraging women to be comfortable with expressing, and surrendering, their sexuality as part of a designed pickup strategy is not equivalent to some grandiose philosophy about the life-giving blessings that sluts bring to the cosmic symphony. Sluts are, in fact, anti-civilization; so if you like being surrounded by the good things in life, and living in a prosperous nation, you would not want too many women to embrace the cock-hopping credo.

Which brings me to the crux of this post. A campaign to relieve women of their sexual coyness and take up the slut banner would, given enough converts, actually work against the goals of players. You see, the sexual non-judgmentalism player pose only works when there is a dominant social current that encourages the opposite. The “secret society” and “you and me against the world, baby” subliminal connection that bonds a woman to the player and tempts her to unleash the loin needs an over-arching force to push against, or it withers from its own growing conventionality and dullness. There is no giddy feeling of taboo breaking when every other girl is happy to give it up for pennies to the dollar, and every other man is spouting the same tired non-judgmentalism schtick.

So, paradoxically, players ought to pray that the greater society keeps their lasses on a leash, else they might see their prey decide that laying down with lions is not as much fun as it used to be.

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The top and bottom against the middle. White status whoring with minority pawns. SWPL hypocrisy. Anti-white anti-racists. Two Americas. Jesusland.

You’ve heard all these before. The Orwellian prognosis of a political culture steeped in a mountain of lies and suppressed crimethink. Astute observers of the American scene can’t help but notice that something foul is afoot, and they’ve given it a contour: the white ruling class has it in for the white working class.

The WRC is working diligently to make life as difficult as possible for the WWC. The white elite are successfully putting their hate for “those other whites” into policy form, the result being open borders, quotas, AA, outsourcing, emasculating indoctrination, Section 8, credentialism, etc. These policies hurt the WWC much more than the blowback hurts the WRC because the latter has the money and foresight to live in carved-out enclaves full of upper class and upper middle class whites like themselves. But they speak out of both sides of their mouths, for they do not want the WWC to know that the elite don’t really practice what they preach.

I have a theory that I believe has even more explanatory power than irrational ruling class hatred for working class co-ethnics. I call it “cultural eugenics”, and it basically states that, within the ruling minority — in this case, the WRC — there percolates a subconscious mental algorithm, shaped by ancient genetic imperative, which compels the WRC (the alpha males of the national pack) to “filter” or “select” whites lower on the status hierarchy for the ability to navigate the WRC’s cruelly labyrinthine cultural obstacles. It is similar in function to how a small hunter-gatherer tribe has rites of passage for its adolescent males, and how the tribe will viciously ridicule members who fail at a task or embarrass themselves in some manner. The purpose is not to kill them off, but to make them stronger. More like the alphas of the tribe.

The WRC doesn’t intend to do this culling specifically; it is an organic phenomena that arises out of a social milieu in which clearly delineated status hierarchies are becoming even more starkly delineated. The book “Albion’s Seed” goes into detail how these status hierarchies were always a part of America going back to her colonization, because they reflect pathways laid down hundreds of years ago by different tribes of Englishmen.

So in a way you could argue that, perhaps subconsciously, perhaps with awareness, the WRC has had, until now, the WWC’s best interests in heart — to make them better whites. The problem has become that racial diversity — one of the “betterment sufferings” the WRC has deployed to ostensibly strengthen the moral character of the WWC — has severed the comity and the trust and the simple visibility between the white classes, and made the task of scaling the WRC’s obstacles that much harder for the WWC to accomplish. A grave malaise, even an emotional regression, has settled in on the minds of the lower status whites, and instead of fight for their place at the white table and look with pride upon their co-ethnics who have succeeded (pride, because there was historically an implied understanding that the WRC life could be theirs with devotion to self-improvement), they have reverted to aping the crass lifestyle of those indigents who surround them and who are their most visible alpha males of the pack.

In sum, the white ruling class lost its sense of shared destiny and obligation, and the white working class lost its kindred alpha male to emulate. The cultural eugenic program has morphed from one to lift the weakest tribe members and humble the strongest tribe members, to one in which the strong tribe members have decided to kill off or banish to the wastelands the weaker tribe members.

This is not a recipe for national greatness. Or even survival.

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I left this comment over at GL Piggy’s, on a post about election predictions. I think it is worth reprinting here (with additional commentary) because of its timeliness.

PA: “In reality, young white women’s pro-Obama leanings are a factor of their feminine/nurturer pity for a omegas for which “poor blacks,” “inner city single moms” and other such are a stand-in in their minds.”

There is this. In actuality, I think it is a confluence of three psychological factors that pushes a huge majority of single white women into the arms of Dem pols. (Single NAM women follow the gibsmedat principle almost exclusively.)

1. As PA states, women have an inborn disposition toward nurturance, and the pity is strong in them. I think women get off a little on feeling pity and sympathy for others, and feeling needed by the less fortunate. This is why so many women flock to work in the human despair services fields, like nursing or teaching. Married women also have this nurturance instinct, but it is redirected to their own families, which turns their moral focus inward to the center ring of the concentric rings of genetic distance and moral regard. This in effect makes them more GOP friendly (and more sane from a societal perspective), and we see this reflected in the polls.

2. As Whiskey states (well, speaking on the record, as *I* originally stated), single women’s prime directive is to fulfill their hypergamous impulse for the highest possible status man they can coax into long-term commitment. The party that is perceived as being pro-unrestricted female sexuality, anti-male sexuality, and anti-drone beta male is going to get their vote. You would probably not be surprised to learn that not only do single white SWPL chicks just automatically ASSUME everyone in their social circle is an Obama cultist (yours truly gets a pass because CHARMING BASTARD), the first thing that pops in their heads when you ask them why they’re voting for Obama is usually something along the lines of “Romney wants to take away my birth control”. Yeah, these are educated women saying this. Thanks suffrage!

The fact is, marriage advocacy (and earlier marriage) is bad for young women’s sexual market value leverage, (but good for older married women’s SMV leverage who, it should be noted, were the original pro-monogamy constituents and advocates). A party that embodies the single and seeking alpha cock in the city lifestyle will appeal to them. The party which is perceived (facts don’t really matter in politics) as pushing women to settle down early with a reliable company man and start popping out future video gamers is anathema to the single, economically self-sufficient, white woman sensibility.

3. Finally, and perhaps most saliently, single white women see Big Daddy State as a beta provider husband substitute. This has nothing to do with pity for the downtrodden masses and everything to do with “how much money and services I can redirect my way with an assist from the white knight contingent”. The single white woman who delays family formation finds herself battling her ancient subterranean limbic rhythms which always and everywhere guide her to seek out potential mates who could provide resources for her and her children, particularly when she is burdened by pregnancy and mostly unable (at least as would have been the case in the ancestral environment) to fully provide for herself. The single white woman, lacking the beta provider hubby (ironically, mostly by her own hand) seeks to fill his absence with the alternative — the looming Big Man tribal leader, which in modern America is the federal government, and its shaman is Obama. Women are naturally redistributionist because women are naturally self-aggrandizing and self-entitled, as befits their higher reproductive worth. And, more controversially, a very bad man like myself would say that women are naturally comfortable in quasi-harem arrangements, which is what the single woman concubine-government alpha provider relationship amounts to. And just like an alpha provider/protector, the government is very good at forcibly extracting tribute from the beta male masses.

On this last factor, the American growth industry of single moms is certainly pushing the country in a more redistributionist direction, because no demographic outside of blacks, gays and Hispanics is more generally and reliably pro-government handout than the single mom with kids to feed and no dad around to help out.

Alert the media! The stereotypes are true! Sanitization Protocol… activated.

In effect, Big Government is at once the alpha male tribal leader and the beta provider sucker who happily assumes the cuckold role as step-father to the single mom’s cadbaggage.

Now, the final, and most emotionally laden, variable in this equation is the black man angle. Both sides in this long-running debate have their points. My take from ground-level recon is that the people claiming single white women love alpha black men are overstating their case, and the people claiming single white women would never think of hooking up with “lower class, less accomplished, thug” black men are overstating theirs. White women do find plenty of black men physically exciting. And smarter white women do hesitate to date black men because of a very reasonable fear that, should a warpling issue from the union (this is always in the back of women’s minds, despite the easy availability of contraceptives), the black man will be less likely than the white man to stick around and care for her in her time of need.

As far as a I can tell, contra white nationalist hopes and dreams, single white women have ZERO concept of loyalty for their white men. Try to explain to your typical single white woman about the importance of loyalty to her men and of the idea of genetically preserving the white race’s unique winning attributes, and you may as well be a Martian spurting goo all over her. Now, in practice, one could argue that unmarried white women exercise a de facto loyalty to their men, because most white chicks date white men, and studies have shown that white women are the most resistant to dating outside their race. But how long will this hold? Census data points to a slow but inexorable increase in out-marrying and out-dating by white women (and white men). If there is some subconscious racial loyalty or primal preference acting to steer the tingles of single white women (and I believe there is), it is showing signs of withering under a coordinated cultural assault that has made even broaching the topic the equivalent of condemning oneself to the social gulag.

Btw, from a tingles-first perspective, a lot of white women thought Bill Clinton was way sexier than they currently think of Barack Obama’s sex appeal. This isn’t a looks or race thing… Bill just had more sensual, oozing charm than Barry. Chicks dig charming mofos.

Barring total collapse, I don’t see this trend:

…ending anytime soon. (Nice battering ram arms, Fluke.) So you may as well recline poolside, while the pool is still filled with water and chlorinated.

PS My election prediction:

It’s a toss-up, so I won’t bother picking a winner. I predict the popular vote and electoral college vote will split, with all that entails (yay, riots!)

I will confidently predict that most of the demographic vote ratios will remain roughly the same as they have for the past few election cycles.

Single white women will vote 60-40 Obama.
Single moms will vote 75-25 Obama.
Blacks will vote 98-2 Obama.
Hispanics of Amerindian ancestry will vote 65-35 Obama.
Asian-Americans will vote 70-30 Obama.
Ruling class elites will vote 70-30 Obama.
Libertarians will vote 70-30 Obama (such independent free-thinkers, those libertarians!).
Self-professed feminists will prove their non-conformist bona fides by voting 100-0 Obama.
Single beta males will vote 55-45 Romney (still beta, still white knighting).
Married white men will vote 80-20 Romney (this shift will be bigger than polls are currently projecting).
Married white women will vote 55-45 Romney.
Pickup artists will not vote. They got better things to do.

A lot of white men and white married couples are going to break for Romney, but the social and racial and familial demographics of the country are moving with such force in the opposite direction that the white man vote, no matter how consolidated, is going to eventually get swamped by the undertow and rendered irrelevant for many, many election cycles to come (assuming there will continue to be a country in existence that is capable of holding elections). When the white man “wakes up” to this fact, I predict secession movements will sprout up all around the country, descaling the nation to more socially and tribally congenial entities. But most of us reading this will be dead by that time. And it will be too late, regardless. In the meantime, expect populism to rise again, and tariffs to become the talk of the townhall. A billion Chinese is a lot of surplus cheap labor to churn through before wages equilibrate. There will be blood in the interim.

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Baumeister, the primary coauthor behind the seminal 2004 paper titled “Sexual Economics: Sex as Female Resource for Social Exchange in Heterosexual Interactions”, has released online the latest addition to that work, titled “Sexual Economics, Culture, Men, and Modern Sexual Trends“, another steely-eyed examination of the sexes that pretty much validates the core Chateau Heartiste concept of the existence of a merciless sexual market, and its primacy among all markets.

I was planning to write a sole synopsis and commentary on the recent study, but others, like Mangan (back from hiatus), have done a good job covering the essential hypotheses and conclusions in the paper, so instead I’ll post in addition, in the near future, an email from a reader who forwarded to CH his astute objections and comments to the original Baumeister paper in an email sent to the author. (I don’t know if Baumeister replied.)

(Quick aside: Mangan asks a related question regarding a prominent claim in the Baumeister paper that men supported the entrance of women into the workforce to increase men’s sexual access: “Is there a direct relationship between looser morals and more women in public life?” I would bet that there is, and that a trend toward higher female participation in the workforce, and particularly in government and similar social gatekeeper occupations, is one of the crucial indicators that a nation is beginning the downward spiral into stasis and eventual decline.)

Continuing, some choice quotes (with editor commentary) pulled from the latest Baumeister/Vohs (a woman!) paper to give you a flavor for its contents.

In simple terms, we proposed that in sex, women are the suppliers and men constitute the demand (Baumeister and Vohs 2004). Hence the anti-democratic, seemingly paradoxical sex ratio findings that Regnerus describes. When women are in the minority, the sexual marketplace conforms to their preferences: committed relationships, widespread virginity, faithful partners, and early marriage. For example, American colleges in the 1950s conformed to that pattern. In our analysis, women benefit in such circumstances because the demand for their sexuality exceeds the supply. In contrast, when women are the majority, such as on today’s campuses as well as in some ethnic minority communities, things shift toward what men prefer: Plenty of sex without commitment, delayed marriage, extradyadic copulations, and the like. [ed: yep, life has been good for those of us who know the score.] […]

Sexual marketplaces take the shape they do because nature has biologically built a disadvantage into men: a huge desire for sex that makes men dependent on women. Men’s greater desire puts them at a disadvantage, just as when two parties are negotiating a possible sale or deal, the one who is more eager to make the deal is in a weaker position than the one who is willing to walk away without the deal. [ed: this is why practiced male aloofness is attractive to women — it signals that the man is holding a stronger market position, and that his goods are therefore valuable.] Women certainly desire sex too — but as long as most women desire it less than most men, women have a collective advantage, and social roles and interactions will follow scripts that give women greater power than men (Baumeister et al. 2001). [ed: culture emerges from sexually differentiated genetic roots.] We have even concluded that the cultural suppression of female sexuality throughout much of history and across many different cultures has largely had its roots in the quest for marketplace advantage (see Baumeister and Twenge 2002). Women have often sustained their advantage over men by putting pressure on each other to restrict the supply of sex available to men. As with any monopoly or cartel, restricting the supply leads to a higher price. […]

Recent work has found that across a large sample of countries today, the economic and political liberation of women is positively correlated with greater availability of sex (Baumeister and Mendoza 2011). Thus, men’s access to sex has turned out to be maximized not by keeping women in an economically disadvantaged and dependent condition, but instead by letting them have abundant access and opportunity. [ed: was the sexual and feminist revolution fomented by undersexed beta males? a case can be made.] In an important sense, the sexual revolution of the 1970s was itself a market correction. Once women had been granted wide opportunities for education and wealth, they no longer had to hold sex hostage (Baumeister and Twenge 2002). [ed: that is, they no longer had to suffer the indignity of beta provider courtship. now that they had the resources, it was open season on alpha male cock hopping. the sexual revolution appears to have backfired on beta males expecting a bigger slice of the snatch pie.]

What does all this mean for men? The social trends suggest the continuing influence of a stable fact, namely the strong desire of young men for sexual activity. As the environment has shifted, men have simply adjusted their behavior to find the best means to achieve this same goal. Back in 1960, it was difficult to get sex without getting married or at least engaged, and so men married early. To be sure, this required more than being willing to bend the knee, declare love, and offer a ring. To qualify as marriage material, a man had to have a job or at least a strong prospect of one (such as based on an imminent college degree). The man’s overarching goal of getting sex thus motivated him to become a respectable stakeholder contributing to society.

The fact that men became useful members of society as a result of their efforts to obtain sex is not trivial, and it may contain important clues as to the basic relationship between men and culture (see Baumeister 2010). Although this may be considered an unflattering characterization, and it cannot at present be considered a proven fact, we have found no evidence to contradict the basic general principle that men will do whatever is required in order to obtain sex, and perhaps not a great deal more. [ed: that last clause is critical. men will always take the path of least resistance to sex. it is up to women to make that path more difficult if they want to extract more concessions from men.] (One of us characterized this in a previous work as, “If women would stop sleeping with jerks, men would stop being jerks.”) If in order to obtain sex men must become pillars of the community, or lie, or amass riches by fair means or foul, or be romantic or funny, then many men will do precisely that. This puts the current sexual free-for-all on today’s college campuses in a somewhat less appealing light than it may at first seem. [ed: what’s interesting and unspoken here is that the sexual free-for-all is chugging along nicely well beyond and outside of the college years, with the difference being that, in their 20s and 30s, a select number of fewer men (let’s call them… alpha males) are enjoying the ample premarital rewards of sexually available women.] Giving young men easy access to abundant sexual satisfaction deprives society of one of its ways to motivate them to contribute valuable achievements to the culture. [ed: damn, i’m torn. do i want a thriving society or easier access to sex? yeeeeah… i’ll take the latter and leave the self-sacrifice required of the former for the anti-poolside chumps.]

The changes in gender politics since 1960 can be seen as involving a giant trade, in which both genders yielded something of lesser importance to them in order to get something they wanted more (Baumeister and Vohs 2004). As Regnerus states, partly based on our own extensive survey of research findings, men want sex, indeed more than women want it (Baumeister et al. 2001). Women, meanwhile, want not only marriage but also access to careers and preferential treatment in the workplace. [ed: women are the reproductively more valuable sex, and so it makes sense that evolution would have “gifted” women with an oversized entitlement complex and the inability to engage in self-criticism.]

The giant trade thus essentially involved men giving women not only easy access but even preferential treatment in the huge institutions that make up society, which men created. [ed: but the grand bargain did not work out as intended for the masses of beta males who acquiesced to the new girl order. while alpha males certainly saw more action from “liberated” women, the average joe did not. instead, all the average joe got in return for sacrificing his workplace status in hopes of easier sex was… a heaping helping of humiliation and wage stagnation and anti-joe animus, which continues at an accelerated pace to this day. this is a critical distinction i would like to see Baumeister address.] Today most schools, universities, corporations, scientific organizations, governments, and many other institutions have explicit policies to protect and promote women. It is standard practice to hire or promote a woman ahead of an equally qualified man. Most large organizations have policies and watchdogs that safeguard women’s interests and ensure that women gain preferential treatment over men. Parallel policies or structures to protect men’s interests are largely nonexistent and in many cases are explicitly prohibited. Legal scholars, for example, point out that any major new law is carefully scrutinized by feminist legal scholars who quickly criticize any aspect that could be problematic or disadvantageous to women, and so all new laws are women-friendly. Nobody looks out for men, and so the structural changes favoring women and disadvantaging men have accelerated (Baumeister and Vohs 2004). […]

Even today, the women’s movement has been a story of women demanding places and preferential treatment in the organizational and institutional structures that men create, rather than women creating organizations and institutions themselves. Almost certainly, this reflects one of the basic motivational differences between men and women, which is that female sociality is focused heavily on one-to-one relationships, whereas male sociality extends to larger groups networks of shallower relationships (e.g., Baumeister and Sommer 1997; Baumeister 2010). Crudely put, women hardly ever create large organizations or social systems. That fact can explain most of the history of gender relations, in which the gender near-equality of prehistorical societies was gradually replaced by progressive inequality—not because men banded together to oppress women, but because cultural progress arose from the men’s sphere with its large networks of shallow relationships, while the women’s sphere remained stagnant because its social structure emphasized intense one-to-one relationships to the near exclusion of all else (see Baumeister 2010). All over the world and throughout history (and prehistory), the contribution of large groups of women to cultural progress has been vanishingly small. [ed: what do you think will happen to a nation’s cultural progress when it goes out of its way to give preferential treatment to its women who, as a sex, prefer tawdry one-to-one relationships to men’s preference for the growth potential in large shallow relationships? that’s right, the economy and the culture come more and more to reflect women’s preferences. result: progress that is the hallmark of rising empires grinds to a halt.] […]

Why have men acquiesced so much in giving women the upper hand in society’s institutions? It falls to men to create society (because women almost never create large organizations or cultural systems). It seems foolish and self-defeating for men then to meekly surrender advantageous treatment in all these institutions to women. Moreover, despite many individual exceptions, in general and on average men work harder at their jobs in these institutions than women, thereby enabling men to rise to the top ranks. As a result, women continue to earn less money and have lower status than men, which paradoxically is interpreted to mean that women’s preferential treatment should be continued and possibly increased (see review of much evidence in Baumeister2010). Modern society is not far from embracing explicit policies of “equal pay for less work,” as one of us recently proposed. Regardless of that prospect, it appears that preferential treatment of women throughout the workforce is likely to be fairly permanent. Because of women’s lesser motivation and ambition, they will likely never equal men in achievement, and their lesser attainment is politically taken as evidence of the need to continue and possibly increase preferential treatment for them. [ed: the preferences shall continue until morale improves.]

But this pattern of male behavior makes more sense if we keep in mind that getting sex is a high priority for men, especially young men. Being at a permanent disadvantage in employment and promotion prospects, as a result of affirmative action policies favoring women, is certainly a cost to young men, but perhaps not a highly salient one. What is salient is that sex is quite readily available. As Regnerus reports, even a man with dismal career prospects (e.g., having dropped out of high school) can find a nice assortment of young women to share his bed.

Mangan makes a valid objection to this Baumeister theory that affirmative action for women increased men’s sexual access by noting that it was likely contraception and cost-of-sex-reducing technology — the Pill, abortion, and penicillin — which opened the floodgates to “free” love. I put “free” in quotes because in reality, the sexual revolution did not benefit all men equally; alpha males got the lion’s share of premarital sex from economically self-sufficient women. Beta males suffered more than usual, having to endure watching from the sidelines as alpha males cleaned up, while simultaneously being deprived of the best leverage they had in the sexual market: their promise of marital resources.

However, I do think Baumeister is onto something true, in that increased female workplace participation meant that men with reasonably high status jobs had a lot more fleshy temptresses from whom to conveniently choose, and that women must certainly have felt less restricted in their sexuality once they were meeting their own financial needs and could afford to risk happy dalliances with sexually desirable, but more non-committal, alpha males.

Again, Le Chateau was on top of all this years ago, when we proposed a sea change in the American cultural landscape heralded by the coming of the Four Five Six Sirens of the Sexual Apocalypse:

  1. Effective and widely available contraceptives (the Pill, condom, and the de facto contraceptive abortion).
  2. Easy peasy no-fault divorce.
  3. Women’s economic independence (hurtling towards women’s economic advantage if the college enrollment ratio is any indication).
  4. Rigged feminist-inspired laws that have caused a disincentivizing of marriage for men and an incentivizing of divorce for women.
  5. Penicillin (reduced the cost of contracting STDs)
  6. Widely available hardcore porn.

I added numbers five and six to the list of Sexual Apocalypse Sirens, because they seem to me just as important to understanding how the sexual market changed in the last fifty or so years.

So, a crib sheet of quippy replies if you ever need it to send a feminist or manboob howling with indignation:

1. The Pill
2. No-fault divorce
3. Working women
4. Man-hating feminism
5. Penicillin
6. Porn

Toss into a social salad bowl already brimming with an influx of non-European immigrants thanks to the 1965 soft genocide act, mix thoroughly, and voila!: a huge, inexorable, relentless leftward shift in American politics, an explosion of single moms, wage stagnation, government growth, upper class childlessness, lower class dysgenics, and a creaking, slow deterioration in the foundational vigor of the nation and the gutting of the pride of her people.

Into this pot pie of portent throw in the Skittles Man, Bring the Movies Man, Nah Man, and Disappeared Again Man, for whom girls have always swooned but who now, thanks to relaxed pressure from women themselves requiring men to put a ring on it before getting any huggy or kissy, and the incentivizing of risky sexual behavior by government policy and contraceptive technology, could enjoy sex without the entanglement of marriage or gainful employment.

Game, for all the shit it gets from the usual suspects, was just a rational response to a radically altered playing field. It didn’t cause this calamity; it just profited from it.

Meanwhile, beta males are left scratching their block-like skulls, wondering what the fuck just happened.

Back to Baumeister.

Nowadays young men [ed: correction: alpha males] can skip the wearying detour of getting education and career prospects to qualify for sex. Nor does he have to get married and accept all those costs, including promising to share his lifetime earnings and forego other women forever. Female sex partners are available without all that. [ed: …to those men with charm in the game.]

So maybe the young men don’t care that much about how the major social institutions in the world of work have become increasingly rigged to favor women. Sex has become free and easy. This is today’s version of the opiate of the (male) masses. The male who beds multiple women is enjoying life quite a bit, and so he may not notice or mind the fact that his educational and occupational advancement is vaguely hampered by all the laws and policies that push women ahead of him. After all, one key reason he wanted that advancement was to get sex, and he already has that. Climbing the corporate ladder for its own sake may still hold some appeal, but undoubtedly it was more compelling when it was vital for obtaining sex. Success isn’t as important as it once was, when it was a prerequisite for sex. [ed: success isn’t as important for beta males, either, because success doesn’t provide the same sexual market leverage like it used to for them. how is a no-game-having, 9-to-5er beta male supposed to woo a lawyercunt pulling six figures?]

If men don’t need career success to get sex, then what if anything do they need success for? Some research indicates that career motivation really intensifies for men when they become fathers. Indeed, it has long been known that the transition to parenthood has opposite effects by gender. New mothers withdraw from their work and careers; new fathers embrace work and career with enhanced seriousness and motivation (for a review see Baumeister 1991). [ed: the “pay gap” explained.] […]

With regard to work, the societal changes are producing less contribution by men and more by women. These might offset, with few or no costs to society. Still, replacing male with female workers may bring some changes, insofar as the two genders approach work differently. Compared to men, women have higher rates of absenteeism, seek social rewards more than financial ones, are less ambitious, work fewer hours overall, are more prone to take extended career interruptions, and identify less with the organizations they work for. They are more risk averse, resulting in fewer entrepreneurs and inventions. (Baumeister 2010, noted an appalling gender imbalance in new patents; nobody is seriously suggesting that the U.S. Patent office systematically discriminates against women, but women simply do not apply for patents in anything close to the rate that men do.) Women are less interested in science and technology fields. They create less wealth (for themselves and others). [ed: the roman empire wept.] […]

The female contribution of sex to the marriage is evanescent: As women age, they lose their sexual appeal much faster than men lose their status and resources, and some alarming evidence even indicates that wives rather quickly lose their desire for sex (Arndt 2009). To sustain a marriage across multiple decades, many husbands must accommodate to the reality of having to contribute work and other resources to a wife whose contribution of sex dwindles sharply in both quantity and quality—and who also may disapprove sharply of him seeking satisfaction in alternative outlets such as prostitution, pornography, and extramarital dalliance.

Baumeister is a serious realtalker.

We speculate that today’s young men may be exceptionally ill prepared for a lifetime of sexual starvation that is the lot of many modern husbands. The traditional view that a wife should sexually satisfy her husband regardless of her own lack of desire has been eroded if not demolished by feminist ideology that has encouraged wives to expect husbands to wait patiently until the wife actually desires sex, with the result that marriage is a prolonged episode of sexual starvation for the husband. […] Today’s young men spend their young adulthood having abundant sex with multiple partners, and that seems to us to be an exceptionally poor preparation for a lifetime of sexual starvation.

Game can save marriages from the fate of sexual starvation. At least until the wifey is no longer attractive enough to stimulate the hubby. Ah well, waddayagonnado?

Although we have noted warning signs and problems, we remain optimistic. [ed: i don’t.] Despite the obstacles and changing contingencies, men and women have always managed to find each other and work together to create a modicum of happiness for both and to create a sphere in which children can grow, thrive, and sustain the culture for another few decades. [ed: yes, men and women will always find each other. the question is, what form will that finding take? that is the issue which matters for those who seek to maximize the social good.] The coming generation will face novel challenges, but somehow we think they will muddle through and manage to reinvent family life yet again. [ed: sometimes the reinvention is not as good as the original.]

All in all, a stellar paper that lays down the hammer of hurt on the pushers of pretty lies. For this reason, I expect the liars and degenerates and serpentine sophists currently running the country into the ground to thoroughly ignore and/or distort it.

My main objections to the paper center around the fact that Baumeister/Vohs don’t explore female hypergamy and alpha male/beta male distinction in much detail, which is a shortcoming I hope the both of them will address in the future. Nonetheless, their work is essentially a huge vindication of the concepts that the proprietors at Chateau Heartiste have been elucidating since the first day this blog drove a stake through the heart of the reigning discourse and claimed a piece of this decaying culture for itself. And someday, perhaps soon, a real rain will come and wash all the lies off the streets.

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