When Beta Male Strategies Can Work

Beta male sexual market strategies are not always doomed to failure. They can work under certain conditions. The two primary scenarios in which the beta male strategy is workable (if not necessarily optimal) are:

1. As a “softening agent” to improve your attainability, or your “long term lover” potential, if your alpha male traits have pushed a woman too far into feeling unloved and unneeded.

2. As a self-advertisement for long term relationship suitability, given preexisting sufficiently compensatory alpha male traits.

Number one is a game corrective. Number two is a specific game strategy designed to screen out girls who would make bad long term relationship prospects, and attract women who are looking to settle down.

Note that the common denominator in all successful beta male mating strategies is the assumption of some degree of preexisting alpha male characteristics, or an already present alpha male dynamic within a relationship. Beta male strategies, in other words, are meant as adjuncts to alpha male, or high value male, game.

The reverse — adjunct alpha male strategies to complement low value beta male game — is hardly ever an effective strategy for attracting and bedding the women you want. But it can be a decent way of life for beta providers who wish to spice up their marriages as a preventative against wifely infidelity or bitchiness.

In very unusual circumstances, an extreme form of beta male game — the loathsome male feminist orbiter — can occasionally redound in rare, ungainly and passionless sexual favors from the manipulative, flabby wymyn to whom this execrable species (hello hugo!) ingratiates himself. But it is not a strategy any man who understood women would recommend, for the cost in investment, time and psychological health far outweighs the meager sexual payout. And yet, this seems to be the strategy most (Western) men naturally gravitate toward, owing partly to the enfeebled state of mind of the modern man and partly to the low risk-low reward structure of such a strategy, a structure which appeals to large swaths of humanity unwilling to leave their bubbles of comfort.

Conveniently, there is a fantastically laughable Yahoo/Match article highlighting reader emails from people who describe how they “won their sweeties back”. Most of the confessions are nauseatingly beta, and students of game may well wonder how such tactics could possibly work on women.

Assuming for purposes of this post that all these emails aren’t just made up by bored Yahoo staff, we can use them as illustrations of what sorts of compensatory alpha dynamics have to be in place for hardcore beta male game to work. Reading the subtext opens a window to hidden alpha game that buttresses the beta male supplicating, and allows the latter to flourish, however temporarily.

He rapped his way back into her good graces
“I had a fight with a girl I was dating, and to try and get over it, I went out with the guys, and one thing led to another. Eventually, the phone got pulled out and I called her. She phoned me the next day and said I’d left her the sweetest, funniest voicemail ever. Apparently, I apologized and told her how much I cared about her all in the form of a freestyle rap! I couldn’t believe it, and neither could she. I can’t rap to save my life, but she said she hadn’t smiled that big in awhile.”
— Marty, 31

Creating a rap song about how much you care about a girl sounds awfully beta, but check the context: he had a fight with his girl and fled the scene to chill with buds. Fighting is typically a demonstration of alphaness. Beta males tend to get passive-aggressive, sulky or apologetic. A real fight excites women because they crave drama. Put a fist through the wall and you have just opened the vaginal floodgates. Also, framing your “apology” in the form of a song is not only a signal of creativity — an alpha trait women love — but also a clever way of not really saying you’re sorry as it has come to be conventionally understood and expected. So what we have here is a facsimile of beta male game wrapped in the bear hug of alpha male context.

He went to great lengths to tell her how he felt
“My girlfriend and I had been taking a break from dating for about a week. Things were all good until we ran into each other one day. We both pretended like nothing was wrong, but I couldn’t take it anymore and I called her shortly after. Right in the middle of a fairly deep conversation, tears and everything, my cell phone died. I needed to see her, so I walked seven miles to her house in the rain (what can I say? I had transportation issues that day) and showed up shivering, coughing, and barefoot on her front steps. We agreed the fight was over — and that I was stupid for not having a land line.”
— Matt, 24

Getting dumped: beta. Taking a mutual break: alpha. Again, context matters. This guy was already in a position of alphaness when he called his girlfriend to reconnect. Perception is all that matters in women’s hearts and in seduction, and the perception of him here would have worked to his benefit. Bonus accidental alpha validation: cell phone death. Nothing says “alpha male” like cutting a girl off mid-conversation when she’s pouring out her heart.

His sneaky “sorry” proved to be fruitful
“I had a huge fight with my girlfriend. We decided we should talk things out and be civil before making any permanent decisions about our relationship. We met, and it turned out to be really awkward. But when she wasn’t looking, I slipped a picture of a banana in her bag. Across the top it said, ‘I’m still bananas for you.’ Corny, I know, but she called me when she found it and said it made her laugh. Things got better from there.”
— Ed, 26

Making light of a tense situation and playing around with a girl’s emotions demonstrates amused mastery; the banana photo was funny in a dorky way, but at least it wasn’t apologetic or cloying. He reframed this drama to his benefit, and in the process hit all her “unpredictable alpha male” buttons. Plus, the context was post-fight, which we know is a good context to be in if you want to spark a girl’s passionate desire.

His sincerity hit all the right (love) notes
“My girlfriend and I had a fight the day before Valentine’s Day. I got a hundred of those little kid Valentine cards with SpongeBob SquarePants and the Backstreet Boys on them and wrote different things I liked about her on each one. I put them all into a box wrapped with plain brown paper, and I drew a heart on the top that said ‘I’m sorry.’ She called me when she found them on her doorstep and forgave me.”
— John, 25

Alpha context: post-fight. Alpha trait: creativity. Execution: beta.

Very creative, but sickeningly beta, efforts at making up can work on some women (hint: fat or ugly women with few options), but the glow she feels will wear off much more quickly than would the glow from an expression of creativity that is alpha in nature and delivered with alpha insouciance.

He drew her back into his heart, though her neighbors were not amused
“I was totally in love with this woman, but we broke up because I got angry and jealous when she wanted to spend a day with a good guy friend of hers. Of course, I immediately realized how stupid I’d been. So, during the middle of the night, I snuck over and wrote ‘I’m sorry, please forgive me’ on the side of her neighbor’s house in sidewalk chalk so that she could see it from her bedroom. They were mad, but it washed off. And it worked.”
— Chris, 32

Did it really work, Chris? Or did she “go back” to you after she took “good guy friend’s” dick in her box. Never assume the best about a woman who is spending time with other men, no matter how much she insists she loves you.

But I’ll give you points for the chalk graffiti. Defacing property is kind of alpha.

Even girls can get in on the act of beta female game.

Their love story got a happy Hollywood ending after all
“I was head over heels for a guy and he dumped me. I thought if I could just remind him of our intense connection, he would see the light. I was working at a filmmaking company and used the editing facilities to splice classic movie breakup scenes together with disturbing scenes from Apocalypse Now. Anyone else would have probably gotten a restraining order, but I knew his sense of humor, and I knew he would think it was funny. He loved it, and we’re still together.”
— Amy, 34

“if I could just remind him of our intense connection…” Man oh man, is that not just a perfect archetypical hamster rationalization? “I know he loves me because we had an intense connection. He just dumped me because he got scared.” Goddamned priceless.

Anyhow, if this chick is telling the truth, she must be really REALLY hot. Because, in reality, that’s the only sort of “game” that works for women, especially women who do weird stalkerish shit like she did.

That’s enough for this post. Sometimes beta male game can win an attractive woman over if it’s executed with extreme creativity, whimsy, ballsiness or unpredictability, and is reinforced by a preexisting alpha male context. “Sometimes” being the key word here, because if you think that this sort of rom-com sappy beta male suckuppery is the ticket to poon paradise or marital bliss, you will be sorely reminded of the squalid nature of female sexuality in short order. Beta male game should be the seasoning to your alpha male main course. When betaness becomes the main course, women get their fill of your starchy sycophancy not long after the appreciative smile leaves their faces.

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Results From An Online Dating Experiment

A reader telegraphed the Chateau a link to a very interesting experiment that an intrepid blogger ran on OKCupid. He created ten fake profiles, five men and five women of increasing physical attractiveness, and measured the response rate he received over a four-month period. The results should be little surprise to regular guests of this mysterious sanctum sanctorum, but are worth examining in detail for the clarity they provide to men who are considering making online dating the fulcrum of their mate selection strategy.

The experiment: How many unsolicited messages do men get compared to women? And what difference does their physical attractiveness make to each man and woman’s success? [ed: all ten dummy accounts had the same written profile. you can read about his experimental set-up at his blog, which i recommend. we’ll focus on his results here.]

Here are the photos he used, ugliest to hottest, left to right:

The results after 24 hours showed that the two hottest women were instantly barraged with suitors, while the men, even the good-looking ones, struggled to get a nibble.

• Each woman received at least one message, but the two best looking women received 581% more messages than the other three combined.

• Only one man received any messages.

For the second-hottest chick, 1 in 3 men who viewed her profile sent her a message. For the second-hottest man, 1 in 10 women who viewed his profile sent him a message. (Strangely, the putative hottest man got no messages.) Conclusion: Looks matter a lot more for women’s mating success. Or: looks matter a lot less for men’s mating success (relative to all the other criteria they must meet to satisfy women’s 463 bullet-point checklist).

What about the results after 7 days?

As we can see, the two hottest girls are cleaning up in the attention whore sweepstakes. The two hottest men get a few bites, but because they are men and have no personal concept of the sheer volume of sexual attention that hot women experience during their brief window of prime fertility, they think they are Kings of Maine.

Handsome Joe: “Hey, Emma, I got eight messages this week! I’m in demand!”

Exquisite Emma: “Oh, uh, hee hee… that’s great Joe!”

Handsome Joe: “How many did you get?”

Exquisite Emma: “128.”

Handsome Joe: 😯

Even more depressing for those above average-looking men who think they can bank on their decent looks to score pussy, the ugliest girl (that cow all the way over on the left) got one more message than the three men, from left to right, got in total. The plain jane got almost as many messages as the two hottest men combined.

• Three of the men had no messages, despite their profiles being viewed about 25 times between them.

• The women’s messages outnumbered the men’s 17 to 1 (mostly thanks to the two best looking women).

Behold female hypergamy and male potency.

Finally, the results after four months:

Holy mackerel! Check your female privilege. The next time you hear a feminist whine about the patriarchy, show her this graph and tell her where the real power resides.

A couple things to note. The ugliest man got nothing after four months of desperation. The three men with looks ranging from ugly to above-average received a grand total of three messages over four months. If you are the average man, don’t plan on letting your generic beta profile and photo do your work for you. Hell, even if you are a good-looking man, you won’t have many messages to work with after four months. Conclusion: Men, you NEED game in order to excel in the thunderbone that is online dating. Otherwise, you’ll have better odds picking up women just talking to any of them that you meet walking down the street.

Worse, the ugliest woman got nearly as many messages as the best-looking man! (Or second-best-looking man, depending on your judgment of the rank order of male photos.) The second-ugliest woman — a piddling 3 or 4 by most men’s standards — received as many messages as the two hottest men received.

• The two most attractive women probably would have received several thousand more if their inboxes hadn’t have reached maximum capacity.

• It took 2 months, 13 days for the most popular woman’s inbox to fill up. At the current rate it would take the most popular man 2.3 years to fill up his.

This is why men, unlike women in their primes, cannot wait around for lovers to fall in their laps. They have to bust a move. This also explains why men, in general, have a firmer grip on the reality of the sexual market than do women: when you’re a hot babe, you can afford ignorance and platitudes because the tidal wave of messages will come regardless. But a man who wallows in pretty lies will soon find himself banished to Pudpullia, where boners go to chafe.

The blogger who performed the experiment also analyzed the content of the messages that the OKCupid customers were leaving the fake profiles.

My impression, after reading several hundred in the women’s inboxes, is that most men compliment the attractive women a lot, they make reference to something in the woman’s profile (you would not believe how many times men mentioned the party tricks and ‘Arrow’ the cheetah from the generic profile I wrote), or they ask a general question about travel or something equally boring.

They are rarely, if ever, imaginative…

Game will never become overexposed. Boring beta chumps who are truly nice outnumber charming aloof jerks who are truly cocky by about 1 million to 1. This is good news for the player with game who plays the online charade: online, you can decimate, because your competition is so weak and so ludicrously market saturated.

So what is the experimenter’s recommendation for men? His recipe for success will sound familiar to practitioners of the art of seduction.

• Demonstrate creativity, intelligence and a great sense of humour
• Be totally different to anything she may have received before
• Be obviously unique and not a cut-and-paste job
• Show that I’ve read her profile and absorbed facts about her
• Not be needy!

Unpredictability, ignoring her beauty (negs), non-neediness, listening ability, and wit. All core game concepts.

Note, too, that the guy running that blog sounds like a well-meaning liberal who probably thinks feminism is a-ok, so the fact that he’s coming to these conclusions about the sexes and the steps men need to take to attract women — steps which fly in the face of feminist and beta male bromides — suggests that his self-enlightenment is genuine, and not an affectation.

He includes in his post the “perfect message” that he sent to a cute chick, which you should go there to read. It’s a bit long and try-hard for my taste, but he mostly abides the standard game rules and does a good job avoiding horrible anti-game. Notice that at the end of his message he ASSUMED THE SALE. She replied positively.

He ends with thoughts about the obstacles that men and women face in the hyperconcentrated online meat market.

The fact that the first stage of online dating is so heavily stacked in women’s favour doesn’t necessarily mean that it’s any easier for them, compared to men, to reach the end goal of pure love or perfect sex. They may have the pick of the bunch to begin with, especially if they happen to be really attractive, but they can still only date one man at a time—they must still filter the largely undifferentiated onslaught of male attention into yes and no piles. Then the yes pile has to be sorted through in much the same way as anyone else does it—by talking, bonding, finding common interests, realising there’s been a big mistake, or a wonderful discovery.

An overabundance of sexual attention is a problem most men would like to have. So I don’t buy his feminist-glazed assertion that women have it just as tough as men. First, he’s simply wrong to think women can only date one man at a time. Women, especially the hot ones, can and do date multiple men concurrently. Usually, they do this before they have committed to any one man with the broken seal of their vaginas, but before then women have no ethical or psychological roadblocks stopping them from dating three or five or ten men per week. In fact, I’ve known cute chicks who BRAGGED about how many men were treating them to nights out on the town.

It’s different, of course, once women enter a sexual relationship. Then, they find it hard, and soul-crushing, to give themselves over to more than one man at a time. Men, in contrast, will happily screw many babes concurrently if they could get away with it. Most men can’t, so they pretend they have morals to explain their heavenly monogamy.

Second, the online sorting process is not as hard for women as this guy is making it out to be. Women have finely honed beta male filter mechanisms that can quickly and efficiently sort the bores from the bosses. Sorting through 500 email messages becomes a lot less daunting when you can immediately delete the 495 of them that start with “You’re very pretty…” or “Hi, my name is…” or “Do you like living in…?”.

Granted, women have to put more time into their message sorting chores than men do (who base their judgments almost completely on a quick millisecond glance at a photo), but most women would secretly agree that the ego boost of an overflowing email inbox is worth the extra time picking through all the losers. For proof of this, just listen to any aging cougar who laments the loss of her youth when unwanted attention from men was a hassle. Being sexually invisible (like most men) is a change in life status most women don’t accommodate very well.

Beyond the scope of sorting, meeting and dating, there is a good point to be made that the difficulty level for women navigating the sexual market begins to rise and even surpass the difficulty level for men once relationships are within reach. Men can glide more easily in and out of failed dating adventures, and even failed LTRs, for they have more time on their side than do women. Plus, they have no risk of a disabling nine month burden. A couple years here and there with different women doesn’t much affect the overall dating outlook for men. Women, otoh, risk a lot more with the time and energy they invest in each man they date. An LTR that fails after two years can be fatal to a woman’s dating window of opportunity.

Two final notes.

1. It’s easy to be misled by this data from online dating sites that ugly women are just as in-demand as handsome men. No. First, the men contacting the ugly women are likely the dregs of malehood. Second, a low-effort copypaste email to an ugly chick is worth it from a loser man’s perspective if it results in a quick, sloppy lay. The trick for these ugly women, which they find is much harder to manage, is getting these losers to stick around and commit to them for more than the one-off perfunctory fuck. In other words, you can’t accurately judge a woman’s sexual market value by how much sex has, or how easily she can have sex, with losers.

Third, female choosiness means that the rate of online female messaging is not as indicative of men’s SMV as online male messaging is indicative of women’s SMV. An online profile is simply NOT ENOUGH for a woman to judge a man’s sexiness and compatibility. She needs to smell him, be touched by him, watch him move, listen to him speak, and furtively eye the way his crotch bulges. But an online profile IS ENOUGH for a man to judge a woman’s sexiness and, yes, sometimes even compatibility, because men seek to build connections primarily as a function of their visually-based lust, unlike women who seek to find reasons to dismiss budding connections as a function of their critical hypergamous impulses.

2. Differential online messaging rates between men and women, when a bare bones written profile and photo are all the viewer has to go on, prove that looks in a potential mate simply aren’t as important for women as they are for men. If they were, women would be messaging the two hottest men at the same rate that the men messaged the two hottest women. But women need a LOT MORE from their men than just a nice-looking face. Women need a whole plethora of signals of high value mate quality, and that includes to a great degree men’s personality traits, vibe and attitude.

This is not to say that women don’t care about looks; only that women compartmentalize looks along with other, less physically tangible male characteristics that they are subconsciously attracted to in men. Less facially gifted men with game should be heartened by these online results: they show that a tight email message that exhibits the qualities of the preselected alpha male can draw the interest of cute girls who might otherwise dismiss these men based solely on their photos.

In short, women have a tool. Men have a toolbox. If a woman’s tool, however powerful it is, is broken, she’s shit out of luck. If a man’s wrench is broken, he reaches in and grabs the pliers.

Don’t wait for a woman to slip her tool in your toolbox. If you do that, you are looking at long dry spells. Reach in, grab your tools, and hot wire her circuitry.

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OkCupid Corruption & Online Dating Tactic

I’ve always wondered how much database integrity online dating websites maintain. It would be very easy for an insider with a grudge or a boner to do the metaphorical equivalent of downvoting any one particular user’s profile. Now a reader writes to fuel my suspicions:

An ex of mine, who is/was merely an active OkCupid user, once gloated to me that she was given administrator access, ability, and privilege at the site, simply for being a cool femme type. Of course our side doesn’t get gifted with such love.

Her suggestion was that, if I ever got back on after we broke up and started scoring poon again, she could look in on me and invent ways to harass me.

Worthwhile intel for the Chateau. Wonder how pervasive that sort of thing is.

I can believe this. Imagine the hard-up nerdlings that code and administer dating sites. One of their cute babe customers gets in contact with the denizens of the IT deep. Falling over themselves with glee at having secured the (faked) attention of a non-fat whale for once in their lives, and recognizing the awesome power they wield within their manboobed, pinched milieu, they’d probably bend over backwards faster than a prepubescent Chinese gymnast to shower her with Gifts of the Honorary Vagi, which would include supersecret access to all sorts of supposedly well-guarded user data. Never underestimate the rapidity with which an undersexed nerd will give away the farm and betray his principles for a cute girl with a flirty vibe.

So, is it pervasive? Who knows. Is it probable? Yeah.

Online dating is really a shit show for (non-gaming) men. Besides the back room subterfuge and the cosmically awful ratio of men to women, you also have to deal with blowback effects from profiles that stay up after you’ve met and banged a girl. Why would a man feel like putting time and effort into a girl he’s banged when he sees her continuing to log into her profile? Online dating may streamline meeting girls feeding girls attention, but it also undermines investing in them. It’s the perfect vehicle to distribute the products of the 21st century mating market.

While online dating websites are not my go-to sexonomy, there are ways to sufficiently exploit their information asymmetries and competitor contrast opportunities to get laid fairly regularly off of them. Reader “A. Veidt” offers an example:

I’m a skeptic of “online dating” (even the term is a contradiction: dates do not happen outside of tactile range), mostly because I think chicks lie in their close-cropped five-year-old profile pictures. But I also go where the pussy is, and increasingly, it’s possible to find some decent women on free sites like OKCupid. And anyway, sometimes I’m bored at work.

The key to getting a decent return on investment is to invest as little as humanly possible in any one girl until you’ve got a phone number and a firm commitment for a time to meet up (in your neighborhood, somewhere quiet and cheap). Girls on these sites get ridiculous numbers of messages, and I’m convinced that’s why many otherwise sort-of-attractive women (who surely don’t need okcupid to get men) sign up: they love the one-way, no-commitment flow of attention. Log in once a week, read your adoring fanboy mail, and log off without answering any of it. What could be better? It’s like having a Dial-a-Beta.

As a consequence, messaging girls with the standard shit is a waste of time. “Hey, you like Perks of Being a Wallflower? Me too!” Give me a break. They’ve heard it all before: every piece of information in their profile has been used by some sad sack to try and open them. So, instead, I wrote a stock opener that I use on literally everyone. It saves time. Log in for five minutes a day, paste this to five chicks you think are interesting, and move on with your life. Plus, it’s unusual, so it might knock an attention-seeker off her pedestal and get her to (even though she hadn’t planned on it) actually write back. Here it is:

SUBJ: the bet

“so, obviously you’re aesthetically interesting, but a buddy of mine was looking over my shoulder just now and claimed that – without a doubt – your profile was written by a guy; he says any profile with so little information makes him suspicious.  [EDITOR’S NOTE: change the part after the semicolon as needed. it doesn’t matter what it actually says. don’t make it complimentary, and don’t get specific. if it’s a confusing non sequitur, so much the better. run, hamster, run.]

he claimed that there were a million dead giveaways. I came to your defense, of course, but it got a little out of hand and now we’ve got a $20 bet going as to whether or not you’re really a girl. so, just between you and me, am I about to lose $20?”

It seems retarded to me, but it keeps working. I think girls love the unusual nature of the accusation and relish the chance to prove themselves; they like the framing of a guy who’s hanging out with his friends and not sitting around lonely at home; and, of course, it’s a neg. That’s why it’s important not to compliment her except in the most oblique and ambiguous way (“aesthetically interesting”—you may have to tone this down for the stupider chicks. sometimes I use “interesting looking.” don’t say pretty.)

I sent that message verbatim to a girl today and got the following response back within hours:

“Without a doubt, more than anything I know, I am 100% female. My profile was written by me, sincere and honest.

Meaning, if this bet is real, your friend lost $20 and you should take me out for a drink with your winnings.

:)”

I have gotten this response back close to verbatim many times. “I’m a girl! Tee hee! Use your winnings to take me out!” After this, game as normal; get her phone number, meet up within a couple of days, and treat her like any other chick. (Which means, don’t actually start serving up drinks from your fictitious winnings, of course. You would, but you lost that $20 back to your buddy—it’s sort of an interesting story actually . . .)

(Two pics of the girl, who’s 23, are attached; I’d ask that you not use them on the site, but I figured you need some way to judge personally whether this just works on fatties and uglos.) [ed: the chick is a cute, slender blonde.]

Anyway, I don’t want to see the world oversaturated with this opener, but there are so many retards on OKCupid that I don’t think it’ll be a problem. Girls join the site every day and leave just as regularly; there’s always fresh blood. Plus, after biting Style’s material for years, I figure I should give back when I stumble upon something that works.

Any Chateau readers out there have similar low-investment, high-yield material for sorting through the bullshit on online sites?

The floor is open. I believe there are online game techniques in the archives of this blog as well. FYI, I’ve used the “are you really a girl?” line once on a girl I was picking up through a dating website. It wasn’t calculated game so much as a glib throwaway joke at her expense, but she did respond with glitter and confetti popping out of her vagina. Chicks love having to prove themselves to men. When they are in the defensive crouch answering your challenge, your perceived value experiences a passive rise. That’s because girls will appraise men to whom they have qualified themselves as necessarily being worthy of their sycophancy.

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The Top Three Qualities That Make A Girl Good Girlfriend Material

There are many “tells” women have that, unbeknownst to them, signal to the men they are dating their worthiness as long-term investments. The tell number could very well be in the thousands, and, yes ladies, we men are attuned to all of them, in greater or lesser perspicacity, and with conscious awareness or, more often and more insidiously, with subconscious awareness.

But there’s value in narrowing the list to the top three tells, and clarifying them for the less experienced men (betas) so that they are armed with the foreknowledge to actively avoid those women who would make bad girlfriends or wives. An ounce of prevention is worth a pound of cuckoldry.

So here they are: The top three girlfriend material qualities, in no particular order.

1. She exercised and ate healthily before she met you, and she continues to do so after you start dating her seriously.

Marriage counselors and platitudinal couples therapists can stow their poppycock psychology aka feminist fantasy books. The biggest warning sign that a relationship is about to fail is the growing size of the woman. The fatter and more shapeless she gets, the more her man’s eyes will wander, his empathy will wither, and his heart will shut down. A girl who has spent years cultivating good lifestyle habits that ensure she retains her slender, hourglass figure for as long as possible is a girl who, on a fundamental emotional level, respects men’s needs and seeks to fulfill them. Feminists and assorted broken cunts don’t care about their appearance because they loathe male desire. That is why they are so unpleasant to be around for longer than it takes to deliver a hate-fueled hot jizz payload.

A woman who works to stay as good-looking as she can within the constraints of her genetic endowment is signaling that she has a generous heart and a magnanimous soul. The care with which she comports herself will spill over into care for your well-being and support for your aspirations.

2. She rarely disparages her girl friends or snipes about their flaws behind their backs.

The girl who is forgiving of her friends’ flaws, who does not feel a compulsion to privately tear them down in order to lift herself up, is a rare jewel indeed, for the natural proclivity of The Woman™ is to backbite, snark and gossip about female competitors, real and imagined, until her ego tank is filled to brimming again. What care should men have about this peculiar trait of the unfairer sex? I’ll tell you. If she’s quick and all too enthusiastic to trash her friends in private, she’ll be quick and all too enthusiastic to demean your manhood in the privacy of her mind. And once she’s gone down that road, the mental demeaning begins its twisted manifestation into nagging and sex withdrawal. Unlike a man with a vendetta, a judgmental bitch has a scattershot target designator; don’t be surprised if one day her gun of ingratitude is aimed directly at you.

However, expecting a girl to be nonjudgmental at all times is unrealistic. Women are born with the neural roadmap to gossip because it aids their sex in maximizing resources for their (eventual) families. But we can draw lines between women who occasionally indulge this instinct and women who wallow in it like a pig in mud. When you’re with your date, is she constantly running down her supposed BFFs? Does her face light up when an opportunity presents to sneer about a friend’s recent nose job? Beware, because you are staring at the dark heart of borderline personality disorder and unfettered narcissism, the latter a characteristic that is particularly galling and self-immolating in women when taken to unhealthy extremes.

A girl who is patient with and tolerant of her friends will extend the same to you. This then is an excellent foundation upon which to build a relationship that will have to, necessarily due to the nature of two parties with competing reproductive goals, navigate shoals in the future. A girl like this will also be more tolerant of your manly desire, and, instead of cutting down her competition, will work on herself so that she can compete with the best of them for your love.

3. She has not had many past lovers, and she is not a constitutional flirt who will invite the temptation of more lovers.

Lovefacts to make a feminist’s vagina explode angrily in a shower of dustballs: The more partners a woman has had, the more likely she is to divorce you. Sluts really are bad long-term prospects for men. They are great lays, but they are bad ideas as girlfriends or wives. So be on the lookout today for any and all slut tells a girl will reveal in the course of dating her. It could save you a divorce theft tomorrow.

But it’s not always easy to unearth a woman’s sordid past (rule of thumb: your working assumption should be that her past is more sordid than it is modest). So you have to rely on other, more immediate cues of future unfaithful whorishness. That’s where a keen eye for her propensity to switch on a dime into flirt mode will serve you well. Constitutional flirts, aka eternal ingenues, while fun in the beginning for their sexual promise and alluring coyness, can quickly become stressful headaches within the confines of a relationship. Watch for how effortlessly she can segue from poised girl into seductive flirt when other men are around. Does it come a little *too* naturally for her? Then you, my friend, are playing with vagina fire. A girl who loves to flirt, and indulges frequently with or without you, is a girl who is one private moment in the after hours office meeting room from cheating on you.

Now, personally, I love flirty women. So walking the fine line between enjoying the company of flirts and suffering the crassness of flakes has presented challenges. Obviously, I look for women who moderate their urges to flirt. A girl who generously throws off a flirty vibe that once in a blue moon time because she feels especially good about the way she looks, or because it’s her birthday, is no trouble to dating stability. The girl who flirts with her girlfriend’s boyfriend on a random Wednesday night because, oh, she wants ALL the men’s attention, and burgers are half price, is a girl you should consider fucking and chucking after a few months pretending you’re into her that way.

More importantly, does she direct her flirting to me, or to the world? Some girls just can’t get their attention whore fix without a large audience of men. Other girls, the better ones, are satisfied getting their ego fixes from their lovers alone. If a girl I am dating likes to flirt, but she finds her outlet role playing Seductress Joan with me rather than sidling up like the town courtesan to every meathead with a hungry glare, I bump her to the top of my LTR potential list.

I hope this post is equally informative for the women reading as it is for the men. You ladies have a duty too, if you want to capture the heart of a high value man, and keep it:

Be fit.

Be forgiving.

Don’t be a foul slut.

If you think about it, that’s not asking much compared to the grind that the average man has to endure to claim a single pussy as his own.

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Chicks Dig Jerks In Every Way: The Science

One billion readers have sent me a link to this study proving the old Chateau maxim — and conventional wisdom before the feminists and their lapdogs seized control of the sophistry regurgitation emulator — that chicks dig jerks.

Women choose bad boys because their hormones make them, new research suggests. When ovulating, a woman’s hormones influence who she sees as good potential fathers, and they specifically pick sexier men over obviously more dependable men.

“Previous research has shown in the week near ovulation women become attracted to sexy, rebellious and handsome men like George Clooney or James Bond,” study researcher Kristina Durante, of The University of Texas at San Antonio, said in a statement. “But until now it was unclear why women would ever think it’s wise to pursue long-term relationships with these kinds of men.”

The researchers had women view online dating profiles of either a sexy man or a reliable man during periods of both high and low fertility. Participants were asked to indicate the expected paternal contribution from the men if they had a child together based on how helpful the man would be caring for the baby, shopping for food, cooking and contributing to household chores. Near ovulation women thought that the sexy man would contribute more to these domestic duties.

“Under the hormonal influence of ovulation, women delude themselves into thinking that the sexy bad boys will become devoted partners and better dads,” Durante said. “When looking at the sexy cad through ovulation goggles, Mr. Wrong looked exactly like Mr. Right.”

Here’s a direct link to the study, titled “Ovulation leads women to perceive sexy cads as good dads.”

What’s particularly interesting about this study is that it proves women don’t just seek badboys for short-term flings; when a woman is at her horniest, she wants sex AND loving commitment from the jerk. And she deludes herself into believing the jerk wants the same thing. (Or rather, her hormones help fuel her hamster into believing the unbelievable.) This goes a long way to explaining why women take on “project” men and attempt to reform them. It’s not because women are nurturers who want to save jerks; it’s because women are TURNED THE FUCK ON by jerks and want desperately to keep them around and help raise the children they hope to have with them.

This flies directly in the face of the assertion by feminists, manginas and game haters (oh my!) who love to crow, without any evidence in hand, that women only want to sleep with jerks for a night, and want nothing to do with them the rest of the time. But of course, all that baseless crowing reveals is the phlegmy bile of bitterness dribbling down their porcine, slackened chins.

“When asked about what kind of father the sexy bad boy would make if he were to have children with another woman, women were quick to point out the bad boy’s shortcomings,” said Durante. “But when it came to their own child, ovulating women believed that the charismatic and adventurous cad would be a great father to their kids.”

Tingles trump reason. Once you get a woman tingling nether-wise, she will rationalize into insignificance any deficiency or character flaw you may possess in service to her unquenchable love for your jerkitude. But beware her friends! They are not so blinded and will whisper sour sabotage in your woman’s ear.

“While this psychological distortion could be setting some women up to choose partners who are better suited to be short-term mates, missing a mating opportunity with a sexy cad might be too costly for some women to pass up,” said Durante. “After all, you never know if he could be the ‘one.'”

In other words, it’s evolutionarily better for a woman to risk it all on the jerk women love than to risk nothing on the beta provider women tolerate. Such is the power of the force behind a woman’s prime directive. This is the stuff that Hallmark won’t put on Valentine’s Day cards.

I consider this post another slam-dunk confirmation of core game principles. It will, baal willing, drive my haters livid with rage.

Some of you may be tempted to ask, “Heartiste, how can you be so right, so often? What’s your trick?” It’s simple.

1. Don’t live by lies.

2. Step outside of the house.

That’s it! You too can be a man of wisdom and great perspicacity by simply following those two rules above.

So what game lessons does this study offer for students of the university of alpha-as-fuck?

Lesson #1: It’s better to err on the side of too much jerkiness than too little.

Lesson #2: It’s easier to segue a woman from short term fling to long-term lover by being a jerk than by being a dependable niceguy.

Lesson #3: Keep a mental record of your woman’s cycle. Amp up game when she’s ovulating; toss her a compliment and a cuddle when she’s bleeding. Do this regularly and you will experience a love so strong you will wonder if you can do any wrong by her at all.

Lesson #4: If game is the aping of certain jerk characteristics, then game is an important variable in not only attracting women for sex, but keeping them around for the loving long haul.

Best of luck!

PS In totally unrelated news, here’s an article about a (white) Aussie woman who killed her own son in order to win the attention of her on-again-off-again badboy (Kiwi) boyfriend. I suppose that’s one way to slow dysgenia.

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The Excel Spreadsheet Guy And His Female Equivalent

Over at GLPiggy’s, he has a pretty good post up about the feminist haranguing of a guy who revealed he keeps an Excel spreadsheet of his dates.

This is a pattern lately. Yet another anti-male two minute hate posing as female wisdom and prerogative. Are we reaching peak feminism? My tireless efforts have not cut them off at the knees yet, but they do vomit their drivel with a little more impotent urgency nowadays, so perhaps they sense the fanged maw of the underground media breathing down their hunched backs.

Anyhow, lost in all this is a sane recognition that men’s and women’s brains are wired differently, and that the tools each sex uses to get what they want are optimized along these distinct mental paths. Women also use an Excel spreadsheet to categorize and itemize their dating prospects: it’s called nicknames. Women are very good at assigning cutesy little nicks to men they date — “the doctor”, “bad breath guy”, “shiny shoes guy”, “the comedian”, etc — and given that women are naturally better multi-taskers than men, it’s easier for them to keep all this Excel-like data in their heads, to be regurgitated amongst female friends over mimosa brunches.

Men, in contrast, are single-taskers and object-oriented, less innately proficient at storing reams of personal data about women, and less likely to discuss their dating travails with male friends over brunch. The only female characteristic that men seem pretty good at remembering is women’s looks; so if women want men to date more “intuitively”, that is, more like women, then they have to be prepared to accept that male intuition hinges largely on objectifying women by their bodies and facial prettiness. I wonder if women would be pleased if men adopted their dating categorization methods and proudly humored the rabble congregating on the male version of feminist group blogs with all the cutesy nicks they come up with — “big boobed broad”, “leaky pits girl”, “butch haircut”, “wide load”, “pancake ass”.

Finally, it should be noted that way more under-30 women than men even *get an opportunity* to date more than one suitor at a time. Female hypergamy knows no upper bound absent harsh market rebuke, so a woman in her prime will date many men at once, culling the prospects free until one or two are left standing. But men, the majority of them unimpressive betas with no game, are lucky to get a date with one woman at a time, and many men often go months or years getting no dates at all. Under these natural conditions, molded over eons of evolution dividing the sexes into algorithmic psychological opposites, men have had no need to evolve the intuitive, multi-tasking brain for categorizing a large number of female prospects at once. This dating opportunity paucity, combined with the instant visual cues of reproductive health that predominantly guide men’s mating decisions, results in a dearth of talent for storing a lot of personality information about different women.

I think the real reason Excel Spreadsheet Guy has “creeped out” feminists is because he is one of these beta males to break the mold by dating multiple women concurrently. In other words, he’s not accepting his role as beta male quietly. Feminists see the inner world of a man who has managed to crack the girl code that typically allows beta males like himself only one woman at a time, if they’re lucky, and they are shocked… shocked!… that a man of such pedestrian station in life would dare to date like women do — greedily, boundlessly, diffusely, capriciously, like a woman on a shopping spree.

Why would women deem this guy a beta? The spreadsheet is the systematizing giveaway. Alpha males who have years of experience getting what they want from women develop a womanly sixth sense for intuitively categorizing their prey prospects. They don’t need the crutch of the spreadsheet…

(though in point of fact not a few pickup artists have been known to keep Karen Owen’s type journals of their clientele — and, by the way, where was the equivalent feminist creeprage over Owens? after all, what she did is no different, in fact worse, than what Excel Spreadsheet guy did)

…because alpha males 1. are familiar with the female archetypes and 2. understand that charming aloofness is more attractive to women than gallant powers of recall.

So what we have here is a failure to contain the female id. The true crime is not the spreadsheet; it’s the gall of a beta male stepping outside his preassigned role to extract what only the top 20% alpha males are permitted to extract. There’s nothing like a disturbance in the force to get the Darth Vaginas shrieking hysterically.

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Girlfriend Talks Too Much About Her Exes

Reader DiavoloBello needs advice:

Not sure if the relationship game thread is still going, can somebody help?

My girl talks about guys she has dated in the past too much for my taste. It’s annoying. And I’m battling beta insecurity, to be honest. She still texts a guy she used to date that she still has a thing for, which I hate.

if this is a shit test, I don’t know if I’m passing or failing. The only reaction that I have shown to these comments is mild amusement, or polite interest, as though she’s telling boring stories about her extended family or something. I have not let her see any sign of jealousy or insecurity on my part.

Is this the right way to handle it? Is there an alpha way to “claim” her and let her know that these comments get under my skin in a way that will get her hot for me, or should I just keep on acting like I don’t care, or what?

The guy she texts is 2 hours away and she just got full custody of her kids (we’re both divorced) so I would think she’d have a hard time actually seeing him. Insists that they’re just still friends and he knows about me. (this is true, I have snooped and confirmed it, also confirmed that she still has a thing for him, but he seems to just throw her crumbs when he’s bored).

The other guys she brings up are just anecdotes “so and so said one time …” but she was doing it constantly for a while. It has tapered off.

This is bad news. This woman is disrespecting him, no two ways about it. Girlfriends who love you will rarely, if ever, talk about exes or, worse, text exes. Nor will they use exes as clubs to counter your opinions or demean your idiosyncrasies.

The fact that your girlfriend is doing this means one of two things: she’s shit testing you for a jealous reaction, or she’s cheating/thinking about cheating. My guess is that she senses your betaness and is beginning to think she can do better, and this feeling of hers is manifesting in passive-aggressive taunts such as her texting an ex.

Amused mastery is fine for one or two infractions, but continual disloyalty from a bitch, like what she is doing to you, requires more powerful artillery. You have a few options at your disposal.

1. (Re)initiate a flirtation with another girl. Text her all the time. Have drinks with her. Tell your gf it’s just an old friend you like hanging out with. Match, and exceed, her jealousy incitements with your own.

2. Lay down the law, and mean it. “Kind of whorish the game you’re playing here, babe. If you keep texting your ex, I’m outta here. Just letting you know.”

3. Continue ignoring her provocations. If it’s just a garden-variety shit test, she’ll eventually crack and lash out at your indifference. In that case, you are fully in the driver’s seat. If it’s more serious than a shit test, she’ll cheat or you’ll get a sense she’s about to dump you. Get the jump on her and dump her first.

These are my suggestions. If readers have other advice for this gentleman, then help a bro out. Talking about exes is a very female oriented manipulative tactic designed to instigate relationship war, and thus feed her rationalization hamster. “Oh, I was great to him, but then he just started getting all jealous and possessive. So I dumped him. What’s that? Texting exes? I don’t remember doing that. Anyhow, there’s nothing wrong with keeping in touch with old friends. Don’t be a creeper.”

This sort of insidious bullshit is what women do when they want to express disapproval about their man but lack the balls to say so outright. A woman’s coin of the realm is subterfuge and sabotage. They have mastered these arts over millennia to compensate for their weaker physical strength. Don’t ever let a feminist dope or manboobed blubberboy who hasn’t seen vagina since his mother’s birth canal tell you otherwise. In the deception and manipulation sweepstakes, women are furlongs ahead of men.

PS What the hell are you doing worrying about what a single mom thinks of you? You should be waking up every morning gleefully reminding yourself that she has intrinsically lower value than you. Let this knowledge guide your attitude with her.

PPS In rare instances, a woman will have a sincere, platonic friendship with an ex. It’s not often, though. Most women get over broken relationships by completely forgetting about their exes. And since women in their hottest, young prime initiate relationship dumpings far more often than men do, it’s a safe bet that any reasonably attractive, under-30 woman you date has little contact with her exes. Be aware of subtle cues that will tell you whether the ex she talks to is more than just a chat with a friend, like excessive gesticulation when she mentions him. Your working assumption, though, should be to assume that 9 times out of 10, any contact your girlfriend has with an ex-lover is a nascent threat to your relationship. Respond accordingly.

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