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A Russian pranklord created an app called MakeApp that uses digital magic to strip the makeup from photos of women. The before and after pictures have provoked a worldwide triggering in our slutwalkers. You can ride a dimpled wave of butthurt at the Twatter #MakeApp hashtag. As @Moonman put it,

This guy just negged every thot on the internet, he deserves an award.

The Mass Effect Neg (MEN). See for yourselves:

Gentlemen, we may have found the proton torpedo to drop down narcissistic thots’ thermal exhaust ports. If beta male thirst has created a generation of egomaniac 5s, MakeApp will dry up that thirst and return sanity to the sexual market.

Naturally, feminists are reeling from the COGDIS implanted in them by MakeApp. Feminists are wont to bitch about everything (this is known as cuntplaining), but one complaint in particular is that “””society””” somehow manipulates them into wearing makeup. Well, OK, pussyhatters, if that’s true why are you so ass blasted by an app that removes society’s makeup from your charming mugs? Your negative reaction could almost make a man think your complaints are disingenuous, meant to absolve you of personal responsibility and kvetch about men having objective female attractiveness standards. WHA WHA WHAAAAAT?!?

@chesterbelloc draws the necessary conclusion which highlights what MakeApp signifies about our modern cutthroat, androgynous, antagonistic sexual market:

Never doubt that a man enraged at the misbehavior of a woman can change the world; indeed, it’s the only thing that ever has.

Feminist: “all women are beautiful”
Feminist, after MakeApp: “AACCK, THE RUSE IS UP, BAN THIS APP!!”

Too easy.

It’s amazing what MakeApp can reveal. It’s a powerful app!

The MakeApp algorithm may or may not be entirely accurate, but it’s pretty darned close; close enough to shock the shrike system.

I’ve written about makeup and the limited benefits it confers on women. Bottom line: makeup doesn’t do much to improve women’s looks. Fugs will still be fug with makeup, hotties will still be hot without makeup. Where makeup appears to have the biggest impact is among the fat (sad ‘heh’) middle of the belle curve, giving the 5s and 6s noticeable bumps in facial SMV (important information for fatty fucker blowjob hounds).

The limitations of makeup are obvious: 1. the morning after, and 2. market saturation. Makeup’s boost is less pronounced if all women use makeup (which they do). Makeup won’t increase a woman’s RELATIVE beauty to other women also wearing makeup, but it will make her prettier than her unpainted self. That may be enough to capture a man’s attention…until the morning sun exposes her natural coloring.

Not every woman looks worse after MakeApp. For example:

That’s the power of female youth. Makeup would be redundant on such an exquisite White babe.

The women who see the most benefit from makeup are masculinized manjaws with prominent cheekbones and sunken eyes, who are close to hitting the wall, eg Angelina Jolie. The makeup softens their angularity and lightens their shadows. Beautiful women don’t see much improvement from makeup; their natural beauty is already radiant. Makeup imo helps plain janes and weirdo chicks with odd facial bone substructure that gays and women love to parade on catwalks.

An enterprising womanizer could mass neg every chick in his little black contact list with MakeApp. Butter them up first…”Have you seen this new app? It can’t be real”…then deliver the payload….”no WAY do you look like that without makeup, right?”….and watch a thousand points of slice qualify themselves to you. The return of the post-industrial sexual market to a state of healthy, balanced functioning thanks you for your contribution.

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Gaming Mean Girls

Game can work on middle school girls.

Now that your mind has prematurely (heh) drifted into the gutter, the follow-up context will save your mortal soul from eternal damnation. Reader mindweaponsofragnarok explains,

To show you how long Heartiste has been up:

2011….I’m awed and fascinated, high af on the Red Pill.

My daughter is 13 and having trouble with her female peers. A rich girl name Anna is jerking her around, “I’m your friend, I’m not your friend,” type games.

So I tell my 13 year old kid about Game. I tell her:

“Ignore Anna’s texts, until she sends you a few texts, then reply with one or two words at most, as though you didn’t have time or give a shit to even correspond with her. Trust me, try it!”

CH Poon Commandments V: Adhere to the golden ratio, and VI: Keep her guessing.

Give your woman [ed: or middle school BFF] 2/3 of everything she gives you. For every three calls or texts, give her two back. Three declarations of love earn two in return. Three gifts; two nights out. Give her two displays of affection and stop until she has answered with three more. When she speaks, you reply with fewer words. When she emotes, you emote less. The idea behind the golden ratio is twofold — it establishes your greater value by making her chase you, and it demonstrates that you have the self-restraint to avoid getting swept up in her personal dramas. Refraining from reciprocating everything she does for you in equal measure instills in her the proper attitude of belief in your higher status. In her deepest loins it is what she truly wants.

***

True to their inscrutable natures, women [ed: and middle school BFFs] ask questions they don’t really want direct answers to. Woe be the man who plays it straight — his fate is the suffering of the beta. Evade, tease, obfuscate. She thrives when she has to imagine what you’re thinking about her, and withers when she knows exactly how you feel. A woman may want financial and family security, but she does not want passion security. In the same manner, when she has displeased you, punish swiftly, but when she has done you right, reward slowly. Reward her good behavior intermittently and unpredictably and she will never tire of working hard to please you.

She did it, and Anna came to heel. She then used Game on boys, too, she used it on everyone. It was like I handed the kid a weapon and the answer to all social interaction became Game.

You opened Glandora’s Box for her. This is a dangerous power to give a flowering daughter.

However, she was also kind of a brat, but I sure as hell was NOT a beta daddy. I wouldn’t give her what she wanted, and she would wish death on such on me, and I would just laugh and say, “Whatever.” She would threaten all sorts of things, and i would just shut her out.

This was absolutely the best thing to do. The worst thing would have been to show weakness. She accused me of having no feelings at all. I would say, “That’s a good thing, LOL!”

Now she’s 19 years old and doing quite well.

For young daughters on the cusp of their formative years, Game save them from mean girls and preen boys. Or, it can turn them into femme fatales. The power of Game to warp female sexuality and self-entitlement is something to behold, because women live and breathe on their ability to jockey for intra-sex status through gossip, slander, and innuendo. Game can amplify all these traits in women, providing them with a better defense but also a thermonuclear offense. The wise daddio tempers his daughter’s growing power and keeps her grounded with tiny seeds of self-doubt, because the truth is that bloated female self-esteem is far more corrosive to the dating and marriage markets than is high male self-esteem.

Good to hear for this reader, his daughter learned just enough to exert active influence over her social life but not too much to make a lot of enemies and attract fly-by-night cads.

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Guilt Trip Game

For perfectly understandable reasons I won’t elaborate here, I had left an undisclosed location wearing a badly mismatched shirt and pants. No chance to change into something more sexually harassing, I went to an event where a late 20s woman standing near me leaned over to state the obvious.

“You know, your shirt and pants don’t match.”

I deadpanned, “What if I told you I’m color blind?”

Glaring at her with feigned offense and raising my eyebrows in expectation of an apology, she stuttered and mouth hanging open replied, “Oh….what, really?”

I pursed my lips and nodded a little.

Her: “Oh god, I’m sorry…..I didn’t mean, I didn’t know that….”. She landed a hand softly on my forearm while apologizing.

Me, smiling like a filthy prankster, “Ha, no, I’m not color blind, I just can’t coordinate my outfits.”

Her, shimmering and glimmering: “WTF is the matter with you! You had me freaking out over here.”

Me: “I was pretty embarrassed by my clothes once I walked by a mirror, but truth is it was totally worth it for the look on your face. Priceless!”

***

This is what I call Guilt Trip Game, and it works on women because it’s push-pull amped to eleven. She is disqualified for being offensive (the push) and then pulled back by my cheeky revelation. NW European White women with pathological empathobesity running through their veins are particularly susceptible to Guilt Trip Game, and can be driven to howls of subterranean ecstasy by first provoking their guilt and then allowing them the sweet relief of alleviating their guilt.

(It won’t work on low empathy black women, who will mm-hmm and reply, “If you color blind, get yo’self a woman to dress you.”)

It’s the essence of teasing and pleasing women: don’t chase her, make her chase your approval. Teasing of this nature also subcommunicates to a woman that you don’t mind crossing the line of social respectability (aka predictable betabore droning) to fuck with a girl’s expectations, which cues her to your high mate value because her Inner Vagina will whisper through fluttering limbic labia, “this man has to do well with women to happily risk my huffy displeasure”.

This flirtatious vajnette occurred not too long ago, so hopefully the woman involved won’t stumble across this post and recognize her participation. But I just had to tell it, I loved it so.

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From the “tell us dread pillers something new why doncha ya” file: A Faceborg psychonerd insider reveals the psy ops that social media companies engage in to hack your brain’s need for dopaminergic speed.

“I don’t know if I really understood the consequences of what I was saying, because [of] the unintended consequences of a network when it grows to a billion or 2 billion people and … it literally changes your relationship with society, with each other … It probably interferes with productivity in weird ways. God only knows what it’s doing to our children’s brains.”

Dunbar wept.

“The thought process that went into building these applications, Facebook being the first of them, … was all about: ‘How do we consume as much of your time and conscious attention as possible?'”

Porn wasn’t the answer, because the refractory period cuts into the profit margin.

“And that means that we need to sort of give you a little dopamine hit every once in a while, because someone liked or commented on a photo or a post or whatever. And that’s going to get you to contribute more content, and that’s going to get you … more likes and comments.”

“It’s a social-validation feedback loop … exactly the kind of thing that a hacker like myself would come up with, because you’re exploiting a vulnerability in human psychology.”

Corn and Porn is the updated version of Bread and Circuses, but we should expand it to Corn, Porn and Attention Whoring. The term encapsulates the “little dopamine hits” that modern society provides in the form of refined carbs, sexual abundance, and instant ego gratification. The key is the dopamine hits aren’t immediately overwhelming; the good feelings are small at first, but just pleasurable enough to coax continued investment in attaining those hits. Then we get fat, androgynous, anhedonic, and toxically narcissistic until no one is attractive to anyone. And Americans need those dopamine hits more than ever as they become less appealing offline. The cycle accelerates until you have what we see today: a sexual market imploding into rancor, despair, aggressive posturing, and inverted sex-based roles.

“The inventors, creators — it’s me, it’s Mark [Zuckerberg], it’s Kevin Systrom on Instagram, it’s all of these people — understood this consciously. And we did it anyway.”

Is Mark Cuckerspserg the most evil man in the world, or would that be Soros? Or Bezos? Between these three Satan has a run for his money.

So we have a confessional from an insider that the Big Tech industry deliberately hacks the attention whoring algorithm to hook its users, just as a drug dealer would “hack” users with the highs that his product supplies until they become addicted and experience withdrawal when the dopamine hits are stopped.

From observed experience, it’s a safe assumption that the Attention Whore Hack hits women and soyboys hardest. Both are emotionally needy and thrive to an inordinate and often unhealthy degree on external validation by social peers. The Female/Soyboy ego is fragile and requires constant stroking and affirmation of feels, because they secretly fear everything they believe and hold up as worthy of admiration is built on a foundation of lies.

Furthermore, the retreat from establishing family while still in the bloom of youth has left American women unmoored and drifting on a sea of self-doubt; they are easy victims for hacks that give them the sense of purpose and worth that a husband and children used to give women. As for the soyboys, the romantic rejection they have to endure for years before a past-prime careerist shrike deigns to marry them has likewise aggravated their need for validation. They slobber their thirst all over thots for the same reason thots trawl for thirsty Likes: a sense of purpose and worth that someone, anyone, is listening to them, even if only to platonically pat them on their pointy eggheads.

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Trump has become an internationally recognized conduit for illustrating Game concepts in action.

A reader writes,

I don’t blame China” has to be the biggest AMOG statement in the history of mankind; he just made Obama look inferior while complimenting AND gaining the respect of China:

“I don’t blame China,” Trump said during remarks to business leaders inside the Great Hall of the People. “After all, who can blame a country for being able to take advantage of another country for benefit of their citizens? I give China great credit.”

Instead of pointing the finger at Beijing for exacerbating trade disputes, Trump blamed past US administrations “for allowing this trade deficit to take place and to grow.”

Gay Mulatto just got ALPHA’d. Combine this statement with his granddaughter’s beautiful rendition of a Chinese song in Mandarin which dazzled the Chicoms, and you have a Master Salesman setting the table for a great deal that will benefit Americans rather than enrich the Clinton Foundation and globohomo merchantmen.

If Trump’s two terms are nothing but AMOGing Obama and his legacy, he will have knowingly or not done more good for America than the past five Presidents.

PS for those new here and unfamiliar with Game terminology, “AMOGed” essentially means “bitch slapped”.

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The Cuntescending Woman

Reader Matt has a Game question about how to handle a cuntescending woman.

Hey, was hoping for your advice here. I met this girl who’s married and in her 30s. I’m in my 20s and not attracted to her at all, yet she kept calling me her “little brother”. Because I’m not attracted to her I don’t want to be with her. But it still seemed like she was kinda friend zoning me anyway, a subtle form of disrespect. Because I want all women (even the ones I’m not interested in) to respect me im curious about your take on this and if it is a sign of disrespect, what to do about it.

I wouldn’t be so quick to assume she’s disrespecting you. Is she condescending? Sure. But women will sometimes condescend to relieve sexual tension, aka flirt. This particular woman knows she’s married and older than you. (And remember that in older woman years, a 10 year age difference is like a twenty year gap.) Rhetorically placing you in a “do not touch” glass case is how she spares her ego, given that she probably (and rightly) figures you, as a younger man, wouldn’t be attracted to her. It’s a case of sour grapes. (“i can’t have him, so I’ll pretend he’s off-limits by patronizing him like a little brother”)

It’s unusually casual for a woman you just met to refer to you as her “little brother”. She’s creating an artificial emotional distance between you two because she’s attracted to you but doesn’t want to jeopardize her marriage.

Don’t get all bent out of shape the next time she says it. Be calm and composed. Reply in the prescribed CH manner, with amused mastery:

“That’s sexy little brother to you.”

Replying this way let’s her know 1. she’s not worth taking seriously and 2. you are on to her true feelings for her. Even if she doesn’t have those feelings, you come out on top because you will have assumed the sale and thus regained hand over her. Give it a shot and let us know how it goes.

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Biomechanical sex differences extend to the infamous “notch count”. A man’s notch is not the same in style nor substance as a girl’s notch. Psychologically, girls record their “notches” in a limbic language that would befuddle men.

From williamk, our COTW winner:

A general rule is once a girl knows she could sleep with you, that’s her “notch”.

Once your thirst is telegraphed, actually having sex is superfluous to the woman. She’s already validated… why take on the potential risks of sex with some dude she barely knows?

Now, its a case by case basis. Her sluttiness, horniness (often cycle dependent), drunkenness also play a role. But in general, most girls worth laying (read: White girls) are perfectly happy to just play goalie and make out, allowing boob feels and giving no nookie.

It makes her feel good, wanted.

To go further with a girl, she needs to think she has to win you over because you’ll walk away if she doesn’t.

Well stated. For women, actual sex, rather than telegraphed sexual interest, is an additional risk that adds little to nothing to her need to be validated as a desirable object. Yes, OBJECT. Objectively speaking. Because that’s what it all cums down to: the human race survives when men look at women’s sexy bodies and faces and are compelled by the power of the Lord to seed their wombs with His gestational image.

This isn’t to say women don’t need and want sex. They love to fuck, but fucking isn’t necessary to fluff their self-conceptions. The man whom a woman WILL fuck is he who arouses her so completely that his flirtatious interest isn’t enough to satisfy her. She needs to complete the soliciting-dicking cycle.

A man’s sexual interest is necessary but not sufficient to pump a woman’s ego to bursting with fertile flavor, IF the man can successfully communicate a “take or leave her” attitude and redirect his sexual interest to other women without suffering some existential crisis of identity.

williamk’s last line gets to the heart of Game and seduction of women. Eagerly flirting with a girl and never pulling back or challenging her — i.e., exhibiting not an abundance mentality but an outcome dependent beta thirstiness — is handing the win to the girl. It’s giving her the trophy before she’s crossed the finish line. That’s the Girl Notch. (Or Thot Notch if you prefer a Current Year lexical rhyme.)

The nature of the Girl Notch is such that a thin girl in her plunderable prime will collect daily and even hourly affirmations of her sexual worth. This indiscriminate frequency means that the Girl Notch is lass valuable than the Man Notch (given that notch value is partly measured by difficulty of acquiring it), but more readily available for ego-stroking when the mood for a personal boost strikes. The Girl Notch doesn’t have the raw power of the Man Notch, but what it lacks in intensity it makes up for in volume. This is why girls often look happy if not ecstatic at all hours of the day, while men tend to evince alternating emotions of ecstasy and despondency.

The Man Notch — which traditionally and properly is simply known as the Notch — is meaningless without a finish line crossing. No man ever earned a notch with hours of foreplay and then a night spent spooning the girl through her jeans as his blue balls weighed heavily with unreleased pressure. For men, ego gratification is the rope of validation unleashed by PIV. Anything less than a Final Coition has the opposite effect on his ego, deflating it from a precoital high; though kissing and a gentle rebuff at the decisive moment is not nearly as ego-shattering as outright rejection on the approach, it is a fact that men feel a twinge of failure, as if they let themselves down, if they can’t close the deal when all the signs were pointing to vajhalla.

So what kind of man does a girl feel unsatisfied receiving his mere flirtatious interest and nothing more? What kind of man does a girl recruit to top her Girl Notch with her popped cherry? Very broadly, two kinds of men:

  • The preselected masculine chad who, as williamk noted, trips her radar while she’s ovulating
  • The man with alpha attitude and force of personality who flips the script and gets girls chasing him

This is the skeleton key to opening pussy: You’re the prize, and she has to win you over. Every man who can be called a beta male forgets this lesson, or disregards it out of spite and an addiction to noble losing and daydreaming about what could have been. Betas appease, alphas tease.

A girl knows a beta male is a sure thing, and that sucks all the tension and excitement out of her interest in him. But the alpha male leaves her wondering if he’s really that into her or if she’s up to his standards, and this will compel her to work harder to please him and earn his affection.

To wrest the real notch from a girl, you have to deny her the Girl Notch. And that means taunting her ego with the idea that uncertainty is the rule and validation is the exception.

***

Related to the subject of this post, LeShitlourde writes about the different motivations for male and female cheating, and why the existence of the Girl Notch hints that female cheating isn’t entirely, or even substantially, about fulfilling sexual desire:

Cheating for women is saying “I want out of this relationship”.

Some betas out there rationalize their woman cheating as a “momentary slip up” or some sort of heat-of-the-moment mistake.

But he’s projecting his psychology onto women. Men’s appetite for variety is insatiable, and even if a man is perfectly happy with his girlfriend, side pussy is a constant temptation. Even if a man’s wife is a 10, he’ll happily be banging 7s or 8s on the side. There is no female analogue to this, because women hardly ever have any sort of compulsion to bang men less alpha than their boyfriend or husband.

But if a woman cheats, it is communicating something different entirely. Women cheat as a way to express their lack of respect for you and to take out her anger at your weakness. And if you choose to stay, she will lose all respect for you, throttle the sex to zero, and metaphorically wipe her ass with you for money and support for as long as she can get away with.

The Girl Notch is SMV validation without the sex. It is particularly suited for women because men are less sexually continent, thus there’s no equivalent Girl Notch for men. Women know men will have sex with them as soon as they have indicated their interest, but men don’t know the same about women. It is often the case that many men receive positive signals from girls but then fumble somewhere along the way and lose the shot at sex. This affliction hits greater beta males the hardest.

Tangentially, what this means is that when women cheat they are doing so for reasons that extend beyond ego and loin gratification. Sexual fulfillment is part of that (alpha fux, beta bux) but a bigger part is what Le Shitlourde mentioned: women cheat to lash out at their domesticate men. If cheating was solely about stroking her ego, she’d get her kicks flirting with strange men but not taking it farther than that. This is why a man must immediately ditch a GF or wife who cheats on him; she has crossed a line that indicates a commitment to a larger disloyalty than that which would follow from mere “momentary passion”.

Reader Cracker adds that men’s apocalyptic reactions to female cheating are indirect proof that different standards for the sexes are evolved responses that accurately reflect the differing size of the impact that cheating has on each sex,

exactly right

there is no recovery after a girl cheats and the relationship will only get worse.

i get trying to stick by your obligations especially if kids are involved but there is no happy ending if you decide to stay. and it’s bad for the kids.

even if they aren’t told about the cheating, they will see and feel that something is wrong with the two of you. they will lose respect for you as a man.

son will grow up to be a pussy who gets used and abused by women and daughter will grow up to be a whore like mommy. best way to prevent that is to teach them a good lesson. show them strong men don’t tolerate cheating. leave and get a better woman so they can see how things are supposed to be. that’s the only way.

besides that, getting over the fact that she was with another man was something i couldn’t get over. i don’t know how any man could. i had a girl cheat who i was head over heels for. i would have done anything for her. full blown oneitis.

but after she cheated, i couldn’t stand the thought of touching her again. going where another man had been. leaving her was the best thing i ever did in my life. after her was when my life really began.

It’s a fact that men experienced in the world of women learn early on: women can get over male cheating quicker and more thoroughly than men can get over female cheating. Women often run right back to cheating men, if they love those men; and though the wound of betrayal never fully heals she is happy to have him back in her arms again, because the grief of losing him would cut her deeper. Men, by contrast, and unless they are LSMV losers with no other options or hope of options, are less eager to take back a cheating woman. As Cracker said, there is often an accompanying disgust that prevents a man from ever again touching a woman who has cheated on him. It’s as if the invasive cock left a foul odor or slimy sheen on her skin, and now she is an object to be tolerated at best, disposed of at worst, for whom his affection can find no purchase.

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