Archive for the ‘Game’ Category

The Throat Clearing Opener

Reader duderino stumbles upon an excellent jerkboy opener.

I was standing behind a hot girl at the grocery store a while back. She was fit and wore tight yoga pants. She was waffling over which sugar free energy drink to buy. I’d pulled an all nighter studying, and was beginning to feel sick. I unintentionally cleared my throat in a way that made it sound like I was telling her to gtfo of my way. She started apologizing and sheepishly grinned as I grabbed whatever had the most caffeine. I was barraged with questions about which drink was best and how she wanted something to give her energy without getting fat. Throat clearing must be an underrated opener.

I was too grumpy and caught off guard to follow through. I’ve been gaining muscle lately and aren’t used to cute girls opening me. Anyone with experience talking to girls at grocery stores?

A real man demands a woman’s attention. He doesn’t wait for her attention to fall in his lap. This reader accidentally learned the value of this truth, so next time he might try a deliberate throat clearing opener to startle and arouse a cute girl turned instantly submissive to the aural attack of his jerky, guttural impudence.

Coaxer of Shy Clits: [loudly clears throat] *hmmMMMmmm*

Little Red Clitoral Hood: Oh! I’m sorry. *sheepish grin* You looking for en energy drink? Which drink is best?

Coaxer of Shy Clits: Well, Red Bull gives you flings. I mean, wings.

Whatever you do after your throat clearing opener, don’t do beta. That means don’t give in to instinct and apologize for disturbing the girl’s tranquility.

More than a few readers have offered anecdotes in which they stoked a girl’s curiosity and feminine deference as a result of unintentionally mimicking alpha male jerkboy behavior in her company. This is interesting, because the results proceeding from accidental Game speak more forcefully to the efficacy of Game than do the results from deliberate application of Game.

When we set out on self-improvement, there is a natural human tendency to affirm the benefits of that which we have invested much effort to learn and apply. But those same benefits accrued by unintentional implementation of a behavioral change — that is, accrued without conscious apprehension of the behavioral process until after the fact, when a surprised appraisal is made — is a powerful clue that the change in behavior works as predicted.

The heart of the matter is quite disturbing to dewy-eyed and trembling-lipp’d romantic idealists when you really grasp its significance:

Maxim #65: The accidental alpha trumps the intentional beta.

The shiv withdraws, glistening with viscera.

PS There are illimitable ways to hit on girls standing in front of you at the supermarket checkout. One I’ve employed is making a comment about one of her odder choices of food items on the conveyor belt. Try to structure your comment so that it’s open-ended, leading her to invest a bit in the conversation, and possibly continuing it past the store doors. For example, “I guess I’m not the only one who eats durian fruit. What makes you think you can handle that bad boy?”


Amy delightfully recalls a man who plied her limbic labials with what I consider very tight grocery check-out game.

Once I was in line checking out at a grocery store and the guy behind me surveyed what I was buying (all leafy greens and fruits bc I was on a juice cleanse), and said, remind me not to come over to your place for dinner. I laughed and said it was for juicing. So then he looks at me and says with mock seriousness “you need meat.” Bold!

Indeed. Poon Commandment XIII: Err on the side of too much boldness, rather than too little.

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Ah, dat jerkboy charisma. Chicks dig it. If you’ve been a regular guest of the Chateau, you’ll know why chicks dig jerks, and you’ll know why cultivating your inner jerkboy is a pillar of Game teachings.

For a long time, CH was out there, a retreat in the deep wood willing to preach the Rude Word to any lost and yearning soul stumbling along the stony path leading to the ancient oak doors. Few knew of our secretive hideaway, fewer still could grasp the revolutionary nature of our message.

But our mischievous proselytizing has finally breached the sound barrier of the mainstream information gatekeepers (and from the reaction to their first line of defense crumbling, they don’t like it). As one reader who forwarded the following article wrote,

The substance of this article will present no surprises.  The tone of the author, apologetic and disturbed by the findings, will also present no surprises.

Not at all. The Atlantic is the latest Hivemind organ to hate itself for falling in love with Le Chateau.

Why It Pays to Be a Jerk

New research confirms what they say about nice guys.

The suspense is killing me! I hope it lasts.

At the University of Amsterdam, researchers have found that semi-obnoxious behavior not only can make a person seem more powerful, but can make them more powerful, period. The same goes for overconfidence. Act like you’re the smartest person [ed: or sexiest man] in the room, a series of striking studies demonstrates, and you’ll up your chances of running the show.

The Atlantic agrees with CH that overconfidence is the heart of game.

People will even pay to be treated shabbily: snobbish, condescending salespeople at luxury retailers extract more money from shoppers than their more agreeable counterparts do.

Seduction is the art of selling yourself to women. And just as it is in the realm of business sales, snobbish, entitled jerkboys are the most successful at selling their promise of pleasures to women.

“We believe we want people who are modest, authentic, and all the things we rate positively” to be our leaders, says Jeffrey Pfeffer, a business professor at Stanford. “But we find it’s all the things we rate negatively”—like immodesty—“that are the best predictors of higher salaries or getting chosen for a leadership position.”

Humans aren’t a rational species; they’re a rationalizing species.

“What happens if you put a python and a chicken in a cage together?,” Pfeffer asked him. The former student looked lost. “Does the python ask what kind of chicken it is? No. The python eats the chicken.”

“You’re like a big bear with claws and with fangs…and she’s just like this little bunny, who’s just kinda cowering in the corner.”

But, careful… all jerk and no softie makes Jack a d-bag.

In Grant’s framework, the mentor in this story would be classified as a “taker,” which brings us to a major complexity in his findings. Givers dominate not only the top of the success ladder but the bottom, too, precisely because they risk exploitation by takers.

All well and good. You can’t expect to lord it over all the people all the time without attention given to your reception. However… if you HAD to choose between being a niceguy and a 24/7 asshole…


Consider the following two scenes. In the first, a man takes a seat at an outdoor café in Amsterdam, carefully examines the menu before returning it to its holder, and lights a cigarette. When the waiter arrives to take his order, he looks up and nods hello. “May I have a vegetarian sandwich and a sweet coffee, please?” he asks. “Thank you.”

In the second, the same man takes the same seat at the same outdoor café in Amsterdam. He puts his feet up on an adjoining seat, taps his cigarette ashes onto the ground, and doesn’t bother putting the menu back into its holder. “Uh, bring me a vegetarian sandwich and a sweet coffee,” he grunts, staring past the waiter into space. He crushes the cigarette under his shoe.

Dutch researchers staged and filmed each scene as part of a 2011 study designed to examine “norm violations.” Research stretching back to at least 1972 had shown that power corrupts, or at least disinhibits. High-powered people are more likely to take an extra cookie from a common plate, chew with their mouths open, spread crumbs, stereotype, patronize, interrupt, ignore the feelings of others, invade their personal space, and claim credit for their contributions. “But we also thought it could be the other way around,” Gerben van Kleef, the study’s lead author, told me. He wanted to know whether breaking rules could help people ascend to power in the first place.

Yes, he found. The norm-violating version of the man in the video was, in the eyes of viewers, more likely to wield power than his politer self. And in a series of follow-up studies involving different pairs of videos, participants, responding to prompts, made statements such as “I would like this person as my boss” and “I would give this person a promotion.”

“I would open my legs for this jerk.”

Ok, if being a jerkboy is so personally rewarding, the inevitable question follows,

Instead of asking why some people bully or violate norms, researchers are asking: Why doesn’t everyone? […]

“That’s a complexity of humans,” Faris says: it was not until after the human-chimpanzee split that Homo sapiens developed a newer, uniquely human path to power. Scholars call it “prestige.”

There are different kinds of ways to project power (and consequently arouse women). “Prestige” is better-known to students of Game as Demonstrating Higher Value.

The Atlantic even goes so far to wonder if the Game axiom “Fake it till you create it” is a real thing:

I did wonder, though: Could the apprentice actors [tasked with acting irrationally confident], given enough time, come to inhabit their roles more fully? Anderson noted that self-delusion among his study’s participants could have been the product of earlier behaviors. “Maybe they faked it until they made it and that became them.” We are what we repeatedly do, as Aristotle observed.

Ripped from the Chateau headlines.

In fact, it’s easy to see how an initial advantage derived from a lack of self-awareness, or from a deliberate attempt to fake competence, or from a variety of other, similar heelish behaviors could become permanent. Once a hierarchy emerges, the literature shows, people tend to construct after-the-fact rationalizations about why those in charge should be in charge.

“Once a woman falls hard for a charming jerkboy, she tends to construct after-the-fact rationalizations about why the jerk she loves should be her soulmate.”

Likewise, the experience of power leads people to exhibit yet more power-signaling behaviors (displaying aggressive body language, taking extra cookies from the common plate).

Success with women breeds more success with women.

It is possible, of course, to reframe Anderson’s conclusions so that, for instance, initiative is itself a competence, in which case groups would be selecting their leaders more rationally than he supposes. But is a loudmouth the same thing as a leader?

aka the “bustamove” theory of Game.

So what is that special sauce that jerkboys have which flavors a woman’s life? Or anyone’s life?

When I thought about whether I had friends or associates who fit Aaron James’s definition of an asshole, I could come up with two. I couldn’t pinpoint why I spent time with them, other than the fact that life seemed larger, grander—like the world was a little more at your feet—when they were around.

“I want more LIFE, fucker!”

Then I thought of the water skis.

Some friends had rented a powerboat. We had already taken it out on the water when someone remarked, above the engine noise, that it was too bad we didn’t have any water skis. That would have been fun.

Within a few minutes, an acquaintance I will call Jordan had the boat pulled up to a dock where a boy of maybe 8 or 9 was alone. Do you have any water skis?

The boy seemed unprepared for the question. Not really, he said. There might be some in storage, but only his parents would know. Well, would you be a champ and run back to the house and ask them? The boy did not look like he wanted to. But he did.

The rest of us in the boat shared the boy’s astonishment (Who asks that sort of question?), his reluctance to turn a nominally polite encounter into a disagreeable one, and perhaps the same paralysis: no one said anything to stop the exchange. But that’s the thing. Spend time with the Jordans of the world and you’re apt to get things you are not entitled to—the choice table at the overbooked restaurant, the courtside tickets you’d never ask for yourself—without ever having to be the bad guy. The transgression was Jordan’s. The spoils were the group’s.

The transgression is the jerkboy’s. The romantic spoils are the women’s.

Isolating the effects of taker behavior on group welfare is exactly what van Kleef, the Dutch social psychologist, and fellow researchers set out to do in their coffee-pot study of 2012.

At first blush, the study seems simple. Two people are told a cover story about a task they’re going to perform. One of them—a male confederate used in each pair throughout the study—steals coffee from a pot on a researcher’s desk. What effect does his stealing have on the other person’s willingness to put him in charge?

The answer: It depends. If he simply steals one cup of coffee for himself, his power affordance shrinks slightly. If, on the other hand, he steals the pot and pours cups for himself and the other person, his power affordance spikes sharply. People want this man as their leader.

Women want to join a jerk’s world because they want to be taken on a mutually satisfying adventure.

I related this to Adam Grant. “What about the person who gets resources for the group without stealing coffee?” he asked. “That’s a comparison I would like to see.”

It was a comparison, actually, that van Kleef had run. When the man did just that—poured coffee for the other person without stealing it—his ratings collapsed. Massively. He became less suited for leadership, in the eyes of others, than any other version of himself.

If you’re nothing but a niceguy, people will come to despise you because you will be giving away your generosity as if it was worthless.

[C]ould rudeness cause other people to open their wallets too?

The answer was a qualified yes. When it came to “aspirational” brands like Gucci, Burberry, and Louis Vuitton, participants were willing to pay more in a scenario in which they felt rejected. But the qualifications were major. A customer had to feel a longing for the brand, and if the salesperson did not look the image the brand was trying to project, condescension backfired. For mass-market retailers like the Gap, American Eagle, and H&M, rejection backfired regardless.

This qualification exists in the field of pickup too. Acting like an egotistic jerk while hitting on fatties projects an incongruence. Hotties will scorn you, and the fatties will feel even more “devalidated” than they did before you leveled your very special attention on them. Interestingly, this aspect of jerkitude verifies the game technique of peacocking. If you stand out in a little way from the crowd of betas, your jerky charisma will be better received because you’ll be projecting a “brand image” of a man who breaks norms.

Luxury retail is a very specific realm. But the study also points toward a bigger and more general qualification of the advantage to being a jerk: should something go wrong, jerks don’t have a reserve of goodwill to fall back on.

This is why you’ve gotta mix up your jerkballs with some slow pitches, especially if you want a long-term relationship with a girl. A jerkboy can keep a woman spinning in a dizzying drama orbit for a long time, but eventually, should a major fault line erupt, she’ll come back down to earth, and if you haven’t provided at least a little padding for her landing the crash could be spectacular.

([Being a jerk] is also marginally more likely to fail you, several studies suggest, if you’re a woman.)

Contrary popular but embittered feminist belief, men don’t dig bitches (unless they’re smoking hot).

Yet in at least three situations, a touch of jerkiness can be helpful. […] The third—not fully explored here, but worth mentioning—is when the group’s survival is in question, speed is essential, and a paralyzing existential doubt is in the air.

Jerkitude is really helpful to your game right at that precarious decision-making point of your first meeting with a girl. When she’s wondering if you’re an interesting man she’d like to get to know is when being a jerk will nudge her in the direction of wanting more of you.

But can you become the jerk women love? There’s an anecdote in the article about an entrepreneur whose life changed after he joined the Marine Corp. His time in the Marines made him more aggressive. He learned how “to go from 15 to 95 real quick”. He did this so often that his personality permanently changed to a new, jerky valence, and it carried over later into business success.

Learning to become a jerk is just like learning Game,

Without that kind of modulation—without getting a little outside our comfort zone, at least some of the time—we’re all probably less likely to reach our goals, whether we’re prickly or pleasant by disposition.

You have to get outside your comfort zone. Not a lot. Just a little push against your comfy boundaries is enough to mold you into a better man.

He believes that the most effective people are “disagreeable givers”—that is, people willing to use thorny behavior to further the well-being and success of others.

No man is a jerk store unto himself. Speaking of “disagreeable givers”, that appellation fits a lot of natural players I’ve known. They are rude and shocking and arrogant, but are also sometimes surprisingly generous, and the recipients of the jerks’ generosity value it so much more than they would from a niceguy because they are preconditioned to assume the jerk had to sacrifice a lot more “character capital” to be generous with them. It’s like getting a pat on the back from the CEO versus getting slavish praise from the mailroom grunt.

Smile at the customer. Take the initiative. Tweak a few rules. Steal cookies for your colleagues. Don’t puncture the impression that you know what you’re doing. Let the other person fill the silence. Get comfortable with discomfort. Don’t privilege your own feelings. Ask who you’re really protecting. Be tough and humane. Challenge ideas, not the people who hold them. Don’t be a slave to type.

Game 101.

And above all, don’t affix nasty, scatological labels to people.

I dunno about this one. I’ve found that girls love my occasional streaks of sadistic cruelty. Ever play the “marry fuck kill” game with a girl you’ve just met?

It’s a jerk move.


wait for it…

chicks dig it!

(this post was very meta-jerk.)

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Summertime Gine

Reader Waffles tastes the rainbow,

In honor of great scenes of game in the movies I have to give a special shout out to the official start of the summer of game, Memorial Day Weekend. Summer offers the promise of endless possibilities and is a game reset button. I am sure many in the Chateau can speak to the experience of arguably the most exciting arena of game, the coed summer shore house. In the car with the windows down, music up, that giddy flash of anxiety that hits the moment you smell the salty air, it’s too late now. Here it comes.

Evocative. Who didn’t get a tingle up their legs reading this and envisioning that romantic rush of summersun fun?

I offer a game tip, Waffles. When you meet a girl at the shore this weekend, and you will, at an opportune moment tell her this story exactly as you wrote it here. Not necessarily with her as the subject of your story; instead, told as a bodywide feeling that carries you aloft. Then sit back and slip your sunglasses on, because her sparkling eyes will blind you like the glittering midday surf. If your car is a convertible, bonus storytelling points.

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Possibly the most iconic charismatic alpha male jerkboy in pre-post-America movie history is the character “Bender”, played by Judd Nelson in the (all-white) cult classic The Breakfast Club.

On that topic, a reader writes,

I’ve watched this movie twice this month. You really have to appreciate Bender’s alphatude.

I think it would be fun to hear your take on him. To my surprise I’ve searched around the Manosphere and found zilch. You would think he would be the poster (man) for the Manosphere, at least Alpha of the Month!

Could it be that CH overlooked Bender as Exhibit Asshole of the jerk with the alpha attitude that is diggeth by yon maidens? I searched the archives and, scandaleux!, an ode to Bender is nowhere found. Pry your eyes, time to rectify.

Bender is the classic übercool, sarcastic, brooding, lone wolf neg machine who supercharges the sex fantasies of girls from good backgrounds. He has so many great scenes of game in TBC that it’s hard to pick a favorite, but this one — a quickie in a closet where Bender responds to Claire’s pregnant ASD inquiry about his feelings towards her earlier trick of putting lipstick on herself using only her cleavage — is (IMfactualO) the perfect distillation of charismatic jerkboy game in as few words as humanly possible.

Claire: Were you really disgusted about what I did with my lipstick?

Watch out! This is a scrumptious niblet of beta bait that Clarie tosses overboard to see if Bender goes all goopy on her. Most betas would promptly qualify themselves, along the lines of “no i was just kidding with you. how could i be disgusted by anything you do?”

Bender: Truth?

Bender knows what to do with beta bait. Tug on the line, get the girl excited that maybe you’ve bitten down on the hook, but attach an old shoe instead and watch her face light up when she reels it back onto the boat, happy that her feminine wile was so expertly subdued.

Claire: Truth.

Bender: *nodding as if saying ‘yes’* No. *follows up with award-winning smirk*

Unpredictability and playfulness are the alpha player’s coin of the womb. She expected a straight answer, he responded with a flirtatious contradiction in verbal and physical acknowledgment. In other words, he broke the courtship rules. And she loves him for doing that.

Bender’s alpha attitude is a fusion reactor of gina tingles. His kind is so rare and so in-demand by women that he’s practically his own gender, a subspecies of betamale flaccidus. Why aren’t there more of him, then? Maybe his subspecies is reproductively self-correcting, flourishing only when his numbers in the broader population are low.

The CH series, Great Scenes of Game in the Movies (GSGM), is a useful learning tool for men seeking to become the charming player who sets female hearts fluttering. Movies are fantasy, but fantasy reflects real life desire, otherwise no one would be interested in watching. Art must contain a kernel of truth to have any true effect on viewers.

Browse the archived GSGM entries
and the one that started it all, here.

PS a girly commenter (swkstudent) to the above Youtube video snippet, shocked and dismayed by what she saw, felt an incredible urge to volunteer this ego-fluffing platitude:

no she likes him because she knows deep down he’s not an asshole and he was honest with her

It still amazes me the lengths to which delicate flowers will go to avoid the bleeding obvious when the bleeding obvious isn’t kind to their comatose belief systems.

swkstudent, you can’t later rationalize your love for a jerk by insisting that deep down he’s not an asshole unless you first know he’s an asshole. Otherwise, Brian, the niceguy in TBC who’s clearly not an asshole and who’s honest with everyone, would be sailing the seas of Claire’s beaver brine. And yet he’s not. Fancy that.

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YaReally makes an important point about female eye contact, and why it’s a mistake for men to wait for flirty eye contact from women before approaching them with promises of lovey lovey long time. Reprinted in full.


Get comfy, this is a long one but stick it out and you’ll read some shit and make some connections that I haven’t seen anyone else really write about before:

For the record I get zero eye-contact from ANY women.

My buddies (esp the ones who are non-white or short, like not traditionally good looking) don’t believe me because they’ve seen me in-field macking girls and they’ve seen me build my value up in a venue to the point where girls WILL throw me eye-contact. But if I’m just walking through a crowd at the mall or down the street or around a grocery store I get NO girls tossing me eye-contact. Hot, ugly, groups, solo, doesn’t matter, I’m essentially invisible by default. It’s not that we look at each other in the eyes and she glances away too fast for me to do anything. It’s not that I look at her eyes a second after she looks away from mine. It’s not that she checks me out on my way up to the checkout counter and then looks away when she thinks I’ll notice. It’s literally they’ll look completely off to the side of me, down, above me, etc. and actively avoid meeting eye to eye.

On the flip side I have a non-white buddy who’s daygame advice to me is always stuff about “man just hold eye-contact and they melt” and it took him a while to understand that somehow a non-white guy gets more eye-contact than a white guy. Logically, I should be the one getting EC and he should be getting ignored. We’re in a city that’s primarily white too, so it makes even more sense that we should be seeing the opposite results. Logically the girls should be checking out the guy who more closely matches their mental image of who they should be with.

I attribute it to being peacocked by default. A non-white dude in a white city is peacocked by default. It’s an unusual sight to see, especially since he walks with confidence so it’s like “huh? What’s that?” and instinctively they look at him. Because they can’t instantly label him in their mind since he doesn’t fit their mold of what they expect to see, they have to observe him to classify him. The same way if a clown runs through the room most people’s heads would turn to look at it just out of reflex. I have a short buddy (5’2″) who gets a lot of looks when he walks into a room too, because again he’s peacocked by default.

These looks aren’t necessarily attraction, they’re primarily curiousity or just a reflex, BUT they DO allow the guy an opportunity to lock eye-contact confidently and not look away and start gaming from that foothold. My short buddy uses the attention to engage people and build social proof quickly.

Whereas I have an extremely generic look. If you had to describe a generic average looking white guy, that description would be me lol Average height, weight, looks, clothes, you name it. I don’t even peacock, no wrist-bands or necklaces or wild shirts or anything.

And the fact that I look like all the other generic white guys ends up working AGAINST me…because how many cool attractive money dudes has she met? They’re rare in general as it is. But there are a TON of lame chodey beta AFC white dudes all around her, from her social circles, to her orbiters, to her classmates, to her friend-zoned childhood best friend with a crush, to every lame-ass dude at the bar who’s ever hit on her. All the guys who seemed cool at first but then turned out to be lame after a couple dates etc.

And engaging these guys can be annoying because they’re lame/boring, they get clingy and needy, the sex is bad, she ends up having to avoid their calls for weeks while they throw emo tantrums or cry about why she doesn’t like them etc. etc. On top of that, who are the primary assholes she experiences, like not the attractive assholes but the ones who legitimately do shitty things to her and her friends? Probably white dudes. Who’s her ex-boyfriend who was a loser? Probably some white dude. Who are the guys on the bus and street who give her weak-ass catcalls and if she accidentally makes eye-contact with some loser on the bus he takes it as a sign he has a chance and sits down beside her with his bad breath and awkward weirdness and she has to engage him the entire bus-ride etc (this is why when you watch a hot girl get on a bus she’ll often be looking down at the floor, not around the room, because she doesn’t want to accidentally make eye-contact with some loser and she’s in an environment where the people are probably losers cause they can’t afford cars lol).

So we have like hundreds or thousands of reference experiences of white guys being lame-ass chodes or assholes, losers, etc. and maybe a couple experiences with legitimately money white dudes who, even long-term, stay high-value.

So if we’re both walking down the street toward each other, is it safer for her to assume I’m one of the few awesome dudes she’s met, or that I’m one of the VAST number of “I don’t want to engage with this guy” guys she’s met and avoid eye-contact? Especially if I look exactly like all the other generic white dudes?

And on the flip side has she ever MET and hung out with, like, a non-white dude or a 5’2″ guy in a primarily white city? No, probably not. She may have an idea of some stereotypes from TV/movies, but that’s about it. So she doesn’t KNOW what my buddies will be like and their body language and vibe doesn’t match the stereotypes she expected so she has to check them out to try to confirm the stereotypes to classify them. They may literally be her first reference experience of seeing one in person. Look at Mystery, you see THAT weird shit walking past you and how can you NOT look out of sheer curiousity at “wtf am I even looking at is this real life??” And if you’re a girl in a bar you want to shit-test that instinctively out of curiousity…but passing shit-tests builds attraction so you’ve just walked into the spider-web he laid out.

I get a similar issue with bouncers, my non-white or peacocked buddies have a WAY easier time getting bouncers to recognize and remember them because I look like every other dude. They’ve thrown out 3 guys that look just like me that night and there are 20 of me in the lineup when they glance over the line and they’re purposely trying NOT to engage us because we’ll be doing some stupid shit like begging to get in or trying to bribe them awkwardly or complaining about the wait etc. so I just blend in with the rest of them whereas the bouncer will pick my non-white buddy out of the lineup all “hey man what are you doing in line lol”. I have to actively get face-time and a few solid interactions with them for them to pick me out of a crowd or remember me.

So there are benefits to looking unusual, even looking a way that would normally be deemed unattractive, IF you can learn to harness the attention it gets you. I tried to explain to my non-white buddy that if he went to his home country where EVERY guy looked exactly like him and 90% of them were losers, he’d experience the same effect and get why girls don’t check me out.

I have minimal to no value until I actively approach a girl and express my personality. [ed: emphasis added] It’s not that I’m unattractive in general because once I approach I can skyrocket in value pretty much immediately and being my charming self and they love me, but before I approach I am just invisible furniture lol That would affect my confidence if I didn’t understand how game/attraction/psychology work, like you get new a new shirt and a haircut or you’ve lost a few pounds at the gym and feel good and walk around and no girls notice you, and then it’s all big sad feels…but because I know that as soon as I engage them and express my personality they’ll view me as a 10, I go from a non-entity they didn’t even realize was in the room to “where did you come from??” puzzlement at how they didn’t notice such an attractive guy was nearby, it’s like I materialized out of thin air to them…and so I don’t care about not getting easy Approach Invites like eye-contact.

Now I could tweak this. If I could grow to be 6’4″, or if I got super Hulk jacked, or if I wore crazy peacocky clothes, or if I pulled up in a BMW, or if I was having a loud conversation with a buddy where I’m expressing my personality, or if I had a girl on my arm, etc. If I do that stuff I’ll get more AIs and eye-contact. Hell the whole PUA community was based around “try to stand out” before you even approach. But a lot of that stuff can be a lot of work for little reward because even with those AIs I’ll still have to approach her since the girls who will approach me will generally be overconfident 5-7s at best…a 9 isn’t likely to drop her shit to come over and say hi to a guy the same way Bill Gates isn’t going to flip his shit and dance down the street over finding a $10,000 bill on the ground because her entire nightlife social circle is often jacked rich good-looking dudes…plus she needs a guy who’s confident enough to approach her. A lot of the really good looking guys you see at the bar who don’t have game and like the guy who just climbed Mt Everest etc. stare at the 9s all night but end up going home with the aggressive/easy 5-7s. [ed: stone cold truth right there.]

Ultimately looks etc. will get you more easy invites but they don’t really matter because you still have to do the hard work if you want the really hot girls. That’s why we say “looks don’t matter”. A lot of these guys working on their looks and money are trying to get jacked and rich enough that 9s will come over and approach them. They’re trying to get Bill Gates to chase a $10,000. That $10,000 is great, but like, he has billions, he’s not going to fish that bill out of a sewer like the average person would. So they’re trying to get around having to cold approach because cold approach is scaaaaaaary! Then they get frustrated because ya they get laid by 5-7s with the occasional 8 and super rare 9 but it’s inconsistent as fuck and they don’t really get to choose. They’re trying to run passive game and hoping that table of 9s is going to come over and ask to suck their dick.

So my logic is that if I want the legit hot girls that have tons of options and turn heads, I have to approach them and express my personality to get them whether I’m jacked and rich or not. Since I have to approach them whether I’m jacked and rich, then logically it makes more sense to focus my energy on tightening my cold approach skills and get better at efficiently expressing my personality and building emotional engagement with them instead of lifting weights and working overtime.

And, plot-twist: BECAUSE I look so average, when I cold approach that peacocked 9 in a nightclub who’s used to only tall rich good-looking guys being confident enough to interact with her, this exact principle I’ve been talking about suddenly works in my favor because now I’M the peacocked one. A guy with seemingly nothing going for him approaching her confidently with game is so unusual that she’s curious. She won’t check me out from across the room by default (tho she might if I DHV a bunch in front of her), but she won’t be able to immediately categorize me when I approach because it’s so unexpected and she’ll shit-test the FUCK out of me (but what does passing shit-tests do?) but if I can run solid game on her and handle her AMOG orbiters, then I’m like some kind of celebrity level value to her because I go against all the stereotypes of what she’d expect from an average looking guy.

But by default I am invisible. Just posting this ’cause it’s something I haven’t seen people address before. On the net we all want to hype up that we’re badasses who strut into the room and all the girls’ heads turn and that that’s the gauge of your game but getting eye-contact doesn’t actually mean shit in the long-run…it comes down to game. I can build higher value by getting in her face and expressing my personality than the jacked rich guy can with his passive “hope she approaches me” game. And if he has to get in her face and express his personality too, then I have more practice at that and a tighter skillset because I was working on that all those years that he was working at the gym and office. I have more experience handling rich good-looking AMOGs than he has experience handling average looking dudes with game and all it takes to get attraction is to be 1% cooler than him to the girl lol

I’ve had really good-looking wings with various skill levels, but like good-looking to where if I don’t do anything the girl will actively ignore me or brush off what I say and turn back to focus on him and I’m literally standing there looking at the back of the head of two girls while they stare up at my buddy like he’s amazing lol And that pissed me off for a while. But because it pissed me off I started getting up in the girls’ faces when it happened. And lo and behold I found that if I pro-actively get up in their grill and express myself, they’ll focus on me instead of him and on my on nights, my BUDDY was the one looking at the back of their heads while they were completely engaged/attracted to ME instead of him…the first few times that happened blew my fuckin MIND. Couldn’t believe what I was seeing, and neither could he lol

But all that was going on is that game has taught me to very efficiently express my personality and engage/captivate girls on an emotional rollercoaster quickly that hooks them and builds my value fast to where I’m higher-value than the good-looking guy who was like “so uhhh do you like coming here? that’s cool…” because he just came from the office where he worked an 80hr week and the gym where he silently worked out with his headphones on and got drunk off pre-drinking instead of heading out early and doing warm-up sets to get social and unstifled.

Now a good-looking rich guy who’s ALSO got game can have problems too, like getting put into a Provider role where the girl wants to date him instead of fuck him right away and he starts having to lie about what he does for a living and pick the girl up in an average car instead of his BMW etc. There was a thread on Rollo’s blog and one on TRP I saw recently where guys were talking about having to hide their success and make up fake jobs and shit. So if you end up having to hide that shit when you get it…then why are you reading this in the office at 11pm on a Friday night???? Go out and sarge, dumbass lol

The reality is that a good-looking rich guy who’s also got amazing game is about as rare as Michael Jordan also being better than Tiger Woods at golf and better than Bobby Fischer at chess and better than Gordan Ramsey at cooking and better than Jimi Hendrix at playing the guitar…it’s theoretically POSSIBLE, if he starts from babyhood and dedicates his life non-stop to all of those things 24/7…but realistically it’s unlikely, because there are only so many hours in the day. If you’re spending 2 hours a day at the gym to get super jacked and working 100hr work-weeks to get rich, that’s all time that you could have spent approaching girls and getting out of your comfort zone in social circles to tighten up your game so you’re not likely to have game as tight as someone like Tyler who’s spending all that time sarging. It’s just logic. The boogeyman myth of the rich good-looking badass guy who also has game is as likely as that All-Star athlete/genius/musician…and hell, even if that guy existed, you think he’s going to be down at your local pub? He’s going to be in exclusive clubs in LA and Vegas partying with Dicaprio lol Your competition is a bunch of average to above-average guys with anything from anti-game to weak-game to above-average game. If you put in the field-time and study you can dwarf them in terms of skill in a few years of hard work.


Give me ten minutes to talk away my ugly face, and I can bed the Queen of France. – Voltaire

Anyone who insists you need initial eye contact from a woman if you want a chance with her is lying. Simple as that. Yes, flirty eye contact can smooth your approach, but it isn’t required.

You want the choicest ladies? You’ve gotta bust a move. Women are, on the whole, the chosen sex, so they are constitutionally averse to tossing out eye contact invitations to random men. Attractive women expect to be boldly approached by worthy men — it’s in their DNA — so why are you waiting for a ceremonial invitation to join their world? That just sucks all the fun out of it, for you and for them.

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“Beta bait” — and insidious and often unwitting conversational detour taken by women as a means of smoking out beta males or the manifestation of creeping beta maleness in a formerly alpha male — comes in many forms. CH discussed the three most common types of beta bait a learned man of the field is likely to encounter:

1. Incongruent sex talk.

2. Fishing for flattery.

3. The ‘Bad Boyfriend’ Ploy.

These three are the big ones, but there are other common types of beta bait. Readers PA and mendozatorres described a couple of beta bait tactics that catch inexperienced, sexually undernourished men off guard.

An example of beta bait / cougar batting beta [male] mice around for her amusement, which I see on FB:

– Formerly hot cougar posts a non-sequitur
– Beta mouse posts “?” or worse yet, a request for clarification.
– Cougar ignores beta’s question.

Yes, this type of beta bait falls under the category “Non sequitur lure”. Beware the woman bearing gifts of random musings to the world of men; she wants to see how fast and how eagerly you’ll legitimize her empty brain farts. Don’t even tickle that stinky lure with a curt “?”. Let it float downstream, away from you to a stagnant pool of hungry omegas whose rabid nibbling will ultimately make the crafty cougar feel worse than she did before she whored for attention.

If you receive a non sequitur from a woman, the best reply is a. ignore it and introduce your preferred topic of discussion, or b. make fun of it. “Non sequitur lures” are dangerous to naive men but can be quite skillfully and productively turned against their owner by a man with knowledge of the crimson arts. Since NSLs are usually so open-ended, the possiblities for gaming them into a personal DHV are endless.

The classic one is the sad face and nothing else. Beta bait!

While technically this is also an NSL, it deserves its own classification: The Sad Face Sympathy Emoti-Con.

When a girl shoots a “:(” over the wires, apropos of nothing and solicited by no one, she expects four kinds of responses from men:

– Some will ignore her. (A small minority of sexually sated men if she’s attractive.)
– Some will ask what’s wrong. (A large majority of beta males if she’s attractive.)
– Some will buck her up. (More horrible beta male anti-game.)
– Some will fuck with her and send a “8===D~~” in return. (A small minority of alpha males who know the rules of the game.)

You want to leave this esteemed Chateau as that last kind of man, the one all the ladies love.

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Birthday Cat Game

Ah, Birthday Cat, what distaff hearts can’t you warm? A reader (his chat in blue bubbles) sends a screenshot of his phone, demonstrating the power of the cutesy non sequitur to drive women wild with curiosity and arousal.

Women ask questions when they are intrigued by a man. A completely uninterested woman would simply not reply to the cat pictogram, or would blow it off with her own non sequitur.

That phrase “…I guess” is also telling. Translating from the womanese, “…I guess” means “…I guess I don’t know what you think about me, and it’s driving me nuts.”

Some more Birthday Cat Game in action, here.

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