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If you are a man who has never rejected a woman for sex or dating, you are doing something wrong. You are, in fact, depriving yourself of one of life’s greatest pleasures and privileges, and avoiding a true test of your masculine mettle.

As we all know by now from the science, from common sense, and from reading my powerful words of genius, the default barter mechanism in the sexual market is female choice, male display. This is a natural consequence of the disparity between the scarcity of eggs and the surplus of sperm. But men are not entirely helpless to actively influence market prices; they choose as well. If men did not choose at all, women would not have evolved an instinct for improving their looks through fashion, makeup, and exercise. If I had to put a number on it, I’d say on average women do 70% of the choosing and men do 30% of the choosing. At the tails, the alpha-iest men do all the choosing and have to beat off their female suitors while the fattest, ugliest women must settle for whatever man will take them. The general trend, though, is upward dating for most women and a few men.

The fact of this mating dynamic explains why turning the tables and exercising male choice is such a powerful psychological game technique for seducing the minds of women. By behaving as if you are actively choosing women, and even occasionally rejecting them, you mimic the natural actions of the top 10% of men whose default mating strategy is choosing from an illimitable source of pussy and wielding the merciless power of sexual rejection.

Maxim #18: The two fundamental propositions upon which all game theory rests are male choosiness and female abundance. All alpha males have these two mindsets in common.

Corollary to the above: Male choosiness and female abundance do not necessarily have to be true for the strategy of behaving as if they are true to be effective at seducing women.

Try to put yourself in women’s shoes. When you are on a date, imagine you are a woman. Think like she would think. Feel like she would feel. Is this girl right for me? Are we compatible? What are her values? I’m just not sure if she’s the one; let’s see what else she has going for her. I need to keep my options open. I’m not ready to make a decision. I really need to be wowed, I wonder if she can do that for me. She seems kind of nervous. Is she dull? Am I out of her league? Damn, she just said something stupid. Maybe she’s not the one.

Keep thinking like this and soon your outward behavior will reflect your inward feelings. Suspend your disbeliefs long enough until they have become unshakeable beliefs. Once you have mastered the mindset of women, you will have mastered women themselves.

Maxim #19: The alpha male thinks and acts more like a woman than a man in matters of seduction. He understands his adversary’s psychology, and uses it to shatter her defenses.

The next time a woman who does not meet your attractiveness standards hits on you, humor her for a bit, lead her on, then politely reject her.

“What are you doing this Friday?”
“Oh, I should tell you I’m seeing someone.”

Do this even if you are hard up. Commanding the power of female/alpha male choosiness will enrich your soul and fortify your ego. You’ll feel bad for the girl for maybe 30 seconds, but the value-boosting afterglow will last for weeks. This is all about long-term thinking. Capture the female essence of sexual choice and make it a part of you.

Girls hitting on you is a rare event for most men, so you’ll need to be more active in your policy of preferential sexual consumerism. As long as you are dating two or more women simultaneously, you should have no qualms rejecting at least one of them for not being up to snuff. Choose one for dismissal and stop calling her for dates. It doesn’t have to be the least attractive chick; in fact, it’s more character-building and alpha-boosting to reject an attractive girl for an odd facial tic or bland personality. If she doesn’t get the hint, be candid and tell her she just isn’t right for you. Women, especially 7s and up, rarely hear this, so it will tear at her soul like the claws and teeth of an army of demons. If you can withstand the brief flicker of guilt and loss of sexual opportunity, her pain of rejection will actually feed your incipient alpha animal spirit, stengthening you, making you tougher, more appropriately detached, and able to clearly see and pursue your self-interest. Through the action of choosiness, your self-worth will skyrocket. And others’ evaluation of your worth will similarly follow.

If you believe there are “better” or more “moral” paths to alphaness, know this: Every alpha male is intimately familiar with the ego-stroking power of sexual choosiness. They have all, good and bad, enlightened and crass, rejected women in one way or another and crushed their souls, often on the flimsiest pretexts. Some are kind enough to dress it up in polite fictions; others are id monsters who flaunt their sexual despotism without regard for social convention or righteous preening. But all have lowered the boom. It goes with the territory.

The more women you reject, the more women will sense your radiating power to inflict pain and loss and subsequently want you. Buttress your inner game by being choosy, and rejecting freely.

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Open This Set

You see this six set across the room and start to walk toward them.

Let’s say you’re walking over right after they mugged for the club photographer, plastering themselves with phony smiles. How do you approach? Who do you address first? What do you say? What energy level do you bring?

You will have to observe a few things in the split seconds before you decide on your strategy. (In big all-girl sets, the best strategy is usually a formulation of divide and conquer. You want to isolate the hottest chick — your target —  and neutralize her ability to influence the entire group.) Notice their body language. Whose hands are draped over whose shoulders? Who’s laughing the loudest? Who’s dressed the sluttiest? Who’s holding an empty beer bottle? Who’s wearing black fingernail polish? Who looks like she is taken? Who’s the mother hen?

Go.

***

Bonus:

You’re standing by the bar in the above picture, at the event horizon of an attention whore black hole. You’ve an avid reader of the Chateau so you have a solid understanding of female psychology. What do you do next?

One option would be to backturn and ignore them. This situation is nigh hopeless. I would only turn around to order a beer, curtly saying “Excuse me” as I reached between one of the girl’s legs to grab my drink. Or I might make a big show of looking up the chunky girl’s dress with a huge shit eating grin on my face.

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Standing Like An Alpha

I was recently out with some old friends at a club. One of the guys, smart but beta-ish, was standing holding his drink. I walked over and told him I would position his stance so that girls would suddenly find him irresistible and guys would think he was cool. I moved his legs and feet about shoulder width apart, one foot pointed at a jaunty angle, and told him to rest most of his body weight on his left leg. Then I had him hold his drink down by his hip.

The change was instantaneous. Our group of mixed girls and guys stepped back to take a look at my friend with his new and improved stance. They were astonished at the difference it made. One girl even muttered “Wow” under her breath. The guys nodded their heads and were impressed. My friend was a man they had known for years — they were comfortable with his predictable and reassuring beta presence — so the conspicuous alpha vibe the new stance projected had everyone amazed and slightly disturbed.

With a simple adjustment of his legs and feet my friend had gone from an invisible beta to an intriguing figure in the middle of the crowd. More girls would now be open to his approach.

This alpha stance is not random. It’s a classical pose called contrapposto that Michelangelo sculpted for his masterpiece David. It suggests a relaxed and vulnerable appearance, exactly the sort of self-possessed mental state an alpha male would convey through his body language. I believe girls are hardwired deep in their electric hams to be sexually drawn to a man standing contrapposto.

Most people find it unsettling that such a banal detail like foot positioning could trigger an attraction reflex in women, but the noble mysteries of human nature are only made so by our insistence. For those with the eyes to see, reality constantly reminds us we are not poetically transcendent creatures. We are animals.

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Screening Girls

Women choose, men are chosen. This is the basic tenet of evolutionary mate selection. So does this mean there is nothing men can do to put more power in their own hands? Absolutely not. Paradoxically, the role of being chooser has made women susceptible to men acting as the chooser. A man who chooses women, whether in reality or perception, signals he is high value to a woman. This is why schools of seduction teach the importance of “qualifying”. Girls will say they don’t want to be lined up like cattle and chosen by men, but in practice they secretly yearn for a man to have standards and ruthlessly apply them, in the same way they do to men. A woman loves to feel special that her man chose her over other options he had… until he dumps her for a hotter chick.

In light of this fact of female nature, here are some screening tests you could apply to women you are dating. You don’t have to believe in all of your high standards, you just have to act like you do. For instance, I don’t really care if a woman has banged guys in different cities around the world likes to travel, but I qualify her as if this was critically important to my continuing interest in her.

“The last girl I dated was very provincial. I’m a mentally active man who challenges himself, and I can’t be with someone who won’t join me in my adventures. So are you the adventurous type who seeks new experiences?”

She will now be like putty in your hands, insisting she LOVES to travel and enjoys learning about new cultures. Segue into pussy pounding.

Fake your high standards until you are banging enough quality pussy that you have internalized your high standards. At that point, not only will you be dumping chicks for major infractions like lying and dullness and weight gain, you’ll be dumping them for minor things like owning too many shoes.

Examples

Screening her for anti-marriage beliefs:

You: One thing that’s important to me is that the girl I’m with doesn’t feel pressured to conform to societal expectations. She has her own mind and values her independence. She’s cool with loving, long term relationships that don’t need to be validated by a Justice of the Peace.

Screening her for loathing of children:

You: When you see a cute little kid snotting himself in the mall and rubbing his germs all over everything, what do you think? They’re such a responsibility that saps life of all its joy, would you agree?

Screening her for generosity:

You: Do you know how to give a good backrub?

Screening her for fidelity:

You: What do you feel about guys who like to keep their options open and date around until they find that perfect match?

(Note: This is reverse psychology. The more she hates on guys who date around, the likelier it is she is doing the same.)

Screening her for wife and mother potential:

You: I really like girls who have a crazy streak and no hang-ups. Have you ever let a guy snort coke off your ass?

Screening her for sluttiness:

You: On a scale from 1 to 10, how would you rate your blowjob technique?

Screening her for femininity:

You: Have you ever, or are you now, working for a law firm in any capacity or going to law school?

Screening her for romanticism:

You: I like girls who can have a great time with me spending no money just walking around the tidal pool at midnight and staring at the stars in the sky. (Wait for her reaction. If she’s a money or status whore, you’ll see a quick flash of disgust cross her face before she settles on the appropriate answer.)

Screening her for willingness to please you:

You: I can only be with a girl who likes to exercise, not one who sees it as a chore.

******

These screening tests should get you started. If you’re looking to just get laid, you’ll want to toss softballs and screen her for things she is eager to confirm — like love of travel. For girlfriend screenings, you’ll want to bang her first, then apply more vigorous screens to weed out those girls who would be a waste of your resources.

But the best screening test I’ve found BY FAR is looking at a picture of her mother — there’s your future, buddy. Choose wisely.

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The last time I challenged my readers to demonstrate their game skills in a hypothetical pickup situation, many commenters stepped up and offered excellent suggestions that I deemed would have led to some success with the coffeehouse girl. It’s time for another challenge. The scenario I’m about to describe is unique and one you’re not likely to encounter, but a veteran player has to be prepared for any eventuality. The best players have so fully absorbed the lessons of experience that they are able to think on their feet and surpass any obstacle.

 

Scene: You’ve met a girl in a mid-scale bar/club, it’s almost closing time, and the two of you are chatting together at the bar without interruption. You haven’t kissed or number closed her, but the vibe has been good.

You: They’re kicking us out. Come on, I’ll walk you part of the way home. It’s a zoo out there at this time of night.

Her: Ok. [she follows you out]

You: [grabbing her hand and winding through the masses of people on the sidewalk as she trails you] You live in the neighborhood?

Her: Yeah, I’m right up the street.

You: Wow, me too.

Her: Really? Where?

You: Just over by that Mexican restaurant. [pointing in that direction]

Her: Um, Ok, what street?

You: Why, are you gonna stalk me? I’ve had enough stalkers in my life, thank you.

Her: No, like, seriously, just tell me which street. [she giggles]

You: Ok, XXXX street.

Her: [getting excitable] What’s your address?

You: Ok, this is weird. You aren’t going to stalk me?

Her: No, I promise! What address!

You: XXXX XXXX street, XXXX building.

Her: Oh my god. I live in that same building! [you’re nearing your place]

You: You’ve gotta be kidding. So I guess I’ll walk you home all the way then. [you stop right in front of your place] So, um, you really live here?

Her: Ha ha! I live right next door to you! [she points at the door next to yours]

You: Unbelievable. Well, this is… different. [you have your keys out as you look at your door, then her door] How come I’ve never seen you around?

Her: I don’t know, maybe we have different work hours. I just moved here four months ago.

The two of you stand there a couple feet apart, smiling and glancing at each other. She seems a bit uncertain. The night has suddenly become very quiet. Remember, you haven’t kissed her nor have you gotten her phone number. (NOTE: She is tipsy, but not drunk, and sobering up fast.) Your brain races for what to say next, accessing every speck of knowledge you’ve acquired over the years gaming girls. The gauntlet is thrown, big guy…

What do you do?

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Reader JB emailed me with a valuable observation about the effectiveness of using generalizations as a game tactic. He read my post “Dread” where I explain the best ways to train your girlfriend so that you maximize love output and minimize shit test incitement:

Ignore her calls for a week. When you eventually answer and she reads you the riot act, act as if nothing was wrong and accuse her of sabotaging a perfectly good relationship, “just like all the other women in this stupid city. I thought you were different”. Hang up on her angrily.

JB wrote:

When I read this I fucking almost spit up my mouthful of coffee. Funny because it’s true. Have you written anything about the powerful effect generalization has on the female psyche? I have used the ‘you’re just like every other girl in this city’ one and BANG!
No matter who the girl, no matter the age…she stops cold and finds herself waiting for what I’m going to say next.

Good stuff, keep it up.

Yes, it’s true. Throwing a generalization in the face of a girl you are gaming by accusing her of being “just like all the rest” is a powerful qualification tactic. It will send her into paroxysms of indignation and self-doubt as she works hard to regain your approval.

Maxim #33: NO girl wants to be thought she isn’t a special little snowflake.

Use this thermal exhaust port of female psychology to your advantage. But be careful how you deploy the generalization bomb — its mindfuck megatonnage can blow up chicks’ heads like scanners. There are two ways to laser-guide a generalization straight into the beaver bunker.

  1. Exasperation. See the example above. Can be useful in pickup as well as relationship management — for instance, after she’s started acting up and attempted to find your soft underbelly. In pickup parlance, this would be during the M2F attraction phase. Watch as she spins her wheels trying to prove her uniqueness.
  2. Reverse psychology. Right before you run a routine with her, like palm reading or astrological compatibility, tell her she’s probably like all the other girls in [insert city] and wouldn’t appreciate the deep and profound knowledge you are about to drop on her. If she says “What do you mean I’m like all the rest?!”, you reply “Tell me I’m wrong.”

I don’t just dispense advice, I explain *why* the advice works, stripping away the mystery and spirituality squid ink with the sandblaster of biomechanics, so you can see for yourself the predictability of the human attraction algorithm.

As I wrote in response to Clio in the comments section of this post:

here is what i think motivates the female will to believe that makeup is effective at hiding flaws from the precision guided instrument of men’s visual intake port:

the fear of the immutable.

if you’ll notice, women are the most outraged by the idea of evolutionary psychology and unchangeable genetic fate. that physical beauty should be so unalterable and at the same time so critical to a woman’s prospects for snagging an alpha male of her own sends shivers down her spine. if true, it means they cannot do much to improve their value on the open market. no educational attainment, no carreer success, no makeup, no exercise [to a point], no hob nobbing with the right people — nothing much matters but for the face they were given when mommy’s egg was fertilized by daddy’s swimmers.

yet, this is precisely how the sexual market works. and so, as the gears of the pretty lie machine clank and sputter to dispense more of its life-affirming self-delusions, the “social conditioning” brigade strikes out at the descending shroud of hopeless darkness.

Generalizations offend women in a way they do not offend men because they breach the perimeter ego defense and strike right at a woman’s core self-conception — her belief in herself as Princess On A Cloud Carried Aloft By Admiring Suitors. If it’s true that her genes account for nearly all her success or failure with the men she wants, then there isn’t much she can do to improve her chances to fulfill her deepest desires. If it’s true (and it is) that men value beauty above all else, then it is logically inescapable that she is, to an unsettling degree, interchangeable with any women who are at or above her level of physical attractiveness.

Women do not want to confront the unpleasant reality of upwardly immutable female sexual market value. (They can certainly go down in market value by bloating up or suffering a facial disfigurement.) Similarly, they do not want to admit they aren’t special. So they fight against it. They hide behind pretty little platitudes and try to correct your misperceptions to the contrary. Deep in the primitive ancestral part of her reptilian brain she fears, justifiably, that if she isn’t a unique creature in your eyes, you may be likely to leave her if a hotter woman blips your radar. FOR INNATE EVOLUTIONARILY MODULATED REASONS, SHE WANTS TO KNOW YOU SEE MORE IN HER THAN HER BEAUTY. You should leverage this female instinct to your benefit.

“So what else do you have going for you besides your beauty?”

If you are the one special suitor who wrings her princess cloud dry and sends her plummeting to earth with a well-timed generalization that belies her uniqueness, she will suddenly find, in violation of the courtship script she was so used to following, an inexplicable urge to seek *your* approval, and demonstrate for *you* how different she is from other women and how you just *have to* see that.

Then, my friend, you will be in the driver’s seat. Zoom zoom.

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What You Can Learn From A Beta

I’ve written before that I learned a lot about game by carefully observing men in the field who were naturally good with women, at least as much as I’ve learned from books and internet forums. Every man growing up should have an alpha male mentor, or at least should be part of a social circle that has at least one alpha male so that he can watch and take mental notes about what works with women. I’ve had a few of those guys in my life and they were indispensable to figuring out what behaviors cause women to respond positively.

There is a flip side to that coin. You can learn just as much about what *not* to do by meticulously observing betas getting shot down. Not only will you see which behaviors are counterproductive, but you will get a better feel for those subtle changes in facial expression and body position that girls who have suddenly lost interest will convey.

Here are some of the things I’ve learned by watching betas at the exact moment they got rejected, like the sad but amusing moment Ralph Wiggums suffered Lisa’s rejection.

  • Betas smile too little and smile too much

Yeah, it seems contradictory, but betas never have a firm grasp on when and how often it’s personally advantageous to smile. They don’t smile when they walk into the bar or before they’ve started talking to a girl, and they smile too much once they are in a conversation with a girl. This behavior reveals their tormented beta soul: They are unhappy to be there until a girl’s presence makes them happy. Would an alpha relinquish his state of mind to another person? Especially a woman? No. His joy is self-generated.

  • Betas are reactive

You can tell a lot about a person by how quickly they answer a question. When a girl asks a beta a question, he answers promptly and enthusiastically. When someone taps him on the shoulder to get his attention, he spins around immediately, looking almost shocked by the intrusion into his personal space. This is reactive behavior. The first says “Wow I can’t believe a girl is talking to me!” The second reaction says “I am skittish because I doubt my ability to calmly handle these high pressure social situations.” Alphas always pause a second too long before responding to a girl, pushing her to the brink of slight discomfort. This makes her intrigued. Alphas also do not react hyperdefensively when another man confronts him. They take their sweet time, savoring the buildup of tension. This allows them to think of the best thing to say, and to take stock of the situation.

  • Betas play it straight

Betas seem to have forgotten what childhood was like. They take life too seriously, and they take girls even more seriously. They always answer questions straight, as if life were a final exam with right and wrong answers. This mode of thinking is toxic to pickup. Girls secretly don’t want you to answer their questions; they want you to tease them mercilessly, at least until she is attracted to you. Alphas instinctually understand the art of playfulness.

  • Betas push themselves on people

When someone gives the beta the time of day, that person becomes the center of the beta’s universe. I have often seen betas lunge into the personal space of women, like an aardvark snuffling for termites, who were initially friendly with them. Betas quickly manifest the stink of neediness given the chance. Their focus is too intense too soon. Alphas, by contrast, keep their bodies loose and uninvested in the conversation, until they have decided the time is right to divert all their valuable attention on the person in front of them.

  • Betas can’t stop looking around

The next time you watch a beta standing by himself holding his beer up to his chin, notice how often he lets his head swivel around the room. Back and forth, up and down, all around. This behavior shows too much concern with his environment. The alpha gets the lay of the land early on, then minimizes his head swiveling. Think about it, how much does the king who sits on his throne swivel his head around the castle room? Not often, because he is the center of attention, and people’s heads swivel to him.

  • Betas are defensive and apologetic

Sometimes a girl will call the beta out on something he said. She will challenge his story or make fun of his opinions. The beta invariably bristles, defensively correcting her or huffily and spastically clarifying whatever point he was making. Often, he will simply apologize in so many words. Girl: “I can’t believe you like that band! They’re so derivative!” Beta: “Well, I didn’t say I liked them that much. They can be a little derivative, that’s true.” Compare how an alpha would handle this. Girl: “I can’t believe you like that band!…” Alpha: [cutting her off] I take it you’re a Britney Spears fan, then? Explains a lot.”

  • Betas always look like they have a load in their pants

Are betas incapable of finding pants that fit them? It would seem so, because they all wear ill-fitting pants and walk in a way that suggests they loaded their diapers. Alphas seem to know how pants should fit on a man.

***

Before I was exceptionally good at meeting women, I once caught myself in a bar wall mirror talking to a girl who was slowly losing interest in our conversation. I was appalled by my awkward body language, and sufficiently stirred to action by the reflection of my betaness to change those behaviors that were holding me back.

Every man should hit on a girl in front of a mirror, and stop to observe his posture. Better yet, he should have a buddy secretly film him in the field. The wake-up call will leave him stunned.

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