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Archive for the ‘Pretty Lies’ Category

Many moons ago, Chateau comptrollers presented their findings on the value of makeup as a sexual market value (SMV) boost for women. Conclusion: Makeup doesn’t add much to the typical woman’s looks. Worse, the value of makeup to women appeared to be declining as a result of massive cultural shifts in the dating market.

Many esteemed, and not so esteemed, guests of CH howled with indignation. Women insisted makeup turned them into beautiful princesses, so skilled was their application that men were utterly fooled by the cosmetic magic. Some men agreed, pointing to before and after photos of celebrities and fashion models as proof of the radical change in appearance that makeup could produce.

But, as CH explained to the disputants, the 0.5 point average SMV boost from makeup is a generalization that applies to the vast majority of women. The few weirdo outliers who experience 2 or more points of SMV increase from makeup are the exceptions who prove the rule.

Now, one is certainly free to disagree with a Heartiste opinion. But, more often than not, that would be a mistake. Right on cue, 🐴SCIENCE🐴 canters into the pen so that CH may ride her toward the sunset, victorious.

Cosmetics have little effect on attractiveness judgments compared with identity.

While at Bangor University’s School of Psychology, Dr Alex Jones, (now at Gettysburg College, Pennsylvania, USA) and colleague, Dr. Robin Kramer of the University of York, recently investigated this question. To do this, they asked participants to rate the same faces with and without makeup, with the restriction that no one person saw the same woman made up and un made-up. If makeup is important for attractiveness, it should overcome the variation in attractiveness between faces easily. But if it contributes little, then the variation between faces could overshadow any benefits of makeup.

The good news was that faces with makeup were rated as more attractive – nothing new there. But when they examined all the variation in attractiveness judgments, they found an application of makeup explained only 2% of this variation. In comparison, the variation between faces accounted for 69%. This was very surprising. It’s perhaps unfeasible for makeup to completely overcome differences between individuals, but the size of its effect on attractiveness is remarkably small.

CH knob status: Polished.

If anything, CH overestimated the SMV boost of makeup. According to this research, the attractiveness enhancing effect of makeup was measly, and hugely overshadowed by the biomechanic, intrinsic differences in the facial bone substructure of women. Or, beauty is DNA deep, ladies, and men can tell the difference between a beautiful face and a plain face no matter how subtly you shade your blush.

What do these results mean? Dr. Kramer, of the Department of Psychology at York, said “These findings show that, while makeup increases attractiveness, it is a very small contributor to attractiveness judgments. […]

The take-home message here seems to be that, for better or worse, our attractiveness is mostly determined by our natural appearance, and wearing makeup will only have a small effect in comparison.”

Don’t misunderstand the message of this post. Makeup may not improve a woman’s looks much, but it does do something. Women should, and will, continue to put the penis on a pedestal and try-hard to please men by using makeup to increase their attractiveness, even when that attractiveness increase is miniscule.

A 2% improvement in one’s odds doesn’t matter much in any endeavor…. except one:

The endeavor to find the highest quality mate possible for oneself.

The sexual market is the ur-market. It is foundational. All other markets — including the venerated economics market — bend their knees to the Sex Market Overlord. We humans may not have the perception to clearly understand or believe that a sex market governs all our actions and behaviors, (as it is the wont of the cosmic force 10 amplifier that the functioning of the sex market should remain opaque to the neural antennae of daily human consciousness), but that doesn’t mean our natural self-deluded state is proof that the sex market is a phantom.

It’s not surprising, then, that men and women will breathlessly grasp at the slimmest advantages to tilt the sexual market playing field in their favor, where the only game that matters is played, and played for a zero sum outcome in a battle as pitched, if not quite as bloody, as any war for survival. It’s why women will color their faces, despite receiving little benefit and less still the morning-after when the ruse is smeared off, for an infinitesimally small leg up over their female competition.

The stakes are that high.

PS With each day, science lends its imprimatur to the CH Dating Market Value Tests. Ladies, head on over and take the test for yourselves. Like 23AndMe, the patented CH DMV test will give you a readout of your overall attractiveness to men, where you rank relative to other women, and what that all means for your romantic prospects and your happiness.

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Lardass of the Blogosphere is butthurt by all the anti-fat realtalk in the free speech zone, and this resentment fuels the obstinacy with which he holds to wrong-headed opinions about obesity. His latest is a howler:

In the comments, there is often talk about the fattening of America, yet I hardly see any fat white people in Manhattan. Thus I came up with the theory, this morning, that thin people are moving to Manhattan and other thin cities such as Washington, Boston, and San Francisco/Silicon Valley, leaving the fat people behind in the rest of the country. Those readers who live in the rest of the country are, therefore, getting the false impression that the population as a whole, is fatter than it really is.

Or that, you know, the skinny people living in the pricey coastal cities are getting the false impression that the population as a whole is skinnier than it really is.

LotB is called out on his ignorance of CDC obesity data by one of his commenters, which he reacts to by attempting a semantic evasion.

Those [CDC obesity] statistics are not broken down by race. New York has plenty of overweight blacks and Hispanics.

Here is the CDC obesity data for white women (the data most pertinent to the functioning of a healthy sexual market):

Between 1988–1994 and 2007–2008, the prevalence of obesity among women increased (Figure 4):
•    From 22.9% to 33.0% among non-Hispanic white women.

Yes, there are disproportionately more fat black and amerindian women, but white women are getting FATTER too. LotB is simply mistaken in his pro-fatass beliefs. For shits and giggles, here’s the obesity rate in the United States in 1960 versus the obesity rate in 2008:

Obese (BMI ≥ 30)
1960-1962: 13.4%
2007-2008: 34.3%

Extreme Obesity (BMI ≥ 40):
1960-1962: 0.9%
2007-2008: 6.0%

Environmental shocks.

Obesity and extreme obesity are the two most revolting categories of fatness. Mere overweight has gone up a couple percentage points since 1960. None of the trends are good, however a few extra pounds on a man won’t adversely affect his romantic prospects like similar extra weight on a woman would affect hers.

These numbers are even worse than they appear, because the obesity categories are based on renormed standards. The 1959 Met Life insurance tables are truer standards of ideal weight, because they were devised before American “girth inflation” became necessary to spare the feelings of chubsters like, I would bet good money, those of LotB’s.

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Beta Bait is an important game concept first elucidated here at CH. Beta Bait is a psy ops gambit deployed by women to “trap” men into doing or saying something that indicates a beta male mentality (i.e., a scarcity mentality). It’s basically a male status ascertainment algorithm.

Beta Bait is similar to the classic shit test, but with notable distinctions.

Shit tests occur with the most regularity and intensity during early game, and at times when the relationship is on the skids. They are normally loaded up front to help the girl quickly take the measure of your alphaness. Beta bait happens at any time while dating a girl, (or even when not dating a girl, say, while languishing in her orbit as a sex-denied friendzone chump), and are spread out evenly in a relationship as a sort of low level boyfriend diagnosis script.

Shit tests are more obvious than beta bait, and thus easier to pass for men with excellent awareness of female hypergamy tactics. A shit test can be quite bold and shocking to newb ears and thus scare off lesser men, but the inveterate player always operates with the frame that shit tests and other assorted confusing and bitchy female behavior are an opportunity rather than an obstacle to demonstrate his mate value. A girl who is giving you shit is a hell of a lot closer to sex with you than a girl who is indifferent to your existence.

Of the two, beta bait is by far more dangerous than shit tests. If you fail a shit test, you move on to the next girl within your field of view. Your pain is over quickly and time is saved for mining new whore. But beta bait is subtler and more insidious; you may not even recognize you’re being baited until she’s screaming “HALF!” and the kid suddenly doesn’t look like you anymore.

In short, shit tests are what women do when they feel attracted to you and don’t know how to properly deal with their growing feelings of desire. Beta bait is what women do when they are feeling LESS attracted to you (or not attracted at all), and are actively seeking ways to verify that you are indeed the beta male they love to loathe and despise.

It’s a crucial distinction, because beta bait tends to sneak up on a man and slowly erode his self-confidence and his all-important alpha male status, while shit tests are direct and thus, theoretically at least, instantly manageable.

So we come to what I regard as one of the three most invidious, and frequently encountered, beta bait schemes women love to surprise buttsecks on men.

The first two beta bait evil schemes are:

1. Incongruent sex talk.

If a girl broaches sexual topics too soon, and with a cocky air of bawdiness, it could be beta bait. A beta male will practically glow with excitement and curiosity when a girl he likes sexually supercharges their conversation. If this is you, DON’T TAKE THE BAIT. A little push-off now goes a long way toward a lot of pull-in later.

2. Fishing for flattery.

Beware girls fishing for flattery. If you give it to them, they will not come.

Which brings us to the topic of this post:

Beta Bait Scheme #3: The “Bad Boyfriend” Ploy.

The BBP is beta bait for the long haul. This is the kind of “smoke out the beta male” game that women will play for months and years, if they feel it necessary.

You’ll know it’s happening when your woman nags you about being a better boyfriend. Often, the form it takes is a woman acting irate about her boyfriend “cheating in his heart”, or not investing enough in the relationship, or just generally failing her outrageous expectations in one or multiple ways.

Here be the rub. She doesn’t actually think you’re a bad boyfriend. She thinks you’re a beta boyfriend. So her BBP dramafest is really a self-gratifying acting class to alleviate her guilt for feeling bored and out of love and wanting to break up. Naturally, most beta boyfriends will take this as a serious charge against their character, and work overtime to appease their nagging girlfriends, which will only make their women despise them more.

The right and proper response to a BBP attack is amused dismissiveness, seasoned with a bit of the ol’ dread game. Remember, if you really are a bad boyfriend (aka an alpha male with unfulfilled options), your girlfriend won’t react to that by nagging you; instead, she’ll react by trying harder HERSELF to please YOU. Plush quislings get nagged. Bad boyfriends get hot sex because their women hope that’ll soften them a little.

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If you waste ten minutes of your life scanning relationship or dating advice from female columnists, one theme you’ll often read is the belief that compliments and flattery are the way to a woman’s heart. Naturally, as it goes with 99% of the “””wisdom””” of your feminist elders, this advice is a crock. Any man who has interacted with live women in anything other than a submissive capacity will quickly learn from experience the self-defeating consequences of attempting to court women with compliments.

Reader Joe Sixpack forwards an example of the awful advice you’ll ingest from Hivemind drones, and of the glimmering shards of Realtalk that are beginning to pierce the veil of vapidity,

A Game element leaks out, of all places, a Yahoo! message board comment:

This was regarding an article that said, “Here’s a wakeup call for you: Women spend an average of 55 minutes getting ready every morning — frittering away the equivalent of 6.4 hours a week, or 335 hours a year, on looks alone, a new survey finds. ”

There is a good way to reduce these numbers. Men, tell your woman that she is pretty. I once dated a guy who told me on a regular basis how pretty I was, how much he loved my eyes, how I was the smartest girl he had ever dated, ect. Who cares if he didn’t mean all of it, it made me feel good. I started wearing a little less makeup and found simpler ways to do my hair just so I could get over to his house early before work. He still said the same things. Sadly the whole thing started to go downhill after his daughter called me mom. Now I’m married to a man who never tells me I’m pretty, smart, ect. I put on loads of makeup and wear revealing clothing around him all the time just to get his attention with no success. I have decided to use up my makeup and only replace the ones I really care for. Maybe he will notice when I’m no longer trying to dress like the playboy playmates he claims he wants.

So, the one beta guy tells her how hot/smart/etc. she is all the time. The result? She turns frumpy and obviously is no longer with him.

She is now married to a man who never tells her such things. The result? She puts on “loads of make up and wear revealing clothing around him all the time just to get his attention” and dresses “like the playboy playmates he claims he wants”.

[Ed note: Link no longer works.]

You can sometimes pry nuggets of truth from women, but it requires a facility with comprehending subtext. Women will drop clues revealing their true feelings stuffed between over-sized cushions of egoistic pabulum.

Do you want to persuade your girlfriend or wife to keep up her looks? (And if you’re a non-gay man with T readings above 0.1 ng, you will.) Then keep her on her toes.

Maxim #101: Compliments breed complacency. Critique breeds conciliation. A woman will never work as hard for a man’s approval as when his approval is most elusive.

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A distinct pleasure of being alive during the decline and fall of a Western world power is bearing witness to the technicolor debris that spins off of rapid cultural collapse. CougarLife.com is one such belch of asocial ejecta. The promo video is short and sweet, so recline poolside and sip your Molotai cocktail as CH presents to you a dating website dedicated to matching imminent Wall victims with inexperienced younger men hauling a knapsack of blue balls.

CougarLife.com’s catchphrase is “Meet divorcees, single moms, and sexy singles looking for a young stud!” (Studs are called “cubs” for female members trying to emulate Mrs. Robinson.)

The revelation in this cheesy ad is the surprising bounty of (unintentional) bracing truth. Of course, the truth is mixed in with a dollop of sophistic slop, but it doesn’t take much reading between the lines to uncover some timeless Heartistian shivs.

So let’s play a game. (“Let’s not and say we did”, says the recovering beta practicing his alpha chops.) Watch the vid, and list all the ways it conforms to sexual market realities. See if you found as many sterile Easter eggs as CH.

.

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.

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OK, here’s what I found.

1. Right out of the spinster gate, a roar of propaganda hits us. Few cougars are as Hand-Alternative-Threshold-Exceeded (HATE)* fuckable as porn star Julia Ann. Your typical cougar looks like this:

grandma why are you clawing my chest?

The Wall feasts most gluttonously on former beauties who never thought the day of reckoning would come. I’m not about to make an account to tally what kinds of mangy cougars are on offer, but I’d be surprised if Julia Ann quality cougars numbered more than 1 out of 100. 1 out of 1,000 might even be pushing the odds.

By way of comparison, your typical man — cub, as it were — who joins a dating site specializing in cougars, single moms, and divorcees looks like this:

it’s been ten years! my precious fell off.

2. “So are you tired of meeting the same types of girls in bars?” Translation from the cougarese: “So are you ready for an easier if less visually stimulating lay?”

3. Julia Ann shoves a sandwich in the face of a not particularly skinny younger woman, (the girl’s reply: “Ugh, meat!”), implying she needs to grow some curves. Notwithstanding the absurdity of the implication (the younger woman is far from anorexic), this amply demonstrates the anti-feminist ugly truth that women are other women’s most misogynistic enemies.

4. A younger woman snidely remarks on her date’s job as a “computer geek”. Julia Ann leans in (her giant tits leading the way) and reminds the girl she folds sweaters for a living. Awesome reframe… which would be far more useful to a man who wanted to knock down the self-esteem of a bona fide hottie a peg or two.

5. Older women may know what they want (“young guys”, according to our esteemed MILF, because apparently the older guys are too busy chasing younger women), but that doesn’t mean they automatically get it. The presumption that cougars can get sex when they want it from younger men rests on the unspoken premise that the kinds of men most likely to take up the offer are undersexed goons or desperate virgins. Or non-famous YOLO black guys. And even that low grade supply will get cut off once terminal Wall impact is achieved.

6. Younger woman (to her date): “Buy me a drink?” Cougar drop kicks her and assumes her place. She smiles at the man, “How about I buy *you* a drink?” This is just a plain admission that older women have to price themselves lower if they want a scrap of male attention that younger, hotter, tighter women take for granted. (Note: The guy sitting across from her doesn’t look all that young.)

A sexual landscape of prowling unmarried cougars, single moms, and divorcees forced into settling for two minutes of cartoon love with awkward dweebs ten beers deep is indicative of a fraying society. All boundaries are coming apart; the hedonist impulse is the last standing principle. Interestingly, CH not only predicted the rise of cougardom, we held it up as an ideal arrangement in an anarchic sex bazaar where the broken incels and insols pile higher than the 99% vacancy rate Burj. Neophyte beta males increasingly getting shut out of the sexual carnival can get their rocks (and their apprehensions) off in the dusty muffs of grateful cougars, while older, suaver players can scoop up the younger morsels for long time love.

*Hand-Alternative-Threshold-Exceeded (HATE) Fuckability is a simple concept: Given a den of cougars (or other category of mostly undesirable women) and a lack of better options, how many are more interesting to your penis than your crabbed hand? For most normal men with functioning self-esteems and some experience bedding younger women, there will hardly be more than a tiny fraction of cougars capable of stimulating arousal beyond that which can be accomplished with one’s hand and imagination. The few cougars that can outclass your hand are said to be HATE fucks.

The HATE fuck ratio is actually a very useful stat for measuring a man’s standards and discriminating taste (which, ultimately, are themselves contributing factors as well as conspicuous indicators of his overall SMV). For example, if urgency and circumstance dictate an opportunistic cost-free 30 second rutting, and you are willing to fuck one cougar in a roomful of one hundred stalking cougars, then your HATE fuck ratio is 1:100.

The higher your ratio, the lower your standards, and the more you hate yourself for requiring the shabby hole of a bottom shelf jezebel to alleviate your incel. That is the essence of the HATE fuck… a tepid squirt of pallid pleasure in exchange for your dignity and psychologically distressing confirmation that this is the best you might ever do.

Consider yourself lucky if you have a HATE fuck ratio of 1:100. Some omega males shuffle along this mortal coil carrying the burden of a 1:2 HATE fuck ratio. Imagine being that guy who surveys the wrinkled menu at a cougar convention or the buffet at a NAAFA mixer and thinks to himself, “Yeah, I’m desperate. I could make myself sexually available to at least half of these assembly line rejects.” If you’re that guy… WAYSA?

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The self-gratifying meme that feminists have begun to lock labia around to exploit explain Elliot Rodger’s killing spree is exemplified in this American Prospect stream of runny shit by Amanda Marcotte, she of the furry manjaw and associated masculine temperament. The meme, a rather simple-minded one, goes like this: “Pickup artistry, loosely affiliated with the manosphere, drives men to kill.”

Other unattractive feminists who have spent many years playing second banana to their prettier friends getting all the attention from exciting players are circling the wagons around this kindergarten interpretation.

Marcuntte’s libelous propaganda rests on a singularly false premise. She lies,

Despite PUA guarantees to the contrary, there’s no reason to believe any of this actually makes you more successful with women, which is why a site called PUAhate, which Rodgers was a frequent contributor to, emerged. Members of PUAhate, by and large, are men who bought wholesale into the PUA ideology, only to find it doesn’t work for them.

You’ll never go broke underestimating the rapidity with which feminist warthogs abandon journalistic integrity in pursuit of a predefined agenda. PUAHate was not filled with men who “bought wholesale into the PUA ideology”. Quite the contrary, if this raving cuntess had spent one minute trawling the site she’d know that it was filled with shut-in losers who never followed PUA advice and nursed an inordinate hatred for PUA marketers whom they considered, rightly or wrongly, were pushing snake oil.

If Marcuntte were to concede this point, the entire edifice of her Prospect article crumbles to the ground. That’s why she lies. Without lies, these feminist freaks would have nothing.

In related shivving, I wonder how Manboobz, nee David Futrelle, feels about having happily linked to a website that harbored a mass murderer and fed his despair and homicidal tendencies? The blood of four men and two women are on his hands.*

*If femcunts and their blobby male lackeys want to dispense with any pretense of objectivity and get in the gutter, I’ll be the first to open the sewer doors and toss them in with the rats and pigs.

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Girls may be sugar and spice and everything nice, but in the no holds barred, winner take all tournament to the procreative death known as the sexual market women are just as ruthless – perhaps more ruthless – than are men to their same sex competition.

How do women undermine other women? They employ two strategies.

1. Ostracism/shaming.

Ostracism is public shaming. And despite the torrent of nonsense, (of which feminists have a seemingly inexhaustible supply), asserting that men are the primary slut and fatty shamers, that honor actually belongs to women.

2. Disinformation.

The other tactic women deploy to kneecap their competition is far more invidious. Women are adept at the art of disinformation campaigns, a strategy that both superficially soothes the fragile egos of other women and manipulates them (borrowing a legal term) to declare against interest.

Disinformation is essentially the propagandizing of pretty lies. Its power rests on an implied flattery. “You don’t need to slim down to find love, because you’re great just the way you are!” The hope of disinformation propagators is that their marks are gullible enough to follow their bad advice, thus reducing the number of sexy female competitors for the tiny pool of desirable alpha men.

(Remember from the CH archives that women feel the pressure of the sexual market more acutely, in part because there are far fewer alpha men for all the women who want them than there are bangable attractive women for all the men who want them for at least a night.)

A classic example of strategy #2 is this PuffedHo demotivational poster.

bikini is now a synonym for elephant hide

Women, especially loser women, love love love to hear these platitudes that validate their romantic worth, but the reality that would result if women followed this deceptive advice is more fat and ugly women (waddling around beaches in tent canvases) and more desirable men focusing all their attention on shrinking numbers of slender women. A sexual desirability skew of this nature would be a godsend for the hotties, who would experience an increase in their options so profound that the entire SMV sorting system would seismically shift. Thin cuties would be able to amass multiple greater beta orbiters and extract commitment from alphas who would otherwise pump and dump them or ignore them for hotter prospects in a dating market within which female attractiveness was more evenly distributed.

It is therefore in the interest of every red-blooded man to call out this manipulative female bullshit wherever and whenever he sees it. It is his DUTY to warn women against the forked tongue of other women seeking to cripple their competition with fat and ugliness apologia. Beauty is truth. Aesthetics is no mere formality hinting at deeper revelations. Aesthetics IS revelation. Chateau Heartiste has made this maxim central to its mission statement with full understanding of its cosmic importance and its centrality to all that is good and true.

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