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Contrary to blue pill unwisdom, it’s not mom jeans-wearing beta males or conspicuously dysfunctional omega males whom girls shit test the most; it’s greater beta/lesser alpha men striving for quality in their mate choice who are the primary targets of female shit tests.

And it’s not the hottie girls who most frequently deploy shit tests; it’s the mere-cute girls who have a reasonable uncertainty of their place in the sexual market hierarchy. (The fugs and HB10s are confident of their place in the henpecking order, but the girls in the middle have a lifetime of SMV status jockeying to look forward to.)

The dynamic isn’t hard to grasp. When a low to middling sexual market value man hits on a legit hottie, she will let him down easy. There’s no benefit to her from harshly rejecting lsmv suitors; she gets to feel a warm magnanimous glow from treating her obvious lessers well, AND she affords herself a measure of personal safety by not unnecessarily antagonizing potentially vengeful losers.

But when a middling to above-average SMV man hits on a borderline cutie with delusions of glamour, the female shit test protocol is activated with extreme prejudice. The shit test is a subconscious program initiated in a woman’s hindbrain which helps her determine if that striver greater beta male or lesser alpha male is really the sexy stud he is trying to project, or if he’s a paper pickup artist who will crumple under the withering assault of her snarky banter (which of course she thinks is flirting but which men of tender constitution will mistake for bitchy rejection).

Why is the borderline cutie the most egregious abuser of the shit test? The reason is because she doesn’t possess the incontestable beauty of a genuine hottie to buttress her self-conception; her relationship material attractiveness to men is less certain and more dependent on contextual variables such as how her competition stacks up and the motivations of the men expressing interest in her. To the borderline cutie, then, the shit test is a valuable courtship tool which serves the dual purposes of 1. propping up her shaky ego when men come to her yard to judge her milkshake worth (c.f.: sour grapes fallacy) and 2. determining if the men at or above her own SMV are legitimate ZFG contenders for her ZOMG heart, or if they are boring beta herbs in cad’s clothing.

All girls shit test when the suitor stars are aligned, but it’s the girls in the gray zone of pulchritude — the 4s, 5s, 6s, and 7s — who resort to the practice with the greatest alacrity. The homely girl may shit test the loser man, but any other men breaking the 20th percentile in SMV status will never hear a shit test from her, not as the shit test is commonly understood. (They might hear a grunt or a brusque cockblock interjection or a feminist diatribe, but never a romantically pregnant, eye twinkly shit test.)

The beautiful girl will likewise infrequently shit test, but when she does her targets will be men at the other end of the SMV spectrum: the alpha males and the men aspiring to alpha maledom. All other men (the great majority) will receive asexual banter or gentle brush-offs from the beauty… or, if they’ve made a real nuisance of themselves, eye rolls and verbal signals to girl friends for escape assistance.

It’s those desperate darlings in the fluid middle of the belle curve who level shit tests at just about every man who shows interest in them. Only upper echelon alpha males get a pass from the borderline cutie’s shit tests (for obvious reasons). Omega dregs also get a pass from shit tests (but not from shrieks of horror).

So why are aspiring greater beta males and lesser alpha males striving for the lass ring the most frequent recipients of female shit tests?

BECAUSE they strive.

Aiming for something better than what is assumed the due of the mediocre masses marks you out as a man to take seriously. A man an uncut above the rest. A man, therefore, with high sexytime value. Once you have pinged a cutie’s romance radar and tickled her tingle repository, she will reflexively lob a fusillade of shit tests great and small to happily confirm, or regrettably refute, your coalescing poonslayer profile. (Obligatory NAWALT placeholder here.)

The man who SKILLFULLY STRIVES for the best girls gets the most shit tests because he is perceived both as a man of self-regarding rarity and as a man capable of quickly bursting the neurotically self-doubting cutie’s carefully manicured ego.

The greater beta/lesser alpha SKILLFUL STRIVER — aka the bold man of intention possessing a nascent social savviness that evades the typical beta — is a man the cutie strongly desires, because he is also a man the cutie strongly perceives as attainable, as open to long-term relationship possibility, and as the best she will get in that moment.

THAT is why she shit tests him so eagerly. Pulses of white hot love have melted the neural bonds governing her propriety.

There is a field-tested premise that applies: girls only drop shit tests on men for whom they feel a budding attraction. It is a true fact. If you are getting shit tested by a girl, there’s a good chance your company has elicited in her rudely intrusive thoughts of your bangroom, as envisioned through her inner eye’s swirl of prophetic ecstasy, and of your gleaming conquest bed on whose sheets she twists.

***

NB: the shit test is a separate concept from the neg. You neg bona fide hotties even when they aren’t shit testing you because they come pre-equipped with an SMV self-awareness index topping 100. You don’t necessarily need to neg girls who are shit testing you, if those girls aren’t ultrababes. The neg is not meant to be a response to a shit test (in fact, using it as such can backfire on you); the best responses to shit tests are ones adhering to the Agree&Amplify or the charming jerkboy formats.

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Üntermenschlet Michael Cera once starred in a movie called Youth in Revolt. It wasn’t half-bad by the standards of his usual sackless oeuvre, but the best thing about the movie — a quasi-parody of indie flics disguised as a romcom — was its exploration of the Game concept of Identity Creation. In this way, the movie is actually a hidden gem of masculine awareness. Cera’s character is a hapless beta male with oneitis who creates an alter ego of himself as a suave, smooth-talking, slightly douchey badboy. The girl, naturally, falls for the new and improved Michael Shitlord.

Identity Creation is a big deal among the Game intelligentsia. That’s because it works. Crafting a recognizable, even mythological, persona and skillfully conveying it to women will provide a big passive boost to your charisma. All women — not just slutty bar skanks — love a dollop of drama and pretension, and are intrigued by men who embody sexy archetypes. Those men stand out from the mediocre masses of beta male boobs, and this is crucial in a saturated dating market that is nearing an effective sex ratio which is extremely favorable to prime nubility girls.

Women imagine that men possessing powerful identities live in a more exciting world than the plebes — a secret society, to borrow a PUA term — and as is the wont of women they desire badly what they think is being denied them. They want into that mysterious man’s world.

An identity is part of both inner and outer Game. A strong identity allows you to know yourself and thus act with purpose; your frame will be solid with this self-aware knowledge. As an outer game strategy, your identity — aka your core personality — is communicated via style, behavior, attitude, and body language. The better you can convey your identity, the more women will autonomically moisten in your presence.

The Cadfather of Game, Mystery von Mystery, was a two-bit magician who used that seedling of a self-definition to grow a much stronger and more seductive identity which he whimsically deployed in da clubs to the delight of boner fried hotties. Here’s Mystery on the importance of a well-honed method to conveying your identity,

I will attempt to resolve his misunderstanding between STYLE and METHOD as well as reveal some insights on how to specifically customize material to convey a unique identity (for both you and my friend Thundercat). Once you customize your material to fit your chosen “strong identity” will you no doubt make others who watch you work wrongfully assume it is your particular identity that gets you the girls and not the method that powers the conveying of it.

As those who have taken a Mystery Method seminar know, MM consists of three main areas:

PART 1. A format (or game plan) which has 3 stages, each with 3 phases.
PART 2. Mental tools to get you from phase to phase (isolation tactics, kiss tactics, extraction tactics, etc).
PART 3. Scripts and personality conveying material (content) to fill in each of the 9 phases.

While parts 1 and 2 (the MM format and it’s tactics) don’t change from person to person, part 3 (personality conveying material) does. We each possess a unique identity. You are not me. I am a magician. My wing Style is a writer. Tyler D. is a public speaker. Does this mean you have to be a magician, a writer, or a public speaker in order to attract women? Of course not! But what you DO need is what Style, Tyler D. and I share in common: we each possess a strong identity.

[…]

I’m sure you’ve found yourself in a set and have reached the point where your target says, “What do you do?” You either give her your honest but lame answer like, “I’m a student”, or “I’m a system’s administrator”, or worse, you try to circumvent the question entirely with “I’m an ass model.”

The problem is you don’t have an attractive identity, or if you do, it’s not a strong one. Some guys will experiment with “I’m a rockstar”, or “I’m a promoter”, or “I’m a public speaker”, but your target will either feel you are lying (in the same way we believe an “actress” is likely a “waitress”), or if they DO believe your evidence, they become intimidated when you get weighed down by the stereotype they have of you.

If instead of answering her question “What do you do” with “I’m [x]” you can ground your present identity to her reality and harness the opportunity to convey a much richer personality. Here’s how you do it.

Instead say:

1. “Well when I was little I wanted to be a [x].”
2. “When I was a teenager [x] happened.” Tell stories about how you got from 1 to 3.
3. “Now I’m [x]. Can you believe it?”

[…]

So this is what you must now do to improve your game:

1. Figure out who YOU are by looking at what you DO repeatedly – something you can say in a word or two. (ex: magician, writer, toy inventor, CEO, hacker, rock climber, rapper, public speaker, traveler)

2. Come up with several stories that convey how you got from being a normal kid to doing what you repeatedly do.

3. Practice telling these stories to others to make the stories enthusiastic and natural.

OK, you now know grounding — i.e., delivery style — and self-tailored stories are important to conveying your identity and triggering or amplifying female attraction.

There are two pathways to Identity Creation:

  1. Reframing your already existing identity as one that is sexier than an objective analysis would indicate.
  2. Choosing a fresh identity that is attractive to women and complements, rather than contradicts, the general contours of your personality and worldview.

Crafting a completely novel identity that is so unlike yourself no one would recognize you can be done, but it’s difficult, particularly at the beginning before you’ve built up the mental muscles that will internalize your new identity and enable you to express it congruently. The more practical goal is to work within the confines of your resting personality state, knowing that at the margins your personality is sufficiently flexible. And the intensity and zero sum nature of the sexual market means that a small change at the margins can mean a big change in the quantity and quality of your notches.

First, take heed that some identities are more equal than others. Proudly assuming the look and lifestyle of a basement porn consumer isn’t a golden ticket to gushing tingles. Most people instinctively know which identities are timelessly sexy to women, but as a reminder here’s a short list of some of the most commonly perceived sexy male archetypes:

  • adventurer
  • corporate titan
  • brooding artist
  • street tough
  • Machiavellist
  • world traveler
  • rock star
  • jock
  • ladies’ man
  • tormented writer
  • photographer
  • rugged outdoorsman
  • social linchpin (bartender/promoter/event planner)
  • cult leader
  • spy/shadowy figure with a murky past
  • ex-con
  • war vet (“i’ve seen things…”)
  • Jeb Bush….. HAHAHAHAHA

Unfortunately, there’s a new persona/identity taking the culture by storm.

  • SJW

No one will ever mistake the typical SJW for a sexy male (or female) archetype. So why does it now flourish? The answer is simple once you recognize that SJWism is a siren song for humanity’s dregs. The ugliest, fattest, weirdest, gooniest LSMV losers adopt the SJW identity to raise their own status and knock down the status of their betters. These degenerate freaks on their own would go to the grave incel, but with a Tumblrrea and a passion for poopytalk the Crouching Manlet Hidden Dildo sees in the SJW identity a chance — the slimmest possible (but still better than zero) — to get a drunken pity fuck from a bluehair fatty before his dick stops working from cheeto-clogged arteries.

This is how dysfunctional the American sexual market has become: the SJW identity is a legitimate recourse to escape lifelong involuntary celibacy.

Let’s pull one random sexy identity from the above list and I’ll run through the process of building upon and eventually conveying this identity to intrigued women:

Photographer.

You can completely fabricate a persona as a photographer, but it will be much easier to pull off if you actually have some experience at photography, or have some genuine interest in the subject.

Now, you’re not going to walk around with a honking DLSR everywhere you go. But you will deck out your bang pad with the accoutrements of the accomplished photographer. The sexier, the better. Keep a personal photo album on the coffee table. Have a few B&W photos of naked exes on the wall. Have a dedicated studio room, where you take your unsuspecting prey dates and slyly suggest they “have the right skin tone for indoor shots”.

When you go out, have stories ready for girls.

“Well when I was little I wanted to be a painter.”
“When I was a teenager I was introduced to the modeling world by a cousin who worked with models. I went on a day trip to see what it was like. I had a point and shoot with me and just started taking snapshots of girls getting ready for shows. They loved it, and I discovered I had a better eye than a painter’s hand.”
“Now I do photo shoots for aspiring actresses. It’s great to be able to have a passion and make money from it!”

Seal the deal by taking your dates to local venues where you have agreements with the managers to hang your photos on the venue walls. Nonchalantly at some point during the date gesture to a photo hanging on the wall and tell her that’s one of yours.

Fashion-wise, cop the stereotypical garb of artsy photographers. All black outfits, slim fitting pullovers, sneakers for that high-low style contrast, a lethally steady gaze.

Related: Persona contests are the new medium for status whoring. As the niches for status striving exploitation have filled up, Americans have moved from materialist status competition (McMansions) through lifestyle status competition (home brewing) and now to persona status competition (“black lives matter”). Charisma has long been a defining feature of all three Prime Identities, but it is predominant in the persona, so it’s not a coincidence that Game has risen in esteem with the rise of the cult of the persona.

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Framing and reframing are core Game concepts that every Chateau guest should by now understand and have internalized. The topic has been discussed frequently here at CH, and deserves that level of scrutiny because framing has broader applications beyond seducing women.

A frame is a system of interpretation that an individual or group uses to understand a certain event/situation.

Frame is important in pickup, because it communicates the PUA’s mindset as well as the underlying psychology behind his words and actions. For example, Swinggcat advocates a “prizing” frame, whereby the PUA always assumes the girl is interested in him as the prize. In this frame, a chick can say, “I really like the tie”. The PUA can respond, “Thank you, slow down a little bit. At least buy me a drink before you hit on me like that.” […]

“Framing”, [or frame control], in the context of media studies, sociology and psychology, refers to the social construction of a social phenomenon by mass media sources or specific political or social movements or organizations. It is an inevitable process of selective influence over the individual’s perception.

In pickup, as with mass media, there are always certain levels of interpretation of a specific event that can be reframed based on frame control, and your emotions and conviction in your beliefs.

Pay attention to that word conviction. It’s critical to knowing why cuckservatives are so cucked, and why they can’t ever seem to go on the offense against anti-White leftoids.

For now, a helpful (and amended) reminder of a relevant CH maxim:

Maxim #45: Any conversation with a woman/leftoid/Hivemind jackboot that is not explicitly framed by you to maximize your perceived status will lead to her/the leftoid/the Hivemind forming a negative perception of your value over time.

Which brings us to a comment left by reader Moses,

I’ve said it before and I’m gonna keep saying it:

White self-immolation is nothing more than a loss of frame on a massive scale.

When whites began elevating other groups’ interests of White interests it was a loss of frame on a societal level.

Other ethnic groups saw an opportunity to exploit White guilt and did so — and continue to do so — brilliantly.

Non-Whites have only the power that Whites give to them. It’s true that Whites deserve whatever they get. And they will get it good and hard.

Moses is right. A massive loss of frame will not just send you home alone a (self-)beaten incel; it will also send your civilization and your race to an incel defeat.

Relevant to this discussion, I was listening to a news show about the GOP nomination race and the guest cuckservative cucked his way into a perfectly cucky explanation for Uncle Ben Carson’s popularity among middle America Whites. He said, paraphrasing, “I’m not racist! Some of my best friends are black!”

Well, yeah, that’s pretty much what he said. More precisely, he said, “Republican support for Carson proves that they would love to vote for a black or hispanic or woman president.” Left unmentioned was the stool chafing he gave himself while watching his wife get banged out by her black lover.

This is what is meant by a massive loss of frame enabling White autogenocide. The cuck actually aids his enemy’s purposes when he loses frame and ADOPTS THE FRAME of his tormentors. He is essentially conceding that White Republicans are secret racists who are trying hard to overcome their terrible affliction and prove they are making progress toward the one true faith of antiracism, and voting for a shell entity black guy is how they impress their reeducation camp officers.

What if cucks — or even BadWhites in general — stopped losing frame? What would that world look like?

I can think of two powerful ways to reframe the anti-White leftoid narrative, and by so doing recapture the moral and practical high ground.

1. Attack the anti-White leftoid hypocrisy.

Cuck: “Republicans need to do more outreach to black/hispanic/tranny voters and prove they are not the party of exclusion.”

The Un-Cucked: “Blacks vote 90% for Dems. Hispanics vote 70% for Dems. Billionaires vote 80% Dem. The Democrats need to do more outreach to Whites and non-billionaires.”

2. Attack the anti-White leftoid premise.

Cuck: “Republicans have to show they aren’t going to be the party of White people.”

The Un-Cucked: “It’s good that there is a public voice for White interests. No one else but Whites will look out for Whites.”

That is how you establish the frame and Uncuck the Discourse. Nothing good gets accomplished until the cuck is cast off his royal corner stool.

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First, some context to help explain the title of this post. Reader Arbiter passes along an anecdote about a sad sack beta male he knows, and why this means sexual market realtalk is still needed for hapless men.

[Johnny Tampon] made me think of a story I read at RoK by a guy who wanted to warn others to not make the same mistakes. He had had a wife who he broke up with, and as I recall she hadn’t slept with him but with other guys, and they’d had lots of fights.

After that he had considered himself wiser. But then there was a Latina woman at work, who had gone from guy to guy. Still he got lost in her eyes when she fluttered her eyelashes at him. They went out a couple of times, and then she sobbingly told him that she and her daughter would soon have no place to stay. So he BOUGHT HER A HOUSE.

Then she strung him along for a while, and he told himself he was so noble for waiting before he tried for sex. She always had excuses to keep him at arm’s length. If I remember correctly he eventually made it an ultimatum over the phone, and she went with him to the bedroom on his next visit, suddenly all eager. And then he noticed another guy’s smell on the bedsheets.

After much denial from her side he made her admit that her ex-boyfriend had been released from prison and he had been coming by for a visit. After which the guy stormed out. He also knew her sister, and the sister told him that the Latina was seeing her ex frequently, and that he wasn’t really an “ex”.

Even then, IIRC, he didn’t kick her out right away but let her stay there for a while. It was some story. Even though he wrote it saying he had now learned his lesson, it made you want to punch him for being so stupid. Who buys the office slut a house because of a couple of dates? After having been seriously burned before? Without even getting any sex out of it?

And some people in the alt-Right still say the manosphere isn’t needed. “It’s not hard to find a decent girl.” It’s not hard to make mistakes either, which many men do when they are told by everyone to shut up and settle. That’s the message from both leftists and tradcons – just settle. Only the manosphere tells men that it isn’t wrong to want more.

Pursuing a policy of settling — or its variation, “don’t think you can date out of your league” — before alternative self-improvement avenues are considered, is the battle cry of losers and advocates for powerlessness. And, as Arbiter notes, a philosophy of settling can push a man into making a lot of mistakes.

To the tradcons, leftists, and game haters: “wanting more” is not the same thing as “feeling entitled”. No one argues that men are entitled to the hottest babes without doing anything that would improve their chances of getting the hottest babes. Entitlement is the belief that the best things in life should just fall in your lap. CH, and game in general, teach just the opposite: that if you want the best things in life you have to work for it. In the case of women, this means learning what makes them tick and then giving them what they desire in a man. (Same is true for women who want to snag the best man possible into a long-term commitment.)

Replying to Arbiter’s comment, Sean Fielding wrote,

And men will go into denial over this outrageous shit with, ‘sure, but he must be an ugly weakling.’

We know better. It’s not totally random, but even handsome guys with plenty of dough can do these outrageous beta-loser acts.

The most memorable words I’ve ever seen at CH, words that changed me, went along these lines: ‘Always remember – when you supplicate to a chick, she sees you exactly the way you see a 300 lb land-whale – disgusting. And for the same reason – to weed out bad genes.’

At first, I just could not believe this. Some mestiza convict lover can’t possibly see a guy with spare real estate this way, can she? Sean Fielding is a fit, good-looking professional. Who could literally see me the same way I see a fatty? But I could not argue with the fact that the woman I’d been dating was not putting out. What if she did see me this way?

It gnawed at me. I read the archives. A few weeks later she called me an asshole. What would once have been extremely painful was now my proudest moment. She called me an asshole and five minutes later she had her clothes off.

Tradcons and shut-ins think that getting called an asshole by a woman means that all romantic possibilities are off the table. Proof that tradcons, et al, know not the workings of the female hindbrain. Like most things white knightists believe, the reality is closer to the opposite of their beta male religion. When a woman calls you an asshole, your chances of bedding her have gone up significantly. TRUE FACT.

Rejoice when you earn your “Asshole” badge. You have a right to be proud of it, because it signifies that you are making progress toward the goal of becoming a better, sexier man who is irresistible to women.

Better to be called an asshole in faux anger than to be hugged asexually in faux desire.

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Any guesses what it might be?

Basement Gollum: “Muscles!”

Nope.

Basement Gollum: “Looks!”

Nope.

Basement Gollum: “Facial symmetry!”

Ah nope.

The answer is FEMALE PRESELECTION.

The game maestros are, yet again, correct in their worldview. ♂SCIENCE♂ clearly confirms the field observation that women are instantly and romantically curious about a man who is in the company of other women, especially if those women aren’t fat bluehair feminists.

[Female preselection] solves a more important adaptive problem for females than for males—getting information about a potential partner. Because men are often initially concerned with the attractiveness of a partner, they can look at a female and instantly discern a fair bit of mate-relevant information. That’s often less the case for women. […]

Back in the 1970s, a pair of researchers conducted an experiment to examine the importance of having a physically attractive partner. Participants evaluated men who were either the boyfriend of, or unassociated with, a female; and the female was either attractive, or unattractive. Of the four conditions, the men with an attractive girlfriend were evaluated the most favorably. The men with the unattractive girlfriend were evaluated the least favorably. This was taken as evidence of how the company you keep seems to be important. […]

Because physical attractiveness is an important cue for female mate-value, the perceived quality of a man’s female partner can be determined to a large extent by how physically attractive she is. Due to positive assortative mating, this can have a bearing on a man’s own mate-value. Some studies have demonstrated that mate copying effects are stronger when the female partner of a man is physically attractive than if she is less attractive or perceived as unattractive. In some research I personally conducted, a man’s mate-value was elevated simply by having physically attractive female friends. […]

Based on the research presented above, a man looking to romantically attract women might do well to surround himself with beautiful women. And if one (or all) of them behaves favorably toward him, all the better.

CH has discussed this topic many times, because it is important. You can fast track your seduction successes by rigging the game with a powerful attraction-building shortcut: the presence of an (attractive) woman to cue other women that you are a HSMV man.

But be careful. Being seen with an ugly fatty will actually hurt your attractiveness to other women more than being seen alone! The ideal set-up is one in which your female company is a young, cute girl who acts a little too vajcurious with you. (Btw, older men can greatly increase their close rate with younger women through the application of this principle.)

Of course, getting that first cute babe to join you on your nightly poon expeditions isn’t a small feat. But once you have her, successive cute babes become easier to score. It’s like the stock market; you’ve gotta find the money to invest, but once you’ve got a steady return on investment you can let the magic of compound interest work and live off your dividends.

In the future, I will have a post about game specifically designed for ugly men (bottom 20% in physical appearance), and preselection will play a big part in the ugly man’s ability to extend his dating market victories beyond a few one-off flukes.

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A thought occurred as the detritus of yet another beta male’s shipwrecked soul bobbed along the CH surf.

Where are the male friends of these abject betas to slap some sense into them?

A man needs male friends. He needs them a hell of a lot more than he needs female friends (and almost as much as he needs female lovers), because the potential to receive honest and learned guidance through the rough patches of life only exists with the former. A female friend can be great company, and even useful as a pivot to meet other women for much sex, but when crisis looms — romantic or otherwise — she won’t be the one to steer the hapless man away from terrible, avoidable mistakes of judgment.

Take JohnnyTampon. What a loser, right? But it didn’t have to be this way for him. Was there not one man, one male friend he could trust through the years, who would take him aside and verbally pimp slap the masochism out of him? Or were his male friends little sniveling manlets, Merchants of Mewl, all too eager to enable his self-sabotage? Was he simply friendless (despite his homemade video’s assertion to the contrary)?

The wages of SCALE. The wages of social and sexual atomization. The price we pay for radical individualism and postracial multicultural autonomy is big, sometimes small, but add it up and one day society is in hoc up to its eyeballs. JohnnyTampon’s dearth of Realtalking male buddies is one of those small prices that a fractured society pays, an insignificant detail to be sure in the grand scheme, but a personal ruination nearly as total as death. How many JohnnyTampons, broken men utterly denuded of dignity and manly valor, can America brush under the rug before the last connective fiber frays?

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CH Poon Commandment VIII (first printed oct 2008):

VIII. Say you’re sorry only when absolutely necessary

Do not say you’re sorry for every wrong thing you do. It is a posture of submission that no man should reflexively adopt, no matter how alpha he is. Apologizing increases the demand for more apologies. She will come to expect your contrition, like a cat expects its meal at a set time each day. And then your value will lower in her eyes. Instead, if you have done something wrong, you should acknowledge your guilt in a glancing way without resorting to the actual words “I’m sorry.” Pull the Bill Clinton maneuver and say “Mistakes were made” or tell her you “feel bad” about what you did. You are granted two freebie “I’m sorry”s for the life of your relationship; use them wisely.

Recently, in the Washington Beta, an article was published confirming that the CH game advice to never apologize is effective at winning people to your cause.

Donald Trump never apologizes for his controversial remarks. Here’s why he shouldn’t.

[..]

Research shows that a person who backs down in a dispute becomes less likable to observers, who may want to punish that individual.

Second, overconfidence, even to the point of breaking rules, causes people to view an individual more positively, as does social risk-taking. In particular, males who show social dominance are judged more attractively as potential mates. An individual who does not back down in the face of controversy shows confidence by not giving in to social pressure, and takes a risk by refusing to follow the conventional path. Some on the right openly suggest that part of Trump’s appeal lies in his refusal to apologize and his unwillingness to be “politically correct.”

“some on the right’. hey, throw a chateau proprietor a bone here!

Here is where my research comes in. […]

Respondents… read about the suggestion by then-Harvard President Larry Summers in 2005 that genetic factors help to explain the lack of high-performing female scientists and engineers at top universities. After reading the comments and hearing about the outcry, half the participants were told that Summers defended himself by saying he believed that “raising questions, discussing multiple factors that may explain a difficult problem, and seeking to understand how they interrelate is vitally important.” The rest learned that he had apologized and read a brief statement Summers made expressing regret for his comments and reflecting on the damage that they had caused. […]

The results for the Summers controversy were even more surprising. Of those who read about his apology, 64 percent said that he “definitely” or “probably” should have faced negative consequences for his statements about women. However, that number dropped to 56 percent when respondents were led to believe that Summers stood firm in his position. Moreover, the surprisingly negative effect of Summers’ apology was even larger among the groups that arguably should have appreciated the apology: women and liberals.

No one who is familiar with Le Chateau’s teachings should be surprised that women and liberals react the most positively to alpha male Realtalkers who don’t back down like sniveling plushphag manlets from their hurtful, triggering words.

CH has long been on record stating that liberals, women, and especially liberal women are secret submissives and CRAVE the guiding pimp hand of a strong, deliberate, unshakable, dominant alpha male to calm the storm of their feels whirlwinds. And now here’s ¡SCIENCE! to give its imprimatur — the same imprimatur that shitlibs adore more than life itself when it’s used to discredit biblical creationists — to one of the coldest, stoniest, Heartiste-iest ugly truths.

perchance, to *preen*.

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