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A new study finds that husbands’ happiness depends on their wives’ happiness.

The authors did not find a significant association between spouse’s marital appraisals and own well-being. However, the association between husband’s marital quality and life satisfaction is buoyed when his wife also reports a happy marriage, yet flattened when his wife reports low marital quality.

This isn’t the first study to discover a dependency on wife happiness for husband happiness, but not the reverse (i.e., wife happiness dependent on husband happiness).

Two internally derived psychological dynamics are at play here. First, what this study and others like it are picking up is the scarcity mentality that broadly afflicts the class of married men, who in their premarital lives would be known as provider beta males. Scarcity mentality refers to the instinctive and not altogether unjustified male perception that attractive women are hard to get and if you lose a woman you already have it’s a good bet you’ll spend lonely and aggravating years trying to replace her.

Men (non-NAM men at any rate) are wired to think this way because women are, in fact, the reproductively more valuable sex and thus the choosier sex. So when a man gets married, his happiness, as a consequence of his fear of losing his hard-won sexual outlet, ebbs and flows with his wife’s happiness. If wifey is unhappy or sexually distant, hubby’s visceral fear of incel goes into overdrive. His response, usually counterproductive, is to amp up his mate guarding.

Second, a wife’s happiness doesn’t depend on her husband’s happiness because wives, particularly younger wives with more sexual market options, don’t share the same fear of years of incel. Women have their own pressures and hurdles to overcome, (such as convincing a HSMV man to commit), but total sexual abandonment by the opposite sex is not usually one of them (unless she’s fat, ugly or old).

There is also the reality that unhappy husbands can still want and enjoy sex; unhappy wives… eh, not so much. Husbands who want to keep that twat train rolling have an incentive to maintain their wives’ happiness. Wives who want marital sex don’t necessarily need to keep their husbands happy.

What I’ve described is the influence of ancient biology. Today, we can add a third dynamic, one that is externally derived: Divorce theft. An unhappy husband won’t indirectly threaten a wife’s access to her resources or her children, but an unhappy wife can portend a near future of her husband’s bank account and assets slashed in half and time with his kids reduced more than that.

A case could be made that civilization is ascendent when wives try to increase the happiness of their husbands, and civilization is in decline when husbands fret over the happiness of their wives.

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Don’t marry a woman over 30. There are the obvious reasons…

– The over-30 woman has lower fertility. If you want to build a dynasty, your over-30 wife might stall out at 1.3 heirs.

– The over-30 woman has likely amassed an impressive knob count. When you marry a 30+ woman, you’re marrying her 30+ cockas. Hope you like getting phantom cucked! As magically prehensile as your penis may be, she’ll never look up to it in cross-eyed awe like she did with her first cock when she was younger, hotter, tighter, and inexperienced.

– The over-30 woman is bitter from a wasted prime spent on failed relationships she hoped would lead to marriage. Now that you’re marrying her, she should be grateful, but she’s not. You remain perplexed, as is the wont of your beta male class.

– The over-30 woman fell in love with her career and the alpha male bosses she answers to before she fell in love with you. Wrong order.

But all these reasons pale in importance to the fact that a man marrying an over-30 woman is investing everything he has in a rapidly depreciating pleasure provider that has already lost a lot of its aesthetic value.

As reader Trainspotter helpfully notes,

Zombie Shane: “But the fall-off [in a woman’s attractiveness] a few years later can be shockingly abrupt.”

It certainly can be. So many guys these days are marrying early 30’s women, and then, almost immediately – Bam! The wall. It’s over almost before it began. It comes on so fast these guys should qualify for some sort of PTSD related disability.

As I go through my week, I often see married couples walking about. At least nine times out of ten, the wife is so unattractive that there is no way I could possibly imagine doing her, and these are just women in their 30’s. In fact, it is impossible for me to imagine most of them as having ever been attractive enough to warrant male attention.

Perhaps the fault is mine, and my imagination impoverished. Where I saw only blight, sag and bloat, their male partners saw bounteous opportunity, vistas beyond compare.

Do these men have stomachs of iron, or something? What power of will do they possess that I lack, in order to service these mighty warpigs? Most assuredly, I could never do what they do. I lack the strength, to my great and eternal shame.

Col. Kurtz himself has nothing on such gods, strolling amongst mere mortals such as I. Give me ten divisions of men like that and…well, not exactly sure what I could do. Probably bump up porn sales a notch or so.

“It’s over almost before it began.” The shining shiv delivered. The message received in pierced heartmeat. Surprise expiration!

Marrying an over-30 woman is like buying a used car one mile short of its 120,000 mile servicing. Yeah, you’ll enjoy a few bumpy rides sitting in that steal, but it won’t be long before the tailpipe falls off somewhere on Route BigMistake and the heater blows ice queen air.

The over-30 woman can fix herself up enough to fool the prospective provider hubby for a short while, and once the line that is dotted is signed the ruse will be discarded. The short time horizon thinking and avoidance of easy prescience are the thermal exhaust ports of many a beta schlub too desperate for love to project the catalyst of their ardor a few years forward.

Marry her young and un-plunged. That’s the ticket (if you must punch it). This way, you get to enjoy five to ten more years of your wife’s prime nubility before her petals start floating to the ground. Ten years of almost famous sex in exchange for surrendering your natural male prerogative for poosy variety beats two years of reunion tour sex at the same exorbitant price.

There’s another, subtle, reason to refuse the wedded diss of marrying the over-30 woman. Now, naturally, if you marry an under-30 woman, the day will come, ostensibly, that she’ll be your over-30 wife. But you’ll have something that chagrined men who married women on the cusp of sagging cups don’t have: Years of very fond, very monopolized, very supple memories. If you maritally snag a 21-year-old minx and occupy her sugar walls for the next ten years, the spermatomically bonded cervix-splattered glue of all those splendid tumbles of passion accrue into something larger than the sum of your individuated speckles. All that young woman heat, heat which will never be replicated with the older version of your wife, captures into limbic amber a network of interlocked, superconductive emotions with the power to sustain lovingrapture a good ways past the poignantly brief era of peak wife ripeness, onward into the elevator muzak era of bland marital inertia (50 years, plus or minus).

You marry an over-30 woman and you’re left grasping at a grease truck menu of curdled, pear-shaped memories and wrinkled recollections for sustenance.

Don’t fall victim to marrying that Charlie Brown Christmas tree that drops its one bulb as soon as you carry it across the threshold. Find yourself a young healthy fir, chop it down, decorate it with your tinsel, and leave lots of unwrapped gifts under its voluptuous boughs. Just make sure there’s no room under there for anyone else’s gifts.

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In the first installment of “Optimizing Your Womanizing”, we discussed the value of targeting a field of play that has a favorable sex ratio.

In this post, we’ll talk about the value of physique to augmenting your game.

A man’s physique is less crucial to his romantic fortunes than a woman’s physique is to her’s. This discrepancy is a natural outcome of the biological differences between the sexes. A woman’s mate value is connected predominately to her window of prime fertility, and by proxy to those physical cues — a pretty face, a slim hourglass figure — that alert men to her capacity to gestate the next generation.

Men’s mate value, in contrast, is determined by a number of factors, physical fitness being but one of them, and not even the most important one (at least for 29 days out of the month). And we see this playing out in the real world; the sight of an unattractive, rich man with a trophy wife, or an out-of-shape, charismatic hipster with a cute girlfriend, is far commoner than the inverse.

Nevertheless, it is better, all else equal, to look physically masculine than not. This series, after all, is about optimizing your womanizing, which means maximizing your strengths and minimizing your weaknesses until you have crafted yourself into a complete package Casanova.

Bang for buck, pump for fuck, weightlifting is the king of physique transformation protocols. No other exercise comes close to the improvements that performing the equivalent of dragging a large animal carcass across the veldt will make to your body and your attitude. The Iron Pill even provides anti-aging benefits.

(Endurance exercise has its place, but studies show greater physiological rewards from resistance exercise.)

And, like game, nearly everyone will see improvements from weightlifting. There are few exceptions to this rule.

(Even in those few randomized studies that find nonresponders to resistance training, the number is typically small – on the order of fewer than 20% of total participants, the subjects tilted female, and the time period too short. So, worst case scenario, one out of five men and women won’t get much muscle growth from doing light weight knee raises for three weeks. Good news: 80% of you will see results within only three weeks! Better news, the worst case scenario from this one study is likely not indicative of real world results from resistance training for the great majority of people.)

(Those who want to disingenuously argue that resistance training response is heritable should remember that longevity is heritable as well, but has been dramatically increasing for the past century. Environmental input matters.)

No, not every man will see equal improvements in the gym, nor look like Franco Columbu, but there will be noticeable improvement. And sometimes a little improvement is all it takes to open a man’s world to a wider vista of vagina.

I won’t discuss exercise form here. It’s relevant, but you can find plenty of YouTube clips showing how to do various compound and isolation movements. Sticking to the basics of resistance training, here’s a list of answers to typical beginner questions:

– You will gain just as much size from hypertrophy (i.e., “bodybuilding”) training as you will from strength training. If size and leanness are your goals, you don’t have to do high weight, low repetition sets like powerlifters do. If strength is your goal, then you’ll want to incorporate more high weight, low rep strength building exercises.

(Hypertrophy training also results in strength gains; just not as much as the strength gains from pure strength training. The difference isn’t big.)

***

– The optimal combination of sets and reps and weight is, wait for it, somewhere in between low sets/high reps/low weight and high sets/low reps/high weight. The former, geared to hypertrophy, and the latter, geared to strength gain, both result in approximately the SAME AMOUNT of muscle growth. A 3/10/10RM (3 sets of 10 repetitions each at a weight you can lift for ten consecutive repetitions) routine will give you the same muscle growth as a 10/3/3RM (10 sets of 3 reps each at the maximum weight you can lift for three consecutive repetitions) routine.

Since women can’t really tell the difference between a man’s size and strength, and don’t really care, most men who aren’t competitive lifters but are competitive splitters will prefer the hypertrophy protocol.

Men who care about both size and strength (they’re correlated, but not precise mirrors) will want to devise a lifting plan that includes both high rep/low weight and low rep/high weight. In the long run, muscle response is highest when your body has to adapt to different loading schemes. A mix of hypertrophy-based and strength-based training will create a synergistic muscle response.

Therefore, the ideal lifting routine would be something like 3/8-12/8-12RM: Three sets of eight to twelve reps at a weight that you can lift for eight to twelve consecutive reps. Every third workout, substitute this protocol with a strength-based, higher weight circuit.

Another option, and a popular one, is to simply mix the two systems into one workout session. So you would start your exercise with a lower (60-80% of maximum) weight at higher reps (8-12) for the first two sets, and then finish up at a high (90-100% of maximum) weight at lower reps (1-4) for the third set.

***

– Another advantage of the hypertrophy routine is the time savings. More rest is needed between sets of very high weight, less rest for sets of low or medium weight. At 1/3 the time, you can achieve the same muscle growth as you could from a strength training system.

***

– Injuries happen. To minimize the chance and severity of injuries, favor a hypertrophy routine over a strength-building one. Most injuries occur under the stress of very heavy loads.

***

– Full body, compound exercises – squat and deadlift being the two most representative – are better than isolation exercises (e.g., bicep curls) but not for the reasons gym rats think. Studies find that “big” lifting exercises don’t alter the hormonal profile any differently than do smaller movement exercises. The primary advantage of compound movements is that you can hit a lot more muscle per rep, and you can do heavier weights which, when controlling the number of reps, will generally produce more muscle growth than lighter weights. The ideal is a mix of compound and isolation exercises.

***

– The downward motion of a lift (known as the eccentric phase) is perhaps more critical to muscle growth than the contraction movement. It’s during the “deceleration” part of the lifting movement that muscle damage accrues, and from that damage the body heals itself by building the muscle up. Injury is also more likely during a point in the eccentric motion, so take care to lower your weights (or your body, if you’re doing squats) slowly and deliberately.

***

– The average man will see observable results in as little as six weeks. Six months later, girls will take notice. A year later, he’ll be a new man. Three years later, he’ll intimidate other men. Now, you can train three years for a marathon and get nothing from it but a participation ribbon and noodle arms, or you can lift for three years and at least look like a physically active man.

***

– All you need is 2-4 workout sessions per week, 30-60 minutes each. Hell, you’ll see positive results going just ONCE per week for FIFTEEN MINUTES. In fact, it’s better to err on the side of training too little than training too much.

***

– Steroids work. Most men won’t need them. People who demonize testosterone replacement therapy have a secret fear of masculinity.

***

Here’s a good list of the top strength and health supplements for men. If you only buy three supplements, make them whey protein, creatine, and magnesium citrate.

***

We’ve reached the end of this post. Psst lean closer, I’m gonna tell you a secret…

The times of my life when I slew pussy like the Quim Reaper were times when I slacked off at the gym. At my physically weakest, my pussy pioneer skills never left me. I haven’t seen much of a connection between my muscle strength/size and my harem size. Yeah, sure I get more looks from girls, and more playful arm squeezes, when I’m fitter, but the true test of a man’s seductive prowess is the bang. A man still has to approach and charm a girl to her final surrender. And on that measure, my close rate was independent of my bicep circumference. The weight room did not hold my hand on the way to the bedroom.

So why did I write this post?

Because the evidence that the Law of Iron holds for every man is too great to wave away. The Law of Iron states:

Every man is a better man when he’s stronger rather than weaker.
A strengthened body strengthens the mind.
Looking and feeling stronger imbues a man with that aura of confidence so alluring to women.

Character, Fortitude, Confidence. That’s the Law of Iron.

I don’t know how much better my total to-date notch count would be had my gym time been more consistent and less interrupted by injury or laziness. Maybe much better, happy as that is to contemplate. I do know that, during those gym down times, my boldness and no-fucks-given attitude took me a lot farther with women than my lack of muscle definition pushed me away from women.

That’s the core lesson of the Law of Iron, right there. Boldness. Weightlifting will benefit introverted men the most, which is most of the men who seek game advice, because the confidence and masculine attitude that flows from muscle development will nudge men closer to women and to interacting with women. It isn’t the muscles that will make a man a great slayer of poon, it’s the boldness and cocksureness that follows from lifting and inevitably enshrouds his personality.

PS: Lyle McDonald’s Body Recomposition website is a valuable resource of exercise and diet information.

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Yer ‘ginal aerator has not sifted through virgin forests of montes pubis without noticing a thing or two about the rhythmic ecological tickings of women. One of those tickings is the unmistakable sound of the cogwheel shift that occurs in women who have the good fortune to fall under the admiring gaze of an overconfident man.

“Over-” being the key prefix here.

As always, social science plays catch-up to the keen Heartiste eye.

study from 2012 concluded that even when overconfidence produces subpar results, its charm still wins the day. We might expect someone with more confidence than ability to underperform when pressed. The study tested that expectation and found it more or less accurate – but also found that it really doesn’t matter. Overconfidence may not shine when objectively tested, but it has a knack for seducing people to such a degree that they ignore the results in favor of keeping the golden child on a pedestal.

Sounds suspiciously like women ignoring the red flags of relationship threat when they’re in love with jerkboys.

If you had to isolate why, it seems to come down to a matter of status—a commodity that overconfidence is expert at creating and nurturing. When managed well, the social status conferred by overconfidence has an aura just shy of magical, capable of keeping our attention diverted from measurable results.

Chicks dig men with social status, i.e., leaders of men and women. They dig that male character trait more than looks, money, or dependability.

That’s a jarringly paradoxical conclusion when you consider the average person’s gut reaction to “that overconfident jerk.”  How can we be both repulsed and seduced by the same thing? The question gets stranger in light of another study that showed how even rudeness gets a pass if its bearer’s overconfidence has alchemized sufficient status.

In one of the study’s experiments, participants watched a video of a man at a sidewalk café put his feet on another chair, tap cigarette ashes on the ground and rudely order a meal.  Participants rated the man as more likely to “get to make decisions” and able to “get people to listen to what he says” than participants who saw a video of the same man behaving politely. Through a few other experiments the same results prevailed – people tended to rate the rule breakers as more in control and powerful compared to people who toed the line.

Jerks are rule breakers. Rule breaking is perceived as high status. High male status is attractive to women.

And what’s the all-essential ingredient in believing oneself above the rules? Why yes, overconfidence, of course. (This may also help explain why rude sales associates outsell others at luxury stores.)

Fake it till you make it. And then, once you’ve made it, fake it even more.

Those studies circle the question of why we’re prone to falling for the chutzpah of overconfidence, but say little of why the overconfident are so good at pulling it off. The most recent study on the subject has an answer that’s not likely to lessen our irritation about this whole thing, but irritatingly makes decent sense.

It can be summarized like this: Belief sells, whether it’s true or not. In the case of overconfidence, the belief in one’s ability—however out of proportion to reality—generates its own infectious energy. Self-deception is a potent means of convincing the world to see things your way.

Inner game. You won’t succeed with women until you first internalize the belief that you CAN succeed with women. And are DESTINED to succeed with women. Another term for this is ABUNDANCE MENTALITY. When you start to believe that there’s a new woman around every corner excited to meet you, that no one woman has a monopoly on specialness, then WOMEN THEMSELVES will begin to believe that about you, too. It’s as if your self-enlarging belief system is carried aloft on an ether of sexy vibes that women can sniff out from the dispiriting miasma of beta male self-doubt that permeates their existence.

While we may not like that conclusion, it’s difficult to argue that it isn’t in evidence around us every day. People who don’t believe in themselves—whether that belief is well-grounded or not—aren’t likely to convince others to buy in.

A better description of the beta male mindset you would be hard-pressed to find.

What the latest study and elements of the others are telling us is that self-deception is an especially potent brand of status fertilizer. When packaged with personality, it makes others want to believe even when the results would counsel otherwise.

Game is applied charisma. Charisma is status + a charming personality. These characteristics will lift an ugly man to a desirable man in the hearts of women. A false belief in your allure as a womanizer will become a true belief in time, and you can thank women’s loving assistance for the evolution.

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Pulled from a sexxxy players’ forum, here’s some advice for older (or younger) men who want to know how to handle large age differences, particularly as the issue applies to online dating, where inclusion of age in the profile is required.

I lie on my dating profile and put it 7 years younger.

When I get asked my age in person I tell the truth.

Then they say “but your profile says xx”

“Oh, yeah that’s because when I had my real age on there all these old chicks were messaging me as if I want that”.

Then I make a comical shudder.

Hasn’t failed me yet.

Almost poetry. Why does this work? One, he’s assumed the sale. “Why *wouldn’t* younger women want to be with me?” Girls love that. Two, he’s implied his high mate value. “I have options, and age-appropriate women aren’t one of them.” Three, he’s demonstrated that reckless, careless asshole attitude that drives women crazy with desire. “Yeah, I faked the funk. What of it?” Four, he’s implicitly qualified and complimented her. “I’m with you, which means you made the cut.”

This technique can be used for real world interactions as well. The effectiveness will depend to an extent on how invested in you she has become. If you later reveal your real age with an insouciant disregard for her potential outrage, her ability and willingness to forgive and forget will be directly proportional to the love, or lust, she feels for you. You can do this with a lot of conventionally perceived mate value negatives that may deep-six a courtship before it has had a chance to get off the ground. Strategically omit any facts about yourself that you suspect deviate from her “Mr. Right checklist” until a later time when her 463 bullet point checklist has surrendered to her one bullet point vagina tingle.

One other thing… as one of the forum members wrote, a redirecting, strategically deployed compliment can go a long way to defusing female indignation over your naughtiness.

When/if she finds out, just smirk, “did you really think I was 25?”.

Then be impressed at her ability to find out your real age. Chics love thinking they were clever and can’t be fooled.

This is Sun Tzu seduction: Using a woman’s fondness for flattery against her. Just be sure it doesn’t come across like a last-ditch hail mary. Delivery matters. Pleasantly amused surprise is what you should shoot for.

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Men instinctively know to avoid single moms and BPD headcases. No man wants to help raise another man’s kid, and crazy drama whores aren’t much fun after the post-coital glow wears off.

Now we can add another archetype to the list of women to avoid: The Credentialist Whore.

Reader Dr. Giggles explains,

Perhaps we’ve found another type of woman who, like the single mom, should be avoided by men at all costs. Call her the credentialist bachelorette. She carries baggage like the single mom in the form of spiraling college debt which you end up subsidizing, by either paying for everything during the relationship, or outright paying the debt itself once married. Unlike the bastard spawn you can kick to the curb once it turns 18, the debt may last into her golden years, according to a recent Beta times article.

A woman who whores herself out for useless college credentials like an MA in Vagina Pondering, and amasses a mountain of debt on her quest for status feels and anonymous urban fucking, is a horrible long-term relationship prospect. Not only will you invariably get stuck directly or indirectly paying off chunks of her debt, you will have to deal with her insufferable “credentialed girl” entitlement lovingly honed from years fobbing her bills off on her daddy. If you’re really unlucky, she might be the type of CW to unload on you about the patriarchy during a first date.

File the Credentialist Whore, along with the Single Mom and Crazy Bitch, under “pump and dump”, and don’t even think about moving in with her. Sex is a lot more satisfying when you’re not paying for it in some form or another.

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This is what a caring asshole that chicks don’t dig — as opposed to an uncaring asshole that chicks dig — sounds like:

What did this asshole do wrong? Too much investment, too much emotion, too much spite, too much butthurtitude, too much everything. When people stumble across this blog and wonder why CH claims assholes are held in high regard by women, they are mistakenly thinking of the pissed off asshole above as representative of the species assholicus vajmoisticus. But he is a subspecies of asshole, and not one particularly beloved by women (although, if it’s a notch count contest between a butthurt asshole and a supplicating niceguy, go with the butthurt asshole).

The opening salvo was strong…

my gf is on vacation, can you send me pussy pics?

…but quickly de-escalated into whiny resentment. When she sent the cat pic, a better — read: uncaring asshole — response would have been:

The above keeps the conversation moving toward, instead of away from, pussy pics.

Some will argue that the context matters. He may very well be a hockey player who used to bang this slut and justifiably thinks she’ll toss him fap material at his command. He may also genuinely give no fucks about longer-term prospects with the girl.

Irrelevant. He wanted a pic of her pussy, and he didn’t get it because of his off-key assholery. Had he played his hand better he may have gotten what he wanted.

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