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Archive for the ‘Science Validates Game’ Category

National Geographic has an illuminating series on alpha males in the human wilds, documenting a slew of experiments which demonstrate that the term ‘alpha’ has validity as a descriptor of the top dog in emergent human male hierarchies. The bitter sperg denialists of the CH worldview are gonna have to retire their empty-headed argument that alpha is a taxonomic term that only applies to wolves. 🙄

There’s a lot to chew on in this video, so take some time to watch the whole thing. Right in line with Heartiste game techniques, the experiments vindicate the idea that adopting “power poses” and other mannerisms of the alpha male pack leader can actually make a man feel more alpha, and more importantly will make him be perceived as more alpha by other men and by women. This is nothing less than total validation of the game concept of “fake it till you make it”.

Video highlights:

– Being a big man automatically confers alpha status, but the effect is contextual. A small man with the right attitude, as you will see later in the video, can out-alpha a big man.

– Conversely, being a little man automatically confers beta status, unless the little man acts in a way to dispel the assumption. So, yeah, you shorter men have an extra hurdle to clear that taller men don’t have. But it is surmountable.

– There really are body language and voice “tells” that reveal whether a man is alpha or beta. These subtle mate value cues have been discussed numerous times before on CH. Check the archives. A man with tight game knows that body language and tonality — how to stand, sit, make eye contact, speak with authority — are crucial components of seduction.

– Don’t ever put your palm facing up when challenged by anyone. It’s a classic submissive gesture.

– Remember, when shaking hands, try to position your hand so that it lays slightly atop the hand of the person you’re greeting. Most people will acquiesce quietly to this dominance move. (Knowledgable CH readers will notice it right away and attempt a counter-maneuver, resulting in a hilarious hand-twisting spectacle resembling a game of thumb wrestling.)

– It’s better to hold eye contact to the point of discomfort than to avert your gaze prematurely.

– Men with salt and pepper hair shouldn’t bother getting it dyed. The touch of gray is a high status cue. (Note: Does not work the same for women, who will just look old and unsexy with gray hair.)

– When you hug, make sure your arms are on the outside of the hugbox.

– Take up space, own the space, claim other people’s space. Any vagina within that space will then assume it is subject to your jurisdiction, and behave accordingly.

– A smaller, less stereotypically masculine man, can out-alpha bigger and harder-looking men by using simple mannerism tricks. Proof that alpha is more about attitude than appearance.

– Don’t sit at the corners of a rectangular table.

– You might think that being the Number 2 Alpha would be enough to get plenty of girls, but female hypergamy is insatiable. Number 1 gets exponentially more attention than Number 2 gets from women.

– Alpha males PROJECT their voices. I have yet to meet a successful salesman who didn’t have a booming voice that commanded attention. You may think an obnoxiously loud voice is the Call of the Douchebag but, you know, chicks dig douchebags. Are you gonna bitch about it or are you gonna play to win?

– There’s a reason a seductive male voice is a register lower in tone: It sounds dominant. For those men who don’t have naturally deep voices, it is possible to practice speaking in a lower tone, and to avoid reverting to a higher-pitched beta singsong. See the “get out of my box” experiment in the video. Really outstanding demonstration of how a stronger vocal tone can immediately command respect and obeisance from others.

– Having a woman around you, silently and subconsciously judging your male qualities, can boost your alphaness. This may explain the phenomenon of beta male orbiters; perhaps they realize on some deep level that they act stronger in the company of a woman than they do alone, or with other men. This doesn’t compensate for their wretched beta supplication and willingness to be used as emotional tampons, but you can’t fault them for trying to find and exploit any edge, no matter how trivial.

– The “sneaky fucker” strategy really does work.

– Direct game (like the kind Naftalie uses on the girl at around the 28:30 minute mark) has its place in any man’s arsenal of allure, but it’s clear that bold direct game is a high risk, high reward proposition. If the girl doesn’t take your direct game bait, you can quickly be out-alphaed by *her*. Indirect game is lower risk, lower reward but, like the parable of the tortoise and the hare, it’s my observation that, over the long run, the ingenuity of indirect game will result in more successful pickups.

– For those interested in the racial angle, it appears black men have more “up front” alpha body language — that is, black men engage in more conspicuous alpha displays such as strutting, bellowing, and space monopolizing. But white men (and in particular nerdy ectomorphs) have a compensating version of alpha game that can neutralize heavy-handed posturing by more physically aggressive adversaries: They lean on their smarts. (See the tech-savvy display at the 27:30 mark.) There are, indeed, plenty of exceptions to this rule. See, for example, the total lack of strutting by another black guy in the group, Isem.

– Open body language beats closed body language, nearly every time. Exception: Any time a beatdown that you want to avoid is imminent. #LiveToSeduceAnotherDay

– If you posture or behave like a beta male, you will FEEL like a beta male, and women will practically SMELL the beta stink on you. So make it a habit to posture like an alpha male as often as possible. That alpha male posturing will transform you into a real life, breathing alpha male, even down to your hormones.

– WE ARE HARD-WIRED, BIOMECHANICAL AUTOMATONS carrying out the directives of ancient genetic algorithms. We are also expert at deluding ourselves otherwise.

– Acting like an alpha isn’t all poon-chasing fun and games. It also lowers cortisol levels. Low stress is a formula for a long, healthy life.

– Alpha humans, like alpha apes, react to the world with amused mastery. Grace under pressure is chicknip. Sometimes it’s to your benefit to sit back and let the beta males and the women squabble amongst themselves.

– At around 36:00 minutes in, we see what happens when the putative alpha male of the group, Naftalie, is challenged by an interloper alpha male (the AMOG). This scene is great as a teaching aid for how to handle AMOGs cramping your style. Commenter YaReally will be very pleased with this scene, because it affirms a lot of his anti-AMOG tactical knowledge; namely, stay calm, stay positive, groom the group, and don’t let the challenger get under your skin.

A few final thoughts:

Some men, like Naftalie, are great alpha males of MEN, but not so great alpha males of WOMEN. This is a not so uncommon disjunct that one finds in some leaders of men who are not very good at being seducers of women. We all know that captain of industry (in whatever flavor) who nonetheless acts like a dullard or an oaf in the company of women. Generally, alpha males of men are also alpha males of women, as the dominance required for the former is also attractive to the latter. But disjuncts do occur, and this opens windows of opportunity for men who may not be leaders of other men, but who are leaders of their own emotions and experts at speaking the female language of love.

Under extreme duress or threat, white knighting as a strategy to bang women may actually work, (see the last experiment in the video). But you have to be prepared to back up your white knight posturing with real intention.

Ever notice how most primatologists in the field are women? It’s almost as if… chicks dig dangerous apes!

Chateau Heartiste is proud to see the concepts of this community, and the wider game community, spreading into the mainstream. I expect the whining and shrieking denials of haters to reach a very beta-ish fever pitch in the coming years.

***

One more final thought: For those of you men still doubting the seductive power of alphatude, think on how you feel when you see a gorgeous woman with an hourglass figure, bodacious titties, and a firm round ass pass by you. Now remind yourself that the immediate thermonuclear blast of lust which you feel then is the SAME feeling that women have when they are in the company of a dominant alpha male. They, like you, can’t help themselves. It’s just the way they were drawn.

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CH has been at the forefront of predicting rather astutely that beta males experience worse results in a sexual market where women are economically self-sufficient and can follow their tingles to alpha cad land, and conversely do better (i.e., maritally or otherwise lock down prettier women in their beauty primes) in a sexual market where women are increasingly out of work and needing a charmless company stiff to support them. Right on cue, a news report states that a major “sugar daddy” dating website has seen a 50% increase in sign-ups since the government shutdown, and that half of the new members are single moms.

A lot of government bureaucrats are women. A lot of government teat sucklers are women, many of whom are single moms with low impulse control. When the money flows freely, the pussy flows freely… to fly-by-night alpha males with the right mix of JERKBOY CHARISMA. When the State Sugar Daddy money spigot slows to a sad dribble, so too does the willingness of women to indulge their darker desires with exciting but unreliable swains. In tough times, beta provider males enjoy an expansion of their sexual market niche.

Do you know what wonderfully focuses the mind of a single mom? Visions of her bratty bastard starving to death in her arms. Yep, works every time.

ADDENDUM

In related ♥SCIENCE♥ news, a study found that divorce risk correlates with the wife’s share of household income.. The more money your wifey makes relative to what you make, the likelier it is she will stick the divorce court shiv in your hide. This shouldn’t be news to regular guests of Le Chateau, where we have been saying for a fucking long time that economic self-sufficiency reduces women’s need (and thus desire) for beta provider males, and creates incentives for female-initiated divorce and cad chasing. However, it’s always a fun time when one of these studies comes out reaffirming ancient wisdom. You just know it gets under the skin of the right sorts of degenerate freaks.

Game-less beta males who espouse feminism are really working against their own romantic interests. One wonders if they realize this, or if they do but just enjoy the feeling of cucking themselves into prostrate submission.

John Scalzi: “The latter, dudebro! Tee hee.”

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There is a concept in biology known as “hormesis“, which describes the process of an organism becoming stronger when exposed to low levels of stressors. An example of this process would be taking tiny amounts of cobra venom over a long period of time so as to develop an immunity against cobra bites.

An Army study (the link to which is now broken, unfortunately) found evidence that the physiological damage from sustained stress can be mitigated by hormetic intervention. Via reader Retrophoebia,

Prolonged stress cripples the hippocampus, which is full of cortisol receptors and therefore highly responsive to stress signals. It particularly degrades executive function, motor skills and declarative memory processes. The excess cortisol of sustained stress degrades hippocampal plasticity (capacity for continuous alteration of neural pathways) and hippocampal dendritic morphology (disconnects neural networks by decreasing the number of apical dendrite branch points).

Prolonged stress causes real, deleterious physical effects.

Men who received the SIT [stress innoculation training] appraised stimulants as less stressful, displayed higher coping competence and had a reduced cortisol response compared with the control group. These findings suggest that stress inoculation training will attenuate soldiers’ combat stress response.

Stress inoculation training = hormesis. The men who received the training became better at withstanding higher levels of sustained stress. The mild pain of lower stresses made them stronger against greater stresses.

Retrophoebia asks the relevant question,

Think that has any Game applications? I do.

Agreed. The first thought is that “game hormesis” is accomplished by the simple act of making approaches. The more women with whom you interact, the easier each future interaction will become, and the better you’ll be able to brush off any rejections. And this matters, because occasionally you’ll have an interaction that goes wrong, and you’ll want your biosystems to be resilient so you can handle the stressful situation competently. You want your hippocampus working for you, not against you.

It also follows from the study that your newbie approaches should be with girls who meet your minimal attractiveness standards, but who aren’t much hotter than that. The key to extracting hormetic benefits is to introduce the inoculating stress in tiny amounts. A hard 10 is not a tiny amount of stress for most men. However, an easy-on-the-eyes 6 is a low level stress.So there is wisdom in the pickup artist injunction to start with less physically intimidating girls and build your way up to hitting on hotter babes.

A final thought is that men who have been hormetically inured to sociosexual stressors are more attractive to women. Chicks dig a man who exhibits grace under pressure. It’s why chicks drop shit tests like Walter White drops potential informants. A woman won’t know if you have the requisite grace unless she applies some pressure to coax it out of you. If you can withstand her onslaught, (whether by way of her transfixing beauty or her staggering psy ops), and parry with the measured self-assurance of a man who’s been through plenty of tense courtship situations before, then her regard and her desire for you will increase.

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Valued commenter chris alerts the CH readership to ♥another study♥ vindicating a game technique, this time the notorious, and notoriously misunderstood, seduction tactic known as the neg.

First, before we begin, a note about negs (aka “negative hits”):

Negs are NOT insults. Negs are backhanded compliments. The purpose of a neg is to subtly ding a cute girl’s self-esteem so that she becomes more romantically receptive to your advances. The field-tested effectiveness of the neg rests on the premise, accurate by all accounts, that hotter girls have higher self-esteems than uglier girls. For this reason, it’s well known among players that the best negs should be reserved for prettier girls. Less attractive girls don’t even need negs, unless the man hitting on them is of equal or lower SMV.

A neg is only successful if the feeling of confusion and self-doubt it creates is sufficiently disavowable by the speaker. That is, a good neg should, as the author of the article linking the relevant study wrote, “leave the speaker blameless”. Straight up insults don’t leave the speaker of the insult blameless for any temporary bad feelings it causes in the listener. But negs do. A proper neg is like a clue to hidden treasure that the girl is meant to discover on her own; except in this context the treasure she’s meant to find is her own slightly deflated ego.

If you insult a girl, she’ll turn on you. If you neg a girl, she’ll turn on herself. Any questions?

So once again SCIENCE has come around to confirming the efficacy of well-known game tactics for scoring poon.

Walster (1965) investigated the influence of momentary self-esteem on receptivity to the romantic advances of a stranger. The researcher arranged for a group of female participants to interact with a male research assistant who flirted with them. The female participants were then given positive or negative personality test feedback. After their self-esteem was increased or decreased in that way, they were asked to rate their liking for the male research assistant.

The results of the study indicated that women who had their self-esteem temporarily lowered found the male research assistant significantly more attractive than the women with temporary high-self esteem. Walster (1965) theorized that this effect occurred for two reasons. First, individuals who feel “imperfect” themselves may demand less in a partner. Second, a person usually has an increased need for acceptance and affection when their self-esteem is low. Overall then, when an individual is made to feel “low”, they find potential romantic partners more attractive.

*boom* And the mic gets dropped… on a dumb feminist’s and game denialist’s pointy heads.

You can argue about the ethics of game till the cows come home, but what you can’t argue is that game doesn’t work. It does, and though the tactics may strike one as manipulative and even mercenary, they exist in their form only because the sexual nature of women is what it is. If women responded sexually to effusive praise and sincere compliments that raised their self-esteems, men would be spitting lines like “You are very beautiful and so very very smart. You will be the first female President of the United States, I can tell. May I touch your wizard sleeve?”, until they were practically supine and begging women to walk on them.

But of course no men besides suck-up orbiter beta males playing the looooong game spits those kinds of lines. If a man of sound mind did that, it wouldn’t take him more than three minutes to figure out it was getting him nowhere with women.

The article includes a section on wifely nagging, which the author attempts to equate to negging. The comparison is a stretch; women become aroused and curious when they are negged, which is very different than what men feel when they are nagged. (Hint: Negged women want to interact more with their alluring tormentors; nagged men want to get the hell away from their annoying termagants.) Plus, wives don’t nag with the goal of getting sexual favors from their husbands. They nag because they’re feeling unsupported or frustrated or menstrual. Men, in stark contrast, neg with the specific goal of inflaming a romantic tryst.

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Men and women are psychologically, temperamentally, physically, and, as ♥SCIENCE♥ is now showing, perceptually different. How men and women perceive the opposite sex’s physical attractiveness varies greatly. What follows is a gem of a study that essentially vindicates the foundational elements of game and lends support to an understanding of the world that accounts for innate psychosexual differences between the sexes.

The abstract:

From an evolutionary perspective, beauty is regarded as an assessment of fitness value. The fitness value of a social partner can be influenced by both physical and nonphysical traits. It follows that the perceived beauty of a social partner can be influenced by nonphysical traits such as liking, respect, familiarity, and contribution to shared goals in addition to physical traits such as youth, waist-to-hip ratio, and bilateral symmetry. We present three studies involving the evaluation of known social partners showing that judgments of physical attractiveness are strongly influenced by nonphysical factors. Females are more strongly influenced by nonphysical factors than males and there are large individual differences within each sex. In general, research on physical attractiveness based on the evaluation of purely physical traits of strangers might miss some of the most important factors influencing the perception of physical attractiveness among known associates.

Reread for comprehension.

“Females are more strongly influenced by nonphysical factors than males…”

That’s the sex difference reality that pumps lifeblood through the heart of game. This is game set match for the losing “Only looks matter” psychosexuality reality denialist dorks, aka bedroom hermits.

We’ll unpack some of this badboy because it’s just that good.

A few studies have examined the effect of nonphysical factors on the judgment of physical attractiveness. Early studies that were not inspired by evolution include Gross and Crofton’s (1977) paper ‘‘What Is Good Is Beautiful,’’ written in response to Dion, Berscheid, and Walster’s (1972) landmark paper ‘‘What Is Beautiful Is Good,’’ and Nisbett and Wilson’s (1977) demonstration of a ‘‘halo effect’’ in which evaluations of one attribute of a person are generalized to influence evaluations of other attributes (see also Feingold 1992; Felson & Bohrenstedt, 1979; Owens & Ford, 1978). The famous ‘‘closing time effect’’ (Gladue & Delaney, 1990) demonstrates that simple availability can influence the perception of physical attractiveness. More recent studies inspired by evolutionary psychology show that social status (Townsend & Levy, 1990) and prosocial orientation (Jensen-Campbell, West, & Graziano, 1995) enhance perception of physical attractiveness.

The evidence in the bolded part is likely capturing the effectiveness of social status and social savviness to a man’s perceived attractiveness.

Another problem is that most studies on physical attractiveness—including the few that examine nonphysical factors—are based on the evaluation of strangers. Moreover, ac- cording to Langlois et al. (2000, p. 408), ‘‘most of the research we reviewed categorized people into two levels of attractiveness, high or low.’’ Comparing the ends of the dis- tribution exaggerates the consistency with which people rate others as physically attractive based on physical traits. These widespread methods are problematic from an evolutionary perspective. In ancestral social environments, interactions took place in small groups of people whose physical attributes were roughly average and whose nonphysical attributes were intimately known to each other. The psychological mechanisms that evolved to integrate these factors into an overall assessment of physical attractiveness might not be engaged by the artificial conditions of psychological experiments, even those that attempt to examine nonphysical factors.

This will be no news to men who routinely hit the field to meet women. Artificial psych experiments are simply inadequate at picking up those subtle nonphysical cues of social status that women find so enticing in men. That’s why there are so few lab experiments testing the real world efficacy of game; it’s just hard to replicate that feedback intensive environment and those high level psychological interactions in a lab.

We present three studies that were conducted in this spirit. The first added a twist to the method of evaluating photographs by having people evaluate the photographs of known individuals in their high school yearbooks. The second and third studies were conducted on actual groups of interacting individuals. In the second study, evaluation by group members was compared to evaluation by strangers based on photographs. In the third study, group members evaluated each other when the group was initially formed and again after a period of interaction, providing the strongest test of the effect of nonphysical factors on the assessment of physical attractiveness.

This part is quoted for informational purposes. The third study looks the most interesting from a game perspective.

To summarize the results of our first study, the perception of physical attractiveness appeared to be highly influenced by knowing the people and their nonphysical traits. It was not familiarity per se that was important in most cases—otherwise familiarity would have been the most important independent variable in the multiple regressions—but what is known and how it is evaluated in terms of liking and respect.

The authors discuss causation and correlation problems, and how they solved them, which you can read at the linked study above. Bottom line: If a girl doesn’t like you or respect you, she will perceive you as uglier than you really are. Likewise, the inverse. This is why girlfriends and wives in happy relationships often feel their men are better looking now than when they first met them.

A description of two team members will make the results of [the second] study more vivid and intuitive. One of the five males was a ‘‘slacker’’ who obviously was not pulling his weight, either literally or figuratively. He was the primary object of negative gossip and social control efforts, such as teasing and inspecting his bedroom window when he failed to show up for practice. He was uniformly rated as physically ugly by team members. Another of the five males was the opposite of the slacker, working so hard that he was discussed as possibly a contender for the U.S. Olympic team. He was uniformly rated as physically attractive by team members. This large difference in perceived physical attractiveness did not exist for raters who knew nothing about the contributions of the two men to the team.

This is direct evidence that when a woman is aware of a man’s high social status, she will find him more facially attractive. But the most conclusive evidence for status-based and tractable male physical attractiveness (and conversely, intractable female physical attractiveness) comes in part three.

[In the third study], initial rating of physical attractiveness accounted for only 9.3% of the variation in final rating of physical attractiveness for females rating females, 19.2% for females rating males, and 62% for males rating females. The remaining independent variables were highly correlated with each other and with the residual variation, as in our other two studies. Liking was the next variable to be entered in all three analyses and none of the other factors explained the residual variation after the addition of liking.

First impressions are way more important to men (as a function of women’s ability to attract men) than they are to women. If a man thinks a woman is hot, he’ll pretty much still think that after he gets to know her, no matter how bad her personality. Women, in contrast, will vary a lot between their first impressions and later impressions once they get to know the man.

Our third study is methodologically the strongest by avoiding the use of photographs and employing before-and-after ratings of physical attractiveness by the same person rather than ratings by a separate stranger. Nevertheless, the results of our third study are fully consistent with our other two studies. Among people who actually know and interact with each other, the perception of physical attractiveness is based largely on traits that cannot be detected from physical appearance alone, either from photographs or from actually observing the person before forming a relationship. The effect of nonphysical factors on the perception of physical attractiveness is strongest for females rating females, females rating males, and males rating males. It is weaker but still highly significant for males rating females.

The weakest effect of nonphysical factors on physical attractiveness is among males rating females, which is evidence validating evolutionary psychology theory that men are more looks-focused and women are more holistic in their appraisals of the appeal of the opposite sex. Nevertheless, men do think women can look a little better if they are also charming and likable, which proves the CH precept that femininity can boost a woman’s SMV by a half point. (Not insignificant when you consider that SMV is measured on a 10 point scale.)

Our studies were designed to address two shortcomings in the literature on physical attractiveness: (1) a relative paucity of studies that examine the effects of both nonphysical and physical factors on the assessment of physical attractiveness and (2) a relative paucity of studies that involve people who actually know each other. All three studies demonstrate that nonphysical factors have a very potent effect on the perception of physical attractiveness, which can persist for decades in the case of the middle-aged participants of our yearbook study.

Alert the manboob media! Science ♥proves♥ that GAME WORKS, and continues working right into the later years of life.

Physical traits per se are especially important in sexual relationships because they will be partially inherited by one’s offspring. Thus, it makes sense that males are more influenced by physical features when evaluating females than when evaluating males, although the comparable asymmetry did not exist for females.

Men dig beauty.
Chicks dig power.
Feminists wept.

Our studies also reveal individual differences within each sex that rival between-sex differences and that merit further study. In particular, individual differences are increasingly being studied in game theoretic terms as alternative social strategies, such as cooperation versus exploitation (Wilson, Near, & Miller, 1996, 1998) or high-investment versus low-investment mating strategies (Gangestad & Simpson, 2000). In future research it will be interesting to see if people who differ in these respects also differ in the factors that influence their perceptions of physical attractiveness.

Otherwise known as r-selection versus K-selection. Yes, it would be interesting to see which way the sexual culture is blowing. I kind of have an idea.

For example, are women from father-absent homes, who appear to adopt a reproductive strategy based on low male investment (Draper & Harpending, 1982, Ellis, McFadyen-Ketchum, Dodge, Pettit & Bates, 1999), more influenced by purely physical traits in males than those from father-present homes?

Answer from my purely observational, unscientific point of view: Yes. Or: Game — aka the nonphysical aspects of attraction — works better on smart, emotionally stable chicks from intact families. Now there’s a counter-intuitive that’ll really stick in the craw of anti-game haters!

In conclusion, thinking of beauty as an assessment of fitness value leads to the prediction that nonphysical factors should have a strong effect on the perception of physical attractive- ness. In addition, naturalistic studies are needed to fully understand how physical and nonphysical factors are integrated in the perception of physical attractiveness. If we were to state our results in the form of a beauty tip, it would be, ‘‘If you want to enhance your physical attractiveness, become a valuable social partner.’’

Game, the art and leisure of becoming a valuable social partner.

As you can see from this study’s results, women trick themselves as much as men “trick” women using game. Remember that the next time you hear some feminist or manboob shrieking about how game is manipulative and deceptive. A woman deceives herself just fine without any help from a pick-up artist. Of course, she’ll get the help, because that’s what she wants.

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A solid, thick, tight study has scraped the shins with a loaded deadlift bar, and the findings are nothing short of an ECA stacked validation of CH teachings. For as long as the Provencal sun has shone its ethereal light on the Chateau, we have been saying that male power and dominance — and the outcome independent attitude that conveys those traits — are the primary male attractiveness cues that women LOVE LOVE LOVE. And where there’s LOVE LOVE LOVE, there’s TINGLE TINGLE TINGLE.

Although recent research has increasingly focused on human sexual selection, fundamental questions remain concerning the relative influence of individual traits on success in competition for mates and the mechanisms, form, and direction of these sexual selective pressures. Here, we explore sexual selection on men’s traits by ascertaining men’s dominance and attractiveness from male and female acquaintances. On a large American university campus, 63 men from two social fraternities provided anthropometric measurements, facial photographs, voice recordings, and reported mating success (number of sexual partners). These men also assessed each other’s dominance, and 72 women from two socially affiliated sororities assessed the men’s attractiveness. We measured facial masculinity from inter-landmark distances and vocal masculinity from acoustic parameters. We additionally obtained facial and vocal attractiveness and dominance ratings from unfamiliar observers. Results indicate that dominance and the traits associated with it predict men’s mating success, but attractiveness and the traits associated with it do not. These findings point to the salience of contest competition on men’s mating success in this population.

“Only looks matter” shut-in dorks wept bitter, Cheetos-laced orange tears.

This study is chock full of quotable goodness, and the experimental breadth is wide enough to spur further discussion.

[P]rior studies have typically focused on either female choice or male contests without attempting to quantify the relative contributions of these mechanisms to the total sexual selective pressure on a particular trait (Hunt, Breuker, Sadowski, & Moore, 2009). Second, to our knowledge, no study reporting relationships between a male trait and mating success has investigated whether these relationships were mediated by attractiveness or dominance. Third, most studies of sexual selection in men have measured success under female choice or male contests from limited information, such as body size, strength, or ratings of faces or voices made by strangers in the laboratory. Attractiveness and dominance have thus frequently been assessed devoid of relevant information, such as personality and intelligence, and in isolation from the complex webs of social relationships in which we live.

Your charmingly egotistic Chateau lords have insisted for a long time that a major shortcoming of studies attempting to measure male sexual attractiveness is the lack of examining the all-important components of personality and attitude, or what we in the business call charisma, aka game.

Although we are interested in how past selection produced present sexual dimorphisms, we take a behavioral ecological approach, which emphasizes contemporary selection. We take this approach because we expect that, in general, current function will provide insight into past function. However, attractiveness, dominance, and even mating success have likely been at least partly decoupled from reproductive success by features of modern industrial environments such as effective contraception and socially imposed monogamy.

“Only men who have kids are alpha” game haters wept as well. In CH shorthand: The Pill and condom thwart reproduction, but encourage copulation. And which men are doing the bulk of non-marital copulation? Alpha males. (In fact, I’d bet that within marriages alpha males continue to comparatively monopolize the share of copulation events. Chicks dig dominant men, with or without a ring on it.)

As shown for female choice and male contests, the combination of significant positive and negative eigenvalues suggests that the fitness surface for mating success is best described as a multivariate saddle (Fig. 2C). There was also significant positive linear selection on m2 and m3, which favors increased girth and decreased vocal masculinity (m2) and increased height and girth (m3).

There’s a lot of juicy math in this study, so you abstraction pros can hash out the details for make benefit of haters’ anguish.

When mating success was used as the fitness measure and success under female choice (attractiveness) and male contests (dominance) were treated as traits, there was directional selection for dominance, but not attractiveness (Fig. 1, Table 3).

Reread the 16 Commandments of Poon. Most of the Commandments are essentially power laws, instructing men how to act like a more powerful man. It works because, as ♥science♥ is now discovering and in the process catching up to the observations of real world field soldiers, chicks dig dominant men more than anything else. And perhaps chicks have no choice but to dig dominant men!

Although facial and vocal attractiveness (Table E2a) and related eigenvectors (Table E3a: m1, m2) positively linearly predicted success under female choice, they did not predict mating success (Tables E2b, E3b). Again, linear, but not quadratic or correlational, sexual selection on male traits acting through female choice differed from that acting through mating success (see ESM).

What this means is that men’s efforts to get laid matter just as much as, and perhaps more than, women’s choice in matters of male sexual success. So… bust a move, gentlemen! As long as you’re imposing yourself, you can override the female sexual choice imperative.

When mating success was used as the fitness measure and attractiveness, dominance, and sociosexual psychology were treated as traits, there was directional selection for dominance, sociosexuality (Table E8), and an eigenvector onto which dominance and sociosexuality loaded heavily (Table E9: m1), but not attractiveness (Table E8). Dominance and sociosexuality also positively interacted in predicting mating success (Table E8).

Sociosexuality is basically willingness to engage in flings and sexytime outside of committed relationships. So again we see that where high dominance and sociosexuality interact to turn a man into a stone bone lady slaying machine, attractive male looks as perceived by women don’t really do much for a man’s mating success if he’s neither dominant nor highly sociosexual. Dem handsome betaboys are gonna struggle to get the same amount of pussy that uglier badboys with devil-may-care attitudes will pull.

Female choice exerted positive directional selection on height and stabilizing selection on an eigenvector that was heavily weighted by girth. These results corroborate previous research finding that women prefer taller males particularly for short-term mating (Pawlowski & Jasienska, 2005), and that they prefer men of intermediate brawniness (Frederick & Haselton, 2007).

Lifting weights is great, but the biggest benefit comes not from bulking up to the size of a house (which chicks don’t really care about), but from reaping the reward of that wonderful elevated testosterone, the hormone elixir that nourishes the desire to approach and close.

Moreover, both multiple regression analysis and canonical analysis indicated selection under female choice for negative covariance between girth and facial and vocal masculinity, suggesting that the brawnier a man is, the more important it is for him to have a feminine face and voice, and vice versa. Female choice favored more attractive, but not more masculine, faces and voices, and facial attractiveness became more important as height increased.

This is a bit of heartening news for short men. Women will want tall men to have pretty boy faces, but short men can get away with uglier mugs if they have brawnier bodies (and more masculine, if less pretty, faces). There appears to be some kind of competing interplay within women that compels them to find attractive men who, in various ways, balance their masculine traits with feminine traits, leading to counterintuitive results like female choice that favors brawny men with feminine faces and voices, and less physically imposing men with more masculine faces and voices. But…

These results indicate that beyond height, masculine features tend not to make independent positive contributions to success under female choice, suggesting that other factors may have operated in the selection of masculine traits in men.

… female choice doesn’t matter as much as male dominance to men’s mating success, and masculine features aren’t a winning combo by themselves. As the study authors state, masculine traits were favored by evolution for reasons beyond any innate female preference for them.

Given little evidence that men generally deferred to, or that women preferred, men with masculine faces in the present study, perhaps facial masculinity evolved in men not so much as a dominance signal or sexual ornament but because robust facial skeletal structure was protective against facial fractures incurred in physical fights (Puts, 2010).

Veeeery interesting. In related news, Steven Pinker wondered why the world is getting both less violent and more manboob-y.

Overall success under male contests (male acquaintance-rated dominance) predicted mating success, but success under female choice (female acquaintance-rated attractiveness) did not.

In the field, who wins? Answer: men whom other men perceive as dominant. The pretty boys get glowing Facebook likes, but not much real world action if they don’t back it up with a powerful presence.

These results suggest stronger sexual selection through male contests than female choice in the population studied. Much research in evolutionary psychology states or implies the contrary: stronger sexual selection in men through female choice (reviewed in Puts, 2010).

Feminists and assorted butthurt haters who assert that women do all the choosing and solely anoint the male winners in the sexual access sweepstakes are, as per fucking usual, wrong.

At the same time, these results appear incompatible with the apparent autonomy with which Western women choose their mates. One possibility is that female choice determines men’s mating success, but women choose dominant men (i.e., men’s attractiveness and dominance are functionally equivalent). However, women preferred different traits from those favored under male contests, and dominance rather than attractiveness predicted men’s mating success. Another possibility is that women choose from among dominant men—that is, men’s attractiveness and dominance posi- tively interact, so that the influence of attractiveness on mating success increases with increasing dominance. However, in predicting mating success, we observed no statistically significant selection for positive covariance between attractiveness and dominance: in fact, if anything, the correlational selection gradient was negative in sign.

Readers can issue a correction if this interpretation is wrong, but what this study result shows is that dominant men with good looks actually had LOWER mating success than dominant men with rougher looks.

Nevertheless, perhaps women rate men’s sexual attractiveness differently from how they ultimately choose.

Maxim #something or other: Never listen to what a women says she prefers in men; instead, watch what she does.

For example, attractiveness ratings may not adequately capture women’s differential resistance to men’s seduction attempts.

In the future, Chateau Heartiste will devote a number of posts to what we term Monthly Cycle Game. That is, there are two distinct schools of game every man should use: One tailored to women during the one week they’re ovulating and demanding of more dominance signals, and one tailored to women during the three weeks they prefer more signals of attainability and commitment. How will you know when to use each? Stay tuned.

Finally, men’s dominance may limit female choice in subtle ways. For example, in the bars, clubs, parties, and other venues in which sexual affairs are initiated, a dominant man may have little compunction against interfering with the mating attempts of a less dominant man, whereas the reverse would be less likely.

There is also a school of game haters who bleat about how BETA it is for men to actively pursue and woo women. In their warped view, making any sort of seductive effort beyond “JUST BE YOURSELF AND SAY A FRIENDLY HI UNTIL A GIRL TAKES YOU HOME” is the SMV equivalent of crying in public when it rains on your new shoes or begging for sex from land whales. So stupid, it hardly deserves a response, (but here’s one for them: are women losers when they try to improve their mate prospects by wearing make-up and sexy clothes and keeping fit?), but luckily ♥science♥ has stepped in to put the lie to their fantasies of how sex relations work in the real world. And the obvious is made more obvious: When you are the only man out of ten men in a room to approach a cute girl and try to seduce her, you just DOMINATED the nine other men who stood around waiting for traddork-approved female recognition. See how that works, good family men?

Despite the coherence of these results, we note several limitations. First, although we measured what we believe are some of the strongest candidates for sexually selected traits in men, traits that exhibit large sex differences that emerge at sexual maturity and have been implicated in men’s mating competition, we did not assess all possible traits. Among those that we might have included are psychological traits, such as aggression (Archer, 2009) and humor (Miller, 2000).

A scientific study of that nature would be the gold standard in game studies, and the results you can safely bet would lay to rest any lingering doubts about the efficacy of game. We live in a fluid world with a sexual market that responds to attractive male mate cues on a dime, each cue winning and losing all the time in context with competition from other male attractiveness cues. How will the laconic meathead do against the loquacious funnyman? How about the suave smooth-talker versus the caustic frat boy spitting one-liners? The pimp full of promises versus the brooding artist full of torment? Men simply have more options for sexual market victory than do women, who must rely almost entirely on their looks. It’s just a shame that most men don’t realize this and choose the road of dreary corporate paper pushing to get their shot at settling for chubby chicks with vaginas scarred by years of cock pocketing.

Third, the use of hormonal contraception may have affected some female participants’ and raters’ mate preferences (Roberts, Gosling, Carter, & Petrie, 2008) and decoupled male participants’ copulatory patterns from their reproductive success. However, copulatory patterns can predict the reproductive success that would be realized in the absence of effective contraception (Perusse, 1993).

CH has predicted that widely available cheap contraceptives encourages women to sleep with cads more than they would in an environment where non-marital pregnancy was a real and constant threat. However, this encouragement would only be incrementally stronger than the sexual urges that women inherently feel for cads. Copulatory patterns would remain roughly the same between environments of available or absent effective contraceptives, with the former somewhat favoring a higher cad notch count. The reason is that cultural or technological incentives can exert only so much influence on the mating market, since the psychologies of the players originate in the primal limbic system of the brain, which is more resistant to social conditioning.

Fourth, our data on mating success were based on self-report, which may be unreliable. However, we found a highly significantly correlation between self-reported numbers of sex partners and male peers’ assessments of men’s numbers of sex partners.

Dudes know who’s winning the only game that matters.

Fifth, although we measured success under female choice and male contests, sexual selection in men likely involves other mechanisms, such as sperm competition and sexual coercion (Goetz & Shackelford, 2006).

REGRET RAPE!

Finally, we measured men’s mating success by their number of sex partners, but additional variables are clearly relevant to mating success, such as the quality of men’s mates, the number of copulations with each, and mates’ fecundability at the time. Nevertheless, the number of women with whom a man has copulated likely strongly reflects his ability to obtain mating opportunities (Faurie et al., 2004; Hodges- Simeon et al., 2011).

Das true. If you bang nothing but fugs and fatties, your artificially pumped notch count is like a nationally ranked college football team going undefeated against Male Feminist Community Colleges. However, the notch count measure is still fairly predictive of a man’s womanizing skill. The few rare fatty fuckers aside, most (non-black*) guys with big numbers have got the talent to score with some bodacious babes.

*Come on, man, you know the bros love swimming in the bottom of the barrel.

The present study begins to fill significant gaps regarding the mechanisms and forms of sexual selection in men and the relative salience of men’s traits to different mechanisms of sexual selection. We do not, however, consider these questions resolved. Future research should explore additional traits and other measures of mating success in different populations, especially in traditional societies.

Next big study: The neg, and why men who use it have higher mating success than men who talk about the weather and their jobs.

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“If you want to be happy for the rest of your life, never make a pretty woman your wife.”

The above will work, but it’s not Chateau recommended. After all, peace of mind, while nice, is not a formula for true happiness. Gazing into a pretty girl’s eyes, drilling the holy hell out of her, and basking in the warm energy of her insuppressible love… now that’s happiness.

However, the song does illuminate age-old wisdom about the nature of the sexual market. If one partner in a relationship has more options in the sexual market, there will be more instability in the relationship. Options = instability. The legal and social bindings of marriage are a buffer against exercising those options, but not a protection against the existence of the options themselves. A husband or wife with a large enough customer base that wants their genetic product will find it extremely difficult to resist the temptation of exercising his or her options. Virtue is not achieved except in the crucible of alluring vice.

Furthermore, there is an inherent sex difference in the destabilizing force of increased options. A man with more options than his partner is a less destabilizing force to his relationship than is a woman with equally more options than her partner. This phenomenon results from the greater hypergamous drive of women, who are less satisfied than are men with sub-par lovers, and from the biological reality that risk of female infidelity is a graver threat to relationship harmony than is risk of male infidelity for which there is no chance of “reverse cuckolding”.

Think of the relationship permutations this way:

Man with options + woman with fewer options = man with peace of mind and wandering eye + happy but anxious woman + lovingly prepared home-cooked meals.

Woman with options + man with fewer options = unhappy woman with wandering eye + happy but anxious man + microwaved dinners.

Man with options + woman with options = stable relationship. Both are happy and infidelity or rupture risks are minimized.

Man with few options + woman with few options = stable relationship. Both are unhappy yet infidelity or rupture risks are still minimized.

This is all classic, straight-up, shaken-not-stirred Chateau Heartiste wisdom. Now ♥SCIENCE♥ has bounded into the arena to lend confirmatory support. A recent study found that relationship length is partly a function of the attractiveness of the woman’s face.

Men looking for a quick fling prefer women with more “feminine” facial features, said a study Friday that delved into the evolutionary determinants of the mating game.

Feminine features like a smaller jawbone or fuller cheeks are closely linked to a woman’s perceived attractiveness, which in turn is taken as an indicator of health, youth and fidelity and other traits, it said.

Feminine features are associated with a higher level of the female hormone oestrogen, which is also linked with reproductive success. […]

The preference was especially high among men who were already in a steady relationship.

“When a man has secured a mate, the potential cost of being discovered may increase his choosiness regarding short-term partners relative to unpartnered men, who can better increase their short-term mating success by relaxing their standards,” wrote the study authors.

But in making long-term choices, men “may actually prefer less attractive/feminine women,” they added.

Previous research has found that attractive women are likelier to be unfaithful, particularly if their partner is ugly.

“If his partner cheats on him, a man risks raising a child which is not his own,” explained the authors.

You have to read between the lines of this study a bit to get at the underlying truth. What is happening is that beta males — and the great majority of men are beta males by definition, as are ostensibly the men recruited for these studies — are choosing peace of mind over elevated cuckoldry risk when they settle for a less attractive woman with whom to invest in a long-term relationship. It’s not that these men “prefer” less attractive women for LTRs; rather, men *settle* for less attractive women for LTRs because they don’t have the goods nor the game to lock a more attractive woman into a long-term partnership. They seem to grasp on a subconscious level that a long-term strategy with a hot babe will give them more grief than they can handle. Options = instability.

Women also employ this bifurcated mating strategy, but since women are more hypergamous than men — i.e., more compelled to date up — they are less likely than are men to curb their instinct to shoot for the moon. Many women try for LTRs with higher SMV (sexual market value) men before giving up on the project of commitment extraction when the first bricks of the sexual worthlessness wall crest the horizon.

Men who have options will, naturally, exercise them, which means in practice that a man who is good with women will be satisfied with nothing less than the romantic best, whether his favored idea of romance consists of short n sexy flings or long n loving mergers.

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