Fake It Till You Make It: The Scientific Evidence In Favor

There are those who doubt the efficacy of game on the premise that all important personality and behavioral traits, including those vital to attracting women, like charm, wit and a large, throbbing ego, are determined at birth. They don’t accept the idea that a man can change himself for the better, or the notion that genetic endowment is probabilistic rather than deterministic.

Although it’s wise for “nurture firsters” to admit the limits of their ideology and concede that the gene determinists have a point and have been heretofore cut off from the national conversation on matters of public policy, the latter have their advocates who also push their theory of everything too far. For instance, we know that men can influence their behavioral outcome and even their hormone levels by adopting “power poses”; that is, standing or sitting with the mien of an alpha male. This is hard proof that “genes” and predispositions can be dampened, or amplified, by proactive behavioral changes. It is also proof that at least one aspect of game, as the term is understood to mean learned and applied charisma, does work to alter women’s perceptions of men’s mate value.

Now there is more ♥♥♥ scientific evidence ♥♥♥ lending validity to another core concept of game: faking it till you make it works.

People do transform their lives, every day. But for the most part they don’t do it by relying on willpower. The key, it turns out, is to simply start behaving like the person you want to become. Instead of wondering, What should I do?, imagine your future, better self and ask: What would they do?This approach works because of the rather surprising way that our brains form self-judgments. Numerous experiments have demonstrated that when it comes to forming beliefs about our own character and proclivities, we don’t peer inward, as you might expect; instead, we observe our own external behavior. If we see ourselves carrying out a particular action—whatever the actual motivation—our self-conception molds itself to explain that reality.

In one experiment, a researcher asked a group of subjects to take part in a bogus experiment and allowed them to win a sum of money. Afterward the researcher went up to the subjects and told them that he’d had to use his own paltry funds to subsidize the experiment; apologizing, he asked if they wouldn’t mind giving the money back, so he could continue his research. A second group of subjects performed the exact same bogus experiment and won the same prize money—but weren’t asked to give the money back. Finally, all of the experimental subjects were asked to subjectively rate the researcher’s likeability. It turned out that the ones who’d given back their prize money liked him a lot better. The reason: in order to explain our behavior to ourselves, we have to make assumptions about our own proclivities. I gave the guy money, the subjects subconsciously reasoned, so I must have liked him.

Likewise, the most effective way to move toward change is to act like you’ve already achieved it. Don’t worry about playing mind-games with yourself. Don’t worry about affirmations. The way to become a fit person is to act like one. I’ve always found that the hardest part of exercising—the only hard part, really—is putting on my sneakers. Once they’re on, there’s pretty much a 100 percent chance of getting some form of workout done. Why else would I have these shoes on?

You are a ladies’ man. Start acting like it, and you will in fact become the ladies’ man ladies love.

Obviously, you can’t change your internal reality overnight. But act out the change you want, and day by day, the weight of evidence will become undeniable. Before long, the person you pretend to be becomes the person that you are. In one experiment, researchers recruited subjects who said they wanted to learn one new habit, and asked them perform the new behavior every day. After 60 days, most of them rated the newly learned habit as effortless to perform. What had once been a desired change was now an accepted reality.

What had once been a beta male, was now an alpha male reality.

Game is like any other self-improvement endeavor. You “assume the pose”, you practice it relentlessly, and you make it a habit, like brushing your teeth. If you had never picked up a toothbrush, your teeth would be rotting and falling out today. But you ignored your naturally lazy ways, picked up a toothbrush and used it everyday, until it became habitual and second-nature. You stopped thinking about brushing your teeth, and now you have a gleaming row of choppers as a reward. It’s the same with learning the habits of applied male charisma that women can’t resist. You actively incorporate the trappings of alpha male behavior and attitude into your life until it becomes a real part of you, and then you have a gleaming row of sexually aroused women as a reward.

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Scientific Evidence That Men Will Choose Women Over Money

In Scarface, Tony Montana famously advised, “In this country, you gotta make the money first. Then when you get the money, you get the power. Then when you get the power, you get the women.”

Tony wasn’t wrong. (Piles of) money and power will buy a lot of pussy. But ♥♥science♥♥ disagrees about where men’s priorities actually lie, and what is the most efficient path, as implied by neuronal feedback, for men to pursue to increase their reproductive fitness.

An unusual but very illuminating study concluded that, given a choice between viewing a hot babe and making some dough, men will choose the babe almost every time.

An ERP study on decisions between attractive females and money.

To investigate the neural processes of decision-makings between attractive females and money, we recorded 18 male participants’ brain event-related potentials (ERPs) when they performed a novel task of deciding between viewing an attractive female’s fuzzy picture in clear and gaining a certain amount of money. Two types of attractive females were included: sexy females and beautiful females. Several new electrophysiological discoveries were obtained as following. First, the beautiful females vs. money task (task B) elicited a larger positive ERP deflection (P2) than the sexy females vs. money task (task S) between 290 and 340 ms, and this probably related to the perception matching process between a visual input and an internal representation or expectation. Second, task S evoked greater negative ERP waves (N2) than task B during the time window of 340-390 ms, and this might relate to response conflict and cognitive monitoring for impulsive tendency. Third, the ERP positivity in task S was larger than task B in the time interval of 550-1000 ms, reflecting that sexy female images may have higher decision value for males than beautiful female images. Fourth, compared with choosing to gain money, choosing to view an attractive female evoked a larger late positive component (LPC) during the same time window, possibly because attractive females are more direct and evolutionarily earlier rewards for males than money amounts.

See the accompanying graphs at the link posted to get a better handle on the study results. There’s a lot of dense scientific jargon to wade through here, but the gist of it is this:

Based on neural imaging results (“brain event related potentials”, or ERPs), men will choose to view a sexy woman (read: a slut signaling her availability for sex) over making a bit of coin. Men will choose to view a beautiful woman (read: a modestly posed looker you would take home to mom) about the same amount as they will choose to make coin when viewing the slutty sexy woman, but they will choose to view the beautiful woman more often than they will choose to make money while deciding directly between those two choices.

In even lazier shorthand, men are hard-wired by evolution to choose a shot at the ultimate reward of sex with hot, sexually available women over choosing a shot at sex through a proxy fitness signaler like making money. Or: yes, it really is all about the nookie.

Call it the theory of path of least resistance to sex (a concept elucidated here at CH many times, and THANK YOU science, for once again validating core Chateau Heartiste concepts about the workings of the sexual market). Those MGTOWs and tradcons who argue that the best feeling of reward men get is from making money and being one’s own man, are simply wrong. The best feeling men get is from sex, or even a promise of sex, with attractive, young women. The Christmas tree lights of neural imaging results don’t lie.

Not to say that making money or earning power doesn’t feel great on its own. Certainly each of those do. But if the choice is between the great feeling from a DIRECT evolutionary reward and the feeling from an INDIRECT evolutionary reward… well, it shouldn’t take a scientific study to figure the bleeding obvious. Men will go for the sex directly and skip the hard slog to make themselves more attractive as sex partners if they have the option to do so. There’s a lesson there for women who ride the cock carousel with aloof, low investment cads.

One interesting part of the study was the result that men will be somewhat more likely to concern themselves about making money if an attractive but chaste woman is within view. This suggests that men, justifiably, perceive less slutty women as better investment vehicles. It also implies that beautiful women who don’t need or want to use their sexuality to curry favor with men will be more aggressive about screening for men who can provide for them, or who signal potential that they can provide for them.

Do women have their own sexual market theory of path of least resistance? Yes. Except it’s not a path of least resistance to sex; it’s a path of least resistance to commitment. Women will go for a man’s emotional commitment EVERY TIME if said man makes it easy for them. “Easy” means, in this context, sexually undemanding. Anhedonic. Effectively neutered. LJBFed. BETA. A woman gives up nothing to get a beta orbiter’s loyalty, support and, in some tragic cases, hard-earned provisions. There’s a lesson there for supplicating betas. Make the ho say no? How about “make the slut pay up front”.

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The “IKEA Effect” Supports The Game Concept Of Compliance

We’ll just begin this post with a preen.

♥♥♥♥♥♥♥♥♥♥♥ *self-love* ♥♥♥♥♥♥ *self-love* *self-love* ♥♥♥♥♥♥♥♥♥

Ah, that’s better.

Wait. Did you hear that? Someone out there thinks this preen invalidates the science that is about to follow. What a strange duck that person is.

Pick-up artists have a term called compliance, which is a game tactic designed to raise a man’s value relative to the woman’s value, and to gauge a woman’s interest level. The concept is simple: You make a request of a girl, and if she complies you know that she is attracted to you. Furthermore, the very act of complying with your request will cause her to feel more attracted to you.

Compliance techniques can be physical or verbal. The verbal forms are known as “hoops”, as in “jump through your hoops”. For instance, raising your hand and gesturing for a girl to grab it and twirl is a physical compliance test. Asking her to watch your drink as you take a bathroom break, or to participate in a mind game of your choosing, are verbal hoops.

Compliance is a powerful seduction technique, for two reasons: One, it is grounded in an accurate appraisal of human, and particularly female, psychology and, two, it is so rarely used by men (and so frequently deployed by women) that the man who co-opts it for himself is immediately more alluring to women.

While there appears to be no scientific study directly measuring the effect of female compliance on a man’s desirability, there has been an analogous study examining how labor compliance affects people’s feelings of love for the objects of their labor. It’s called the “IKEA Effect”, and the study concluded:

In a series of studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we demonstrate and investigate the boundary conditions for what we term the “IKEA effect” – the increase in valuation of self-made products. Participants saw their amateurish creations – of both utilitarian and hedonic products – as similar in value to the creations of experts, and expected others to share their opinions. […]

Adding to previous literature on effort justification, we also show that successful completion is an essential component for the link between labor and liking to emerge; participants who built and then unbuilt their creations, or were not permitted to finish those creations, did not show an increase in willingness-to-pay. In addition, our experiments addressed several possible alternative IKEA Effect explanations for the increased valuation that people hold for their own creations. We show that successful assembly of products leads to value over and above the value that arises from merely being endowed with a product, or merely handling that product; in addition, by using simple IKEA boxes and Lego sets that did not permit customization, we demonstrated that the IKEA effect does not arise solely as a result of participants’ idiosyncratic tailoring of their creations to their preferences.

What psychological mechanisms underlie the increase in valuation when participants self-assemble their products? In the introduction, we suggested that the increase in liking that occurs due to effort (Aronson and Mills 1959) coupled with the positive feelings of effectance that accompany successful completion of tasks (Dittmar 1992; Furby 1991) is an important driver of the increase in willingness to pay that we observe. Of course, effectance itself has multiple psychological components: actual control over outcomes and mere perceived control over outcomes (Bandura, 1977). Given that our participants are in “control” by building their own products yet assembling them according to preset instructions (i.e., “not in control”), further exploration of perceived and actual control is likely to lend insight into the IKEA effect. In addition, there are likely additional underlying mechanisms that vary by the type of product being assembled. For instance, the assembly of more hedonic products often results in the opportunity to display one’s creation to others (Franke et al. 2010). Indeed, many of our participants who built Legos and origami in Experiments 1B and 2 mentioned a desire to show them to their friends, suggesting that the increase in willingness-to-pay for hedonic products may arise in part due to the social utility offered by assembling these products. We suggest, however, that social utility is likely to play a more minor role in increased liking for self-assembled utilitarian products like the storage boxes used in Experiments 1A and 3, given that the social IKEA Effect utility gained from displaying products decreases as product complexity decreases (Thompson and Norton, in press). It is also possible that the enjoyment of the assembly task itself is a contributor to the IKEA effect – building Lego frogs is more fun than building storage boxes – such that task enjoyment is another contributor to valuation that varies by product type. Future research is needed to unpack what are likely to be multiple drivers of the IKEA effect.

We note that we used generally small ticket items, and the question of whether the IKEA effect occurs for more expensive items is important both practically and theoretically. While future research should empirically examine the magnitude of overvaluation as a function of price, we suggest that, even for very costly items, people may continue to see the products of their labor as more valuable than others do. For instance, people may see the improvements they have made to their homes – such as the brick walkways they laid by hand – as increasing the value of the house far more than buyers, who see only a shoddily-built walkway. Indeed, to the extent that labor one puts into one’s home reflects one’s own idiosyncratic tastes, such as kitchen tiling behind the sink that quotes bible verses, labor might actually lead to lower valuation by buyers, who see only bible verses that must be expunged – even as that labor leads the owner to raise the selling price.

This is a boffo study with wide-ranging implications for numerous human social dynamics, including the seduction of women. Parsing the academese, what the study says is this:

The more work (labor) you put into a project, the more you will value the outcome of that project, even if objectively the value of your output is not high.

This relates to game. The charismatic tactic of inducing female compliance is essentially the coaxing of women to perform labor on your behalf, and for your benefit. When a woman labors for you, (“Carrie, hold my scarf”), she has invested in you, and her love for her “project” (you) grows commensurate with her degree of labor aka investment. It sounds counterintuitive (Typical Blue Piller: “Why would a woman love a man more if he’s being demanding and she’s being accommodating?”), but that is the nature of male-female mating dances: the reproductive goals of men and women are at odds, so romantic interactions tend to resolve into counterintuitive, even paradoxical, strategies.

And how often have we all seen this strange predilection of female nature play out in real life? Watch any natural/jerk/douchebag/player and you’ll see his lovers bending over backward to please him. And when you ask a girl why she loves the jerk who squeezes blood from her stone, she defends him to the high heavens, much like an IKEA consumer will defend his rickety, self-assembled Nordbox to any who question its actual worth.

This is one reason why artists do so well with women. Though he may not be consciously aware of the biomachinations that fuel his seductive charms, the artist’s “demand” of a woman to “get his work” or “grasp his message” is basically a challenge to her self-valuation, and a challenge that requires of her some mental (or physical) labor to reaffirm. Fashion photographers, the straight ones at least, absolutely clean up with hotties because they put their exquisite models in a constant, elevated state of laborious challenge — do this, move here, drop your chin, look this way, stop looking that way — which heightens their feelings of arousal and love for the photographer. It is akin to the feelings evoked by the psychology of Stockholm Syndrome.

Making demands of women feels very unnatural to beta males because those men have little experience with women beyond that which is acquired by flaunting their ability to provide, sympathy mewl on cue, and show up on time. To beta males, the notion of arousing a woman to dizzying sexual cravings through the conduit of compliance testing is incomprehensible. The beta male invests in women; he knows no other way. The alpha male lures women to invest in him. He knows there is another way.

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This House Is Clean (And Sex-Free)

Back in September of 2012, CH highlighted a study which showed that modern couples who share the housework are at far higher risk of divorce than couples where the woman does most of the domestic duties.

Divorce rates are far higher among “modern” couples who share the housework than in those where the woman does the lion’s share of the chores, a Norwegian study has found.

In what appears to be a slap in the face for gender equality, the report found the divorce rate among couples who shared housework equally was around 50 per cent higher than among those where the woman did most of the work.

Women have been claiming for God knows how long that they want a man who will do his share of the housework, but when he does, their vaginas dry up like the Sahara. You see, equality of the sexes is a myth. Women don’t *really* want equal husbands. What women want are strong husbands who don’t act like women, which means, in practice, not puttering around the house dusting, mopping, vacuuming, cooking, or doing the laundry.

Right on cue, feminists plugged their ears. The ones who stumbled into this happy hating ground tore at their pendulous breasts. Even the trolls had no room to maneuver a subterfuge.

As good as that post was, there is a new study out which may trump it in delicious equalist-eviscerating goodness. Following in the same vein as the study above, researchers discovered that married men who do more housework have less sex.

Husbands who spend more time doing traditionally female chores — such as cooking, cleaning, and shopping — reported having less sex than those who do more masculine tasks, said the study in the American Sociological Review.

“Our findings suggest the importance of socialized gender roles for sexual frequency in heterosexual marriage,” said lead author Sabino Kornrich, of the Center for Advanced Studies at the Juan March Institute in Madrid.

“Couples in which men participate more in housework typically done by women report having sex less frequently. Similarly, couples in which men participate more in traditionally masculine tasks — such as yard work, paying bills, and auto maintenance — report higher sexual frequency.” […]

“The results suggest the existence of a gendered set of sexual scripts, in which the traditional performance and display of gender is important for creation of sexual desire and performance of sexual activity,” Kornrich said.

When men are men and women are women, the sex is more frequent. And probably hotter, too. When men are scalzied manboobs and women are manjawed feminists, the bedroom is an arid wasteland of dashed passion.

Sexual polarity — the primal force that adheres the cosmic cock to the celestial snatch — is the truth of truths that belies every feminist assertion ever made in the history of that insipid, leprotic ideology. May the losers of the world quake and fall to their knees before its divine directive.

This isn’t a truth borne of social constructs, or of cultural conditionings, or of privileges of privilege. It’s a truth woven into the fabric of our origin atoms, the glue that binds our helical commandments and reaches outward to breathe life into the monolith of our souls.

It is what is.

The “correlation is not causation” crowd will surely attempt a say with this study, but you know what? It won’t matter whether it’s a primarily correlational or causal force which accounts for the reality of this particular intrinsic sex-based dynamic. If you are a man interested in sparking your flailing marriage and reigniting your wife’s dying lust, and you have come here to the Chateau for guidance, I will tell you to put down the vacuum and laundry detergent and take up the power tools and lawn mower. Leave the womanly domestic chores for your woman, and the manly handyman chores for yourself. Do this, and your sex life will improve. I promise. And it won’t matter if it improved because you fixed a correlational or a causal upstream factor of your marital woes. You will have realigned the sexual polarity, and even a hardcore feminist’s vagina can’t resist the allure of that naturally evolved gender construct.

I really love these sorts of shivtastic studies. It’s almost as if Science approached the doors of Chateau Heartiste, asked to be let in, peered and poked around, and solemnly announced, “This house is clean”.

And if you are a sexy man, it will have been your wife who cleaned it.

PS Two of the authors of the original study are surnamed Sweet and Bumpass. Sweet. Bumpass. Sweet Bumpass. Yes. Sweet Bumpass? Meet Purple Saguaro. Sweet Bumpass and Purple Saguaro? Meet Skittles Man. Sweet Bumpass, Purple Saguaro and Skittles Man? Meet the Rationalization Hamster. And on the eighth day, CH rested.

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Fat Kills… Marriages Dead

CH, what is best in life?

To mock your enemies, see them driven to hysterics before you, and to hear the mooing of the fatties.

That is good!

You’re damn right that is good. This post will continue a proud tradition.

***

If someone told me, “Hey, did you know fat women married to in-shape men have worse marriages?”, I would reply “Who doesn’t know that? A man married to a fat sow will be unhappy, and if he has options he’ll start looking elsewhere. Common sense.”

Well, unfortunately for those who are inclined to give the masses the benefit of the doubt, the world isn’t filled with sane people who trust their lying eyes or who grasp rudimentary logic. The world, especially the Western world currently 5,000 feet from terminal velocity impact, is filled with delusional dregs, ego-assuaging equalists, fantasy world feminists, and puling porkers. Great fun if you’re a psyche-smashing sadist; not so much fun for normal people living in post-sanity secular societies who inevitably wind up footing the bills for these loudmouthed  losers.

Hot on the heels of, oh… ballpark estimate… one million previous CH posts about the penalties fat chicks suffer in the dating market and the personal health market (and now, the marriage durability market and happiness market), comes a new study which finds that fat wives of healthy-weight husbands have worse marriages.

Using dyadic models, we found that mixed-weight couples, specifically couples including overweight women and healthy weight men, reported greater conflict both generally and on a daily basis, compared to matched-weight couples; however, general conflict was reduced with greater perceived support from the partner. Mixed-weight couples who reported eating together more frequently also reported greater general conflict. These findings suggest that mixed-weight couples may experience more conflict than matched-weight couples, but perceived support from the partner can buffer this conflict. This research suggests that interpersonal dynamics associated with mixed-weight status might be important for romantic partners’ relational and personal health.

The researchers veer a bit into PC territory in their conclusion, so it will require a truly malevolent force to spell out the take-home lessons of this study in flashing neon lights that no one, not even hare-brained hogs, can possibly misinterpret.

Lesson Number One

Men are repulsed by the sight and feel (and smell) of fat chicks. All further lessons flow from this basic premise.

Lesson Number Two

A man with options to do so will choose a slender babe over a fat chick, EVERY TIME. (Rare exceptions prove the rule. Or: Don’t count on miracles, fatties.)

Lesson Number Three

A man married to a woman who has bloated into Hogzilla proportions will become increasingly unhappy, frustrated and resentful, and will express his displeasure with his fat wife in both passive and active ways.

Lesson Number Four

A fat wife is more harmful than is a fat husband to marital health and happiness. Fatness exacts a bigger toll on a woman’s sexual market value (and, therefore, marital market value) than it does on a man’s sexual and marital market value. Men are more visually oriented than women, and a fat man can compensate for his fatness by being attractive in other ways that women love. Fat women cannot compensate for their fatness except by losing weight and slimming down to a sexy, hourglass shape.

Lesson Number Five

Fat wives increase the odds of spousal adultery and marital dissolution. A wife who lets herself go on piles of cakes and cheesy poofs is primarily responsible for any infidelity her husband commits. Harsh, but true.

Lesson Number Six

A husband will be more likely to love, cherish and support his wife if she is thin. Life is conditional. Stop crying, and deal with it.

Lesson Number Seven

The cure for marital unhappiness and a lowering of the high risk of divorce among fat wife-healthy man couples is the fat wife losing weight until she has regained her attractive, slender, feminine shape. Marriage counselors will invariably bleat tired platitudes about “interpersonal dynamics”, “increasing perceived support”, and “unresolved masculinity issues”, and none of their solutions will work except to line their filthy pockets and turn wives against their husbands. They are worse than useless, because they lead women away from the one tried-and-true solution that *will* fix their marriages: losing weight.

Any questions? Or would you stubborn fatties and fatty apologists prefer the whistling lash upon your stuccoed hides a few more hundred thousand times?

I can already hear the trolls and transparently bad-faith skeptics.

“So fat women should marry fat men. Then all will be good!”

All will be good if you don’t mind living like the walking dead.

Mutually fat couples have no reason to rejoice. While thin husbands are more apt to distance themselves from fat wives, emotionally and sexually, fat husbands feel just as much frustration and resentment. Fat dudes are just as disgusted by fat chicks as are thin dudes. The difference is that fat husbands are less able to act out their frustrations without risking divorce rape and subsequent involuntary celibacy. A man who is forced by his lack of options to settle for a low quality woman will quickly acclimate himself to his dour circumstances, or suffer daily blows to his ego no man could withstand for long without the assistance of soothing psychological contrivances. The Acclimated Man (a subspecies of The Manipulated Man) will then become a simulacrum of the fox who cried sour grapes because he couldn’t grab the juicy fruit dangling just out of reach.

“I’m a thin woman reading CH for the rapturous tingles it inspires in my vaginal core, and all my (carefully screened) girl friends are thin, so how bad could this problem be?”

The Walking Fed

See here for an animated map going back to 1985. Gripping (gimping?) stuff.

“Fatness is genetic. Fat chicks can’t do anything about it.”

Bullshit on stilts. See above graph. There’s no way fat crappery can increase that much in a population of hundreds of millions in the span of 25 years by genetic selection alone. The best the “fat gene” crowd can argue is that most humans are wired to put on excess weight in an environment of plentiful sugar-rich, high glycemic index carb food and sedentary lifestyles. That isn’t the same as saying fat people have fat genes rendering them immune to efforts at long-term weight loss. What it means is that fatsos have to stop eating pastries and pasta, and start getting off their double wide asses and moving their limbs more than they do when reaching like an obese infant for a cookie on the kitchen countertop. The worst of them could begin their training by discarding the Walmart scooters for walking.

No fat gene hypothesis is needed to explain the growing army of lardbuckets and the shitty marriages they leave in their battle cruiser wakes. The answer is staring everyone in the face. The reason there are so many fat chicks in the world, and particularly in America, is because THEY CHOOSE THE PLEASURES OF FOOD AND IDLENESS OVER THE PLEASURES OF PLEASING MEN. That’s it, fatties. You choose… poorly. And you *will* pay the consequences. Forever. Or at least until you push away from the table.

“Thin, attractive wives sometimes suffer spousal infidelity and emotional coldness, too. So how can you say fat is the problem?”

This is the mirror image of the MGTOW false dichotomy fallacy (“If you hit on women, you are a beta because you have to put in effort to meet them.”) Feminists often employ this tactical fallacy when confronted by bleedingly obvious facts of human nature that remind them of their low status in the sexual value hierarchy. Just as MGTOWs, handicapped by their shut-in, stunted understanding of the innate differences between men and women, can’t fathom how a man can be both alpha and happy to approach and seduce women he desires, so too do feminists and their ilk betray a studied lack of comprehension about the effects that women’s degree of desirability has on men’s motivations.

A feminist sees a slender girl get cheated on by her asshole boyfriend, and the feminist’s stretch garment, Möbius strip mind promptly infers that being thin and sexy offers no more protection from infidelity than does being fat and gross. The feminist does not explore other, more likely, possibilities, such as the idea that hot babes are more likely to hook up with alpha males who have more temptations to suppress, or that the thin wife who suffered her husband’s infidelity probably would have suffered a lot more of his infidelities, and a lot earlier in the marriage, had she been overweight instead.

“But I read somewhere that fat people live longer than thin people?”

Not so fast. One dubious meta-analysis that contradicts literally thousands of individual studies showing the deleterious effects of fatness on health should not inspire confidence that being fat is A-Ok. However, let’s assume for the purposes of troll patronizing that overweight people really do “””live””” longer than thin people. Suffice to say, such extended longevity would come at a cost. There are the healthcare expenditures to treat all the illnesses that arise from being fat, of course. Then there’s the fact that most people would prefer a quality life as a thin person that ends, at last, rather peacefully in deep sleep, rather than a stricken life as a fatso waddling out an extra year or two on one diabetic foot and aching joints, wheezing and puffing and pants-pissing recklessly because any visible signs of graspable genitalia were lost long ago.

There is furthermore the obvious point that none of this feeble protesting about the supposed lack of health consequences of fatness has anything to do with the topic under discussion, which is that fat women repulse and drive away their husbands. Even if fat women are the healthiest people in the world and will all live to 110, that doesn’t change the fact that they are aesthetically repulsive to nearly all men. Thin people outcompete fat people in the dating market in the ways that matter because people, all kinds of people at all kinds of weights, prefer to gaze upon the lithe contours of slender bodies (for women) or V-shaped fit bodies (for men) rather than the undulating rolls of blubber on fat people. If fat craps don’t want to lose weight for their health, then they should lose weight for the better impression they’ll leave with others, and especially with those of the opposite sex whom they desire as romantic possibilities.

“Shaming fat women won’t work.”

Oh, really?

A leading health academic has called for fat people to be ‘shamed and beat upon socially’ in order to halt the obesity crisis.

In a controversial article, Daniel Callahan, the 82-year-old president emeritus of The Hastings Center a New York think-tank specializing in health policy ethics, calls for increased stigmatization of obese people to try spur weight-loss across America.

The senior research scholar says fat people should be treated like smokers who have become increasingly demonized in recent years and thus ‘nudged’ by negative attitudes of those around them into giving up the unhealthy habit. […]

‘The obvious target would be the large number of people who are unaware that they are overweight,’ he writes in the paper printed in the center’s first periodical volume of the year.

‘They need, to use an old phrase, a shock of recognition. Only a carefully calibrated effort of public social pressure is likely to awaken them to the reality of their condition.

Get this hero a free copy of the forthcoming CH book!

Shaming works. If it worked on smokers and “””racists”””, it will work on fatties. Shaming isn’t the sole solution to the obesity epidemic, but it is a powerful weapon against the marching manatees. Shaming fat women to lose weight will bring increased happiness to the world, and that’s a utilitarian argument men can spring to life for!

The shaming stick coupled with the encouragement carrot is a potent combo. Be genuinely helpful and complimentary to women who are sincerely making efforts to lose weight. Remind her, in nuanced language as necessary, that a reward of feeling better about herself and having a more exciting (read: more pleasurably orgasmic) dating life await her on the other side where thin women take their desirability for granted. But the carrot should always follow the stick, like you might give a dog a treat only after it has done what you commanded of it. Too little shame, and the carrot becomes an excuse to avoid the hard choices, or to delude oneself that no improvement is needed.

Let’s end on a positive, uplifting note of encouragement: Shame on you, fatties! Shame! Shame! Look at yourselves. You’re all a bunch of triple decker sauerkraut and toadstool sandwiches wrapped in a casing of subhuman sausage flesh. Blue whales sonically laugh at you. Your smegma hiding stomach folds have spawned a new species of armored crevice mice who nibble on your mouth droppings. Your pets eagerly await the feast that will accompany your untimely sofa-bound death. You are the reason a cottage industry of ass-wiping implements exists. The sight of your dumpy hind quarters can reduce a porn star’s viagra- and yohimbe-fueled hard-on to an inverted micropenis in less than a second. Whole villages of gnomes have been found ‘twixt your enormous buttocks. When you pinch a loaf, sewage treatment plants go code red. Your clitorii can fill hot dog buns. Your manboobs can spray milk from ten yards. You sicken me. You sicken everyone. Admit it, you even sicken yourselves. For shaaaaaaaaaaaame.

PS Since lower class women are fatter than upper class women, (smart ladies know what matters in the big picture), it behooves all men of taste who care about preserving pleasing female forms to engage in noblesse oblige, before the habits of the lessers percolate upward and become the habits of the betters, or what zee French call noblesse obese. There used to be a grand Iron Junk tradition where higher class men would scavenge lower class women for their pretty secretaries and nurses, because upper class women tend also to be battle-axes and egregious status whores. And the lower class women, for their part, loved that system. What cute, economically depressed girl wouldn’t relish an opportunity for love with a charming Gatsbian? But now, these men have nowhere to turn for tender female company; the lower classes have become untouchable, in the strictest sense of the word. So this is why the CH anti-fatass campaign is both pro-man *and* pro-woman… and pro-egalitarian! Making lower class women attractive again will help break down class divisions. Never let it be said the Oracles of the House of Heartiste aren’t generous of heart and willing to share their bounty with the rabble.

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The Manjaw-ification Of American Women: Science!

CH has been at the forefront of noting a trend among Western, particularly American, women toward masculinization. This “manning up” by secularized post-industrial women is prominent in both their physical features (fatter, manjaw-ier, bigger framed) and their personalities (bitchier, more entitled, less fecund, more prone to binge drinking). A theory was put forward that the Six Sirens of the Sexual Apocalypse, among other downstream effects they have caused, have pushed women away from their essential femininity, via exact mechanisms poorly understood as yet.

Genetic alteration does not seem a likely candidate, because it is mathematically impossible for alleles coding for manlier women to sweep through a large population in a couple of generations, unless some cataclysmic event were to wipe out the majority of people. Adaptation to cultural stimuli is likelier, though that leaves us wondering how it is culture can physically change the shape of women’s jaws to resemble Christmas nutcrackers. Some sort of biological insult, like a toxin or estrogen in the water or BPAs or high fructose fattening syrup, could be the culprit. Or maybe it’s an epigenetic phenomena — the response by protein-coding enzymes to environmental stressors, such as that of becoming financially self-sufficient, being surrounded by supplicating beta males, and riding the alpha cock carousel until closing time.

Some of you naturally will ask, “But are your personal suspicions supported by the evidence? Are American women really getting more masculine?” A fair question! And for that, we may turn to… science! (She pleasured me with science… ) A reader writes:

As you noted in one of your posts there seems to be a manjaw-ification of women. However, actual evidence, besides anecdotal, has not been found, yet.

This TED Talk by Amy Cudy, an associate professor at Harvard University, put me on track of possibly starting to find this evidence.

http://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are.html

In this talk she presents the ideas from one of her published articles (Carney, Cudy & Yap, 2010) in which she tested the idea of power posing influencing behavioural outcome. The authors not only wanted to show that indeed assuming a specific pose gives rise to a stronger or weaker feeling of power, but they went one step further to actually measure testosterone and cortisol levels in the test subjects. Here is where it gets interesting!

Power posing did positively relate to the feelings of the test subjects and they showed that strong power poses increases the level of testosterone and decreases the level of cortisol, and weak power poses decrease the level of testosterone and increases the level of cortisol in both men and women. From this they conclude that the body can influence the mind through the endrocrine system, as testosterone is linked to power and cortisol to stress. (Before it was only believed, as we know in the community, that assumed psychological frames can create new beliefs and behaviours, eg. faking confidence breeds confidence.)

This got me thinking about the effect of these changes in levels of testosterone in children. One would assume that growing up as a powerful young Man the testosterone level is boosted due to physical behaviour resulting in an Alpha male. But the reverse would also be true. By being controlled/shamed/pussyfied young men will experience a decrease in testosterone resulting in a Beta or worse.

Now if one would apply this logic to young women, as Cudy allows because effects were the same in both male and female test subjects, we can conclude that putting young women in physicaly powerful situations/behaviours it would increase their testosterone levels and vice versa.

One of the goals or outcomes of feminism is that young women are learned to behave and act like men. By displaying this more powerful physical behaviour, following the earlier logic, they will exhibit increased testosterone levels and thus develop more mannish features, like manjaws. Also, by keeping young boys on a leash and not allowing them to physically explore their masculinity their testosterone levels are stunted, resulting in more feminine features. Ultimately leading to a more androgynous society.

One of the criticisms could be that these changes are quite small, but hormonal levels only need a very small change to have large effects, especially in children and over a long time.

By pointing you towards this article I hope to help solve the mystery on why women are turning into men and men into women on a physical level, causing some of the problems that we are seeing as the redpill community.

“Power posing influencing behavioural outcome.” Now where have I come across that idea before? Hmm….. lemme think…. oh yeah!
YET AGAIN, science proves a core game concept. How about that? ♥♥♥♥♥♥

This reader’s inference — that the social expectations of feminism and the accumulated effect of grrlpower SWPL parents who push their daughters in the same direction as their sons induces physical as well as behavioral changes in girls and boys through hormonal mechanisms that tend toward androgynizing the population — deserves serious investigation. It’s time to pull out the calipers and assays and begin measuring the geometry of jaws and testosterone levels in Western women by generation and over lifetimes. If it is true that power posing influences not just behavioral but physical outcome, then we can boldly assert that

FEMINISM MAKES WOMEN MANLIER.

And that, my friends, will finally and once and for all, kill the rancid ideology deader than dead, because no woman in her right mind wants to be manlier. This bizarre epoch will come to be seen as a time when women were led so far astray that they became, socially and biologically, men. And men, for their part, became manboobs.

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Hotter Women Equals Better Sex: Science Weighs In

Nestled warmly in the Chateau archives, a House Lord wrote that hotter women means better sex for men. A chart was included to drive home the point:

In the interest of science, I’ve put my beauty-to-cumload comparison in a handy chart:

hotness of woman               size of load               squirt distance
0                                            *                                *
1                                            *                                *
2                                            *                                *
3                                            pre-cum only         needed squeezing out
4                                            droplet                      dribble
5                                            <5 grams                  2 cm
6                                            fills bellybutton        3 inches
7                                            1 tbsp                         8 inches
8                                            2 tbsps                       1.5 feet
9                                            1/4 cup                       3 feet
10                                          gallon**                      5 yards**

*insufficient data
**extrapolation

Oh, did the feminists and their hairyrimlickers howl with pained indignation upon reading such a brutally honest account of the mechanics of male sexual desire! The satisfaction of beholding the raw, bleeding ids on display must have been, in a word, delicious.

Still, there were those who lived in cellar permahovels who could argue that, despite a mountainous accumulation of real world anecdotal evidence, science hadn’t (yet) come around to proving one way or the other that men experienced improved sexual pleasure from banging hotter women. Socially calibrated readers were forced to take their own personal experiences at face value.

Until now. In what is sure to slice clean the last dangly sinew of the reject brigade’s frayed ego, a recent scientific study has appeared which proves, AGAIN, another CH truth.

Slimmer Women’s Waist is Associated with Better Erectile Function in Men Independent of Age.

Previous research has indicated that men generally rate slimmer women as more sexually attractive, consistent with the increased morbidity risks associated with even mild abdominal adiposity. To assess the association of women’s waist size with a more tangible measure of perceived sexual attractiveness (as well as reward value for both sexes), we examined the association of women’s age and waist circumference with an index of men’s erectile function (IIEF-5 scores), frequency of penile-vaginal intercourse (PVI), and sexual satisfaction in a representative sample of Czechs (699 men and 715 women) aged 35-65 years. Multivariate analyses indicated that better erectile function scores were independently associated with younger age of self and partner and women’s slimmer waist. PVI frequency was independently associated with women’s younger age and women’s slimmer waist. Sexual satisfaction was independently associated with men’s younger age and slimmer waist for both sexes. Better erectile function, greater PVI frequency, and greater sexual satisfaction were associated with women’s slimmer waist, independently of both sexes’ ages. Possible reasons for the waist effects were discussed, including women’s abdominal body fat decreasing their own desire through neurohormonal mechanisms and decreasing their partner’s desire through evolutionarily-related decreased sexual attractiveness.

I think the abstract speaks for itself. However, for the benefit of the short bussers: The men in the study got harder, stronger, bigger boners with the physically better-looking women. The men also had more frequent sex when they were having it with younger, hotter, tighter women. And finally, the men reported more sexual satisfaction when their sexual partners were hotter, thinner women with sexy hourglass shapes.

Young, slender, hot babes are nature’s Viagra, capable of inflating even an old man’s wrinkled wurst to heights of former glory.

I mean, does it get any more devastating than this for the lying liars who freebase pretty lies? The boner doesn’t lie. The boner cannot be fooled. The boner will not suffer sophists gladly. The boner is the irrefutable, unavoidable, irreconcilable, incontestable, ecumenical truth that jabs insouciantly into the clouded eyes of the pitiable self-deceivers. It is the warrior’s pole that rises over the horizon holding aloft the banner of savage, steel-forged reality.

The sheer volume of scientific studies confirming or otherwise presenting substantial evidence for Chateau Heartiste tenets and assertions about female sexual nature, game, and the functioning of the modern dating market is what could be called an “embarrassment of riches”. But I carry my burden with stoic resolve, to preen another day.

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