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A very dank social psychology study has found evidence that virtue signaling is real, and is distinct from virtue alone.

Theories that reject the existence of altruism presume that emotional benefits serve as ulterior motives for doing good deeds. These theories argue that even in the absence of material and reputational benefits, individuals reap utility from the feelings associated with doing good. In response to this normative view of altruism, this article examines the descriptive question of whether laypeople penalize emotional prosocial actors. Six studies find that emotion serves as a positive signal of moral character, despite the intrapsychic benefits associated with it. This is true when emotion motivates prosocial behavior (Studies 1, 2, 3, and 5) and when emotion is a positive outcome of prosocial behavior (i.e., “warm glow”; Studies 4, 5, and 6). Emotional actors are considered to be moral because people believe emotion provides an honest and direct signal that the actor feels a genuine concern for others. Consequently, prosocial actors who are motivated by the expectation of emotional rewards are judged differently than prosocial actors who are motivated by other benefits, such as reputational or material rewards (Study 6). These results suggest that laypeople do not view altruism as incompatible with all benefits to the self. (PsycINFO Database Record (c) 2016 APA, all rights reserved)

That’s a lotta 888 academic jargon to say “shitlib virtue signaling is self-serving because it feels good and because the more emotionally incontinent the signaling, the better others judge the signaler’s moral character”.

Virtue signaling isn’t an empty insult; it has teeth (and really gets under the skin of shitlibs accused of it) precisely because virtue signaling provides emotional and reputational rewards to shitlibs with or without attachment to actual virtuous deeds. It’s essentially a feelz and status whoring free lunch, and what post-America NEET can resist that?

It’s why, for example, John Scalzi and Donna Zuckerberg — two notorious antiracism, anti-White virtue signalers — can hypocritically live in 98% White neighborhoods and still enjoy the respect and admiration of a fair number of like-minded anti-White signalers.

But the moral posturing good times are about to end for anti-White leftoids. A small army of meme-generating realtalkers that shocks and awes way above its numbers takes sadistic pleasure in exposing the hypocrisy and double-talk of the virtue signalers, and over time that rising riptide of bad PR will inevitably reduce the emotional rewards of signaling and blur the general public’s faulty perception that sanctimonious anti-White emotionalism is a positive indicator of the signaler’s moral worth.

PS There’s a PUA/Game lesson hidden in this study. I’ll leave identification and discussion of that lesson as an exercise for the reader.

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The best way to think about America, now and historically, is as the battleground between rival White factions, with nonwhites and women as shock troops ordered to exploit, respectively, White men’s racial guilt and their white knightery.

One faction — the Runaway Universalists (RU) Whites — is engaged in biological warfare against the Fuck You (FU) Whites, via open borders to the third world.

This is not a recent invention. In the 19th and early 20th centuries, the RU Whites (back then, Yankees of Quaker and Puritan blood) opened the borders to non-Anglo ethnic European immigration, seeking the same goal: defeat of their cousin FUs (loosely organized under the later umbrella term “WASP” for Anglo-Germanics, but including Southern and Appalachian Whites of Scots-Irish descent).

The RU Whites won a surrender and a temporary peace with the FU Whites in America’s first Civil War, but the ethnic faults and schisms persist, and have deepened since then, despite decades of “Diversity is our strength” propaganda.

The end game is the same: hot war. But RU Whites know they can’t win a shooting Civil War 2 now. So their strategy is demographic displacement. This is the strategic undercurrent that will strand a true “White nationalism” political platform from achieving social significance.

The White War pitting RU White ethnics against FU White ethnics will necessarily confine any emergent WN movement to within the FU White sphere of influence, as White Nationalism is inherently a defensive posture against memetic and cultural attack by the RU Whites.

In the latter half of the 20th Century and to the present day, the psychological lethality of the RU Whites’ anti-White subversion propaganda was amplified by a tacit alliance with various nonWhite and MENA-White tribes, most notably the Jews. This alliance has facilitated a rapid and nearly uncontested march through the American institutions by the RU Whites (or more specifically by their wealthy sponsors), who had won, until 2016 the Year of the Meme Wars, absolute power over shaping public opinion, news, entertainment, reeducation, and federal government legislation.

The latest RU White assault on the FU Whites is their active promotion of miscegenation which, given recent CDC data, is successfully chipping away at the fortress inner walls protecting an organic American White fellow-feeling from complete dissolution into a deracinated favela of the soul.

In sum, it’s helpful to see the intraWhite War (or inter-ethnic White War) through the lens of abstraction versus intuition, and conjuration versus common sense. RU Whites value abstraction and use their cognitive skill set to conjure labyrinthine justifications for their airy, abstract principles that have increasingly become unmoored from reality. FU Whites favor intuition and rely on their earthy, tried-and-true common sense (aka gut instinct) to validate what they intuitively know to be true, and this reliance is what has made them particularly vulnerable to RU rhetorical attack. But to the FU Whites’ advantage the same reality that is leaving the RU Whites behind is bolstering the esprit de corps of the (till now) unspoken, and rapidly growing, FU White ranks. The FUs enjoy now a consolidation of determined purpose they haven’t had in a long while.

***

In a follow-up post I will discuss the emergence of Trumperica as an unexpected setback for RU Whites, and outline a wartime strategy for FU Whites to defeat the RU Whites. The take-home lesson is this: We are at war, the White War, and the sooner you recognize that the quicker we can bring this interminable White self-annihilation campaign to an end.

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The woman who was the subject of Trump’s private “pussy grab” bro banter with Billy Bush is seen here in a 2005 interview discussing her time with Trump when he was on the set of her soap opera to make a cameo appearance. Start at 5:30:

“You recently worked with Donald Trump. Did you flirt with Donald?”

“I did flirt with Donald. He is so cute and charming.”

Arianne admitted that since she had gotten married, she became a lot flirtier with other men.

This video puts the lie to those wilting flowers, cucks and manlets and white knights in particular, who think that an alpha male’s locker room banter means he “hates” women. Nothing could be further from reality. The brash alpha, like Trump, is one way in (assumed) confidence with male friends and another way with female love interests. Anyone who doesn’t understand this social dynamic is a shut-in or an outcast. Or a disingenuous fag, like cuckryan.

Anyhow, while fake phony fraud cuckryanistas bleed out of their wherevers lamenting Trump’s “objectification” of and lack of “reverence” for a flirty soap actress who revered Trump and enjoyed his objectifying charms which left her with good memories of his company, normal psychologically balanced heterosexual men and women get that beautiful starlets will throw themselves at a famous rich man like Trump and that this doesn’t mean an oppressive patriarchal rape culture is about to descend on America, nor does any of it indicate that Trump is a misogynist any more than it would indicate that Arianne is a misandrist.

Bottom line, this latest outburst by the betabitch crybullies is nothing but the release of suppressed resentment at alpha male Trump for reminding the cucks what failures they are with women and reminding the feminist cunts what failures they are at attracting men like Trump.

PS Keep in mind these cucks mewling about Trump’s raunchy private sex talk are the same degenerate hypocrites marching in gay pride parades and supporting slut walks. BAKE THE DAMN CAKE, BIGOT.

PPS A massive spontaneous rally of support for Trump erupted today in NYC when the God Emperor himself appeared outside his Trump Tower. thecunt will never feel this kind of love. Never. And it eats her up inside, what little is left to eat up.

PPPS Here’s video of thecunt and gross fatbody lena dumpham discussing Lenny Kravitz’s dick.

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Cirque du Solei is the most recent entertainment act to boycott North Carolina over a law passed in the state barring mentally ill men in dresses from peeing in front of your daughter in women’s restrooms.

CdS morally preens ans status whores about opposing “discrimination in any form”, (really? discrimination against necrophiliacs too?), but as Breitbart points out, Cirque du Sogay has no plans to cancel its shows in the United Arab Emirates where open homosexuals are put to death.

Cirque du Sashay is one of many examples of shitlib virtue signaling, in which the conspicuous assertion and indulgence of virtuous feeling is more important than virtuous deed. Boycotting a state for an eminently reasonable law to prohibit cross-dressing men from women’s restrooms while continuing to do business in a country that would throw cross-dressing men off buildings to cheering crowds below is as little virtuous as it is greatly hypocritical. Donning a mantle of virtue to impress friends and win plaudits from similarly signaling virtuomos is not the same thing as actual virtue.

There are three psychological motivations compelling shitlib virtue signaling about tranny “””rights””” (this bullet list can be applied to nearly every shitlib cause du jour).

1. Shitlibs don ‘t really believe Arabs (or blacks/mestizos/gypsies/etc) are as evolved, culturally or genetically, as Western Whites, and therefore can’t be expected to adhere to Western morals. Shitlibs are in truth extremely racist and expect more from Whites and less from nonWhites, which is why they punish (as they see it) minor transgressions by BadWhites more severely than major transgressions by NuminousNonwhites.

2. Shitlibs don’t really give a shit about tranny rights, they just want to act self-righteous and gain social status points with their amygdala-stunted SWPL peers. Their virtue, such as it is, is wholly self-aggrandizing in the pursuit of social benefits that will redound to their (awkwardly androgynous) reproductive fitness.

3. Shitlibs are one group of Whites that hate another group of Whites, and their moral causes are merely weaponized rhetoric to lower the social standing of the enemy Whites best situated to be the group that ousts shitlibs from power. Virtue signaling thus accomplishes two fitness-maximizing tasks for the shitlib: raising their own social status and lowering the social status of their most immediate and capable competitors: nonshitlib Whites and shitlib Whites who may grow a pair and stray off the reservation (taking many others with them to foment revolution against the reigning shitlib order). In this motivation, virtue signaling can as reasonably be called ‘virtue warning’.

As the scope of the battles in which shitlibs can morally posture shrinks, the ridiculousness of their causes approaches lunacy. We are reaching the logical end-game of shitlibbery, and it’s nothing less than wholesale normalization of mental illness. One can only guess what’s next on the shitlib plate, but advocacy for “benign” forms of pedophilia and bestiality are certainly a possibility.

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I thought this was an interesting and pithy comment by imnobody00, replying to the question posed in this post.

It’s easy. Leftist Jews are secular/reform Jews. When they came to the West, they had two options: to remain in a secluded community or to integrate. Since they were secular, they wanted to integrate. They could integrate by adopting Christianity, but this was the enemy of their forefathers, a kind of ancient taboo.

Or they could integrate by adopting the religion of the Left, which filled the religious void they had in their minds, integrated them to the West and wasn’t a taboo or a historical enemy. In addition, it was the religion of brainy people, such as them. They did that although retaining their ethnicity. Since the religion of the Left, it is anti-Christian and anti-White, they are anti-Christian and anti-White. They have a plus because they are Jews so they remember grievances against Christians.

In short, the Jews that are producing these mayhems are not Orthodox Jews but converts. Converts to the religion of the Left. Their Judaism is vestigial and disappearing, when they intermarry (think Woody Allen’s kids) or have a low birthrate. This is why Orthodox Jews will be the majority of the American Jews in some few decades.

I would only demur that from what I’ve read and heard plenty of Conservative Jews are equally as leftist as their secular/Reform brethren. So apparently choosing the lower-integration path doesn’t also thwart the desire to adopt Leftism as a supplementary religion. My follow-up question: are Orthodox Jews in the U.S. against open borders and multikult in meaningful numbers? There are enough of them that a breakdown of their voting preferences shouldn’t be hard to determine. If they are, that would lend credence to imnobody00’s argument that Leftism is only a religion for otherwise irreligious Jews seeking a substitute to fill their spiritual void that isn’t Christianity.

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Americans are fat of waist and fat on feels. Commenter Tark Marg at Sailer’s coins a perfect term for the psychopathology afflicting a sizable number of WEIRDO (Western, educated, industrialized, rich, democratic, and outbred) Whites.

Unless the causative factors behind this PC lunacy are clearly explained, it’ll be impossible to effectively counter it. Here is my attempt to do so.

As I see it, the West is suffering from a condition I’ll call empathobesity.

For a long time, an egalitarian, empathetic impulse was an asset in the West as it created an ever expanding educated and productive class of citizens by expanding political franchise from monarchs to lords to wealthy commoners to middle class men to all men to all adults, followed by welfare and universal healthcare etc.
To illustrate using the example of England, starting with the Magna Carta in 1215, we have the English civil war in 1642, the glorious revolution in 1688, Habeas Corpus, the reform acts of the 19th century, the representation of the people acts of the early 20th, feminism, Welfare, the sexual revolution, mass migration, gay rights, animal rights, transgender rights and so on.

Initially these steps have had a positive payoff as they expanded the class of educated people able to undertake scientific and industrial progress. This is why the scientific and industrial revolutions occurred in England where also we see the first diffusion of political power with the Magna Carta in 1215.

Over time, this empathetic, egalitarianist impulse has calcified into a dogma. Probably in the early to mid 20th century, this dogma has run into diminishing and even negative returns.

Thus, the extension of empathy to adherents of a hostile religion is likely to be a major drag, not gain, a point well proven by this incident. The mass importation of low skilled illegal immigrants will not enhance the economic welfare of the recipient nation.

The feminist movement initially increased the pool of educated workers, but by eschewing reproduction, have condemned the West to declining human and financial resources just as the mass of poorly educated and integrated aliens, especially in Europe, starts to spike.

Yet, like an obese person compelled by instinct to eat in excess, the West cannot shake off its pathological empathy (hence empathobesity).

I’ve made this argument in more detail at tarkmarg.blogspot.com. Please have a look and see if you find it convincing.

As portmanteaus go, empathobesity is a term of art. The concept isn’t all that new; the idea of NW European White altruism being hijacked (“hacked”) by less empathic races rendering the condition pathological to Whites has been discussed all over the alt-right, as well as at your ‘umbly appointed Chateau. Empathobesity could help explain why the Equalist Elite are sounding more extremist about their pet causes, like Open Borders.

The intellectual diagnosis is necessary, but revolutions need slogans, banners, and rhetorical shivs. The next time a shitlib acts up in the usual shitlibby manner, tell it that it suffers from empathobesity. Advise therapy or medical intervention to fix their problem.

How ironic that the fortuitous evolution of mind which propelled NW European Whites to the heights of art, science, and civilization is the same unique endowment that may be the White race’s undoing.

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Yes, ¡Jabe! Bush should self-deliver. Oh wait, we’re not talking about Jeb jebbing himself?

A reader preferring the nom de plume Fetus Face emails:

I’ve never held a woman romantically in my arms ever, never got a hug, never kissed a woman on the lips.

I have 2 questions:
-Should I kill myself?
-Are these facts beta enough to be beta of the month/year/eternity?

I like your blog though, because it’s funny. So I guess I’m not going to kill myself because then I wouldn’t be able to read your blog. But the second question still remains.

Good to see you’ve answered your first question. I don’t like being put in a tough spot. Anyhow, when you’re dead, no game in the world will help you get pussy. (Unless you want to go the Elliot Roger route and leave a spirit-world legacy that slays pussy.)

At least staying alive gives you a chance, however small, to learn how to be more charismatic. “So you’re saying that there’s a chance!” Yes, this is the Current Year (for a little while longer), and I’m saying there’s a chance. Maybe your odds will change in the next Current Year. (In between Current Years, when the clock strikes midnight, the shitlib hordes enter a brief hibernation when they are vulnerable to attack.)

You didn’t mention your age. If you’re 14 and never touched a woman, that’s not cause for self-termination. At 60…. perhaps too late to start the training. Really, I don’t see a point in living without pussy or love. I suppose you could join a monastery and monk it up, forswearing all earthly pleasures, but where’s the fun in that?

Hilariously, there’s nothing special about your condition. There are millions of loser guys in the world who haven’t touched a woman’s hooha or felt the exquisite joy of being loved by the conscious carrying vessel for that hooha. It takes something more than garden variety involuntary celibacy to descend to the lowly rank of Beta of the Month winner. Therefore, the committee must regretfully inform you that the facts as we know them do not qualify you to be a BOTM candidate. If this pushes you further into despair, you could always cheer yourself up by pointing and laughing at life’s even bigger losers.

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