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Archive for the ‘Ugly Truths’ Category

In big and small ways, social science studies have a habit of confirming many CH precepts. The latest finds that expensive diamond engagement rings and expensive wedding ceremonies are inversely associated with marriage duration.

This study was done by professors from Emory University. They found that U.S. adults who spent large amounts of money on engagement rings and/or their weddings were more likely to end up divorced!

According to the research, men who spent $2,000 to $4,000 were 1.3 times more likely to end up divorced than men who spent $500 to $2,000.

And when it comes to weddings, if you have a wedding that costs more than $20,000, you’re more likely to end up in “Splitsville!”

The average cost of a wedding in the U.S. is $30,000, according to “The Knot.”

Expensive rings and weddings are classic provider beta male game. And, as science is showing and the Chateau has warned, beta male game is ultimately self-defeating. Women don’t fall in love with a wallet; they fall in love with a man. They don’t desire a mate guarder who has to pay fidelity money; they desire a self-assured jerkboy who expects love free of charge.

And if you’re dating a princess who demands a big ring or ostentatious wedding, my advice is simple: Run. Don’t look back. The next day, you can admire the bulge of your full bank account and your spared dignity. I just saved you from hitching yourself to a woman who couldn’t really love you without a large gift bag included in the deal.

What studies like this one uncover is a bidirectional sexual market feedback loop: On one vector, you have a weak man who feels it necessary to pay for love and supplicate to his fiancee’s gaudy selfishness. On the other vector, you have an unenthusiastic woman who knows she is settling for a less desirable man in a trade-off between exciting sexiness and boring security, and who therefore feels empowered to make her sloppy second beta pay tribute to her in Damegeld. Where these two vectors meet, relationship exactness and complementarity trump love, and subcurrents of divorce are never far from cresting the polished dinner party surface.

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What does a nation in slow-motion self-destruction look like? A diligent reader supplies a handy graphic and description of the demographic doom that foretells the last days of America as we know her.

*****

Here’s why the country is doomed. Below are demographic breakdowns of the two major parties in 1976 and 2012, based on presidential preference vote. Republicans basically look now like the way they did in 1976, but see how the Democrats have changed! Was 85% white now just 56%. Soon the Democrats will be a minority-majority party. But blacks, Hispanics, and Asians will always vote 70-30 or more with the big-government/emperor/caudillo party. It’s part of their genetic/cultural heritage and will not be changed by things like ideas or arguments. It’s just how those folks are wired.

This is also why the country is so polarized generally, even in the absence of a major polarizing issue like slavery or Vietnam, and why the country has gone from high-trust to low-trust. We’re all just too different from each other now and there’s no turning back. Like I say, we are doomed. But you knew this already. Keep up the good work. Many thanks for your ongoing posts and tweets.

Racial Breakdown of Major Parties
1976 vs 2012
Based on Presidential Preference

Democrat                              Republican
1976           2012                       1976           2012

85                 56         White          94                88
15                 24          Black           3                  2
2                   14       Hispanic        1                  6
N/A              4           Asian           N/A            2
N/A              2           Other           N/A            2

Source: Roper

http://www.ropercenter.uconn.edu/elections/how_groups_voted/voted_76.html

http://www.ropercenter.uconn.edu/elections/how_groups_voted/voted_12.html

PS: Demographic breakdown of voters then and now (in percent):

                 1976      2012
White       89         72
Black        9           13
Hispanic  1           10
Asian        N/A     3
Other        N/A     2

******

Because whites still comprise a (precarious) majority of the electorate, if Republicans can increase their share of the white vote by 5-10%, they can win at least for a few more election cycles. But the demographics are baked in the cake. As the youth bubble of latinos and asians bulges into voting age and whites retract as a percentage of the population, it will require ever greater super majorities of the white vote for the GOP to maintain electoral viability. This is not likely unless catastrophe were to change the hearts and minds of liberal city-state SWPL whites to join with their core white Americans as a voting bloc. As whites are perhaps the most ideologically diverse race in the world, and as white leftoid egos are virtually impenetrable to logic or even notions of self-preservation, it would require a catastrophe of truly epic proportions.

Then there is the question of whether Legacy Republicans even deserve the white vote. Their actions to date say no. At best, GOP pols are niceguy orbiters hanging around the hot chick Democrat nodding along to every inane thing she says, occasionally showing flashes of desperate masculinity, then getting shot down and trying to laugh it off with a feeble “just kidding”. At worst, they’re closet degenerates, traitors, and cheap labor whores.

More likely is an American break-up. Secession is a better bet than hordes of single white ladies and pasty manlets scared at the last into voting Republican. I can envision a regional and city-state partition of America in my lifetime. The omens are too clear now, and too many omens are pointing toward and converging on the same dire outcome.

The unmistakable impression of America is of an empire in rapid decline. As I believe we are entering the acceleration phase of decline, it’s useless to entertain ideas of reversal. The clock won’t be turned back because it can’t be turned back. Poolside, in these times, beckons.

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In a word: Credentialism.

Credentialism, as defined by CH, is a system where the signaling value of a credential exceeds the content value of the acquired knowledge implied by the credential.

Keep this definition in mind, because it will explain a lot about the shortcomings of assortative mating data.

Assortative mating is the theory that people pair up according to social class, which in modern America is nearly synonymous with educational class. Proponents of assortative mating theory speculate that a cognitive elite — and perhaps soon a racial elite — is evolving from the observed mate choices of the upper classes to marry solely among themselves. Sort of like an “educated class inbreeding”. The mechanism by which educated class inbreeding happens is through meeting one’s mate on college campus, or later at the office or within social circles, both of which tend to be segregated by smarts and its proxy, college degree.

The more generations that pass through the filter of selective breeding for credentials, the likelier that a distinct race of übermensch becomes a permanent piece of the American social scene. A Bindi-style caste system is not far behind.

The flaw in assortative mating theory lies in its major premise: That credentials are as accurate a gauge of smarts and knowledge and social class now as they were in the past.

There’s no doubt women have flooded academia, and now outnumber men on campus by a nontrivial margin.

The fact that the female representation in college has risen so dramatically in such a short time period tells us that genetics are not the driving factor. Women did not suddenly become smarter, nor did they become smarter than men, during their rise to higher ed prominence. No, what happened instead is one-parent families became unaffordable in The Disunited States of Diversity, and, more pertinently, the average college degree lost a lot of its value.

Crudely, women have flooded into college to earn shit degrees like Communications, English, Education, and Women’s Studies.

Liberal arts degrees are useless degrees, because everything you’d wind up doing in a cubicle job with such a degree can be learned in two weeks if you have half a brain. In fact, these degrees are worse than useless, because they saddle women with a mountain of debt that they must pay off by marrying in their dried-up 30s a no-game-having, scarcity-mentality, provider beta male.

The uselessness of humanities degrees to real world value creation is exacerbated by the diversity industrial memeplex, which has further eroded the college cachet by the necessity of dumbing down and grade inflating the degree programs that vibrant students swarm into on the largesse of creator class endowment money.

What you are staring at is the twisted face of credentialism, the college debt racket and status whore end game that proves nothing except that women can be gifted conformist suck-ups in the stampede to earn a parchment declaring them competent at arranging client meetings, thinking inside the box, and mingling with white collar men who satisfy their hypergamous desire.

Empty, status striving credentialism is the reason assortative mating theory is flawed. Men and women aren’t matching up by IQ or class; they’re matching up by credential. Except that, on average, the men’s degrees are actually worth the paper they’re printed on.

Assortative credentialism is the more precise term for the marriage trend that we observe took off after women stormed the campus citadel. Conflating runaway credentialism with IQ misses the fact that today’s paper pushing woman with a communications degree was yesterday’s equally competent secretary with a high school degree, and perhaps even yesteryear’s farmhand mother with sharp instincts for survival.

So there will be no genetic überwench class. This isn’t to say an evolved cognitive elite is impossible; rather, what appears to be happening is less IQ stratification than a perverse reiteration of the patented CH BOSSS (Boss-Secretary Sexual Strategy) sexual market mechanism to reduce wealth and class inequality. The high school grad secretary of yore has been replaced by the college grad secretary of today. And as long as she stays thin and pretty, she’ll catch the eye of that high status man, and GSS data will erroneously pick this up as mate sorting primarily based on college experience or IQ.

There’s another flawed premise bedeviling assortative mating theory: It’s not really assortative MATING as much as it is assortative MARRYING. Whatever marriage trends we see between degreed SWPL women marrying degreed SWPL men are happening later and later in life, late 20s to early 30s. But before then, during those prime female nubility late teens and 20s, marriage rates are low among the “inbred educated class”. However, women aren’t waiting fifteen years in stark celibacy before assortatively marrying. There’s plenty of Pill and rubberized reproduction-thwarted mating going on between ages 15 and 30. The mating is what really animates men, moreso than the marrying. And women *are* assortatively mating, if by assortative we mean women are choosing to fuck sexy alpha cads who aren’t interested in footing the living expenses bills for women with feminist studies expertise who delight at the prospect of earning a paycheck to throw back mimosa-fueled single lady brunches.

Like I’ve said, it’s no coincidence that charismatic jerkboy game rose to prominence at the same time female college attendance and credentialism skyrocketed.

UPDATE

Audacious Epigone adds his pence to the assortative marrying topic.

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Having had the great honor and privilege to detox my buttox be a member in charmed standing of social circles past that included a fair number of gay men, I’ve heard enough lurid stories about their sex lives to fill an abattoir of ripped anuses. Some of them got gay married, many of them knew someone who got gay married. As an insider, I’ll let you in on a leetle secret…

Every gay marriage that was talked about was an open relationship.

Not a one of these gays who were married, or planned to get married, held any pretense of practicing monogamy. When the topic of promiscuous married gays came up, the only surprise was the blasé avowal of the fact. The gay men announced their intention to defile the tacit monogamous stricture of marriage with such nonchalance that it would astound them to learn anyone thought they might behave otherwise.

The Chateau has gay readers. I know you’re reading this. Tell me I’m wrong.

Gay marriage will be a continuation of the unmarried gay lifestyle and all that entails, except legitimized by the state. The bathhouse won’t stop at the boy wedding. The national embrace of gay marriage will have, as per usual when infantile tantrum-throwing leftoids get their way, unintended consequences down the line, and I predict bad ones at that. Marriage is already assaulted by numerous cultural forces; undermining it further by essentially permitting into its scope avowed nonmonogamists will drive deeper the wedge between straight beta men and the institution. And once the beta males leave the marriage game, it’s game over.

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One day, CH will achieve the perfect post title that captures the spirit of the cosmic shiv. You will read it and the gleaming knife will metamorphose from the words right before your eyes. Perhaps this one is it…

A reader forwards a study and adds this promising promo:

Powerful people lack empathy.

Asshole game proven by science.

Nice guys do finish last.

The paper is called Social Class, Contextualism, and Empathic Accuracy. The abstract:

Recent research suggests that lower-class individuals favor explanations of personal and political outcomes that are oriented to features of the external environment. We extended this work by testing the hypothesis that, as a result, individuals of a lower social class are more empathically accurate in judging the emotions of other people. In three studies, lower-class individuals (compared with upper-class individuals) received higher scores on a test of empathic accuracy (Study 1), judged the emotions of an interaction partner more accurately (Study 2), and made more accurate inferences about emotion from static images of muscle movements in the eyes (Study 3). Moreover, the association between social class and empathic accuracy was explained by the tendency for lower-class individuals to explain social events in terms of features of the external environment. The implications of class-based patterns in empathic accuracy for well-being and relationship outcomes are discussed.

I bet you’re wondering where this is going. The suspense is delicious!

http://socrates.berkeley.edu/~keltner/publications/kraus.socialclass.2010.pdf

FYI, before delving into the paper, “empathic accuracy” simply means the ability to read another person. Someone with high empathic accuracy is very good at discerning how other people feel, based on social and visual cues.

It’ll seem counter-intuitive* to some, but lower class people in this study were more empathic. When you have fewer resources, the external environment exerts more influence on your life outcome. A well-off person can insulate himself from trouble (hi, Cheap Chalupas!) in ways that a poorer person can’t. So the poorer person needs to be more aware of potential dangers (and benefits), and that means being better at reading people to determine if they will hurt or help him.

*It’s fairly well-known that most criminals are less empathic**, dumber and poorer than the general population, so a study which purports to find that lower SES people have higher empathic accuracy than higher SES people would seem to fly in the face of the typical criminal profile. However, certain aspects of criminal psychology are better thought of as sharing more traits across SES than within; that is, high SES criminals may be just as anti-empathic (sociopathic) as low SES criminals, even when there are far fewer criminals as a proportion of the high SES group.

**Also worth noting: Empathic accuracy — precision at reading others’ emotions — doesn’t necessarily mean identification with those emotions. A person with robust Dark Triad traits would be very good at knowing what people are feeling and using that knowledge to manipulate them, but he wouldn’t feel much guilt from exploiting others.

Our central prediction was that participants with manipulated lower-class rank would discern the emotions of other people better than participants with manipulated upper-class rank. Initial analyses revealed that participants in the lower-class-rank condition (M = 27.08) showed greater empathic accuracy than participants in the upper-class-rank condition (M = 25.23), F (1, 77) = 4.64, p < .05. To further test our hypothesis, we conducted an ANCOVA with our social-class manipulation as a between-participants factor, gender and agreeableness as covariates, and empathic accuracy as the dependent variable. As Figure 3 shows, participants experimentally induced to experience lower-class rank were better able than their upper-class-rank counterparts to discern emotions from subtle expressions in the eyes.

This is additional evidence that social priming works, at least temporarily. (Social priming is the presumed foundation for a lot of inner game concepts, as well as “alpha maximizing” and testosterone-raising power position body language techniques.) Subjects who were made to think they were lower rank experienced improved empathic accuracy.

One prediction that follows from these tendencies is that lower-class individuals should be more accurate judges of the emotions of others than upper-class individuals are. In three studies that tested this hypothesis using measures of both objective and subjective SES, lower-class individuals, relative to their upper-class counterparts, scored higher on a measure of empathic accuracy (Study 1), judged the emotions of a stranger more accurately (Study 2), and inferred emotions more accurately from subtle expressions in the eyes (Study 3).

So what does this have to do with game and assholery?

Finally, the findings relating social class to empathic accuracy have potentially profound implications for how social inequality affects close relationships. In fact, the greater social engagement exhibited by lower-class individuals in past research (Kraus & Keltner, 2009) may spring from a similar need to perceive the external environment accurately in order to be responsive to it. Empathic accuracy may mediate influences of class on relationship quality, commitment, and satisfaction. It is also interesting to speculate about the costs of heightened empathic accuracy for overall health and well-being, particularly because lower-class individuals tend to experience chronically elevated levels of negative emotion and negative mood disorders (e.g., Gallo & Matthews, 2003). Future research should investigate whether being able to identify other people’s negative emotions contributes to relationship turmoil among lower-class individuals (Argyle, 1994; Levenson & Ruef, 1992).

Intriguingly, highly empathic people may get stressed out from constantly reading and reacting to other people’s emotional states. And this accords with experience; alpha males seem happier and also less likely to concern themselves with how others are feeling. Beta and omega males who fret about what women think of them are nervous nellies and tightly wound.

The relation of this paper with asshole game requires a connect-the-dots jog, but here it is:

Women love socially dominant men.
Socially dominant men have less empathy. They’re more self-focused and less concerned with the opinions and feelings of others.
A lack of empathy is a hallmark of assholes.
Being as asshole is attractive to women because they perceive it as the behavior of a socially dominant alpha male.
Weepy, sensitive niceguys stock up on Jergen’s and Kleenex.

Any questions?

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A balnog belched from the foulest pits of hell was arrested in connection with the disappearance, (and presumed murder), of a cute white college girl this month — and now also with the death of another cute white college girl from 2009.

The feral predator:

The timeline of the crime is chilling, in more than one way.

The man is 32-year old Jesse “LJ” Matthew, who was arrested September 25 in Galveston, Texas on a charge of Abduction With Intent to Defile in the case involving the still-unexplained disappearance of second-year University of Virginia student Hannah Graham.

Hannah was last seen by an eye witness walking with LJ Matthew in the early morning hours of Saturday, September 13. She appeared heavily intoxicated, the witness told me, slouched against him, not quite able to walk on her own. They were seen together outside Tempo, the same restaurant where just about an hour before, another woman had told him to get his hands off of her. I ask that young woman what one thing she remembered most about that night. She thinks for a moment and says with a steady stare, “That he creeped me the fuck out.”

I believe we will discover in the coming decades that some races are, on average, less disposed to empathic feelings for fellow humans. At the extreme left tail of this population-varying average moral sense you will find the demonic dumb beasts like the specimen above, who are “less human than human”. But despite the garish horrors of their crimes, their minds are uninteresting, bleak, dull, like the flat tundra under a starless night. They move on instinct; reason and thoughtfulness are as foreign to them as algebra. Like with any rabid animal lunging for your throat, the only life-affirming answer is a bullet to its head. Histrionic postmortems about the meaning of the animal’s life are as repugnant as they are ponderous and futile.

One individual told me LJ [Matthew] always seemed like “a gentle giant.” [ed: he was 270 pounds]

Meme-ification Protocol initiated. Activate “gentle giant” ridicule sequence.

More interesting than the mind of the gentle giant is the mind of the all-too-human victim, and the minds of those around her who swaddle her memory in a rootless victimology that excuses reality from any role in the drama. Hannah Graham was walking alone, late at night, drunk, when a large black man approached her. At the time she met the gentle grotesque, alcohol may have blurred her awareness of her surroundings, or she may have been lucid enough to agree to accompany him to a bar, out of appeasing fear or, more darkly, curiosity.

What Camille Paglia calls naivete, I call delusion. What was this white woman thinking? What were her immediate family, her friends, her larger family, and the culture that ensconced her thinking? That it was perfectly safe to stumble around at 1AM alone, in a drunken haze and a short skirt while the nighttime streets filled with remorseless, hungry prowlers? That “don’t blame the victim” means “don’t take any responsibility for your own well-being”? That adult women are to be handled like crying, soiling infants, coddled and pampered and indulged… and sacrificed by the dorm-load to demon butchers who didn’t get the Take Back the Night memo? That the “real danger” is the happy-go-lucky white frat bro who likes to make crude jokes? That accountability, reason, and personal responsibility are outdated virtues of a backward patriarchal past?

This is what following the Lords of Lies gets you… Death. What she needed to hear was “don’t drink until you can’t see straight”, “don’t go out alone”, “don’t pretend like the world can’t be dangerous to you”, “if you don’t want to be taken advantage of, don’t make yourself an easy target”, “don’t dress like a slut or men will treat you like a slut”, and most importantly, “if a large black man walks toward you in the middle of the night and puts his arm around you in fake friendliness, run and scream for help”.

This goes for the white college men who must have been in the area to see this American Horror Story unfold. Are you so brainwashed by equalist cant that the sight of a huge black guy confronting a drunk white girl in the dead of night doesn’t twitch your risk-assessment reflexes? I’m not saying you had to go mano-a-mandingo with the beast, but you could’ve gathered compatriots and moved in threateningly, which likely would’ve spooked the predator.

Yet even this target group’s great shame is tinged with tragicomedy. Decades of feminist filth poisons the mind, but decades of unleashed female sexual behavior, all traditional constraints on it vilified and tossed aside, hardens the heart. When generations of men witness their women degrade themselves and hook up, with cavalier disregard for any self-debasing consequences, with degenerates and monsters, the instinct to protectiveness grows numbly useless.

Feminists, equalists, and anti-reality delusionists, you have killed Hannah Graham as assuredly as LT “gentle giant” Matthew did. Your lies were his choking grip. Her blood is on your cowardly hands.

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An interesting paper explored predictors of marital infidelity. From the abstract:

This paper explores the cross-cultural prevalence and predictors of extramarital sexual fulfillment and in doing so tests some predictions derived from evolutionary considerations. Although most adults, across cultures, believe that infidelity, particularly by the female, is ‘wrong’ and infidelity is often the cause of divorce and violence, the behavior is widespread. Evolutionists have noted various fitness advantages to be gained from sexual infidelity. With such a strong theoretical base for specific predictions about infidelity, it is surprising that few conclusions can be drawn about the predictors of the behavior in married couples. Our study of married couples from China, Russia, Turkey, the United Kingdom (UK), and the United States (US) revealed that love of the spouse, frequency of finding non-partners attractive, and self-reported extramarital sexual fulfillment of the spouse predicted frequency of sexual fulfillment outside of marriage. Cultural similarities and differences are discussed.

Heads up, beta males:

If your wife’s love is gone ==> cheating whore.
If your wife works in en environment filled with alpha males ==> cheating whore.
If your wife has cheated before ==> recursive cheating whore.

Infidelity of the wife has been reported to be the most common reason married couples divorce cross-culturally (Betzig, 1989).

A woman’s infidelity is a far worse infraction than a man’s infidelity, for the simple reason that a woman could bring home the concealed seedling of her extramarital lover, while a man would bring home nothing except perhaps perfume on his shirt collar or, if he chose unwisely, the clap. Plus, a cheating woman is unlikely to be able to emotionally compartmentalize her bifurcated love life in the way that cheating men are able to do; an affair by the wife is often a harbinger for divorce theft. An affair by the husband is a harbinger for his better health. These kinds of sexual double standards are an emergent property of immutable biological nature and are never going away.

The adverse fitness consequences of being a victim of the wife’s infidelity are indicated by the accompanying negative affect. In most cultures, a cuckold is ashamed (Freedman, 1967) and may be ridiculed. A strong predictor of low self-esteem in US husbands was perceived and/or actual infidelity of the wife; suspected or actual infidelity of the husband was not a significant predictor of wives’ self-esteem.

When wives cheat, it is a direct refutation of their husband’s SMV, and the low self-esteem of cuckolds confirms this reality. When husbands cheat, it may or may not be a refutation of their wive’s SMV, as men often cheat because they had the option to do so and sexual variety for its own sake is pleasing to men. (Women will never understand this: Men have strong desires for sex with a lot of different, physically attractive and nubilely fertile women. The reason most men don’t act on this male-centric desire is because they can’t. Lack of options = relationship stability.) The lesser impact of husbands’ cheating on their wive’s self-esteem testifies to this biomechanical reality.

From the paper, other predictors of infidelity:

Maleness (ha!).
Permissive sexual values.
Premarital sexual activity.
Premarital cohabitation.
Previous divorce.
Low conscientiousness, narcissistic, and psychopathic women (ha ha!) are prone to infidelity.

(Women’s physical attractiveness was NOT a predictor of female infidelity. Most likely what this study has picked up is the fact that very attractive married women are hitched to high SMV men, so there are few alternative options that could effectively compete with the husbands of these women. The temptation for wives of high value husbands to cheat is weaker than it would be for wives of low value husbands.)

Socially dominant men and men high in resources tend to be unfaithful. (Options = instability.)

Low paternal investment and female economic independence are predictors of female infidelity. Quote:

For example, in matrilineal societies paternal investment typically is low, often giving rise to the avunculate, and infidelity and divorce tend to be common (Daly & Wilson, 1983; van den Berghe, 1979). Similarly, where the wife is relatively independent economically of the husband, marital bonds tend to be weak (Friedl, 1975; Goode, 1993; Seccombe & Lee, 1987) and infidelity by the wife is common.

Holy shit. Where have you read this sort of analysis before? What outpost of realtalk first pricked your ears with dulcet notes from the sexual market symphony?

Marital and sexual dissatisfaction are associated with infidelity.
Separate personal and occupational lives are associated as well. (Co-workers are a big threat to marital faithfulness.)

There’s a paragraph about “cads” versus “dads” life histories and its relation to infidelity:

Marital satisfaction and commitment have been associated with adopting a long-term, or slow, life history strategy (Olderbak & Figueredo, 2010), which presumably would reduce the incidence of infidelity. Possibly relevant here is the distinction between high-testosterone “cad” males who exert more short-term mating effort–seeking extramarital partners–and lower-testosterone “dad” males who are more uxorious and paternally inclined (Booth & Dabbs, 1993; Dabbs, 1992) . But “dad” males tend to earn more money and stray less, whereas Atkins et al. reported the opposite relationship between income and infidelity. Higher-income, economically independent spouses were more likely to stray (Atkins et al., 2001). Perhaps men may stray if their wealth makes them attractive or if they neglect their jobs to pursue extramarital affairs. The key for wives may be their financial independence.

Wealth and “romantic ambition” (game) are male attractiveness cues. For women, financial self-sufficiency makes them less attracted to provider beta males (dads) and more likely to risk marital disruption with alpha cad lovers.

As predicted, in all five cultures men reported greater extramarital sexual fulfillment than women. The sex difference on this variable is in agreement with men’s desire for sexual variety, and these findings are consistent with previous reports on various cultures.

Men dig lotsa twatas.

Two US historical trends do emerge from the Laumann data: wives have gained on husbands in engaging in extramarital sexual fulfillment, and infidelity per year of marriage has risen.

American women: Becoming more like non-American men by the day. (American men are becoming bronies.)

There was substantial cultural variability in frequency of reported infidelity, possibly due to a host of factors including economic state of the country, financial interdependence of the couple, financial independence of the wife, degree of wealth inequality among men, the sex ratio, sex role norms varying from liberal to conservative, and translation differences. The liberal wording of the question in the Chinese sample has been mentioned as an example of the last factor.

This fact, coupled with the practice of spouses sometimes living in separate cities for employment purposes, could at least partially explain why the infidelity rates of the Chinese are higher than those of Turkey, the UK and US.

Absence makes the cock go wander.

Similarly, the higher rate of infidelity in Russia compared to the other samples may in part be attributed to difficulty encountered by estranged couples in being able to afford divorce and/or in securing separate living quarters. Such people sometimes carry on with a spouse and family while having long-term extramarital affairs.

Russian men = alpha. Or is it the women?

Three consistent cross-cultural predictors of infidelity emerged for men and women: (a) love, (b) finding non-partners attractive, and (c) extramarital sexual fulfillment of the spouse. Men place physical attractiveness at or near the top of the list of characteristics sought in short and long-term mates, while women also value physical attractiveness in a potential mate, but place less of an emphasis on it compared with other criteria (e.g., Buss, 1989; Lippa, 2009).

One of the biggest myths believed by both red and blue pill adherents is that women value male looks as much as men value female looks.

We expected that attractive men and women would exhibit more infidelity because of their higher mate value. Previous US research has indicated that this is true of men but not women. However, we found that men’s perceiving themselves as attractive was not a consistent predictor of infidelity. Only US men who regarded themselves as attractive reported more infidelity.

My take on this result: Non-US men with high mate value are paired off with high mate value slender women, and so don’t feel as great an urge to cheat. US men with high mate value are stuck married to land whales and careerist shrikes, and cheat to alleviate their seven-minute itch.

Previous research has not indicated that attractive women engage in more infidelity; if anything, the reverse may be true.

Couple of reasons for this seemingly counter-intuitive finding: 1. High SMV women are better able to secure commitment from alpha males, and thus feel less compulsion to seek alpha male lovers on the side. 2. More attractive women feel less need for external validation from men in the form of sex and attention than do women of mediocre attractiveness, who require constant reassurance of their desirability.

Whether or not one sought sexual fulfillment outside the marriage seemed mainly to reflect amorousness toward the spouse, attractiveness of potential partners, plus the particular appeal of sexual variety to men.

Beta males rationalizing their lack of mate options as a virtue, women who project the peculiarities of their female desire onto men, and ugly feminists who loathe male desire are all disposed to misunderstand, underestimate, and disparage the natural male hunger for multitudinous pussy.

This corroborates the notion that evaluation of the mate continues into marriage, because the relative attractiveness of competing potential partners remains salient to most men and women even if they are not engaged in extramarital sex.

Marriage is no escape from the sexual market.

Kenrick and Gutierres (1980) found that men exposed to very attractive women (e.g., centerfolds, television stars) rated the attractiveness of average women lower than men who had not been exposed to the highly attractive females.

There’s a reason newlywed wives rush their husbands out to the suburbs and away from the fresh meat of the cities. It isn’t just about good schools.

Our own data show an inverse relationship between love for one’s spouse and finding others attractive, as well as between love of one’s spouse and extramarital sexual fulfillment.

Marry for love; it’s good insurance against divorce theft.

(Have you ever noticed that when you’re deeply in love with a woman, at least at the beginning, that all other women no matter how beautiful kind of recede into the background like corporate artwork?)

Infidelity and the potential resulting birth of a child carry long-term consequences for fitness and therefore are unlikely to reflect shifting environmental conditions as strongly as the quality of the mate.

The sexual market is the ur-market, most ancient and powerful. Environmental pressures would need to be severe and sustained to cause widespread shifts in sexual choices.

Another formidable factor might be infidelity of the spouse, which would pose the threat of desertion and might precipitate undertaking the countermeasure of seeking a new mate. If marriage is essentially a reproductive union [ed: changing now that gay marriage has been granted equivalent status], one would expect that sexual and amorous attraction would loom large in guiding marital behavior. The high correlations consistently obtained between sexual and marital satisfaction attest to the joint importance of these affinities.

Hot sex = warm love. And hot women = hot sex. Therefore…

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