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A study (lovingly, via Cheap Chalupas) examining people’s changing impressions of wine quality when they believe the wine they’re drinking is expensive, provides, in a roundabout way, confirming evidence for the game concept of “fake it till you make it”, or what CH has more accurately restated, “fake it till you create it”.

From the SCIENCE ❤️ GAME files,

When consumers taste cheap wine and rate it highly because they believe it is expensive, is it because prejudice has blinded them to the actual taste, or has prejudice actually changed their brain function, causing them to experience the cheap wine in the same physical way as the expensive wine? Research in the Journal of Marketing Research has shown that preconceived beliefs may create a placebo effect so strong that the actual chemistry of the brain changes.

The science of biomechanical feedback loops is in its infancy, but it’s already uncovering some very eeeenteresting facets of human behavior. The brain-body connection, and how willful changes in the one can subconsciously alter manifestations of the other, has big implications for the study of seduction, aka game.

At this point I hardly need to spell it out for the regular readers. Preconceived beliefs, firmly adhered, can gradually alter the chemistry of the brain. In Game terms: Preconceived belief in one’s allure to women — aka sexy overconfidence — can create brain changes which turn the inner belief into outer reality.

It’s the same phenomenon we see with deliberate changes in body language, where assuming the posture and mien of a charming alpha male will increase your subjective feelings of well-being and even your testosterone level! This will, in turn, increase your attractiveness to better-looking women.

Granted, these effects are sometimes temporary and fleeting, but even a temporary boost in “alpha maleness” can mean the difference between a desiccated “you’re such a nice guy” brush-off and a fiery dance floor twirl leading to a night of debauchery.

And, temporary improvements in your sexy masculine vibe will, given enough of them accumulated over a long enough period of time, eventually become permanent fixtures of your being. Success with women builds upon itself, just as failure with women compounds the problems that drive women away. For this reason, it’s so important to get your son or friend up and running with Game while they’re open to self-improvement, before bad habits, self-pitying defeatism, negative female feedback, or tradconism consign them to a fate worse than death: settling for a fat wife.

Update

Via Randall Parker, a study found that mildly intoxicated people look more attractive to the opposite sex. Alcohol gives you a relaxed, confident, happy glow. Chicks dig it.

There’s a lot of confusion about the functioning of the sexual market among normally clear-thinking denizens of Realtalkland.

free pizzas will lead to the next wave of MRAs

WOMEN ARE HEARTLESS BITCHES WHO JUST USE ME FOR FREE MEALS, TEACH ME HOW TO PUMP AND DUMP THEM, SENSEI

the thing about beta losers is they have an uncanny knack for finding women who will manipulate them, and they assume this is what all women are like because all the women they get ensnared by do this to them

we’ve all known guys who end up with one crazy or manipulative bitch after another…I always figure this is a mommy issue and when I’ve been able to verify it, it is

All women are capable of exploiting men for emotional and financial provider services. What separates the manipulative woman from the endearing sweetheart is something more than simply differences in innate characteristics: It’s the exploitability of the men they meet and date.

Beta males don’t have an “uncanny knack” for finding manipulative women. What beta male niceguys have is an uncanny lack of astuteness about the nature of women. A niceguy with no game riding a heady romantic idealism into every interaction with women opens himself up to exploitation. The sort of doofus who buys pizza for a chick on Tinder he’s never met in the hopes of sexual favors is… to use a phrase that drives feminist cranks wild with rage… asking for it.

Women love sexy men, and part of being a sexy man is playing the courtship game with enough skill and keenness that you’ll never be mistaken for an anhedonic sucker.

Related: The mainstream media have been reading CH. “Men should play hard to get.” Glad to see the Rude Word of Game is finally penetrating block-like skulls.

The UMB (Urban Millennial Bitterbitch) wants you to know she’s a tankgrrl rolling over your male privilege and patriarchal assumptions.

Don’t they know it’s different for men?

Best advice CH could give women like her: Get off this:

Related: Sexual consent is implicit in the marriage contract.

This scorched-id ashvomit from a bitter, unattractive androgyne is representative of a lot of spoiled word salad written by emotionally shattered Millennials. It’s featured on the hallowed screen of the Chateau because it encapsulates just about every psychological disorder afflicting the inhabitants of the currently operative mating market.

See if you can spot the try-hard misappropriation of Heartistian ideas in her snarkbark.

My Tinder match decisions had grown more rapid and decisive. Handsome but no bio and all shirtless gym selfies? Dick is abundant and low value. Lists only an Instagram as a bio? Dick is abundant and low value. Quotes Jack Kerouac’s “The only ones for me are the mad ones…” Dick is abundant and low value. Went to Burning Man…twice? Dick is abundant and low value. Member of an improv troop? Dick is abundant and low value.

Technically, she’s right. Dick is abundant (aka sperm is cheap) and, therefore, low value. But if she were to finish her thought — she wouldn’t dare — she’d have to admit that high value dick is scarce, in fact scarcer than is high value pussy, and that her real problem is getting too much attention from loser men and not enough attention from the winner men she wants who aren’t desperate enough to momentarily flatter her self-conception as part of a low investment strategy for an easy lay with a rancid skank.

Dick is abundant and low value. I had gotten my new motto amidst the worst break-up of my life.

Break-ups are especially hard on women when they are the ones getting dumped. Women in their sexual prime are rarely cast off outright. Usually, when a man tires of his girlfriend, he strings her along and starts to check out while keeping his eye open for new possibilities. A man would have to be completely fed up with his girl to dump her cold before having another plate in his cabinet.

Shaken to my core by the degrading insults my ex had hurled at me but also mourning the permanent departure of some poetically good dick,

A frequent semantic ploy of Millennial chicks is their straining to ape the sexual prerogatives inherent to men, or their claiming to do so to an audience of like-minded bitterbitches cheering them on. The urban warrioress wants the world to know she has the sexual appetite of the most promiscuous men, because it infuses her with a false sense of power in the face of personal crisis.

I was spending a day mindlessly refreshing Twitter and reading up on how to spot sociopaths.

Dead giveaway she loves her some sociopath schwing.

Send an unsolicited photo of your lower body in your laundry-day underwear with your hand suggestively but not sexily placed over your semi and not even bothering to crop out your poor cat? Dick is abundant and low value.

If you look weird and have an unfeminine personality, it shouldn’t come as a surprise that the kinds of men contacting you are also weirdos with a poor grasp of of the concept of selling themselves.

Some will read my gleeful rejections on the many faces I encounter on Tinder as evidence of a disturbing uptick in malevolent, anti-male sentiments among single straight women. It is not. It is evidence of us arriving nearer to gender equilibrium where men can no longer happily judge the clear and abundant photos and carefully crafted profiles of women but become incensed when they take the opportunity to do the same.

This paragraph doesn’t make any sense. How does she reject on Tinder faces? With a vigorous clit flick? And how can men no longer judge the clear and abundant online dating photos of women? Are men blind, or just the men who contact her?

It was not always thus.

Painfully bad writing. If it weren’t for the internet, what would all these feminist Austen-wannabes do with their time?

I hoped that the obvious would become clear and that he’d do what I would do when faced with rejection: slink away to a remote cave and hope to find a sudden and merciful death. Instead, he flooded both my email and Facebook page with accusations of egregious superficiality and a sudden change of heart regarding my own attractiveness.

Note the subtle attractiveness-affirming humblebrag. Typical self-contradicting feminist. “I reject your patriarchal beauty standards, forthwith and egregiously. But not before I mention this one guy I rejected who acted like I wasn’t cute when it was so clear to both of us that he did think I was cute when he thought he had a chance.”

And, for all its faults, I still find Tinder delightful. […] No one can address me without my consent, which I can withdraw with an unceremonious “Unmatch” at any time. […] It is a special joy to left-swipe such profiles back into the bowels of Hades from whence they came.

Woman with low SMV imagines that a technology particularly suited to the insta-courtship, low investment preference of fly-by-night men is somehow a blow for female sexual empowerment.

When Tinder matches occurred, these men stormed into our messages with all the social grace of Steve fucking Urkel but none of his endearing sincerity with appeals like, “Sexy dress. Hook up?”

Men give women what they think women deserve. If you look like a good-to-go slut and you have a Tinder profile, most men will think you deserve little more than a dick pic.

They wore jerseys for teams that suck.

She’s got to pare down her 463-bullet point checklist by at least 462 bullet points.

And almost every last goddamn one of them found their whiskey habit absolutely fascinating.

Fascinating enough that she remembered them and wrote about them.

When these tactics repeatedly failed them,

Did the tactics fail them? This chick seems to have no comprehension of the appeal to men of the low investment, mass mailing seduction strategy. If 1 out of 100 drive-by “hey baby” Tinder come-ons work, that’s a roaring success considering the few seconds of effort it requires to put the plan in motion.

It would be sad that they inadvertently admitted that they actually just have no game if there wasn’t such a spiteful sense of entitlement in such sentiments.

Chicks dig entitled men.

Bless their blue-balled little hearts.

Alert: Unloved harridan enjoys visualizing herself in the role of temptress heartbreaker.

Meanwhile, a substantial number of other men guessed that women using Tinder might enjoy wild romantic gestures like using punctuation in sentences instead of winky faces, or asking which trains we lived off of to pick mutually convenient meeting places, or bringing their own condoms because safety is everyone’s responsibility. These men who care more about women’s realities than their own fantasies are the ones who still actually get laid on Tinder.

She’s yet to form a lasting bond with this kind of man. Mysteries of the universe.

While some women only use Tinder to seek long-term relationships, the assertion truth is that many of us are actively trying to find no-strings attached sex and even more are at least open to the possibility of it on an initial meeting.

Slut wants NSA sex, shocked to discover men who want same thing aren’t Prince Charming.

It is understandably non-negotiable for many women that this meeting take place in public because the law does not look kindly on us if we are assaulted after showing up at a new man’s home nor is it any kinder to women who welcome new men into theirs.

rapesthatwillneverhappen.txt

I am one of many women who has upgraded these initial encounters into sex and have grow increasingly skilled at selecting for only the most exceptional sex with every swipe.

David Fatrelle smiled knowingly.

One guy was 20 minutes late to our museum date and it turned out it was actually closed so we went to Ikea for our date instead. Ikea where love goes to die! Ikea. I carried his clunky-ass light fixtures across an industrial part of town in August heat wearing skinny jeans and still let him see me naked that day.

Well, that’s the kind of thing desperate LSMV women who love entitled jerks do.

I halfway had sex with an investment banker who insisted on bringing his shitty little dog into my pristine cat’s lair.

What you are witnessing is the raw, uncensored id of a loveless and unloveable shrike having a mental breakdown online as she recollects with exquisite detail and simmering rage all the badboys who dumped her after they squared away a few jackhammer sessions with her shredded snatch before moving on to less crazy pastures.

The truth is,

Autonomic female verbal tic meaning “the truth is not”.

sluts like me are everywhere on Tinder but we aren’t impressed by men who are positively beleaguered by the prospect of having to put effort into getting laid,

Funny, if you aren’t impressed by these men, why did you fuck so many of them that you were able to recall and write up a compendium of them as part of your mental health rehabilitation?

nor do we like it when they mock the boundaries of our girlfriends who want to use Tinder only for traditional dating.

Strange non sequitur. I’ll leave it as a challenge for the readers to parse its hidden meaning. My guess: She’s been used a few too many times by men as a pivot to score with her hotter girl friends.

But I’ve found enough value on Tinder to keep going, swiping and unmatching bad profiles out of my life at the first sign of unreasonable expectations.

Power Swiper. With any luck, Tinder will still be around when she’s really old (and not just old-looking), and she can assuage her butthurt spinsterhood by swiping away randos who love her as much as they love the other 100,000 Tinder ladies they’ve gallantly wooed.

Their corner of Tinder is a dark place, dense with hapless souls who didn’t realize that the centuries-long period of dick overvaluation is over.

Yet there she is, in the dark place with these hapless souls. So that makes her…?

The writer — and I use the term loosely — of this soul-scarred confessional is Alana Massey. You can follow her on Twatter here.

Esteemed winner of the CH Attention Whore of the Month award:

29-year old Millennial, or 50-year-old meth addict? If she’s the slut she says she is, she’s a great PSA for women to lay off the cock carousel.

(My shiv needs sharpening after this carving.)

Reader walawala points out that one of the men approached for sex by a feminist humorist (contradiction in terms noted) in the “social experiment” video set forth as proof that men are 30% more interested in casual sex than are women had, himself, some serviceable game, which he used on his phony solicitor to amusing effect.

This is what prostitutes do…also she sounds insincere…I’d be creeped out. What this does show is the power of game.

Check out how the third [ed: fourth] guy in the Paul Bunyan shirt starts gaming her: “That’s a very weird proposition…” and flips the script so she’s now qualifying herself.

He appears at 1:10.

I can’t make out what she says to him after he says “and that’s very strange”, but it does sound by the tone of her voice that she is qualifying herself to him. Also notice that she drops her arms down to her sides, which indicates an openness to further conversation, unlike the repulsing crossed-arm pose she maintained with a lot of the men.

So yes, game can work on women, even when those women are feminist agitators on a mission of attention whoring.

The whole spectacle does raise an interesting (if unrealistic) game-centered thought experiment. What would you do if a bangable female stranger walked up to you and solicited you for sex? I mean, no fluff, no guff, just a straight-up proposition out of the gate?

If the girl was truly interested in sex — I have been cold approached a few times in my life by girls saying they wanted sex, once I translated their womanese into recognizable English (e.g., “do you want to leave and have a drink at your place?” –> “do you want to go to your place to fuck?”) — and her query was absolutely sincere (easy to tell), then the only game you need is “sure”, (if that). The less you say, the better, because more words can only increase the chance of jarring her out of her already maximally horny mood. KISS. Keep It Succinct, Stupid.

But, assuming that any girl who cold-twats you is a prankster having some fun, then you’ll need some game if you want a shot at turning her clown act into a love pact.

I can think of three charismatic responses that are better than the groinotypical replies most men would knee-jerk fall back on:

1. Call her bluff.

The black guy right at the beginning of the video goes direct on her (how about that? a black guy dispensing with the subtler arts of seduction!), and peppers it with a strong dose of Agree&Amplify. Go over the top. “Yeah, let’s go. Wait’ll you experience the pleasure of my ribbed condoms. By the way, do I have to stay the full night?” Why does calling her bluff work? It communicates all the right mate cues: “Here’s a man who must be accustomed to women’s sexual favors if he so boldly takes me at my whorish word.”

2. Disqualify her.

This is Paul Bunyan shirt guy’s preferred angle of parry. The advantage of initiating with DQ game is its shock value. That temptress will be thrown on her wobbly heels wondering if she has BO or something.

3. Amuse yourself.

To be flank, I think the Asian-ish guy (appearing at 1:24 in the video) has the best game for this weird situation. “Let me get some gatorade first”, spoken in a measured, steady cadence, anchored (presumably) by a dead-pan expression. Think about it… if you suspect a girl is fucking with you, wouldn’t you want to let her know you’re in on it? Have some fun, turn it around on her, and if she laughs (which she did), you might just make her rethink her reason for approaching you.

Whatever you do, DON’T say “R u srs?” That’s the kind of unconscious blurt that beta males find a comfy verbal fit. When you answer a girl’s sexual interest with “are you serious?” all you’re doing is influencing her perception of you in a negative direction. She’ll think you’re the kind of man who doesn’t get much action if he reflexively assumes a girl coming onto him is a cosmic impossibility.

One other take-home lesson from this video: Very few men have game. I’d put the number at three out of one hundred. With those odds, it’s no wonder game packs more punch per minute of conversation than any other male mate value attribute.

UPDATE

Commenter theasdgamer whips out the heavy semantic artillery and provides a very funny reply to a theoretical girl soliciting him for sex,

Maybe…do you do anal?

It is required.

Shiv Of The Week

PA drives the shank into the flanks of both bitter feminists and white knight game-haters.

CH, he’s right. Hang it up and delete all your game posts. As any woman can tell you, real men don’t need game. Just be attractive and don’t be unattractive.

I help coach a youth league. Think I’m gonna stop teaching these kids any techniques and just tell them to be awesome and the W column will take care of itself.

Heh. For that matter, since it’s all predetermined and outside personal control, why bother with schooling? Just pop out enough kids who will grow up to pay the government levy, and the economy will hum along without the dead weight of teaching the three Rs.

Anyone get the sense that the reason bitter cunts and indignant tradcons hate game is because they secretly believe it works and don’t like the thought that women can be actively seduced into love? Or maybe they find the whole idea of working at something and achieving goals irritating, because it introduces the notion that those who don’t work at something can be harshly judged for falling short of universal ideals.

***

Gotta hand a SOTW runner-up award to GBFM, whose lifted shiv gleams with pregnant possibility against the bright blue sky.

After da GBFM got dones with her, Sheryll Sandberg wrote, “I say in the book, date the bad boys, date the crazy boys who don’t fall off the treadmill, but do not marry them. Marry the boys who are going to change half of the diapers until dey fallz offf lzozozozzzol.”

Sandberg did say that, in so many words. I wonder how Dave Goldberg felt when he read those words his wife wrote? Like he was second- or third-rate betaboy, diaper-changing material? I’m sure he sucked it up and put on a happy face, like an obedient male feminist would.

There are two shiv-shimmering lines in this scene from the underrated Tom Cruise movie “Cocktail”.

“I can’t see a thing without my contacts” is a fantastic neg, delivered with lighthearted insouciance and complete state control its teasing jab is quite subtle and therefore quite effective. It’s the kind of line you want to learn how to master when a woman gives you shit.

(Ask yourself as part of a self-improvement mental exercise: What would a beta male have done when so directly and acridly challenged by a hot broad?

Woman: “Excuse me, do I have ‘fuck me’ written on my forehead?”

Beta: *stammering* “Uh no, not at all, I was just…”)

But as good as that line is, the next game-savvy line Cruise’s character utters is better.

Woman: “You’re just full of compliments, aren’t you?”

Game-aware man: “Yeah… it kinda makes you curious, don’t it?”

What elevates that cocky riposte from great game to killer game? In a phrase: Script flipping. He has implied she is chasing him, not the other way around as it’s normally presumed to go in the realm of courtship. The man who co-opts a woman’s sexual prerogatives earns her curiosity.

You say a line like that, and you are ASSUMING THE SALE, which is a powerful game technique. It’s overconfidence on steroids. and chicks dig a man who’s full of himself. It’s also, in another sense, a nuanced disqualification of the woman as a potential lover. The subtext assaults her: “He risks my wrath and rejection. This guy can take or leave me. What’s he got going on?”

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